Creating a sales funnel with your video podcast, CreatingReorganized show

Creating a sales funnel with your video podcast, CreatingReorganized show

In this episode of the #CreatingReorganized show, Prof. Dr. Eleonore Soei-Winkels guides you as a small business owner, through the intricacies of creating a successful sales funnel using video podcasts. She begins by discussing the importance of having a sales funnel and how it can convert casual listeners into paying customers.

Key concepts covered include understanding the stages of the sales funnel (awareness, interest, desire, and action) and how to map out a listener's journey. Prof. Soei-Winkels also highlights the importance of tools.

Additionally, she delves into the #ElaborationLikelihoodModel to explain how people process persuasive messages, helping you understand why a well-structured sales funnel is crucial for your business. 

By the end of the episode, you’ll have actionable steps to set up your own video podcast sales funnel, learn strategies to nurture and convert leads, and know how to use psychological insights to enhance your #marketing efforts. Tune in for comprehensive guidance on transforming your #videopodcast into a dynamic sales machine.

 

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Episode Transcript

(00:00):
.0000000001AIDA model is a classic framework that aligns perfectly with video, podcast sales funnels.

(00:05):
A like awareness, getting listeners to discovery of video podcasts, I like interest, capturing their curiosity and keeping them engaged.
D like desire, building an emotional connection that makes them want what you are offering.
So you need to know your target audience and A action converting them to paying customers.

(00:29):
Okay, so they need to know why they want to have your solution.
If they have no pain point, then it's not realistic to make money with them.
Your video podcast is unique because you are naturally building a personal connection with your leads and clients, which makes a video podcast the perfect medium for nurturing listeners through each stage of this funnel.