Are you overwhelmed by the flood of AI-generated content, worried your hard work will be lost in the noise, and desperate to scale your business without sacrificing your life? In this #CreatingReorganized episode, you’ll unlock the five-step “un-AI-able” content strategy that future-proofs your personal brand and turns your business promotional video podcast into a 24/7 sales machine.
Join Prof. Dr. Eleonore Soei-Winkels—a neuroscience PhD, IT strategy consultant, working mom and host of two video podcast shows—as she shares the real-life lessons that helped her clients and her escape the content hamster wheel. Discover how to leverage your unique human story as your most valuable asset, automate the 80% that drains your energy, and build trust that converts listeners into loyal clients.
You’ll learn to avoid the three villains sabotaging your marketing, apply science-backed principles like the mere exposure effect by Zajonc, the Zeigarnik effect, goal-setting according to Locke & Latham, and the Pareto principle, and implement practical systems for stress-free publishing, lead nurturing, and sustainable growth. Hear how your can transform your business, and get actionable steps to reclaim your time, boost your ROI, to align with your vision of life.
If you’re ready to stop feeling invisible and start building a brand that stands out—even in an AI-saturated world—this episode is your blueprint.
Do you need the full transcript and free CreatingReorganized resources? Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0016
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/creatingreorganized
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://try.activecampaign.com/creatingreorganized
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTran
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Terrified of AI making your hard workirrelevant, you desperately want to
(00:04):
scale your sales without losing timefor whatever you want in your life
Creating,
creating, reorganize, creating.
(00:29):
If you are a new or an aspiring founderof your small business and have no
time to waste or really struggle to doyour social media marketing, you will
enjoy our creating reorganized show.
In my day job as a psychology professor,I teach my veteran Master's students in
real life how to reorganize processesin a goal-directed and future-proof way.
(00:50):
In companies, and that's whatI have done for a living as a
former IT strategy consultant formy own career coaching business.
On the side, I can only dedicatea fraction of my time because you
know, I prioritize care work formy little children, I face the
same or similar challenges likeall small business owners, so.
(01:10):
I applied all my experience andknowledge to create my other video
podcast PostdocTransformation Show, tostreamline my social media marketing and
to boost sales of my coaching e-coursesand affiliate products or services.
I strategically capitalize onprofessional tools to scale my impact
according to my vision of life.
Listen and subscribe to this creatingReorganized show, so you will learn
(01:33):
to do this same for your own business.
To build the no like and trustfactor and to boost sales of
your services or products.
Please also ask your business specificquestions because for the next seasons,
I envision interview episodes withaspiring and new founders like you.
If you wanna get yourcreative reorganized.
According to your vision of life.
(01:54):
As in every episode at the end, I willwrap everything up from a psychological
method, theory, or concept point of view.
So stay tuned until the end of thisepisode, especially if you are my
Bachelor master's student in real life.
I would love for you to take notes andmaybe even already recognize my arguments.
(02:17):
Dear Creating Reorganizer, welcomeback to Creating Reorganized,
the Business Promotional Videopodcasts for sustainable growth.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and I'm thrilled to be
wrapping up an amazing season two,according to our podcast statistics as
of recording, we are on our way to 8.5 klisteners with just 15 published episodes.
(02:39):
Woo-hoo.
To be honest, I'm a German speaking inEnglish, so I really do appreciate if you
are listening from all over the world.
Looking at our most resonatingepisodes, we've covered everything
from building trust episode one toseasonal Strategies to Avoid Burnout,
episode four, and finding that SweetSpot between Human Effort and AI.
(03:00):
That was episode nine.
But now we have to look ahead.
You see, the market ischanging faster than ever.
The biggest threat isn'tyour competitor anymore.
It's the sheer volume of genericcontent that AI is generating.
If you are a business owner,you are already fighting
for time, sales and sanity.
And the last thing you need isto feel invisible in a flood
(03:21):
of robotic copy paste content.
Google has just announced weeks ago thattheir search includes AI mode in Germany.
Oh my God, we're so behind on theglobal this episode is your blueprint.
It's the ultimate solution for achievingthe high return on invest We talked
about in episode 11 and doing itwithout the content burnout we fear.
(03:42):
We are diving into the five stepun-AI-able content strategy that
turns your unique personal brandinto a true 24 7 365 sales machine.
I think I know why you're here.
You are exhausted by the constant hamsterwheel, terrified of AI making your hard
work irrelevant, and you desperately wantto scale your sales without losing time
(04:03):
for whatever you want in your life, right?
So you wanna market your business withoutconstantly trading time for money.
And I completely get it.
I actually learned the foundationfor this strategy the hard way.
Not from management textbooks, butactually from my own students in real
life over the course of many years.
So in my first couple of years as aprofessor 11 years ago, that ages me.
(04:28):
picture of an academicformality mid forties.
cis- woman, Chinese descent, Indonesianimmigrant in Germany, and all of that
was rooted in my times as a student.
So there were many occasions when myprofessors, white, male, old, called me
a model immigrant because I conformed.
(04:48):
And in my first years as a professor,I kind of fell back to that pattern.
I was all about the science.
I would give detailed, practicalexamples in my industrial and
occupational psychology orbio-psychology lectures, but I would
fiercely avoid talking about myself.
If a student boldly asked me aboutmy personal views or on my journey,
(05:10):
I would cringe and say Defiantly.
The title of that lecture is Not EleonoreSoei-Winkels, sharing her point of view.
But luckily my amazing students insisted,they told me year after year, you
know, we can get the white paper styleexamples anywhere on the internet, but we
wanna understand you and your reasoningand your point of view to be able to
(05:33):
relate, to be inspired and transformed.
So they were teaching me thescarcity principle in real time.
They recognize that in a world ofinfinite content abundance, the one
thing truly valuable, is my unique,transformed human voice and opinion.
(05:57):
And I'm not going to lie, it took memultiple semesters, multiple individual
students who finally in sum convinced meto shift my thoughts about storytelling.
Which I totally embrace today, andthat shift from giving facts to weaving
in my un-AI-able story is what buildstoday real connection and inspiration,
(06:19):
and therefore transformation.
This is the key takeawayfor you right now.
Your personal branding is exactlythat scarce asset your business
needs to cut through the AI noise.
Everything we do in this five stepstrategy is focused on leveraging
that scarcity, that is you.
Are you ready to stop fearing the AI noiseand start using your own voice to sell?
(06:42):
If yes, let's dive intothe problem we're solving.
So let's talk about the villains.
The three villains you are fightingare, number one, the content slop.
That's generic AI.
Then there's number two, the time thief.
That's unproductive effort.
And then number three is theimposter's gap, the fear that your
(07:03):
human effort isn't good enough.
And the core internal problem is how do Iget people to truly trust me when they're
being bombarded by everything else?
So you need to understand the mereexposure effect, and we talked about
this already in previous episodes.
This psychological principle by RobertZajonc shows that the more your audience
(07:24):
is authentically exposed to your voice,face, and expertise in a non-threatening,
helpful way, the the more familiaryou become to them, which then leads
directly to preference and trust.
And I see this in my ownbusiness all the time.
I'm a mid forties working momwho prioritize picking up her
children and help them in school.
(07:44):
Okay?
I do that.
My time is precious.
My goal is to sustain my business onthe side, and I need systems that work.
Just recently, I had two clients,both are brilliant PhD students
and founders of their ownstartups, and they came back to me.
They were already part of the PostdocTransformation community, consuming
that specific content, and they hadn'tinitially bought my coaching service for
(08:08):
leaping out of science into employmentbecause that was not their goal.
But after months of consistentexposure to my ideas and personality,
they didn't go shopping around.
They came straight back to meto say individually, Eleonore, I
need to learn how to do a businesspromotional video podcast, and
I wanna learn it from you only.
So that's the power ofthe mere exposure effect.
(08:30):
The video podcast didn'tjust market to them.
Once it acted as a patient 24 7,365, trust building agent, that
automatically qualified them becausethey already knew what they want.
So how can we make this trust happen.
We need a plan.
I'm gonna be your guide.
And I combine academic rigor as aprofessor of industrial occupational
(08:51):
psychology with a real worldstrategy I learned as a former IT
strategy consultant at Accenture.
I know how to build systems that scale.
Plus, I have built two videopodcasts from scratch, working my
day job as a professor and mom.
To be honest, that's the hardest job ever.
So I can teach you tobecome a goal-getter.
(09:12):
I'm gonna give you the exact fivestep un-AI-able content strategy, and
this is your clear proven roadmap.
So why does this step-by-stepplan matter so much?
Because of the goal settingtheory by Locke & Latham?
Their theory shows that highlyspecific, challenging and measurable
steps always beat vague intentions.
(09:34):
I learned this principle firsthand duringmy PhD at the International Graduate
School of Neuroscience in Bochum, Germany.
When I was coding my own experiments,the problem was never the idea.
I had endless ideas, but the problemwas really translating the theory into a
functional system that was scalable acrossmany experiments, across many patients,
(09:55):
so I had to write thousands ofline of code if I had just stared
at the screen and said, I need tofinish this experiment as a whole.
I would've probably drowned in complexity.
Instead, I had to break this massivetask into tiny measurable chunks
that could be, you know, builttogether on top of each other.
So I said, first dim theobjects, then the array.
(10:17):
Then later code the stimuluspresentation module.
Then code the response collection loop,and then of course, test and debug in
seemingly endless nights in my dormitoryfor my research stay in Manchester, UK.
So that was the only way to buildsomething that complex as a working
system and doing it, not reading it.
(10:39):
And that's another lesson for my studentsin real life and that's why I teach them
best by demanding them to work on reallife challenges within our curriculum.
But before I digress,let's come back to you.
The same is true for your marketing.
That is why we created the fivestep un-AI-able content strategy.
It's the functional code to turn yourbig overwhelming business goals into a
(11:03):
specific automated and successful system.
Because your video podcast is your ownmedia and once that system is humming,
everything else according to the PESOmodel, earned, paid and shared media will
follow just like we discussed earlier.
now for established business ownerswho are now thinking, this sounds like
a brilliant strategy, but I don't havethe time to code this system myself.
(11:27):
Remember, that's exactly why wehave created this premium white
label done for you, creatingreorganized podcasting service.
We handle all five steps so youcan focus on your zone of genius.
All right, so what are the five steps?
The core philosophy of this plan isthe Pareto principle, the 80 20 rule.
(11:51):
We wanna find the 20% of your effort thatdrives 80% of the sales and guess what?
That 20% must be your unique human input.
Everything else we can automate.
Step number one, the un-AI-able core hook.
So this is the 20% of effort thatonly you can do, and that is you must
(12:13):
define your own unique philosophy,your origin story, your expertise,
blend that AI cannot replicate.
Think back to my studentsdemanding my point of view.
So your point of view is your hook.
This is where you weave in together yourpast experience, whether you are a former
accountant turned baker, a neuroscientist,turned it strategy consultant like me,
(12:37):
into a story that only you can tell.
This core hook fuels every title, everyscript and every social media post.
Don't worry about the noise.
Focus on your scarce asset.
Step number two, the timeprotected podcasting schedule.
Batch like a boss.
Okay, so this step directlycombats the burnout we discussed in
(12:59):
episode four and is where we applythe Pareto principle with force.
Your job is to focus your energy onhigh quality production, not constant
stressed out publishing I have aperfect tangible example of how this
applies to you as a business owner.
So before I fully embraced AI andautomation editing, the rough cut
(13:20):
and the final cut of my episodeswould take me four to five
times the actual recording time.
So if I'm recording one hour, Icould be editing at least five hours.
It was a huge 80% time sink.
I was staring at sound wavesand manually clipping mistakes.
Now, thanks to Descript and its AIfeatures like Edit for clarity, I
(13:44):
confidently offload that tedious Labor.
Descript is a game changer becauseof its text-based editing and I
still do the fine cut because that'sa strategic enrichment, right?
But I'm editing based on thetext transcript, not sound waves,
which is already an acceleration.
And the single strategic shift allowedme to reduce my editing effort to
(14:06):
20% of what it was before, and I'mgetting better, cleaner results
because AI doesn't get tired like me.
I honestly record in the morningswhile the kids are at school.
Like right now, it's daytime.
And then I can hit the button edit forClarity and Studio sound before I leave
home to pick up my kids because mycomputer and Descript finished the rough
(14:27):
cuts for me, and that's 80 20 in action.
What you can also do is to implementa seasonal strategy, aligning
your 20% effort on recording andediting during low demand periods.
In my case, that's like when my kids haveschool breaks or in my lecture free times.
You can publish automatically duringpeak sales periods because publishing is
(14:51):
already something that you can automate.
How?
Well for reliable stress-freepublishing, you need a host that
supports video and also monetization.
I personally use and recommend Podbean.
Their platform handles the heavy liftingof distribution to all major podcast
players and is built for monetization,ensuring that your valuable content
(15:12):
reaches everyone every time onautopilot, and the best of all, Podbean
and Descript together, free up yourtime and they share an integration.
Alright, step three, that's thetrust two transaction funnel.
And we can mix the content, right?
So this step is about structuring yourepisodes to move your audience from
(15:33):
free content to paid offers seamlessly.
Think back off episode six when wetalked about free and paid offers.
Your video podcast is yourultimate free content.
It builds the trust.
The funnel should then guidethem to your paid offers.
And if that doesn't ring abell, you can find that episode
as linked in the show notes.
All right, but essentially you needto use your video podcast content
(15:55):
as a 24 7 365 pre-selling mechanism.
Every episode should solve asmall problem, but ultimately
point to the biggest solutionyour paid product or service.
If your core offerings involvescourses, group coaching, or any
structured education product, you needa high quality platform for delivery.
(16:16):
I use and recommend Thinkific.
It's more than just aplace to host your course.
It's an AI powered learning managementplatform that lets you create market
and sell e-courses that seamlesslyintegrate into your funnel.
Your video podcast creates the demand.
And Thinkific fulfills thesupply with a professional,
trustworthy product experience.
(16:41):
All right, so let's goto step number four.
That is AI as your agent, and thisstep is about strategically using AI
for everything except your core message.
Alright, so AI's role is notto replace you, it's to be your
virtual 24 7 marketing agent.
You need to leverage AI toolsfor distribution, repurposing,
(17:03):
analytics, but only for those tasks.
You don't need to just execution, right?
So you need to be visible on LinkedIn,Pinterest, Instagram, TikTok, and all
professional networking platforms.
Yes, but do you have the time toschedule posts for all of them?
No.
Well, I don't either.
(17:23):
No one has.
This is where I rely on Metricool.
Metrical is my go-to solution for socialmedia content management and scheduling.
It allows me to take my core videopodcast content, which is already
done, thanks to step two and scheduleall the short form videos, social
clips, carousels, and posts acrossevery social media platform in one go.
(17:48):
Metricool is your AI enhanced agentthat handles the distribution so you
can live according to your vision oflife instead of being chained to your
phone or your laptop or computer, itautomates the 80% of repetitive content,
pushing and answering to comments.
Step number five is yourautomated lead conversion.
That is the trust closer, right?
(18:10):
So your video podcast is apowerful qualification tool.
It warms up your leads so muchthat when they reach out, they
are practically ready to buy.
And this final step is aboutcapturing and nurturing those
qualified leads automatically.
Think back to episode two on qualifyingleads and episode eight on sales funnels.
(18:32):
You need three things here.
A great way to collect information,a powerful email automation
platform, and a seamlessconnection back to your 24 7 brand.
So do you want dynamic data collection toqualify leads without the manual effort?
You need smart forms, and Iuse and recommend TypeForm.
It's fun, dynamic, and easy tointegrate, allowing you to ask the
(18:54):
right qualifying questions like budgetspecific pain points, et cetera before
you spend time on a one-on-one call.
Then you have to have emailautomation, at least I have it.
Once you capture the lead via TypeForm,you must nurture them automatically.
So I rely on ActiveCampaign, andActiveCampaign integrates autonomous
(19:14):
email marketing, website building, anda customer relationship management tool.
It ensures that the trust you buildon your video podcast continues
into your inbox, sending theright message at the right time.
Whether you are a scientist, a smallbusiness owner, an aspiring founder,
. Regardless where you are awake,ActiveCampaign is the engine that runs
(19:37):
your sales funnel 24 7 365, and they havejust released new features and as I am
already their client, I cannot wait toplay around with that in my season break.
So if you wanna experience how Itest their new features, make sure
to join my Creating Reorganizednewsletter as linked in the show notes.
And this is also the place whereyou can submit all your questions
(20:00):
regarding starting and building yourbusiness promotion with your podcast.
So I can answer them in season three,taking out the guesswork for me.
Taken together.
The beauty of this five stepsystem is that your personal
brand, step number one, runs theentire machine steps, two to five.
I want you to not loseyour most precious asset.
(20:21):
Now we must address loss aversion.
The scientists and Nobel Prize winners,Daniel Kahneman and Amos showed that
humans are much more motivated bythe fear of losing something than by
the prospect of gaining something.
So, what are you currentlylosing by sticking to an un
systemized marketing plan?
(20:42):
I have my own example of this inmy PostdocTransformation Show, I
probably did over 20 interviewsby the season five final.
And deep down, my gut told me I waswasting my limited time for many reasons.
But essentially it was draining my 20%human effort in a low yield activity.
(21:03):
But I didn't want my feeling to be true.
my student consulting group needed areal life partnership as an emergency,
and hence, I let them analyze all mypodcasting statistics within Podbean and
role played as their real life businessclient, and the result was painful.
Their data confirmed my fear.
I wish I had listened to mygut and cut the cord earlier.
(21:27):
That delay cost me precious hoursI could have spent with my family
and scaling my core business.
That time I lost is the cost of inaction,and you can listen to me thanking them in
my episode 62 of my PostdocTransformationShow as linked in the show notes.
So here's the takeaway of my experience.
Don't let the fear of being wrong costyou the time you could be winning back.
(21:51):
Now here's your actionable prompt.
Choose how you canimplement the five steps.
Alright, if you are an establishedbusiness owner and you want us to handle
all five steps so you can focus on yourzone of genius, our premium done for you
creating reorganized podcasting serviceis designed to take the operations of
your plate, apply for a consultationin the show notes, we have a wait list.
(22:20):
All right, so let's visualize thesuccess you gain from implementing
this five step strategy.
Imagine your sales are comingin 24 7 365 because your video
podcast is running on autopilot.
Your clients know, like and trustyou deeply, and you're finally done
worrying about the AI content flaw.
(22:40):
You have future proved your businessand reclaimed your time, and that
time you reclaim leads to yourultimate return on investment.
The return on intentionality.
This is the ultimate fulfillmentdescribed by the self-determination
theory, which says true motivation comesfrom satisfying your needs for number
(23:04):
one, autonomy, controlling your income.
Number two, competencemastering a new skill.
And number three, relatedness.
That is by building community withyour suppliers, with your clients.
And I experience this joy ofself-determination theory daily,
and I want you to feel this too.
My ultimate return on intentionalitymoment came when my former student and
(23:30):
I started a collaboration to help mycurrent students gain real life experience
with startup founders building theirown business promotional video podcast.
That collaboration, a project combiningmy academic rigor, my business
knowledge, and my commitment to helpingstudents was only possible because my
core marketing system was automatedand running smoothly, and that's the
(23:50):
life I live now, part-time professor,
I'm a successful entrepreneur and Ihave time for the things that truly
matter according to my vision of life.
Finally, let's talk about thepain point of failure, which
is continuing the old way.
That leads to marketing burnout.
We have to talk about the mentalcost of this chaos, which is
rooted in the Zeigarnik effect.
(24:12):
This psychological principlestates that uncompleted tasks
create an intrusive cognitive load.
They stay in your memory.
They're causing stress andanxiety, the content hamster wheel
is literally a nonstop loop ofuncompleted marketing tasks that
are silently siphoning your energy.
And I know this chaos well.
(24:33):
Before I implemented the CreatingReorganized seasonal strategy, I was prone
to burnout my content creation chaos wasa constant low grade harm of anxiety.
Did I finish that edit?
Did I write the show notes for both shows?
Is this going out this week?
It wasn't about the volume of work.
It was a mental load of neverhaving closure, but knowing I had
(24:56):
to reorganize to survive, especiallyprioritizing my kids, I built my system.
Now I leverage the season breaks tolook back at my stats in Podbean, do my
market research and ideate new offers.
Then I write all eight episodescripts and batch record them
when I'm energetic and creative.
so I don't have to worry about publishingor marketing for weeks, but organizing
(25:19):
my marketing into specific, measurable,completed projects that align with my
life, I eliminated the stress stemmingfrom the Zeigarnik effect, and now
I can proudly say I'm efficient, I'meffective in my video podcasting.
That is the freedom you get when you stopletting your marketing manage you, and
instead you start managing your marketing.
(25:41):
Thank you so much for joiningme for this season two final.
Remember the 20% effort thatmakes 80% of the difference is
your unique un-AI-able voice.
Go define your core hook now and don'tforget to check the show notes for links
to the essential tools we discussed: Podbean for hosting and monetizing. (25:58):
undefined
Descript for AI powered editing.
Thinkific for your premium courses.
ActiveCampaign for automated leadconversion, TypeForm for qualifying leads
and Metricool for social media scheduling.
They all offer a free trial period andby using my affiliate links, you support
me, gifting you the Creating Reorganizedand Postdoc Transformation shows.
(26:22):
And if you are an established businessowner ready to future prove your
business, apply for a consultation for theCreating Reorganized podcasting service.
Let us build your automatedsales machine for you.
For the full transcript and all theresources, visit the show notes.
Please give us a five star ratingand share this episode with your
small business owner besties.
If you have business promotionalvideo podcastsing questions, please
(26:44):
join our newsletter where we collectnew topic ideas and keep you in
the loop of Creating Reorganized.
We are now taking our seasonbreak to prepare season three.
Until then, re-listen to our 16th episodesfrom Season one and two as needed.
Dear Creating Reorganizer, thankyou for being part of our show.
We wish you a happy Creating Reorganizedaccording to your vision of life.
(27:12):
Do you wanna start your own side businessas a runway for your better future?
Then you will benefit from ourfree business readiness quiz
as linked in the show notes.
Are you a small business ownerand wanna create sustainable
marketing and sales content?
Try video podcasting aboutyour service or product.
Like I do in my PostdocTransformationShow, I'm a mom of two kids in
(27:34):
school and a professor and I haveno time to lose running my business.
And if you also wanna save time andenergy, you is adopted evergreen strategy.
You can easily derive count asvaluable social media content from
just one video podcast episode.
You can quickly attract a broad audience.
Across many social media platforms andthen nurture them into leads and clients
(27:58):
in their ears and emails while youlive according to your vision of life.
Let me teach you creating reorganized.
If you're ready to dive in andstart your own podcasting journey,
I highly recommend checking outthe tools I mentioned earlier.
Pot Bean Ds script, TypeForm,ActiveCampaign, think of and metrical.
Each of these services has mademy podcasting business experience
(28:20):
smoother and more efficient, and Itrust that they can help you too.
Thank you for listening toour Creating Reorganized show.
If you found this episode.
Helpful.
Please subscribe, share it withyour business friends, and leave
a on your favorite podcast player.
Your feedback helps me as a smallbusiness owner to serve more
small business owners for free.
(28:41):
So thank you.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and now I wish
you a happy creating reorganizedaccording to your vision of life.
Terrified of AI making your hard workirrelevant, you desperately want to
(00:04):
scale your sales without losing timefor whatever you want in your life
Creating,
creating, reorganize, creating.
(00:29):
If you are a new or an aspiring founderof your small business and have no
time to waste or really struggle to doyour social media marketing, you will
enjoy our creating reorganized show.
In my day job as a psychology professor,I teach my veteran Master's students in
real life how to reorganize processesin a goal-directed and future-proof way.
(00:50):
In companies, and that's whatI have done for a living as a
former IT strategy consultant formy own career coaching business.
On the side, I can only dedicatea fraction of my time because you
know, I prioritize care work formy little children, I face the
same or similar challenges likeall small business owners, so.
(01:10):
I applied all my experience andknowledge to create my other video
podcast PostdocTransformation Show, tostreamline my social media marketing and
to boost sales of my coaching e-coursesand affiliate products or services.
I strategically capitalize onprofessional tools to scale my impact
according to my vision of life.
Listen and subscribe to this creatingReorganized show, so you will learn
(01:33):
to do this same for your own business.
To build the no like and trustfactor and to boost sales of
your services or products.
Please also ask your business specificquestions because for the next seasons,
I envision interview episodes withaspiring and new founders like you.
If you wanna get yourcreative reorganized.
According to your vision of life.
(01:54):
As in every episode at the end, I willwrap everything up from a psychological
method, theory, or concept point of view.
So stay tuned until the end of thisepisode, especially if you are my
Bachelor master's student in real life.
I would love for you to take notes andmaybe even already recognize my arguments.
(02:17):
Dear Creating Reorganizer, welcomeback to Creating Reorganized,
the Business Promotional Videopodcasts for sustainable growth.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and I'm thrilled to be
wrapping up an amazing season two,according to our podcast statistics as
of recording, we are on our way to 8.5 klisteners with just 15 published episodes.
(02:39):
Woo-hoo.
To be honest, I'm a German speaking inEnglish, so I really do appreciate if you
are listening from all over the world.
Looking at our most resonatingepisodes, we've covered everything
from building trust episode one toseasonal Strategies to Avoid Burnout,
episode four, and finding that SweetSpot between Human Effort and AI.
(03:00):
That was episode nine.
But now we have to look ahead.
You see, the market ischanging faster than ever.
The biggest threat isn'tyour competitor anymore.
It's the sheer volume of genericcontent that AI is generating.
If you are a business owner,you are already fighting
for time, sales and sanity.
And the last thing you need isto feel invisible in a flood
(03:21):
of robotic copy paste content.
Google has just announced weeks ago thattheir search includes AI mode in Germany.
Oh my God, we're so behind on theglobal this episode is your blueprint.
It's the ultimate solution for achievingthe high return on invest We talked
about in episode 11 and doing itwithout the content burnout we fear.
(03:42):
We are diving into the five stepun-AI-able content strategy that
turns your unique personal brandinto a true 24 7 365 sales machine.
I think I know why you're here.
You are exhausted by the constant hamsterwheel, terrified of AI making your hard
work irrelevant, and you desperately wantto scale your sales without losing time
(04:03):
for whatever you want in your life, right?
So you wanna market your business withoutconstantly trading time for money.
And I completely get it.
I actually learned the foundationfor this strategy the hard way.
Not from management textbooks, butactually from my own students in real
life over the course of many years.
So in my first couple of years as aprofessor 11 years ago, that ages me.
(04:28):
picture of an academicformality mid forties.
cis- woman, Chinese descent, Indonesianimmigrant in Germany, and all of that
was rooted in my times as a student.
So there were many occasions when myprofessors, white, male, old, called me
a model immigrant because I conformed.
(04:48):
And in my first years as a professor,I kind of fell back to that pattern.
I was all about the science.
I would give detailed, practicalexamples in my industrial and
occupational psychology orbio-psychology lectures, but I would
fiercely avoid talking about myself.
If a student boldly asked me aboutmy personal views or on my journey,
(05:10):
I would cringe and say Defiantly.
The title of that lecture is Not EleonoreSoei-Winkels, sharing her point of view.
But luckily my amazing students insisted,they told me year after year, you
know, we can get the white paper styleexamples anywhere on the internet, but we
wanna understand you and your reasoningand your point of view to be able to
(05:33):
relate, to be inspired and transformed.
So they were teaching me thescarcity principle in real time.
They recognize that in a world ofinfinite content abundance, the one
thing truly valuable, is my unique,transformed human voice and opinion.
(05:57):
And I'm not going to lie, it took memultiple semesters, multiple individual
students who finally in sum convinced meto shift my thoughts about storytelling.
Which I totally embrace today, andthat shift from giving facts to weaving
in my un-AI-able story is what buildstoday real connection and inspiration,
(06:19):
and therefore transformation.
This is the key takeawayfor you right now.
Your personal branding is exactlythat scarce asset your business
needs to cut through the AI noise.
Everything we do in this five stepstrategy is focused on leveraging
that scarcity, that is you.
Are you ready to stop fearing the AI noiseand start using your own voice to sell?
(06:42):
If yes, let's dive intothe problem we're solving.
So let's talk about the villains.
The three villains you are fightingare, number one, the content slop.
That's generic AI.
Then there's number two, the time thief.
That's unproductive effort.
And then number three is theimposter's gap, the fear that your
(07:03):
human effort isn't good enough.
And the core internal problem is how do Iget people to truly trust me when they're
being bombarded by everything else?
So you need to understand the mereexposure effect, and we talked about
this already in previous episodes.
This psychological principle by RobertZajonc shows that the more your audience
(07:24):
is authentically exposed to your voice,face, and expertise in a non-threatening,
helpful way, the the more familiaryou become to them, which then leads
directly to preference and trust.
And I see this in my ownbusiness all the time.
I'm a mid forties working momwho prioritize picking up her
children and help them in school.
(07:44):
Okay?
I do that.
My time is precious.
My goal is to sustain my business onthe side, and I need systems that work.
Just recently, I had two clients,both are brilliant PhD students
and founders of their ownstartups, and they came back to me.
They were already part of the PostdocTransformation community, consuming
that specific content, and they hadn'tinitially bought my coaching service for
(08:08):
leaping out of science into employmentbecause that was not their goal.
But after months of consistentexposure to my ideas and personality,
they didn't go shopping around.
They came straight back to meto say individually, Eleonore, I
need to learn how to do a businesspromotional video podcast, and
I wanna learn it from you only.
So that's the power ofthe mere exposure effect.
(08:30):
The video podcast didn'tjust market to them.
Once it acted as a patient 24 7,365, trust building agent, that
automatically qualified them becausethey already knew what they want.
So how can we make this trust happen.
We need a plan.
I'm gonna be your guide.
And I combine academic rigor as aprofessor of industrial occupational
(08:51):
psychology with a real worldstrategy I learned as a former IT
strategy consultant at Accenture.
I know how to build systems that scale.
Plus, I have built two videopodcasts from scratch, working my
day job as a professor and mom.
To be honest, that's the hardest job ever.
So I can teach you tobecome a goal-getter.
(09:12):
I'm gonna give you the exact fivestep un-AI-able content strategy, and
this is your clear proven roadmap.
So why does this step-by-stepplan matter so much?
Because of the goal settingtheory by Locke & Latham?
Their theory shows that highlyspecific, challenging and measurable
steps always beat vague intentions.
(09:34):
I learned this principle firsthand duringmy PhD at the International Graduate
School of Neuroscience in Bochum, Germany.
When I was coding my own experiments,the problem was never the idea.
I had endless ideas, but the problemwas really translating the theory into a
functional system that was scalable acrossmany experiments, across many patients,
(09:55):
so I had to write thousands ofline of code if I had just stared
at the screen and said, I need tofinish this experiment as a whole.
I would've probably drowned in complexity.
Instead, I had to break this massivetask into tiny measurable chunks
that could be, you know, builttogether on top of each other.
So I said, first dim theobjects, then the array.
(10:17):
Then later code the stimuluspresentation module.
Then code the response collection loop,and then of course, test and debug in
seemingly endless nights in my dormitoryfor my research stay in Manchester, UK.
So that was the only way to buildsomething that complex as a working
system and doing it, not reading it.
(10:39):
And that's another lesson for my studentsin real life and that's why I teach them
best by demanding them to work on reallife challenges within our curriculum.
But before I digress,let's come back to you.
The same is true for your marketing.
That is why we created the fivestep un-AI-able content strategy.
It's the functional code to turn yourbig overwhelming business goals into a
(11:03):
specific automated and successful system.
Because your video podcast is your ownmedia and once that system is humming,
everything else according to the PESOmodel, earned, paid and shared media will
follow just like we discussed earlier.
now for established business ownerswho are now thinking, this sounds like
a brilliant strategy, but I don't havethe time to code this system myself.
(11:27):
Remember, that's exactly why wehave created this premium white
label done for you, creatingreorganized podcasting service.
We handle all five steps so youcan focus on your zone of genius.
All right, so what are the five steps?
The core philosophy of this plan isthe Pareto principle, the 80 20 rule.
(11:51):
We wanna find the 20% of your effort thatdrives 80% of the sales and guess what?
That 20% must be your unique human input.
Everything else we can automate.
Step number one, the un-AI-able core hook.
So this is the 20% of effort thatonly you can do, and that is you must
(12:13):
define your own unique philosophy,your origin story, your expertise,
blend that AI cannot replicate.
Think back to my studentsdemanding my point of view.
So your point of view is your hook.
This is where you weave in together yourpast experience, whether you are a former
accountant turned baker, a neuroscientist,turned it strategy consultant like me,
(12:37):
into a story that only you can tell.
This core hook fuels every title, everyscript and every social media post.
Don't worry about the noise.
Focus on your scarce asset.
Step number two, the timeprotected podcasting schedule.
Batch like a boss.
Okay, so this step directlycombats the burnout we discussed in
(12:59):
episode four and is where we applythe Pareto principle with force.
Your job is to focus your energy onhigh quality production, not constant
stressed out publishing I have aperfect tangible example of how this
applies to you as a business owner.
So before I fully embraced AI andautomation editing, the rough cut
(13:20):
and the final cut of my episodeswould take me four to five
times the actual recording time.
So if I'm recording one hour, Icould be editing at least five hours.
It was a huge 80% time sink.
I was staring at sound wavesand manually clipping mistakes.
Now, thanks to Descript and its AIfeatures like Edit for clarity, I
(13:44):
confidently offload that tedious Labor.
Descript is a game changer becauseof its text-based editing and I
still do the fine cut because that'sa strategic enrichment, right?
But I'm editing based on thetext transcript, not sound waves,
which is already an acceleration.
And the single strategic shift allowedme to reduce my editing effort to
(14:06):
20% of what it was before, and I'mgetting better, cleaner results
because AI doesn't get tired like me.
I honestly record in the morningswhile the kids are at school.
Like right now, it's daytime.
And then I can hit the button edit forClarity and Studio sound before I leave
home to pick up my kids because mycomputer and Descript finished the rough
(14:27):
cuts for me, and that's 80 20 in action.
What you can also do is to implementa seasonal strategy, aligning
your 20% effort on recording andediting during low demand periods.
In my case, that's like when my kids haveschool breaks or in my lecture free times.
You can publish automatically duringpeak sales periods because publishing is
(14:51):
already something that you can automate.
How?
Well for reliable stress-freepublishing, you need a host that
supports video and also monetization.
I personally use and recommend Podbean.
Their platform handles the heavy liftingof distribution to all major podcast
players and is built for monetization,ensuring that your valuable content
(15:12):
reaches everyone every time onautopilot, and the best of all, Podbean
and Descript together, free up yourtime and they share an integration.
Alright, step three, that's thetrust two transaction funnel.
And we can mix the content, right?
So this step is about structuring yourepisodes to move your audience from
(15:33):
free content to paid offers seamlessly.
Think back off episode six when wetalked about free and paid offers.
Your video podcast is yourultimate free content.
It builds the trust.
The funnel should then guidethem to your paid offers.
And if that doesn't ring abell, you can find that episode
as linked in the show notes.
All right, but essentially you needto use your video podcast content
(15:55):
as a 24 7 365 pre-selling mechanism.
Every episode should solve asmall problem, but ultimately
point to the biggest solutionyour paid product or service.
If your core offerings involvescourses, group coaching, or any
structured education product, you needa high quality platform for delivery.
(16:16):
I use and recommend Thinkific.
It's more than just aplace to host your course.
It's an AI powered learning managementplatform that lets you create market
and sell e-courses that seamlesslyintegrate into your funnel.
Your video podcast creates the demand.
And Thinkific fulfills thesupply with a professional,
trustworthy product experience.
(16:41):
All right, so let's goto step number four.
That is AI as your agent, and thisstep is about strategically using AI
for everything except your core message.
Alright, so AI's role is notto replace you, it's to be your
virtual 24 7 marketing agent.
You need to leverage AI toolsfor distribution, repurposing,
(17:03):
analytics, but only for those tasks.
You don't need to just execution, right?
So you need to be visible on LinkedIn,Pinterest, Instagram, TikTok, and all
professional networking platforms.
Yes, but do you have the time toschedule posts for all of them?
No.
Well, I don't either.
(17:23):
No one has.
This is where I rely on Metricool.
Metrical is my go-to solution for socialmedia content management and scheduling.
It allows me to take my core videopodcast content, which is already
done, thanks to step two and scheduleall the short form videos, social
clips, carousels, and posts acrossevery social media platform in one go.
(17:48):
Metricool is your AI enhanced agentthat handles the distribution so you
can live according to your vision oflife instead of being chained to your
phone or your laptop or computer, itautomates the 80% of repetitive content,
pushing and answering to comments.
Step number five is yourautomated lead conversion.
That is the trust closer, right?
(18:10):
So your video podcast is apowerful qualification tool.
It warms up your leads so muchthat when they reach out, they
are practically ready to buy.
And this final step is aboutcapturing and nurturing those
qualified leads automatically.
Think back to episode two on qualifyingleads and episode eight on sales funnels.
(18:32):
You need three things here.
A great way to collect information,a powerful email automation
platform, and a seamlessconnection back to your 24 7 brand.
So do you want dynamic data collection toqualify leads without the manual effort?
You need smart forms, and Iuse and recommend TypeForm.
It's fun, dynamic, and easy tointegrate, allowing you to ask the
(18:54):
right qualifying questions like budgetspecific pain points, et cetera before
you spend time on a one-on-one call.
Then you have to have emailautomation, at least I have it.
Once you capture the lead via TypeForm,you must nurture them automatically.
So I rely on ActiveCampaign, andActiveCampaign integrates autonomous
(19:14):
email marketing, website building, anda customer relationship management tool.
It ensures that the trust you buildon your video podcast continues
into your inbox, sending theright message at the right time.
Whether you are a scientist, a smallbusiness owner, an aspiring founder,
. Regardless where you are awake,ActiveCampaign is the engine that runs
(19:37):
your sales funnel 24 7 365, and they havejust released new features and as I am
already their client, I cannot wait toplay around with that in my season break.
So if you wanna experience how Itest their new features, make sure
to join my Creating Reorganizednewsletter as linked in the show notes.
And this is also the place whereyou can submit all your questions
(20:00):
regarding starting and building yourbusiness promotion with your podcast.
So I can answer them in season three,taking out the guesswork for me.
Taken together.
The beauty of this five stepsystem is that your personal
brand, step number one, runs theentire machine steps, two to five.
I want you to not loseyour most precious asset.
(20:21):
Now we must address loss aversion.
The scientists and Nobel Prize winners,Daniel Kahneman and Amos showed that
humans are much more motivated bythe fear of losing something than by
the prospect of gaining something.
So, what are you currentlylosing by sticking to an un
systemized marketing plan?
(20:42):
I have my own example of this inmy PostdocTransformation Show, I
probably did over 20 interviewsby the season five final.
And deep down, my gut told me I waswasting my limited time for many reasons.
But essentially it was draining my 20%human effort in a low yield activity.
(21:03):
But I didn't want my feeling to be true.
my student consulting group needed areal life partnership as an emergency,
and hence, I let them analyze all mypodcasting statistics within Podbean and
role played as their real life businessclient, and the result was painful.
Their data confirmed my fear.
I wish I had listened to mygut and cut the cord earlier.
(21:27):
That delay cost me precious hoursI could have spent with my family
and scaling my core business.
That time I lost is the cost of inaction,and you can listen to me thanking them in
my episode 62 of my PostdocTransformationShow as linked in the show notes.
So here's the takeaway of my experience.
Don't let the fear of being wrong costyou the time you could be winning back.
(21:51):
Now here's your actionable prompt.
Choose how you canimplement the five steps.
Alright, if you are an establishedbusiness owner and you want us to handle
all five steps so you can focus on yourzone of genius, our premium done for you
creating reorganized podcasting serviceis designed to take the operations of
your plate, apply for a consultationin the show notes, we have a wait list.
(22:20):
All right, so let's visualize thesuccess you gain from implementing
this five step strategy.
Imagine your sales are comingin 24 7 365 because your video
podcast is running on autopilot.
Your clients know, like and trustyou deeply, and you're finally done
worrying about the AI content flaw.
(22:40):
You have future proved your businessand reclaimed your time, and that
time you reclaim leads to yourultimate return on investment.
The return on intentionality.
This is the ultimate fulfillmentdescribed by the self-determination
theory, which says true motivation comesfrom satisfying your needs for number
(23:04):
one, autonomy, controlling your income.
Number two, competencemastering a new skill.
And number three, relatedness.
That is by building community withyour suppliers, with your clients.
And I experience this joy ofself-determination theory daily,
and I want you to feel this too.
My ultimate return on intentionalitymoment came when my former student and
(23:30):
I started a collaboration to help mycurrent students gain real life experience
with startup founders building theirown business promotional video podcast.
That collaboration, a project combiningmy academic rigor, my business
knowledge, and my commitment to helpingstudents was only possible because my
core marketing system was automatedand running smoothly, and that's the
(23:50):
life I live now, part-time professor,
I'm a successful entrepreneur and Ihave time for the things that truly
matter according to my vision of life.
Finally, let's talk about thepain point of failure, which
is continuing the old way.
That leads to marketing burnout.
We have to talk about the mentalcost of this chaos, which is
rooted in the Zeigarnik effect.
(24:12):
This psychological principlestates that uncompleted tasks
create an intrusive cognitive load.
They stay in your memory.
They're causing stress andanxiety, the content hamster wheel
is literally a nonstop loop ofuncompleted marketing tasks that
are silently siphoning your energy.
And I know this chaos well.
(24:33):
Before I implemented the CreatingReorganized seasonal strategy, I was prone
to burnout my content creation chaos wasa constant low grade harm of anxiety.
Did I finish that edit?
Did I write the show notes for both shows?
Is this going out this week?
It wasn't about the volume of work.
It was a mental load of neverhaving closure, but knowing I had
(24:56):
to reorganize to survive, especiallyprioritizing my kids, I built my system.
Now I leverage the season breaks tolook back at my stats in Podbean, do my
market research and ideate new offers.
Then I write all eight episodescripts and batch record them
when I'm energetic and creative.
so I don't have to worry about publishingor marketing for weeks, but organizing
(25:19):
my marketing into specific, measurable,completed projects that align with my
life, I eliminated the stress stemmingfrom the Zeigarnik effect, and now
I can proudly say I'm efficient, I'meffective in my video podcasting.
That is the freedom you get when you stopletting your marketing manage you, and
instead you start managing your marketing.
(25:41):
Thank you so much for joiningme for this season two final.
Remember the 20% effort thatmakes 80% of the difference is
your unique un-AI-able voice.
Go define your core hook now and don'tforget to check the show notes for links
to the essential tools we discussed: Podbean for hosting and monetizing. (25:58):
undefined
Descript for AI powered editing.
Thinkific for your premium courses.
ActiveCampaign for automated leadconversion, TypeForm for qualifying leads
and Metricool for social media scheduling.
They all offer a free trial period andby using my affiliate links, you support
me, gifting you the Creating Reorganizedand Postdoc Transformation shows.
(26:22):
And if you are an established businessowner ready to future prove your
business, apply for a consultation for theCreating Reorganized podcasting service.
Let us build your automatedsales machine for you.
For the full transcript and all theresources, visit the show notes.
Please give us a five star ratingand share this episode with your
small business owner besties.
If you have business promotionalvideo podcastsing questions, please
(26:44):
join our newsletter where we collectnew topic ideas and keep you in
the loop of Creating Reorganized.
We are now taking our seasonbreak to prepare season three.
Until then, re-listen to our 16th episodesfrom Season one and two as needed.
Dear Creating Reorganizer, thankyou for being part of our show.
We wish you a happy Creating Reorganizedaccording to your vision of life.
(27:12):
Do you wanna start your own side businessas a runway for your better future?
Then you will benefit from ourfree business readiness quiz
as linked in the show notes.
Are you a small business ownerand wanna create sustainable
marketing and sales content?
Try video podcasting aboutyour service or product.
Like I do in my PostdocTransformationShow, I'm a mom of two kids in
(27:34):
school and a professor and I haveno time to lose running my business.
And if you also wanna save time andenergy, you is adopted evergreen strategy.
You can easily derive count asvaluable social media content from
just one video podcast episode.
You can quickly attract a broad audience.
Across many social media platforms andthen nurture them into leads and clients
(27:58):
in their ears and emails while youlive according to your vision of life.
Let me teach you creating reorganized.
If you're ready to dive in andstart your own podcasting journey,
I highly recommend checking outthe tools I mentioned earlier.
Pot Bean Ds script, TypeForm,ActiveCampaign, think of and metrical.
Each of these services has mademy podcasting business experience
(28:20):
smoother and more efficient, and Itrust that they can help you too.
Thank you for listening toour Creating Reorganized show.
If you found this episode.
Helpful.
Please subscribe, share it withyour business friends, and leave
a on your favorite podcast player.
Your feedback helps me as a smallbusiness owner to serve more
small business owners for free.
(28:41):
So thank you.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and now I wish
you a happy creating reorganizedaccording to your vision of life.
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