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August 19, 2025 33 secs

Free content vs. paid offers, the best mix for your video podcast, CreatingReorganized show

 

In this episode of the #CreatingReorganized show, you’ll discover the best mix of free content and paid offers for your #videopodcast. Prof. Dr. Eleonore Soei-Winkels discusses vital strategies for small business owners and content creators to maximize the value of their video podcasts. 

The episode covers key concepts, including why #freecontent is essential for building trust, how to effectively differentiate free content from #paidoffer, and strategies to balance generosity with profitability.

Prof. Soei-Winkels shares expert insights on leveraging psychological principles like #LossAversion and the #ZeigarnikEffect to keep your audience engaged and drive conversions. She provides actionable tips on structuring your video podcast to hook listeners and guide them toward your paid services seamlessly. 

By the end of the episode, you'll have a clear plan for using your free content as a #leadmagnet, setting up a #valueladder, and creating a sustainable content strategy that grows both your audience and revenue. Tune in for practical guidance tailored to elevate your business #marketing through strategic #videopodcasting. 

 

Do you need the full transcript and free CreatingReorganized resources? Click here:

https://postdoctransformation.ac-page.com/creatingreorganized_show0006

 

 

Do you have business promotional video podcasting questions? Click here to let me know them here so that I can answer them in future episodes for your #CreatingReorganized according to your vision of life!

https://postdoctransformation.activehosted.com/f/26

 

If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:

https://postdoctransformation.ac-page.com/creatingreorganized

 

If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:

 

For effective video podcast hosting, distribution to all major podcast players and monetizing:

Podbean https://www.podbean.com/esw

 

For easy video and audio recording, AI-powered text-based editing and clipping:

Descript https://get.descript.com/83zw2yadn7jl

 

For fun and dynamic data collection in all business stages:

Typeform https://typeform.cello.so/FxXD1YT3V9z

 

For creating, hosting and monetizing an AI powered e-course learning management platform:

Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5

 

For integrating email marketing automation and website building, hosting and customer relationship management:

ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/

 

For managing and scheduling all your social media content, so you can live according to your vision of life:

Metricool https://s.mtrbio.com/DMOGXJ

 

 

If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here

https://postdoctransformation.activehosted.com/f/28

 

About me:

 

In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. 

For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. 

I strategically capitalize on professional tools to scale my impact according to my vision of life. 

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
served a growing portion of your audience successfully and they develop with you.

(00:05):
Maybe they are now ready or soon will be ready for their next step.
And it honestly would be a shame if you would have to recommend them to your adjacent next level competitor unless you have an affiliate link for bringing them new sales or so, so you can think of creating a value ladder service or product portfolio, so that way you can move your audience, your leads, your clients from earlier to later stages.
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