#136 | Closing the Gap: Sales Secrets w/ Deborah Newton

Most leaders don’t struggle with ideas. They struggle with closing the gap between value and action.

In this episode of The Contagious Culture Podcast, Kyle sits down with Deborah Newton, a sales strategist and trusted advisor to mission-driven leaders, to unpack what really moves people from interest to yes, without pressure, manipulation, or sleazy tactics.

This conversation dives into:

• Why most sales stall long before the ask

• The difference between connection and conversion

• How clarity, confidence, and timing drive decisions

• Sales mistakes even experienced leaders keep making

• Reframing sales as service, not persuasion

Deborah shares practical, immediately usable insights that help leaders align their message, understand buyer psychology, and close with integrity, whether they’re selling an idea, a service, or a vision.

If you’re a founder, nonprofit leader, educator, consultant, or entrepreneur who knows your work creates value but struggles to convert conversations into commitments, this episode will give you language, mindset shifts, and tools you can apply right away.

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