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July 14, 2025 1 min

Best ways to showcase your products or services on a video podcast to drive sales, CreatingReorganized show

 

In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales.

 

Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a still image or listening to a voice, key marketing concepts, storytelling and the scarcity principle, leveraging social proof, and actionable strategies to engage audiences.

While she shares the making-of how she creates a demonstrational video, she dovetails psychological theories and concepts like Bandura’s social learning theory and declarative vs. procedural memory. 

With practical insights into creating engaging video podcast content with tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. 

 

Do you need the full transcript and free CreatingReorganized resources? Click here:

https://postdoctransformation.ac-page.com/creatingreorganized_show0003

 

Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life!

https://postdoctransformation.activehosted.com/f/26

 

If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:

https://postdoctransformation.ac-page.com/creatingreorganized

 

If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:

 

For effective video podcast hosting, distribution to all major podcast players and monetizing:

Podbean https://www.podbean.com/esw

 

For easy video and audio recording, AI-powered text-based editing and clipping:

Descript https://get.descript.com/83zw2yadn7jl

 

For fun and dynamic data collection in all business stages:

Typeform https://typeform.cello.so/FxXD1YT3V9z

 

For creating, hosting and monetizing an AI powered e-course learning management platform:

Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5

 

For integrating email marketing automation and website building, hosting and customer relationship management:

ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/

 

For managing and scheduling all your social media content, so you can live according to your vision of life:

Metricool https://s.mtrbio.com/DMOGXJ

 

 

If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here



(00:26):
Core benefits of video podcasts for marketing are really the visual and auditory impact you can show and tell.
Right.
Whether it's a product demo, or service walkthrough. 6 00:00:38,733.333333333 --> 00:00:44,203.333333333 upon from of view of your ideal customer, you can visually and verbally convey value. 7 00:00:44,623.333333333 --> 00:00:46,653.333333333 It's also long form content. 8 00:00:46,743.333333333 --> 00:00:58,553.333333333 Unlike quick, social media posts that you know are rather shallowly digested video podcasts let you dig deeper, addressing objections and showcasing benefits in detail. 9 00:00:58,673.333333333 --> 00:01:01,673.333333333 They are ready to digest your content. 10 00:01:01,703.333333333 --> 00:01:02,633.333333333 They have a problem. 11 00:01:02,663.333333333 --> 00:01:03,503.333333333 They want to listen. 12 00:01:03,503.333333333 --> 00:01:04,373.333333333 They want to learn. 13 00:01:04,583.333333333 --> 00:01:06,703.333333333 So it's a different state of mind. 14 00:01:06,703.333333333 --> 00:01:07,3.333333333 Right. 15 00:01:07,3.333333333 --> 00:01:08,473.333333333 So they're really ready. 16 00:01:09,386.666666667 --> 00:01:11,126.666666667 And you are earning your audience's trust.

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