How to balance human and AI efforts in your business promotional video podcast, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels

How to balance human and AI efforts in your business promotional video podcast

 

Are you dreaded watching AI-generated content flood your social media feeds, anxious how to cut through marketing your business? 

In this episode of the #CreatingReorganized show, Prof. Dr. Eleonore Soei-Winkels shows you how to stop seeing AI as a threat and start using it as your most powerful promotional partner. 

She'll cover how to build a sustainable content creation system that works for you 24/7/365—all without burning out. 

After listening, you can reduce your cognitive load, by choosing and using tools within your human-centered AI stack, as planned behavior according to your vision of life. 

 

She teaches you the importance of timing, batch recording, and using various tools like Podbean, Descript, Typeform, Metricool, and ActiveCampaign for workflow efficiency. 

 

The episode aims to help the founder streamline the  production processes, avoid burnout (or "podfade"), and leverage video podcasting as an effective marketing tool across years to drive sales. 

 

The episode concludes with encouragement for viewers to prioritize their mental health and business goals over rigid content creation schedules.

 

Do you need the full transcript and free CreatingReorganized resources? Click here:

https://postdoctransformation.ac-page.com/creatingreorganized_show0009

 

Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!

https://postdoctransformation.ac-page.com/crliveqa

 

If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:

https://postdoctransformation.ac-page.com/creatingreorganized

 

If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:

 

For effective video podcast hosting, distribution to all major podcast players and monetizing:

Podbean https://www.podbean.com/esw

 

For easy video and audio recording, AI-powered text-based editing and clipping:

Descript https://get.descript.com/83zw2yadn7jl

 

For fun and dynamic data collection in all business stages:

Typeform https://typeform.cello.so/FxXD1YT3V9z

 

For creating, hosting and monetizing an AI powered e-course learning management platform:

Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5

 

For integrating email marketing automation and website building, hosting and customer relationship management:

ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/

 

For managing and scheduling all your social media content, so you can live according to your vision of life:

Metricool https://s.mtrbio.com/DMOGXJ

 

 

If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here

https://postdoctransformation.activehosted.com/f/28

 

About me:

 

In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant. 

For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services. 

I strategically capitalize on prof

Episode Transcript

(00:00):
you see another perfect AI generated post or video with a slick but lifeless AI voiceover, and you think, Hmm, is my real messy human content even going to matter anymore in the future? Or am I going to be outpaced and outmarketed by a robot? Well, I'm here to tell you from one small business owner to another, that this fear is real.

(00:26):
But AI is not a threat to your humanity or your brand.
It's an opportunity.
Creating, creating, reorganize, creating.

(00:53):
If you are a new or an aspiring founder of your small business and have no time to waste or really struggle to do your social media marketing, you will enjoy our creating reorganized show.
In my day job as a psychology professor, I teach my veteran Master's students in real life how to reorganize processes in a goal-directed and future-proof way.

(01:14):
In companies, and that's what I have done for a living as a former IT strategy consultant for my own career coaching business.
On the side, I can only dedicate a fraction of my time because you know, I prioritize care work for my little children, I face the same or similar challenges like all small business owners, so.

(01:34):
I applied all my experience and knowledge to create my other video podcast PostdocTransformation Show, to streamline my social media marketing and to boost sales of my coaching e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Listen and subscribe to this Creating Reorganized show, so you will learn to do this same for your own business.

(01:59):
To build the no like and trust factor and to boost sales of your services or products.
Please also ask your business specific questions because for the next seasons, I envision interview episodes with aspiring and new founders like you.
If you wanna get your creative reorganized.
According to your vision of life.
As in every episode at the end, I will wrap everything up from a psychological method, theory, or concept point of view.

(02:25):
So stay tuned until the end of this episode, especially if you are my Bachelor master's student in real life.
I would love for you to take notes and maybe even already recognize my arguments.
I'm your host Prof.
Dr.
Eleonore Soei-Winkels, and now welcome to our show, Creating Reorganized. 22 00:02:47,794.69387755 --> 00:03:00,394.69387755 Dear CreatingReorganizers welcome back to this Creating Reorganized show, the show that helps you market your new and your existing business according to your vision of life well without burnout. 23 00:03:00,724.69387755 --> 00:03:01,474.69387755 I'm your host, Prof. 24 00:03:01,474.69387755 --> 00:03:01,654.69387755 Dr. 25 00:03:01,654.69387755 --> 00:03:07,24.69387755 Eleonore Soei-Winkels, and I'm so fired up to kick off season two with you. 26 00:03:07,24.69387755 --> 00:03:25,94.69387755 This episode is for you, if you've ever felt that pit of dread, watching AI generated content flooding your feeds in social media, and I'll show you how to stop seeing AI as a threat to your business and start using it as your most powerful marketing partner. 27 00:03:25,844.69387755 --> 00:03:39,644.69387755 I will cover how to get found online using smart AI research optimization and how to build a sustainable content creation system that works for you 24 7, 365, all without burning out across the next season. 28 00:03:39,794.69387755 --> 00:03:40,724.69387755 So stay tuned. 29 00:03:40,724.69387755 --> 00:03:57,24.69387755 I call my sustainable content creation system creating reorganized and in my eight episodes of season one, I talked about the fundamentals, how to start, how to sell, and how to avoid that dreaded burnout, and maybe specifically to podcasting without podfade. 30 00:03:57,24.69387755 --> 00:04:04,524.69387755 I've laid the groundwork and I really hope that you have already included at least parts of creating reorganized into your video podcasting. 31 00:04:04,824.69387755 --> 00:04:06,744.69387755 Now, I wanna ask you something. 32 00:04:07,254.69387755 --> 00:04:15,444.69387755 Have you ever scrolled through LinkedIn or Instagram and, I don't know, TikTok, whatever, and felt that tiny pinch of panic. 33 00:04:16,114.69387755 --> 00:04:42,264.69387755 So maybe you see another perfect AI generated post or video with a slick but lifeless AI voiceover, and you think, Hmm, is my real messy human content even going to matter anymore in the future? Or am I going to be outpaced and outmarketed by a robot? Well, I'm here to tell you from one small business owner to another, that this fear is real. 34 00:04:42,624.69387755 --> 00:04:47,334.69387755 But AI is not a threat to your humanity or your brand. 35 00:04:47,454.69387755 --> 00:04:49,164.69387755 It's an opportunity. 36 00:04:49,404.69387755 --> 00:04:50,184.69387755 It's a partner. 37 00:04:50,634.69387755 --> 00:05:06,409.69387755 And in this episode, we're going to deep dive into how you can use AI as your new marketing sidekick to cut through the noise, and to amplify your unique human voice and to market your business to be more resilient and more powerful than ever before. 38 00:05:06,409.69387755 --> 00:05:10,99.69387755 Speaking of sidekicks, let me give you a little peek behind the curtain. 39 00:05:10,309.69387755 --> 00:05:16,669.69387755 The very service that I've been building and running for myself is now available to very few of you. 40 00:05:17,29.69387755 --> 00:05:25,189.69387755 Our creating reorganized podcasting service is a premium done for you solution that handles all the strategy, the tech and the promotion, all of it. 41 00:05:25,189.69387755 --> 00:05:31,449.69387755 It's the AI powered engine you've been dreaming of, so you can focus on building your business. 42 00:05:31,449.69387755 --> 00:05:40,379.69387755 Caveat is I will cherry pick only one or three clients because to be honest, I really celebrate living according to my vision of life. 43 00:05:40,439.69387755 --> 00:05:45,29.69387755 And the last summer was really a testament for what I'm preaching. 44 00:05:45,179.69387755 --> 00:05:46,559.69387755 I live what I preach. 45 00:05:46,629.69387755 --> 00:05:58,489.69387755 You know, so this podcasting consulting business has been really inspired by a colleague who asked me, now, can you tell me how you do that? So I can do that also for me, for myself in my business. 46 00:05:58,519.69387755 --> 00:06:03,799.69387755 And I was like, yeah, sure, we can have a lunch and you know, talk about the kids and also about podcasting. 47 00:06:03,859.69387755 --> 00:06:15,109.69387755 And she said, well, you know, I would love to do this on a regular paid basis because that really is valuable, but I cannot do this one-on-one too much. 48 00:06:15,289.69387755 --> 00:06:22,79.69387755 And that is why I have one to three clients planned for next year, the spots you can apply for. 49 00:06:22,779.69387755 --> 00:06:27,69.69387755 Let's get into the heart of this episode, how to balance human and AI efforts. 50 00:06:27,459.69387755 --> 00:06:29,859.69387755 Well, let's start with you. 51 00:06:30,159.69387755 --> 00:06:33,679.69387755 You are the founder, the creator, owner of your business. 52 00:06:33,709.69387755 --> 00:06:40,189.69387755 You've poured your heart and soul into your product or service, and of course, you have a unique point of view. 53 00:06:40,309.69387755 --> 00:07:13,89.69387755 Why did you start your business? Why are you serving your clients? That is the heart that AI cannot tell, right? So this is the story that only you can share and you can convince others about, right? Maybe you have a book, or even multiple books that you wanna promote, but you are worried you see all the AI generated content, flooding the market, blog posts, social media, captions, videos, that sound, and look well kind of perfect, almost too perfect. 54 00:07:13,89.69387755 --> 00:07:14,229.69387755 It's also not you. 55 00:07:14,289.69387755 --> 00:07:15,669.69387755 You don't wanna do that. 56 00:07:15,669.69387755 --> 00:07:22,599.69387755 Now you are wondering if your authentic, slightly less than perfect human made content will ever get noticed. 57 00:07:22,599.69387755 --> 00:07:26,109.69387755 Honestly maybe even ridiculed by your peers. 58 00:07:26,159.69387755 --> 00:07:44,399.69387755 And you have the feeling of how can you stand out? Well, it's the fear of content devaluation, it's the feeling that your hard work as a business owner marketing your business won't be as valuable as an AI bot that can spit out hundreds of articles and deliverables in an hour. 59 00:07:44,399.69387755 --> 00:07:49,539.69387755 Remember me, the psychologist who studied neuroscience? I ran my own experiments. 60 00:07:49,569.69387755 --> 00:07:51,399.69387755 I had to code my own script. 61 00:07:51,459.69387755 --> 00:07:54,729.69387755 I wasn't a world where data and machine were everything. 62 00:07:54,789.69387755 --> 00:08:03,689.69387755 But even then, the true important insights, the aha moments, came from human curiosity and creativity, not from machines. 63 00:08:03,779.69387755 --> 00:08:05,369.69387755 These were just the tools. 64 00:08:05,579.69387755 --> 00:08:07,619.69387755 They were never the genius. 65 00:08:07,769.69387755 --> 00:08:09,239.69387755 And the same is true now. 66 00:08:09,279.69387755 --> 00:08:21,39.69387755 I learned that I must ask all the right questions on all levels, so that the process and results can be objective, reliable, and valid. 67 00:08:21,129.69387755 --> 00:08:26,19.69387755 And that scientific mindset is really applicable to using AI. 68 00:08:26,69.69387755 --> 00:08:42,124.69387755 So how do we shift this mindset? How do we go from feeling threatened to feeling empowered? Hey, let's pause quickly to appreciate those who sponsor this valuable creating reorganized episode. 69 00:08:42,594.69387755 --> 00:08:44,594.69387755 I wanna share with you my best marketing agent. 70 00:08:44,904.69387755 --> 00:08:56,951.36054422 Serving my underprivileged, underrepresented, and underserved audience, leads and clients is key for me as an Asian working mom, business owner and professor in Germany, I can't be marketing and selling all the time. 71 00:08:57,41.36054422 --> 00:08:57,941.36054422 Like I already said. 72 00:08:58,61.36054422 --> 00:09:04,661.36054422 I'm very mindful with my own resources, so I chose Podbean as my podcasting host and monetizing provider. 73 00:09:04,901.36054422 --> 00:09:21,731.36054422 I'm on their Unlimited plus plan for our PostdocTransformation Show and the Creating Reorganized Show, and every year I click on renewal because Podbean ensures your audience can inclusively listen and watch your podcast according to their visual and auditive needs. 74 00:09:22,91.36054422 --> 00:09:34,241.36054422 You can easily share your podcast on all major podcasting directories, which allows you to reach a huge audience on their favorite devices, no matter where they are and when they want. 75 00:09:34,611.36054422 --> 00:09:42,801.36054422 Podbean also has an ads marketplace, so you can attract and manage sponsors for dynamic ads that play based on your audience criteria. 76 00:09:43,491.36054422 --> 00:09:44,781.36054422 This is a game changer. 77 00:09:44,811.36054422 --> 00:09:52,971.36054422 It allows you to serve your audience valuable content, for free and your ads sponsors financially support you independently in each episode. 78 00:09:53,241.36054422 --> 00:10:01,361.36054422 And of course, you will see insightful stats per demographics, so you can easily tailor your future episodes and present suitable ads. 79 00:10:01,541.36054422 --> 00:10:02,531.36054422 And here's a pro tip. 80 00:10:02,531.36054422 --> 00:10:13,571.36054422 Find businesses that offer products and services adjacent to yours so that you can authentically promote their business to your listeners who may need and want that anyway. 81 00:10:13,621.36054422 --> 00:10:20,671.36054422 If you wanna try out Podbean for your own podcasting DM or email me Podbean so I can share my experience and consult you. 82 00:10:20,911.36054422 --> 00:10:23,131.36054422 Please check it out via my link in the show notes. 83 00:10:23,191.36054422 --> 00:10:28,141.36054422 I only get a small financial reward if you become their customer using my Podbean link. 84 00:10:32,131.36054422 --> 00:10:36,631.36054422 After this quick appreciation of our sponsors, we now return to our valuable episode. 85 00:10:36,901.36054422 --> 00:10:41,791.36054422 So how to use human-centered AI for marketing and sales. 86 00:10:41,841.36054422 --> 00:10:50,538.02721088 My own experience has been a constant dance between academic rigor and real world business I live and breathe IT strategy. 87 00:10:50,868.02721088 --> 00:11:02,598.02721088 From my time as an IT analyst at Aldi South to being an IT strategy consultant at Accenture, I learned to see technology not as a monster, but as a strategic partner. 88 00:11:03,228.02721088 --> 00:11:07,778.02721088 Technology is meant to serve us humans, to augment our abilities. 89 00:11:07,828.02721088 --> 00:11:10,678.02721088 And before I continue, I wanna thank you for your feedback. 90 00:11:10,738.02721088 --> 00:11:24,188.02721088 Some of you said they wanna learn more of the psychological models, theories, and concept doted into each episode, and that really lights up my heart because I'm a professor for industrial occupation psychology, so here we go. 91 00:11:24,361.36054422 --> 00:11:52,686.36054422 When I said technology is meant to serve us, to augment our abilities, this is really the core of a psychological design philosophy called human-centered AI as proposed by leaders in the field like Ben Schneiderman 2020, all about developing AI that puts human needs, values, and capabilities at the center, it's a complete departure from traditional AI, which was all about automation for the sake of efficiency. 92 00:11:53,106.36054422 --> 00:11:59,106.36054422 Human centered AI's goal is to enhance human abilities, not to replace them. 93 00:11:59,736.36054422 --> 00:12:02,916.36054422 It's about AI as a copilot, not an autopilot. 94 00:12:02,966.36054422 --> 00:12:07,91.36054422 You should use AI to augment you, not to replace you. 95 00:12:07,141.36054422 --> 00:12:14,251.36054422 You wanna convince your leads that your business offers a reliable, safe, and trustworthy solution for their pain points. 96 00:12:14,501.36054422 --> 00:12:26,891.36054422 With all your ongoing business, you may not have the time to constantly create new episodes in managing, you know, multiple podcast player distributions and social media posts to be perceived as reliable, safe, and trustworthy. 97 00:12:26,951.36054422 --> 00:12:34,1.36054422 And that is where Creating Reorganized as a human strategy and system with the right AI tools can be your solution. 98 00:12:34,421.36054422 --> 00:12:39,581.36054422 Think of it as your human-centered AI approach for marketing and sales. 99 00:12:39,631.36054422 --> 00:12:42,271.36054422 AI can do the tedious, repetitive tasks. 100 00:12:42,301.36054422 --> 00:12:47,671.36054422 It can transcribe your videos so you don't have to, it can create a first draft of show notes. 101 00:12:47,671.36054422 --> 00:12:56,701.36054422 But you as the creating reorganizer are the one who provides the unique insight, the personal story, the emotional connection. 102 00:12:56,911.36054422 --> 00:13:03,151.36054422 You are the one who brings the personality and the heart that no AI can ever replicate. 103 00:13:03,151.36054422 --> 00:13:12,721.36054422 And this mindset, that AI is a tool that can be strategically used, not a God to be worshiped, is the first and most crucial step in our plan. 104 00:13:12,721.36054422 --> 00:13:14,461.36054422 So here's my prompt for you. 105 00:13:14,731.36054422 --> 00:13:21,541.36054422 For the human-centered AI concept, technology is meant to serve us, to augment our abilities. 106 00:13:21,571.36054422 --> 00:13:41,521.36054422 In your overall business, which are your company goal directed tasks, which of them do you already augment with AI? If you're not using AI with 'em, well, why not? Answering that question honestly, will tell you a lot about your own mindset of how much you embrace AI in your own business. 107 00:13:41,821.36054422 --> 00:14:03,581.36054422 In creating reorganized, I embrace AI for my marketing and sales arm of my business if that would not fit to my other business that would be a disconnect and hard to handle for myself, right? So if you aren't embracing AI so much yet, you might want to hire me to capitalize on AI for your business marketing podcast because I live and breathe that. 108 00:14:03,581.36054422 --> 00:14:12,701.36054422 It's hard to gain traction if you are hesitant or afraid of using AI for your other workflows, not just for your marketing and sales. 109 00:14:18,187.07482993 --> 00:14:21,157.07482993 Let's assume we've got our new mindset embracing ai. 110 00:14:21,187.07482993 --> 00:14:30,37.07482993 Now, what's the plan? We're going to use the Theory of Planned Behavior by Icek Ajzen 1985, to build a roadmap to success. 111 00:14:30,87.07482993 --> 00:14:37,617.07482993 This theory says our intention to do something is really the biggest predictor of whether we'll actually do it. 112 00:14:37,957.07482993 --> 00:14:41,147.07482993 That intention is built on three pillars, if you like. 113 00:14:41,747.07482993 --> 00:14:44,897.07482993 Number one, our attitude towards the action. 114 00:14:45,257.07482993 --> 00:14:48,737.07482993 Number two, what our social group thinks about it. 115 00:14:48,857.07482993 --> 00:14:51,647.07482993 And number three, perceived behavior control. 116 00:14:52,7.07482993 --> 00:14:54,737.07482993 That is our belief in our ability to do that. 117 00:14:54,747.07482993 --> 00:14:58,797.07482993 If you want to deep dive into that theory, you can have it, as linked in the show notes. 118 00:14:58,797.07482993 --> 00:15:05,97.07482993 So for number one, our attitude towards the action, I would say that you are already quite advanced. 119 00:15:05,217.07482993 --> 00:15:08,997.07482993 You are currently listening to this episode number nine of a creating reorganized show. 120 00:15:08,997.07482993 --> 00:15:15,537.07482993 And that really means that you are very much inclined to start a video podcast to promote your business. 121 00:15:16,87.07482993 --> 00:15:22,687.07482993 Maybe you just need to discern if you wanna do it yourself or whether you wanna hire me for doing that. 122 00:15:23,227.07482993 --> 00:15:37,47.07482993 And for number two, what our social group thinks about it? Well, if you are perceived as a professional in podcasting and social media game, your friends will celebrate you and your competitors will envy you. 123 00:15:37,387.07482993 --> 00:15:43,417.07482993 Even more important, your leads will find you better, and that increases your chance to make a sale. 124 00:15:43,687.07482993 --> 00:15:46,757.07482993 Right? I know that mix of feelings really well. 125 00:15:47,207.07482993 --> 00:16:14,480.40816326 My business friends always ask me, how do I do my PostdocTransformation Show? And that really was the reason why I started this CreatingReorganized show for you because I wanted to ask recurrent questions popping up in my DMs and Professors who behave like the traditional academic expectations talk behind my back, but secretly envy what I was able to master in the last couple of years for my own business. 126 00:16:15,140.40816326 --> 00:16:17,360.40816326 So here's my prompt for the first two points. 127 00:16:17,910.40816326 --> 00:16:23,430.40816326 By now, it should be clear that a video podcast is a lot of work upfront in the preparation of a season. 128 00:16:23,480.40816326 --> 00:16:26,270.40816326 The season break can be very long and rewarding. 129 00:16:26,270.40816326 --> 00:16:28,250.40816326 Reaping what you seeded before. 130 00:16:28,500.40816326 --> 00:16:45,840.4081633 If you want that to which of these tasks are you willing to commit building in public? Because let's be honest, once your podcast is published, everybody can see you shine and fail, if they choose to search for you, which actually helps you boosting searchability within your leads. 131 00:16:45,890.4081633 --> 00:16:57,650.4081633 And my question to you really is, are you resilient enough to see the podcasting statistics and control the course as needed? Let's address number three, perceived behavioral control. 132 00:16:58,40.4081633 --> 00:16:59,960.4081633 Our belief in our ability to do it. 133 00:17:00,620.4081633 --> 00:17:03,50.4081633 I know it's a big one for many of you. 134 00:17:03,100.4081633 --> 00:17:15,820.4081633 You might have a great attitude about podcasting and you know, oh, you should be using AI and you see others doing it successfully, but you don't believe that you have the tech skills to pull it through. 135 00:17:16,240.4081633 --> 00:17:21,400.4081633 Hmm, you think I'm not tech savvy enough, I don't know where to start. 136 00:17:21,400.4081633 --> 00:17:24,790.4081633 It all looks so complicated and expensive. 137 00:17:25,40.4081633 --> 00:17:28,820.4081633 This is where the right tools and the strategic approach come in. 138 00:17:29,0.4081633 --> 00:17:31,190.4081633 Let's pause quickly for our tool recommendation. 139 00:17:35,42.7891156 --> 00:17:37,652.7891156 I wanna share with you my time and energy saver. 140 00:17:37,832.7891156 --> 00:17:54,19.4557823 As a professor for industrial occupational psychology, I also teach about the future of work, and as a former IT strategy consultant, of course, I embrace AI to be a future proof podcast producer of the PostdocTransformation Show and the Creating Reorganized Show. 141 00:17:54,469.4557823 --> 00:17:58,169.4557823 Descript is the video and audio podcast editing tool of my choice. 142 00:17:58,229.4557823 --> 00:18:01,709.4557823 I pay for their creator plan, and it's worth every dollar. 143 00:18:01,919.4557823 --> 00:18:10,919.4557823 Descript comes with an integrated professional remote recording studio for the best audio quality for your guests, if you ever choose to interview other people. 144 00:18:11,699.4557823 --> 00:18:36,179.4557823 For example, I record an hour interview with a guest or a solo episode like this one, and instead of painstakingly doing a rough cut and deleting all the hms and uhs and filler words, and you know, me rambling around, which I did for hours in the past, I now click on Descript's AI editing for clarity, and my rough cut is done in seconds. 145 00:18:36,269.4557823 --> 00:18:45,89.4557823 And for fine tuning, I edit the text instead of audio waves, I'm editing a Word doc, right? Here comes the best thing. 146 00:18:45,389.4557823 --> 00:18:51,569.4557823 I just insert all my prerecorded music, video backdrops, intro ads, and outro. 147 00:18:51,649.4557823 --> 00:19:02,59.4557823 In a matter of minutes, I can then easily export closed captions or fine tuned AI driven summaries, chapter markers and titles, which I feed into my show notes and podcasting host. 148 00:19:02,339.4557823 --> 00:19:12,636.122449 Descript even suggests the best clips for social media and the video editor automatically includes the synchronized speaker cameras, audio captions and everything. 149 00:19:12,816.122449 --> 00:19:21,496.122449 So they are truly AI first in their own product development, and I simply love working with innovative companies like Descript. 150 00:19:21,966.122449 --> 00:19:32,46.122449 If you wanna try out Descript for your own podcast editing DM or me Descript so I can share my experience and consult you, please check it out via the link in my show notes. 151 00:19:32,406.122449 --> 00:19:37,626.122449 I only get a small financial reward if you become their customer using my Descript link. 152 00:19:38,256.122449 --> 00:19:39,876.122449 Thank you for your financial support. 153 00:19:39,876.122449 --> 00:19:42,546.122449 Now let's get back to the Creating Reorganized show. 154 00:19:46,346.122449 --> 00:19:49,586.122449 Let's talk about the AI powered video podcasting marketing strategy. 155 00:19:50,286.122449 --> 00:19:51,906.122449 We've got the right mindset. 156 00:19:52,251.122449 --> 00:19:54,261.122449 And we've demystified the tech. 157 00:19:54,441.122449 --> 00:19:59,751.122449 Let's talk about the specific tools and tech that will transform your podcasting workflow. 158 00:19:59,991.122449 --> 00:20:07,911.122449 This is where we put AI to work, not just in editing, but in the entire content creation and promotion process. 159 00:20:08,271.122449 --> 00:20:13,971.122449 This is the heart of a solid AI powered video podcast marketing strategy for small businesses. 160 00:20:13,971.122449 --> 00:20:17,301.122449 For example, you can use AI for show notes and transcripts. 161 00:20:17,331.122449 --> 00:20:18,951.122449 This is a huge time saver. 162 00:20:19,11.122449 --> 00:20:24,861.122449 I remember myself typing everything up or listening back, and then, you know, editing. 163 00:20:24,911.122449 --> 00:20:32,621.122449 You've just recorded a brilliant 45 minute episode and you don't wanna spend another two hours writing up the show notes. 164 00:20:32,861.122449 --> 00:20:45,931.122449 To be honest, once I have recorded this one, I just click on the button and then I will leave to pick up my kids from school, right? So I don't wanna spend another two hours writing up the show notes and the full transcript. 165 00:20:46,511.122449 --> 00:21:02,981.122449 Let AI handle the heavy lifting and the AI in Descript will transcribe your entire episode with incredible accuracy from that transcript, you can ask AI to generate a summary, pull out key quotes, and even suggest titles and headlines. 166 00:21:02,981.122449 --> 00:21:05,621.122449 Well, I do that before, but you could. 167 00:21:06,11.122449 --> 00:21:21,591.122449 It's a game changer! With every episode, I train Descript to my voice, and when I need to re-record a sentence, I type in my new words and my AI voice clone is good enough to cover it for me for a sentence or so, not the whole episode. 168 00:21:21,641.122449 --> 00:21:31,511.122449 Another example is for social media content, the biggest mistake that you can do is to create a podcast that promotes your business and then just let it sit there. 169 00:21:31,511.122449 --> 00:21:33,491.122449 You need to promote it everywhere. 170 00:21:34,211.122449 --> 00:21:47,651.122449 And because you have listened to my Creating Reorganized strategy, right? It's evergreen, you can now promote it everywhere where your audience hangs out, LinkedIn, Instagram, Pinterest, TikTok or whatever. 171 00:21:47,651.122449 --> 00:21:56,106.122449 So creating a unique piece of content for each platform and to schedule that and to comment on that is a one way ticket to burnout. 172 00:21:56,181.122449 --> 00:21:56,374.4557823 out. 173 00:21:56,374.4557823 --> 00:22:01,144.4557823 So here's what I get asked the most: Eleonore, this sounds looks amazing. 174 00:22:01,144.4557823 --> 00:22:07,24.4557823 But how do you do that? How do you have all the time to do that? I hear you. 175 00:22:07,324.4557823 --> 00:22:08,854.4557823 The cognitive load is real. 176 00:22:09,454.4557823 --> 00:22:12,364.4557823 I'm a business owner, I'm a leader, I'm a parent. 177 00:22:12,364.4557823 --> 00:22:14,34.4557823 And you are probably, too. 178 00:22:14,234.4557823 --> 00:22:16,424.4557823 You are already juggling with so much. 179 00:22:16,484.4557823 --> 00:22:22,991.122449 And let me tell you, social media should not be your main priority on your plate as a business owner. 180 00:22:22,991.122449 --> 00:22:30,706.122449 And that's why I have built our CreatingReorganized system, the one that I use for my own shows and packaged it up so that you can use that too. 181 00:22:31,46.122449 --> 00:22:38,636.122449 Okay, so our CreatingReorganized podcasting service is a premium white label solution designed for the established small business owners. 182 00:22:38,636.122449 --> 00:22:43,646.122449 Your time is better spent serving your clients and leading their teams or whatever you do in your business. 183 00:22:44,516.122449 --> 00:22:48,656.122449 Then we come in and we're the AI powered engine you've been dreaming of. 184 00:22:48,706.122449 --> 00:22:52,786.122449 We handle all the production, distribution, and promotion to all podcast players. 185 00:22:52,996.122449 --> 00:22:57,826.122449 We use AI to save you from burnout, not to make you a cog in a content factory. 186 00:22:58,36.122449 --> 00:23:00,946.122449 This is about working smart and not working harder. 187 00:23:01,756.122449 --> 00:23:15,686.122449 If you're ready to get your time back and build a powerful marketing machine 24 7 365, check out the service in the show notes and this is where leveraging AI tools for a small business promotional podcast becomes a game changer. 188 00:23:15,836.122449 --> 00:23:19,826.122449 My workflow is a hub and spoke model and you can copy that. 189 00:23:19,976.122449 --> 00:23:26,596.122449 Okay, so the video podcast is the hub, using AI, we spin out the spokes, our social clips. 190 00:23:26,716.122449 --> 00:23:36,886.122449 The AI can identify compelling moments from your video, and you can export them as short form videos with closed captions, perfect for Instagram reels or TikTok. 191 00:23:37,366.122449 --> 00:23:43,36.122449 This is a crucial step in how to repurpose video content with AI for multiple platforms. 192 00:23:43,36.122449 --> 00:23:44,176.122449 This is what I do. 193 00:23:44,176.122449 --> 00:23:48,46.122449 Watch me on social media, and you will see how I do that. 194 00:23:48,46.122449 --> 00:23:49,846.122449 You can also use quote graphics. 195 00:23:49,876.122449 --> 00:23:50,266.122449 Okay. 196 00:23:50,266.122449 --> 00:24:05,456.122449 The AI can pull out powerful quotes from the transcript, which you can then turn into eye-catching graphics for Pinterest and Instagram, the AI can generate a long form caption for your LinkedIn post, breaking down the key points of an episode and driving traffic to your show. 197 00:24:05,666.122449 --> 00:24:13,736.122449 So for each episode, you can have multiple LinkedIn posts that drive traffic back to your episode, which you have already created. 198 00:24:13,736.122449 --> 00:24:19,666.122449 This approach ensures a sustainable content creation system for entrepreneurs to avoid burnout. 199 00:24:19,876.122449 --> 00:24:22,336.122449 This is not about creating more work. 200 00:24:22,741.122449 --> 00:24:23,11.122449 Okay. 201 00:24:23,11.122449 --> 00:24:25,891.122449 It's about creating a set and forget system. 202 00:24:26,311.122449 --> 00:24:35,941.122449 If you want to recap our hub and spoke model without hiring me, read about our full CreatingReorganized workflow as linked in the show notes. 203 00:24:36,481.122449 --> 00:24:58,741.122449 There I break down my marketing examples into eight components and action examples of each tasks, task related behavior requirements, interactions with machines, materials, or tools, work results, work environments, social media, social environment, methods of quality control requirements to perform all tasks well. 204 00:25:02,861.122449 --> 00:25:07,331.122449 Now let's pause quickly to appreciate those who bring this valuable episode to you. 205 00:25:07,811.122449 --> 00:25:08,351.122449 That's me. 206 00:25:08,391.122449 --> 00:25:11,271.122449 I want to share with you my number one lead generator. 207 00:25:11,301.122449 --> 00:25:13,701.122449 You can start that even without a podcast. 208 00:25:13,791.122449 --> 00:25:19,371.122449 It's TypeForm and I use it to create free quizzes with open questions and multiple choice answers. 209 00:25:19,431.122449 --> 00:25:26,661.122449 I also predefine mandatory answers so I can qualify and score leads and collect their email addresses for later nurturing. 210 00:25:26,841.122449 --> 00:25:29,631.122449 Of course, I can brand my quizzes. 211 00:25:29,631.122449 --> 00:25:35,751.122449 For example, you know my check your readiness to leap out of science quiz with my audio video files. 212 00:25:35,961.122449 --> 00:25:45,651.122449 This way I can share specific podcast episodes or other information based on their answers, and then automatically send them an email after submitting the quiz. 213 00:25:45,651.122449 --> 00:25:58,701.122449 I even included a calendar invite for those leads who qualify specifically, and now I can help everyone on the surface for free and divert my valuable time only to my high ticket leads on a deep level. 214 00:25:59,331.122449 --> 00:26:08,181.122449 If you wanna try out TypeForm for your own business and lead generation qualification, DM or email TypeForm so I can share my experience and consult you. 215 00:26:08,721.122449 --> 00:26:11,361.122449 Please check it out via my link in the show notes. 216 00:26:11,481.122449 --> 00:26:17,631.122449 Again, I only get a small financial reward if you become their customer using my TypeForm link. 217 00:26:21,481.122449 --> 00:26:22,111.122449 Alright. 218 00:26:22,141.122449 --> 00:26:24,361.122449 Thank you for appreciating our ad. 219 00:26:24,701.122449 --> 00:26:32,351.122449 Just in case you are a new listener, please also listen to our first Creating Reorganized episodes because season two builds on Season one. 220 00:26:32,481.122449 --> 00:26:35,631.122449 And I will link to the first eight episodes we've walked through. 221 00:26:35,631.122449 --> 00:26:41,331.122449 Number one, why founders of a small business need a video podcast to build trust and boost sales. 222 00:26:41,381.122449 --> 00:26:45,581.122449 Number two, how to qualify leads and convert them into paying customers. 223 00:26:46,331.122449 --> 00:26:52,31.122449 Number three, best ways to showcase your products or services on a video podcast to drive sales. 224 00:26:52,691.122449 --> 00:26:54,911.122449 Number four, an all time favorite. 225 00:26:55,181.122449 --> 00:27:01,931.122449 When to record, edit, and publish your video podcasts seasonal strategies for the small business owners to avoid burnout. 226 00:27:01,931.122449 --> 00:27:07,301.122449 Then number five, how to promote your video podcasts on social media and drive traffic to your business. 227 00:27:07,361.122449 --> 00:27:12,911.122449 And number six, free content versus paid offers, the best mix for your video podcast. 228 00:27:13,331.122449 --> 00:27:17,591.122449 Number seven, storytelling from behind the scenes for engaging your leads. 229 00:27:17,641.122449 --> 00:27:19,411.122449 That was my personal favorite. 230 00:27:19,411.122449 --> 00:27:22,921.122449 And number eight, creating a Sales Funnel with your video podcast. 231 00:27:26,806.122449 --> 00:27:40,776.122449 So we tied it all together by mapping out a complete system that you can copy for free to turn a casual listener into a client so that you have a repeatable, reliable process to generate sales 24 7 365. 232 00:27:40,776.122449 --> 00:27:43,596.122449 Again, all episodes are linked in the show notes. 233 00:27:44,146.122449 --> 00:27:53,956.122449 I have learned to do all of this by building my own digital business on the side, and that's why I'm so passionate about sharing the tools and strategies to make it possible. 234 00:27:54,416.122449 --> 00:27:58,766.122449 I want you to build your own tech stack and to play around with AI. 235 00:27:59,36.122449 --> 00:28:20,396.122449 That's learning by doing, instead of just listening and reading about that, I want you to build human procedural knowledge and memory, also called the know how, because that increases in value instead of declarative knowledge, also called the know what, because AI can spit that out in endless variations and in seconds or minutes. 236 00:28:20,496.122449 --> 00:28:25,206.122449 I bet that your new mindset will also lead to new business models. 237 00:28:25,206.122449 --> 00:28:27,36.122449 And then you can thank me later. 238 00:28:30,846.122449 --> 00:28:40,836.122449 maybe you are an expert, a book author, an experienced educator and consultant, you know a lot of procedural knowledge and have a unique point of view. 239 00:28:40,986.122449 --> 00:28:50,976.122449 In that case, creating a paid eCourse or even better, a membership with mentoring is a good way to scale your services. 240 00:28:51,636.122449 --> 00:28:59,186.122449 Offering an eCourse is a no brainer and Thinkific is an AI infused learning management system That is a dream for every educator. 241 00:28:59,236.122449 --> 00:29:02,622.7891156 After setting up an e-course you also need to market and sell it. 242 00:29:03,12.7891156 --> 00:29:09,507.7891156 That's when lead generation with TypeForm and podcasting via Descript and Podbean can compliment your work perfectly. 243 00:29:09,791.122449 --> 00:29:18,611.122449 If you wanna try out Thinkific for creating your own e-course and mentoring membership, DM or email me Thinkific so I can share my experience and consult you. 244 00:29:19,331.122449 --> 00:29:21,761.122449 Please check it out via my link in the show notes. 245 00:29:21,851.122449 --> 00:29:27,41.122449 I only get a small financial reward if you become their customer using my Thinkific link. 246 00:29:31,141.122449 --> 00:29:36,721.122449 Thank you for listening to our advertisement so we can continue our Creating Reorganized episode for free. 247 00:29:36,721.122449 --> 00:29:45,871.122449 I already soft mentioned that, but e-course full of declarative knowledge can be dead wood nowadays in the era of free YouTube and AI learning tools. 248 00:29:46,481.122449 --> 00:29:58,571.122449 So I bet there will be a renaissance of the psychological concept, social man, and that's why mentoring memberships with your procedural knowledge and unique point of view are on the rise. 249 00:29:58,831.122449 --> 00:30:03,361.122449 I guess that's a tangent for you, unless your business model is about e-courses. 250 00:30:03,961.122449 --> 00:30:07,231.122449 If you want a dedicated episode about that, let me know in the comments. 251 00:30:07,281.122449 --> 00:30:21,561.122449 I am very much inclined to do so because I'm talking about that in my lectures in real life anyway, but let's get back to you and how to balance your human efforts versus AI strategically in your business promotional video podcast. 252 00:30:21,561.122449 --> 00:30:27,921.122449 As a business owner, you are constantly hearing about AI automation and tools that promise to save you time and they can. 253 00:30:27,921.122449 --> 00:30:40,611.122449 I use that myself in my CreatingReorganized business and for my PostdocTransformation Show, which is a showcase for how I apply my strategies, my students and clients get to see a middle aged woman. 254 00:30:40,941.122449 --> 00:30:41,841.122449 Yes, that's me. 255 00:30:41,961.122449 --> 00:30:44,781.122449 Leveraging technology to build a business. 256 00:30:44,831.122449 --> 00:30:50,591.122449 And I don't want you to get lost in all the AI hype, human input is essential. 257 00:30:50,651.122449 --> 00:31:02,381.122449 Okay? I know you're thinking Eleonore, aren't you the one who's always telling us to automate everything, and yes, I am, but automation is a tool, not a replacement for your genius. 258 00:31:02,561.122449 --> 00:31:04,571.122449 Let me repeat that and refine that. 259 00:31:05,21.122449 --> 00:31:07,271.122449 Your human input is essential. 260 00:31:07,271.122449 --> 00:31:13,621.122449 The question now arises when and how do you need to be human? Well, think about it like this. 261 00:31:13,831.122449 --> 00:31:24,781.122449 Like I said already, your video podcast is ideally your story and why you develop your service and products to solve your client's problems, and you are the storyteller. 262 00:31:25,231.122449 --> 00:31:29,659.4557823 AI can help you to write the script, edit the video and even create the graphics. 263 00:31:29,689.4557823 --> 00:31:33,409.4557823 But the story element should be yours and not generic. 264 00:31:33,889.4557823 --> 00:31:37,579.4557823 An AI avatar cannot tell your story for you. 265 00:31:38,269.4557823 --> 00:31:43,279.4557823 It cannot share your unique point of view, your struggles and your successes. 266 00:31:43,669.4557823 --> 00:31:47,839.4557823 That's what makes your business and your brand special. 267 00:31:47,839.4557823 --> 00:31:53,119.4557823 From my professional experience, there's only one use case where I would use AI avatars. 268 00:31:53,239.4557823 --> 00:32:01,819.4557823 For example, in my jobs as an IT analyst or IT strategy consultant, I was often tasked to train employees on how to use a new software. 269 00:32:01,939.4557823 --> 00:32:18,709.4557823 And that's where I would use an AI voice or even video avatar to instruct a standardized training curriculum with shared screen workflow explanations, because it's the software itself that is to be learned by thousands of employees. 270 00:32:19,489.4557823 --> 00:32:42,779.4557823 The employees aren't really interested in my point of view, but that's different in your business promotional video podcast, right where you are essentially the brand voice and the face, and sometimes even the product, if you are a consultant, if you are selling, coaching, mentoring, memberships with you, right? They're not buying something with AI, they are buying you. 271 00:32:42,779.4557823 --> 00:32:44,819.4557823 So here's a little secret from my own journey. 272 00:32:45,269.4557823 --> 00:32:49,829.4557823 When I was starting my podcast, I felt a lot of pressure to be perfect. 273 00:32:50,369.4557823 --> 00:32:56,489.4557823 I wanted every word to be just right and even edited it to be flawless. 274 00:32:56,909.4557823 --> 00:33:01,799.4557823 I was so focused on the technical side of things that I almost forgot to be myself. 275 00:33:01,829.4557823 --> 00:33:20,69.4557823 And it was only when I started to share also about my personal, authentic story, the ups and downs of my career, my experiences as an immigrant's child and a mother, my journey from academia to entrepreneurship, that my podcast really started to connect with people. 276 00:33:20,289.4557823 --> 00:33:22,479.4557823 We're talking about my PostdocTransformation Show here. 277 00:33:23,169.4557823 --> 00:33:24,969.4557823 That's the power of human input. 278 00:33:25,569.4557823 --> 00:33:28,749.4557823 It's what makes your content authentic and relatable. 279 00:33:28,809.4557823 --> 00:33:32,439.4557823 It's the difference between a generic AI generated script. 280 00:33:32,439.4557823 --> 00:33:41,709.4557823 And also from other podcasts in the same niche, and it's a heartfelt, authentic, and human conversation. 281 00:33:41,959.4557823 --> 00:33:50,659.4557823 So how can you make sure that your human input shines through? Well, first at the beginning, you provide the strategy and the script. 282 00:33:50,759.4557823 --> 00:33:58,639.4557823 This is your opportunity to infuse your unique brand voice, personality, and expertise into the content. 283 00:33:59,89.4557823 --> 00:34:02,119.4557823 You are the expert in your field, not the AI. 284 00:34:02,419.4557823 --> 00:34:15,469.4557823 You can use tools like ActiveCampaign and Type form to understand your audience's needs and pain points to understand the sentiment, and then use your human creativity to craft a message that resonates. 285 00:34:15,519.4557823 --> 00:34:21,129.4557823 That's market research, and I will talk about the importance of market research later in the different context. 286 00:34:21,759.4557823 --> 00:34:25,449.4557823 Next, you are the human voice and face. 287 00:34:25,649.4557823 --> 00:34:31,619.4557823 In an age of AI generated content, your authenticity is your competitive advantage. 288 00:34:32,579.4557823 --> 00:34:33,839.4557823 No one can be you. 289 00:34:33,839.4557823 --> 00:34:38,369.4557823 Your audience wants to see you, hear your voice and feel your energy. 290 00:34:38,429.4557823 --> 00:34:56,179.4557823 You can use a tool like Descript to make editing easier, but don't let it smooth out all the imperfections that make you you okay? Your real voice, your natural gestures, and your unique personality build trust and create a connection with your audience. 291 00:34:56,899.4557823 --> 00:35:04,699.4557823 I'm a huge believer in the power of leveraging technology, and that's exactly why I choose the tools I use and recommend. 292 00:35:05,29.4557823 --> 00:35:15,679.4557823 My whole tech stack is a living example of how women can also capitalize on technology to build a business that serves their vision of life, not the other way around. 293 00:35:15,679.4557823 --> 00:35:28,189.4557823 I have a very clear vision for my business and my family, and every tool in my tech stack, from my podcast host, from my email marketing platform is chosen for its ability to automate, integrate, and save me time. 294 00:35:28,279.4557823 --> 00:35:34,219.4557823 And for that I strategically decide which task I want to add to my cognitive load. 295 00:35:34,669.4557823 --> 00:35:57,149.4557823 I don't wanna do all the tasks manually, and I'll share in a minute why you shouldn't either, right after my ad I'm expanding my digital business and I'm using ActiveCampaign as the centerpiece of all my services, like my email course, podcast, newsletter, show notes, website, sales page, merch, forms, whatever it is as needed. 296 00:35:57,419.4557823 --> 00:36:07,199.4557823 As a former IT strategy consultant, I have high requirements for my tech stack, and ActiveCampaign offers so many integrations to all my other apps. 297 00:36:07,259.4557823 --> 00:36:15,22.7891156 I use it daily to control, and for every new product or service I start with ActiveCampaign first. 298 00:36:15,22.7891156 --> 00:36:15,952.7891156 It's set and forget. 299 00:36:16,72.7891156 --> 00:36:25,622.7891156 And every time I sit down to design a new product or service, I am amazed about how much AI is infused into ActiveCampaign. 300 00:36:26,12.7891156 --> 00:36:36,292.7891156 If you wanna create your own digital business with various AI driven lead magnets and funnel options, DM or email me ActiveCampaign so you can benefit from my experience and I can consult you. 301 00:36:36,502.7891156 --> 00:36:38,992.7891156 Please check it out via the link in the show notes. 302 00:36:39,52.7891156 --> 00:36:44,602.7891156 I only get a small financial reward if you become their customer using my ActiveCampaign link. 303 00:36:48,52.7891156 --> 00:36:50,92.7891156 Alright, thank you for listening to my ad. 304 00:36:50,92.7891156 --> 00:36:51,682.7891156 And now let's get back to marketing. 305 00:36:51,762.7891156 --> 00:36:55,182.7891156 I'm not here to tell you what you should do in your business model. 306 00:36:55,422.7891156 --> 00:37:00,12.7891156 You know, that's for you to figure out based on your unique skills and passions. 307 00:37:00,792.7891156 --> 00:37:06,582.7891156 And if you are my current bachelor master student, I'll be happy to discuss that with you in our lecture breaks. 308 00:37:06,582.7891156 --> 00:37:18,262.7891156 But what I'm here to tell you is in this episode, when you really start your side hustle or continue your business, think about it AI first, especially when it comes to your marketing. 309 00:37:18,262.7891156 --> 00:37:29,992.7891156 Trust me, I see many brilliant minds, so many with incredible ideas who get to the end of developing the product or service and then start thinking about marketing. 310 00:37:30,262.7891156 --> 00:37:32,62.7891156 Well, that's a huge mistake. 311 00:37:32,452.7891156 --> 00:37:36,412.7891156 Marketing isn't something that you just slap on at the end. 312 00:37:37,42.7891156 --> 00:37:42,592.7891156 Or even worse, you think that a great product and service doesn't need to be marketed well. 313 00:37:43,957.7891156 --> 00:37:44,527.7891156 That was me. 314 00:37:45,417.7891156 --> 00:37:45,807.7891156 no. 315 00:37:46,467.7891156 --> 00:37:49,317.7891156 A great product won't speak for itself. 316 00:37:50,37.7891156 --> 00:37:58,257.7891156 Marketing is a critical part of your business strategy, and it's best when it informs your business development from the very beginning. 317 00:37:58,257.7891156 --> 00:37:59,577.7891156 Think about it this way. 318 00:38:00,57.7891156 --> 00:38:05,37.7891156 Your video podcast isn't just a marketing tool, it's a goldmine for market research. 319 00:38:05,577.7891156 --> 00:38:21,562.7891156 Remember earlier I mentioned market research? By creating content and analyzing how your audience responds, you can quickly and efficiently test ideas, refine your messaging, and discover what your ideal customers truly want. 320 00:38:22,312.7891156 --> 00:38:25,12.7891156 Here's where the AI first approach comes in. 321 00:38:25,492.7891156 --> 00:38:29,452.7891156 When you start a video podcast, you are not just creating one piece of content. 322 00:38:29,482.7891156 --> 00:38:43,852.7891156 You are creating a central hub from which you can then derive a multitude of social media assets and then analyze the statistics across all social media platforms for each season. 323 00:38:44,272.7891156 --> 00:38:50,842.7891156 Play 'em out in the season breaks, comparing episodes and derive social media clips and posts. 324 00:38:51,682.7891156 --> 00:39:05,782.7891156 You've got a data gold mine, really, even though you see my content on many social media platforms at multiple times a day, I don't spend hours trying to come up with new content for every single social media platform. 325 00:39:05,782.7891156 --> 00:39:06,532.7891156 Repeat that. 326 00:39:06,892.7891156 --> 00:39:17,242.7891156 I create one long form video podcast episode, and then I use AI to help me repurpose and distribute that content across all my channels. 327 00:39:17,452.7891156 --> 00:39:23,212.7891156 So that is my origin, the hub, and then the spokes are all created with AI as well. 328 00:39:23,962.7891156 --> 00:39:33,82.7891156 So this approach saves me incredible amount of time, reduces my workload, and ensures that my marketing efforts are really aligned with my core message. 329 00:39:33,682.7891156 --> 00:39:36,472.7891156 It's about working smarter, not hard. 330 00:39:36,472.7891156 --> 00:39:52,102.7891156 And remember, I took off a lot of months during the summer break because I could be rest assured that my marketing message is really aligned with all my podcasts, which is company derived. 331 00:39:52,102.7891156 --> 00:39:53,482.7891156 Brings me to a key point. 332 00:39:53,632.7891156 --> 00:39:55,792.7891156 Resilience in entrepreneurship. 333 00:39:56,182.7891156 --> 00:39:59,92.7891156 Starting a business is a marathon, not a sprint. 334 00:39:59,182.7891156 --> 00:40:05,542.7891156 And the last thing that you wanna have is burning out from trying to do everything yourself by the end. 335 00:40:05,572.7891156 --> 00:40:08,812.7891156 By the way, we did this related episode about burnout. 336 00:40:09,142.7891156 --> 00:40:16,432.7891156 When to record, edit, and publish your video podcast, the seasonal strategies for the small business owners to avoid burnout. 337 00:40:16,942.7891156 --> 00:40:20,802.7891156 And it was the most listened to episode of season one. 338 00:40:20,852.7891156 --> 00:40:28,352.7891156 So by leveraging technology and thinking AI first you're building a sustainable marketing machine that works for you 24 7, 365. 339 00:40:28,562.7891156 --> 00:40:34,82.7891156 And this allows you to focus on the things that only one person can do, that is you. 340 00:40:34,382.7891156 --> 00:40:40,202.7891156 You can build the relationships with your customers, you can innovate your products, and you can lead your business. 341 00:40:40,592.7891156 --> 00:40:41,492.7891156 No one else can do. 342 00:40:44,892.7891156 --> 00:40:46,782.7891156 Oh, just a quick break. 343 00:40:46,812.7891156 --> 00:41:07,502.7891156 If you like our Creating Reorganized show for the business owner who wants to market and sell sustainably via video podcast with our burnout, please share our show with your business besties and rate and review on your favorite podcast players and on social media because that will encourage us to share more for free in the future. 344 00:41:08,462.7891156 --> 00:41:17,672.7891156 If you have further questions that we can answer in future episodes, please also join the Creating Reorganized Newsletter where you can find more resources and a form to submit your questions. 345 00:41:21,192.7891156 --> 00:41:22,902.7891156 Now, let's return to our show. 346 00:41:22,902.7891156 --> 00:41:30,792.7891156 Are you now curious which tool I use for my automated social media management that works for me and not the other way around? Ta-da. 347 00:41:30,882.7891156 --> 00:41:35,142.7891156 It's Metricool this Swiss Army Knife for your social media management. 348 00:41:35,442.7891156 --> 00:41:45,551.122449 It's the tool that helps me schedule content and analyze my audience, track my performances across all social media platforms, all in one place. 349 00:41:45,821.122449 --> 00:41:52,421.122449 You can create and schedule your content in advance according to the best posting times, based on your followers. 350 00:41:52,421.122449 --> 00:42:02,291.122449 For campaigns across many days or weeks, I capitalize on their auto lists and repeat features so I can focus on the important things according to my vision of life. 351 00:42:03,1.122449 --> 00:42:11,971.122449 If you want to schedule your own content on social media DM or email me Metricool so I can share my experience and consult you, you will love this. 352 00:42:12,241.122449 --> 00:42:15,31.122449 Please check it out via the link in the show notes. 353 00:42:15,361.122449 --> 00:42:20,371.122449 I only get a small financial reward if you become their customer using my Metricool link. 354 00:42:20,551.122449 --> 00:42:21,1.122449 Thank you. 355 00:42:25,101.122449 --> 00:42:27,741.122449 Balance authenticity and automation. 356 00:42:28,491.122449 --> 00:42:32,931.122449 So as promised, let's bring it all back to our mentioned psychological models. 357 00:42:33,31.122449 --> 00:42:43,81.122449 So we've talked about AI as a sidekick and how to use that to amplify your unique brand, but let's get to the core of why that is so important for you. 358 00:42:43,686.122449 --> 00:42:54,36.122449 We've explored the theory of planned behavior, which explains that your willingness to use AI is based on your attitude, the social norms, and your perceived behavior control. 359 00:42:54,216.122449 --> 00:43:01,536.122449 And my job here is to give you that control to show you that you can do this and to make this less intimidating. 360 00:43:01,536.122449 --> 00:43:11,646.122449 However, your ability to stick with it is also tied to a third concept from psychology, the cognitive load theory from Sweller 1988. 361 00:43:12,276.122449 --> 00:43:15,906.122449 And this theory is often used in educational psychology. 362 00:43:16,306.122449 --> 00:43:19,576.122449 It suggests that our working memory has a limited capacity. 363 00:43:19,636.122449 --> 00:43:21,496.122449 And I will link to that in the show notes. 364 00:43:21,906.122449 --> 00:43:24,336.122449 So let's apply that to our current situation. 365 00:43:25,206.122449 --> 00:43:35,786.122449 When you try to process too much information at once, like trying to learn a complicated video editing program from scratch while also running a business, you get overwhelmed. 366 00:43:36,146.122449 --> 00:43:39,436.122449 You cannot think clearly, most likely you're gonna be giving up. 367 00:43:39,976.122449 --> 00:43:44,176.122449 The fear of AI isn't just a tech problem, it's a cognitive load problem. 368 00:43:44,566.122449 --> 00:43:48,946.122449 You see all the new tools and think, I have to learn all of this. 369 00:43:49,6.122449 --> 00:43:52,516.122449 It feels like an impossible task, and your brain shuts down. 370 00:43:52,906.122449 --> 00:43:58,666.122449 But with a human-centered approach, like the one I've outlined, you reduce the cognitive load. 371 00:43:58,666.122449 --> 00:44:04,456.122449 You use AI to do the boring routine stuff, the stuff that drains your mental energy. 372 00:44:04,516.122449 --> 00:44:11,499.4557823 Your working memory is free for the important things, creativity, storytelling, and connecting with your audience. 373 00:44:11,499.4557823 --> 00:44:16,59.4557823 Your value is not your ability to click a thousand buttons. 374 00:44:16,209.4557823 --> 00:44:22,179.4557823 Your value is in your expertise, your passion, and your unique point of view. 375 00:44:22,509.4557823 --> 00:44:35,639.4557823 AI can handle the cognitive load of production so you can focus on the cognitive load of creation, and that's the secret to not just surviving, but also thriving in this new AI boosted content landscape. 376 00:44:35,689.4557823 --> 00:44:38,899.4557823 So don't let AI to be a threat. 377 00:44:39,79.4557823 --> 00:44:40,399.4557823 Make it your alley. 378 00:44:40,759.4557823 --> 00:44:46,879.4557823 This episode is your guide to using AI to amplify your personal brand and cut through content inflation. 379 00:44:47,239.4557823 --> 00:44:50,629.4557823 Your business is ready to scale and you don't have to do it alone. 380 00:44:50,849.4557823 --> 00:44:56,39.4557823 The very systems and tools I use to run my own business are available to you. 381 00:44:56,939.4557823 --> 00:45:02,249.4557823 And if you need more of me, you can use my creating reorganized podcasting service. 382 00:45:02,459.4557823 --> 00:45:04,559.4557823 We can manage the entire process for you. 383 00:45:05,69.4557823 --> 00:45:09,144.4557823 It's an investment in your time, your sanity, and your strategic growth. 384 00:45:09,414.4557823 --> 00:45:13,134.4557823 Just click on the word service in the show notes and fill out the wait list. 385 00:45:13,834.4557823 --> 00:45:20,494.4557823 For many years I have been a psychologist, a professor, an IT consultant, and a business owner. 386 00:45:20,974.4557823 --> 00:45:22,594.4557823 My journey has taught me one thing. 387 00:45:22,744.4557823 --> 00:45:31,739.4557823 The most successful people are the ones who know how to leverage the right tools and systems to achieve their goals without sacrificing their wellbeing. 388 00:45:32,639.4557823 --> 00:45:39,359.4557823 This is all about building a scalable marketing system with AI and video podcasting, and it's the core of what we do. 389 00:45:43,189.4557823 --> 00:45:52,819.4557823 Hey, do you wanna pick my brain and ask me all your business promotional video podcasting questions? I offer free CreatingReorganized live question and answer sessions. 390 00:45:53,434.4557823 --> 00:46:01,234.4557823 You can explain your marketing challenges and see how business podcasting can help you strategically to reach your goals. 391 00:46:01,594.4557823 --> 00:46:06,274.4557823 Learn about my tech stack so you can benefit from that in your business marketing. 392 00:46:06,664.4557823 --> 00:46:07,504.4557823 But you need to hurry. 393 00:46:08,44.4557823 --> 00:46:14,824.4557823 Seats for each session are limited to 10 people, so I can focus on understanding and answering your questions live. 394 00:46:15,64.4557823 --> 00:46:19,54.4557823 Book your session in my Eventbrite Link as linked in the show notes. 395 00:46:19,104.4557823 --> 00:46:22,194.4557823 Thank you for listening to our CreatingReorganized show. 396 00:46:22,444.4557823 --> 00:46:26,494.4557823 Now we are at unbelievable 6.4 397 00:46:26,494.4557823 --> 00:46:28,444.4557823 k listenings and counting. 398 00:46:28,444.4557823 --> 00:46:36,904.4557823 By the time of recording, we only had eight episodes, so this really is a strong testament of how CreatingReorganized works. 399 00:46:37,54.4557823 --> 00:46:38,314.4557823 It could be working for you. 400 00:46:43,274.4557823 --> 00:46:52,514.4557823 Do you wanna start your own side business as a runway for your better future? Then you will benefit from our free business readiness quiz as linked in the show notes. 401 00:46:52,874.4557823 --> 00:47:00,374.4557823 Are you a small business owner and wanna create sustainable marketing and sales content? Try video podcasting about your service or product. 402 00:47:00,634.4557823 --> 00:47:09,424.4557823 Like I do in my PostdocTransformation Show, I'm a mom of two kids in school and a professor and I have no time to lose running my business. 403 00:47:09,724.4557823 --> 00:47:14,764.4557823 And if you also wanna save time and energy, use our dovetailed evergreen strategy. 404 00:47:15,274.4557823 --> 00:47:20,74.4557823 You can easily derive countless valuable social media content from just one video podcast episode. 405 00:47:21,689.4557823 --> 00:47:23,704.4557823 You can quickly attract a broad audience. 406 00:47:24,144.4557823 --> 00:47:33,84.4557823 Across many social media platforms and then nurture them into leads and clients in their ears and emails while you live according to your vision of life. 407 00:47:33,114.4557823 --> 00:47:34,854.4557823 Let me teach you creating reorganized. 408 00:47:35,94.4557823 --> 00:47:41,844.4557823 If you're ready to dive in and start your own podcasting journey, I highly recommend checking out the tools I mentioned earlier. 409 00:47:42,214.4557823 --> 00:47:46,864.4557823 Podbean, Descript, TypeForm, ActiveCampaign, Thinkific and Metricool. 410 00:47:47,164.4557823 --> 00:47:54,814.4557823 Each of these services has made my podcasting business experience smoother and more efficient, and I trust that they can help you too. 411 00:47:55,384.4557823 --> 00:47:58,84.4557823 Thank you for listening to our Creating Reorganized show. 412 00:47:58,204.4557823 --> 00:48:05,984.4557823 If you found this episode helpful, please subscribe, share it with your business friends, and leave a review on your favorite podcast player. 413 00:48:06,104.4557823 --> 00:48:11,294.4557823 Your feedback helps me as a small business owner to serve more small business owners for free. 414 00:48:11,384.4557823 --> 00:48:12,74.4557823 So thank you. 415 00:48:12,324.4557823 --> 00:48:13,124.4557823 I'm your host Prof. 416 00:48:13,124.4557823 --> 00:48:13,264.4557823 Dr. 417 00:48:13,264.4557823 --> 00:48:20,34.4557823 Eleonore Soei-Winkels, and now I wish you a happy CreatingReorganized according to your vision of life.