Crafter’s Online Business Playbook | Passive Income, Work From Home, Ravelry - Hobbi - Etsy Sellers
WHAT IF you didn’t have to choose between doing what you love and earning what you need? ARE YOU spending countless hours creating, posting, and promoting your business—yet still not meeting your income goals? DO YOU DREAM of time and financial freedom, but feel trapped in a cycle of striving hard and overwhelm? Each episode offers real-world strategies for creative entrepreneurs looking to build a sustainable income—without sacrificing passion. Practical systems, expert insights, personal growth, and how to have passive profit. We explore smart moves for small business, including how a secondary low-pressure income stream can give your creative business the breathing room it needs to thrive. It's time for harmony between work and life, get out of survival mode, increase your income, reduce financial stress, and build the lifestyle you’ve been longing for. I’m Veronica—wife and adoptive mom, ex-corporate leader, and lifelong photographer, maker, and handicrafter. When I turned my craft into a business, I found myself underpaid, constantly stressed about marketing, and feeling like my passion was declining quickly. Then I discovered a second income stream—one that runs efficiently in the background, offers financial stability, and frees up time to create again. That changed everything! Today, I help other creatives design a business that brings both peace and profit—without the pressure. If you’re craving more ease, breathing room, and joy while still earning well—WELCOME. Let’s build a business you don’t need to escape from. I’m so glad you’re here. Get to know more here: ✅ Learn more about my Extra Income-Stream Information: https://www.vekija.info 📩 Email me: support@vekija.info 🎬 Youtube: @vekija-info 📲 Facebook & Instagram: vekija & co | #vekija_and_co
Episodes
What if your love for handmade goods could spark a community event that sellers and shoppers talk about long after the doors close?
In this episode, I take you behind the scenes of my own journey organizing unique “sell-out-of-a-suitcase” style craft markets where creativity, community, and even cinnamon rolls all came together.
You’ll learn:
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How to crunch the numbers so your market is profitable and affordable for sellers.
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What if feeling like a fraud was actually proof you’re on the right track? I don't know about you, but I have definitely felt it. Like any moment, someone’s going to “find you out”? That’s imposter syndrome — and it’s way more common than you think.
In this episode, I share how imposter syndrome has shown up in my own journey (from airline offices to photography studios to online business), and why I’ve come to see it not as a we...
We can’t actually manage time - it keeps moving no matter what we do. But what we can do is steward it. Stewardship means caring for our time, being intentional with it, and choosing how we spend it. It's about how shifting from time management to time stewardship helps to focus on what really matters. We'll share powerful stories from people in our business who, despite crazy schedules, found pockets of time to build online busin...
Everyone talks about work-life balance, but let’s be real — it rarely works out that way. Some days are all work, some days are all life, and balance feels impossible. That’s why I’ve learned to focus on harmony instead — building a rhythm that actually supports my lifestyle. In this episode, I’m sharing 7 adjustments I made to create more work-life harmony. These changes made life more harmonious, peaceful, and sustainable. If yo...
How about an effective exercise to clarify which direction your business could go?
In this episode, I share how to clarify your business idea using my MI-MAP (My Identity Map) exercise to connect your strengths, struggles, experiences, and wins to explore what your (possible) business can be built around.
We’ll talk about how to avoid distractions that hinder you and keep you tempted to start something new before you even got going...
Feeling stuck or overwhelmed in your business? In this episode, we walk through a 6-𝙎𝙩𝙚𝙥 𝙎𝙢𝙖𝙡𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝘼𝙪𝙙𝙞𝙩 to help you see what’s working, what’s not, and where to focus next. You’ll learn how to: 1 - evaluate if your business still fits your strengths 2 - clarify your audience 3 - refresh your offers 4 - improve your visibility 5 - track your money and 6 - simplify your systems.
With quick fixes you can ...
Belief isn’t just “nice to have” in business—it’s the foundation that holds everything together.
In this episode of Crafter’s Online Business Playbook, we’re diving into how faith, mindset, and daily habits shape your success as an entrepreneur. From shifting out of the employee mindset to creating routines that reinforce your confidence, you’ll learn how to protect your peace, grow your resilience, and keep showing up for your vis...
Is your mindset helping you build the business and life you truly want—or holding you back?
In this episode, we explore 6 core mindset shifts that every entrepreneur needs to grow a business that’s not just profitable—but peaceful and fulfilling too.
This isn’t another productivity talk. It’s about uncovering your natural gifts, recognizing excuses, building momentum even after failure, and learning how to say no… so you can say YE...
Whether you’re a creative maker, Etsy or Ravelry shop owner, blogger or have an online shop or business with big dreams and limited time, this podcast is for you. My journey went from corporate stress and underpaid creative work to building a second income stream that brought peace, purpose, and freedom back into my days - creating space to peacefully work on my passion projects without stress or time pressure.
This isn’t a get-ric...
Is your passion still fueling you—or draining you? In this very first episode, I’m sharing my personal story of how I turned burnout, financial pressure, and creative fatigue into a business that finally supports me, more than I thought it could, and what I love to do.
Whether you’re a knitter, maker, Etsy or Ravelry shop owner, or blogger with big dreams and limited time, this episode is for you. I’ll take you behind the scenes o...
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