How to test and monetize your ideas with your business promotional video podcast
Want to grow your business without the guesswork? In this episode of CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can be the ultimate market research tool. Stop wasting time and money on unproven ideas and start building a loyal and engaged community that helps you co-create and test your products and services. You'll discover a strategic, two-phase blueprint: The Feedback Loop of Fortune and The Co-Creation Engine. Learn how to harness the power of psychological principles like the IKEA Effect and The Principle of Reciprocity to turn audience engagement into actionable, profitable data. Eleonore shares her own story of pivoting her business and provides a step-by-step guide on how to use tools to listen to your audience, validate your ideas, and launch your next big offer with a pre-sold audience, all without burnout. This episode is your blueprint for a business promotional video podcast that's not just visible, but provides the return of investment that you deserve. You’ll learn how to leverage automation tools, social media management, and smart surveys to gather insights, nurture leads, and streamline your content creation—without burning out. The episode guides you through building a feedback loop, co-creating offers with your audience, and launching pre-sales that validate your ideas before you invest.
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If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/83zw2yadn7jl
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
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About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to creat
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Episode Transcript
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(00:00):
You are creating content, you arepublishing episodes, but you are not
(00:04):
sure if you are hitting the mark.
And this constant guessing, this feelingof not knowing leads to burnout, wasted
resources and a quiet gnawing fear thatyour unique voice and your incredible
value are being lost or wasted.
You are not getting any realconstructive, honest feedback from the
(00:25):
people who actually matter, and thatis your potential paying customers.
This is the echo chamber effect.
Creating,
creating, reorganize, creating.
(00:52):
If you are a new or an aspiring founderof your small business and have no
time to waste or really struggle to doyour social media marketing, you will
enjoy our creating reorganized show.
In my day job as a psychology professor,I teach my veteran Master's students in
real life how to reorganize processesin a goal-directed and future-proof way.
(01:13):
In companies, and that's whatI have done for a living as a
former IT strategy consultant formy own career coaching business.
On the side, I can only dedicatea fraction of my time because you
know, I prioritize care work formy little children, I face the
same or similar challenges likeall small business owners, so.
(01:33):
I applied all my experience andknowledge to create my other video
podcast PostdocTransformation Show, tostreamline my social media marketing and
to boost sales of my coaching e-coursesand affiliate products or services.
I strategically capitalize onprofessional tools to scale my impact
according to my vision of life.
Listen and subscribe to this creatingReorganized show, so you will learn
(01:56):
to do this same for your own business.
To build the no like and trustfactor and to boost sales of
your services or products.
Please also ask your business specificquestions because for the next seasons,
I envision interview episodes withaspiring and new founders like you.
If you wanna get yourcreative reorganized.
According to your vision of life.
(02:17):
As in every episode at the end, I willwrap everything up from a psychological
method, theory, or concept point of view.
So stay tuned until the end of thisepisode, especially if you are my
Bachelor master's student in real life.
I would love for you to take notes andmaybe even already recognize my arguments.
I'm your host Prof. Dr. EleonoreSoei-Winkels, and now welcome to
(02:39):
our show, creating Reorganized.
Dear Creating Reorganizer, welcomeback to another episode of the
Creating Reorganized Show, the videopodcast for the business owner who
wants to market the services andproducts 24 7 365 without burnout.
(02:59):
I'm your host, Prof. Dr. EleonoreSoei-Winkels and today we'll
dive into market research, as wehave already alluded to in the
previous episode from last week.
We want to use our business promotionalvideo podcasts for market research.
So we attract leads who areengaged as a community and then
can provide honest feedback forearly stage business modeling.
(03:23):
So you don't need to guess, and in worstcase, throw your money out of the window.
Well, this is about something thatevery business owner, whether you're
starting out or you've been in thegame for years, secretly fears,
are we just talking to ourselves?
Is my idea really brilliant?
And will I make money with it?
(03:45):
Well, I have a confession to make.
It's a confession that cuts rightthrough to the core of this show.
Okay?
So my other video podcast, thePostdocTransformation Show, for the
scientist leaping into business, todaymy showroom for how to do this video
podcasting game that I teach you nowin this Creating Reorganized show.
(04:07):
But that was not the firstintention, I believe I should
always take my own medicine.
So I wanna make things workand I remain teachable.
This is why I'm sharing this with you.
So for the PostdocTransformationShow, I was so excited, I decided to
interview these brilliant, successfulwomen with PhDs who are now thriving
(04:30):
as managing directors and CEOs.
But the thing is while Ithought they were inspiring,
I found out they were notrelatable and that actually
hurt my podcasting statistics.
Okay, so these women are my personalmentors, or I have followed them on social
media and honestly, I'm a fan of them.
(04:52):
They are underrepresented, they'reunderprivileged, they've beaten the odds,
and I wanted my own community of postdoctransformers to learn from them because
these other women who have successfullyleaped from science into business are now
managing multimillion euro decisions orenterprises even, they are trailblazers.
(05:12):
And I thought, this is gold.
We are sitting at the table and I now canopen up the door and invite my postdoc
transformers to sit at the same table.
That was my intention.
However, of course, Idid not ask my listeners.
I poured my heart and soulinto those interviews.
I prepared for weeks.
(05:33):
The conversations really felt likestorytelling from behind the scenes of
what true long-term success looks like.
It was such an honor to interview allthese business executives, sharing
secrets, their journeys with myaudience of the Postdoc Transformers.
I was giving them what I thoughtwas the ultimate gift, and then
(05:57):
the retention rates came in.
Well, so the analytics, I mean,that is called hard data, and I'm
analytical enough to understand,but emotionally it was hard to take.
So my retention rates for all ofthese interview guest episodes
absolutely plummeted from myusual 100% weekly listeners.
(06:18):
My audience, the Postdoc Transformerswere not resonating with these
interviews because I had putmy own interests about theirs.
They weren't relatable yet to mylisteners, the Postdoc Transformers, who
are really in the trenches of earningtheir PhD or continuing in their early
postdoc years, they wanted to have thedaily experts who are able to survive
(06:44):
the struggles that they can relate to.
They needed practicalsteps into the business.
Tactical advice, not inspirationfrom someone who already made it.
My audience was screaming give us thehow to, not just the success story.
And I thought that I had givenenough how to knowledge, but one of
(07:05):
the other responses was, I'm comingto your podcast to listen to you.
And I don't know whether theperson that you have brought to the
show is worth my listening time.
So sometimes it was agood fit, often it wasn't.
So taken together, that was the momentwhen I realized that I was not listening.
(07:26):
I was just broadcasting, right.
So the story goes even deeperand it's something that I've seen
happening to so many of my businessowner, friends and clients as well.
A few years ago, the demand for coachingscientists leaping into business searched
and I would say it's still surging.
It was a clear and ripe market.
(07:47):
But then as it often goes withtrends, the market changed.
I also had universities in theUS, but they all cut the budgets.
So my efforts in diversity was also cut.
So it was all of that I wouldsay the well started to dry up.
Okay.
It wasn't that the needdisappeared, scientists in
(08:10):
academia still need guidance.
But it was that the academic world,higher education itself had changed.
Graduate schools, universities, andresearch institutions finally woke up
to the fact that their PhD studentsneeded help with career transitions.
So they started upskillingpeople internally.
And I can understand that froma business point of view, right?
(08:31):
So you cannot always hire some externalhelp at a high price when you could also
just upskill your own people, PhD holdersin grad school programs as coaches.
These are people are typically careerguidance counselors for academic,
but also non-academic careers.
They are good coaches.
So for me, that created aprofound ethical dilemma.
(08:55):
My core audience was now precariousscientists, if I wanted to go on with
my serving them, living on temporarycontracts with little disposable income.
For me, it felt like, no, I don't wannatake money from them when they could get
something for free from their institution.
(09:15):
That really felt ethically unacceptable.
So my business model was inconflict with my own values.
I tried to side with my PostdocTransformers offering a recurrent 50%
commission split, and you can see thaton my website still for getting me
booked at their graduate school, theywould get a recurrent 50% commission
split, but their school had tough budgetcuts and delivered a similar, somewhat
(09:40):
similar service at no additional costby their internal career counselors.
I understand that from abusiness point of view.
So this led me to a completereorganization of my business.
I had to stop selling to the peopleI was serving, even though I solved
the pain points of scientists leapinginto business because without the
(10:00):
return of investment, that businessmodel is not sustainable for me.
It's not the right process anymore, right?
So that realization was painful.
And in one season break, I lookedat my investment so far to use
my Postdoc Transformation showas a business marketing tool
to get booked at grad schools.
(10:21):
I looked at my return on investmentand at the same time, I looked at the
bigger picture and my direct messageson LinkedIn gave me a new direction.
Other business owners.
Were asking me, Eleonore, howare you building this audience?
How are you marketing yourservices with this video podcast?
Your social clips look amazing.
(10:41):
Can you teach me how to do that?
Can you do that for me?
All of my podcasting tool vendors providedme with an affiliate link to share
and I had to qualify for that, right?
So I remembered my old days as anIT strategy consultant, I was really
happy when I trained business peopleto use the software that we were
developing in-house and how I wasable to sort of like make them want
(11:07):
that new features as soon as possible.
What I would ever teach 'em, they wantedthat and I was able to find the right
people for a friendly user test and makethem advocates in their corporate setting.
And then it all fall into place.
Serving business owners who want tomarket their services and products
is a much better match for me.
(11:30):
That was the seed for this showCreating Reorganized, and it's the very
foundation of my new business model.
I had to pivot completely and arguably,my ability to leap into a new career,
et cetera, has helped me tremendouslyto make this decision really quickly.
(11:50):
So I stopped selling to one groupand started serving another.
If you wanna think about it from abig picture perspective, check out my
business readiness quiz where I encourageyou to think about the pain points of
your ideal client avatar, the totaladdressable market, pricing strategies,
operation and delivery models, et cetera.
And guess what?
I made this quiz with TypeForm.
(12:11):
This is an example for developing anew business model for a new target
group, with your video podcast.
So let's talk about beingtrapped in an echo chamber.
Okay?
So you are a business owner.
You are busy, cost sensitive,and want the absolute best return
(12:35):
on every single hour you invest.
I totally get it.
You're trying to showcase your productsand services, but you are afraid that
you are just shooting in the dark.
And guess what?
I have actually dedicated anepisode on how to best showcase
your products and services.
If you haven't listened to that or wantto reflect on that from today's point of
view, I will link that in the show notes.
(12:55):
So you are creating content, you arepublishing episodes, but you are not
sure if you are hitting the mark.
And this constant guessing, this feelingof not knowing leads to burnout, wasted
resources and a quiet gnawing fear thatyour unique voice and your incredible
value are being lost or wasted.
(13:17):
And this the echo chamber effect.
You create content based on whatyou think your audience wants.
That can be misled.
Your colleagues tellyou it's a great idea.
Your family is super supportive.
When you ask AI, you geteven more cheerleading..
You get a few likes on social media,and you start to believe, wow, these
(13:38):
ideas are even better than they are.
So you are just hearing your ownthoughts echoing back at you, and you
are not getting any real constructive,honest feedback from the people
who actually matter, and that isyour potential paying customers.
Especially in today's AI age, thewritten word is cheap and to be
(13:58):
honest, unbelievable in some context,so when I show my voice and also my
face in my communication, it has ahuman trust building element that you
need, to test your business ideas.
Remember when I said earlier friendlyuser, or even maybe call it community
test, that term is not my term.
(14:19):
It's a well established marketresearch and IT development concept.
Both terms imply that you need peoplewho genuinely like you, who want to see
you win, and hence take time to listen,review, test, and give you feedback
and the support you need to succeed.
That is why social media is such animportant aspect of your business
(14:43):
promotion and video podcast.
I have Creating Reorganizers andPostdoc Transformers who like my posts
on LinkedIn, TikTok and Instagram,and most of them are not and have
never been my students in real life.
There are all over the world.
I'm just teaching in Düsseldorf,Germany so I can attribute their
effort from my work to my videopodcasting and that they like me.
(15:08):
Most podcast hosting platforms makeit really hard for your listeners
and you to engage with each other.
And now you say, oh my God, I don'thave time to be active on social
media, and I don't even like that.
I get that.
To be short, I use Metricooland I will pick that up later.
To return to just publishing yourbusiness promotional video podcast, and
(15:31):
also on all major podcast players inthe absence of social media activities,
your podcast becomes a monologue.
I'm just talking into the microphone.
Instead of a dialogue.
I'm not listening to you.
You are listening to me.
And whether you learn what Iteach you and implement, I dunno.
(15:51):
So let me share, a monologuedoes not build trust.
It doesn't boost sales and itcertainly does not qualify leads.
You want that though?
So what you need is a strategic, doable,and measurable way to turn your video
podcast into your ultimate research lab.
You need a system that's scalable,measurable, and you need a way to do
(16:15):
it all without adding another 20 hoursof work to your already packed week or
hiring a virtual assistant for that.
So the good news is a video podcastis the perfect tool for that.
It's the ultimate solution forthe problem of a shift in market
and the threat of AI invisibility.
(16:38):
Because a podcast, especiallya video podcast, harnesses
the power of a fundamentalpsychological model or a principle.
That's the mere exposureeffect according to the social
scientists professor, Dr. Zajonc.
And that should ring a bell forall my students in real life, and I
will link to that in the show notes.
The mere exposure effect has beenstudied for decades, simply states
(17:02):
that the more you are exposed tosomething, the more you will like it.
The more familiar you become with aperson, a product, or a brand, the more
you as an ideal client tend to trust it.
So think about it when you show up everysingle week, maybe across the season,
consistently with valuable content youraudience sees your face, hears your
(17:27):
voice, and benefits from your expertise.
Over time, that consistencybuilds an unconscious sense
of familiarity and trust.
This is the reason why founders of a smallbusiness need a video podcast to build
trust in boost sales from the get go.
You are not just a faceless brandor another AI generated voice.
(17:49):
You are a real person witha real point of view and you
become a fixture in their lives.
A trusted friend, a helpfulguide, and when they need to buy
a service or a product in yourniche, who do you think they go to?
That AI generated ad that popped up once.
Or the person they feelthey know, like and trust.
(18:10):
The one who has been showingup for them week after week.
And do you know what informationwould boost your listeners trust
when you share with them your why?
If they can identify with yourwhy you have them on your side.
If you wanna revisit your why,please listen to our episode.
Why Founders of a Small Business need aVideo podcast To build trust and boost
(18:32):
sales, as linked in the show notes.
That is a reason why thatwas our first episode.
And I'm here to show youexactly how to do that.
The first step is to stopbroadcasting and start listening.
Your video podcast is not just a stagefor your ideas, it's a living lab.
It's time to turn your audiencefrom passive listeners into
(18:54):
most valuable business partners.
It's about co-creation,making them accountable for
their own learning journey.
So let's talk about the feedback loop.
This is where my storybecomes your roadmap.
My background in industrial andoccupational psychology and my
years as an IT strategy consultantat Accenture Germany have taught me,
(19:17):
systems save you from burnout.
And my own entrepreneurial journeyhas shown me that the best systems
are the ones that make yourbusiness smarter, not just busier.
They're the ones that harnesstechnology to automate the mundane and
free up your time for the visionarywork or serving your customers.
(19:42):
So let's turn your attentionto the actionable plan.
This isn't just theory, it'sa blueprint for building a
resilient AI resistant business.
And we've got two phases,very simple, yet powerful.
The first phase is about usingyour video podcast to actively
listen to your audience and turnevery single episode into a data
(20:04):
gathering gold mine opportunity.
And the second one is aboutusing that data to co-create
your next product or service.
So it's essentially pre-soldbefore you even launch.
And maybe you scrape that because noone buys into that, but you have not
spent a lot of money launching already.
(20:26):
Right.
Let's dive into phase one, the feedbackloop and the psychological principle
that underpins this entire strategyis the principle of reciprocity.
It's simple.
When you give something of value,people feel a natural unconscious
pull to give something back in return.
And for us business owners, the valuewe give is the free, insightful content.
(20:50):
In our video podcast,we show up every week.
We provide real solutionsto real problems.
We share our expertise, and wegive it all the way for free.
In return, we get the mostvaluable currency in business.
That's our audience's attention.
Your attention, engagement andyour honest feedback dear creating
(21:10):
Reorganizer is what is invaluable for me.
I get questions so that I canturn them into relevant episodes
of the Creating Reorganized Show.
So with you the Creating Reorganizer, Iam building a client network so that I
can use that as a test bed for providingservices that are really needed.
(21:34):
So I'm building a client network reallywith our business promotional video
podcast by giving and not just by selling.
Let's get into the nitty gritty ofhow to set up the system for yourself.
So step one is ask strategicopen-ended questions in every episode.
(21:55):
Most people end their podcastepisodes with a generic Thanks
for listening and leave a comment.
And that's the equivalent of a storeowner standing silently at the front door.
It does not invite conversation.
You need to be strategic.
You need to be an active guide whoopens the dialogue, and your questions
should be specific and tied directlyto the core problem you're solving.
(22:18):
In that episode, they should be designedto give you market research for a winning
business promotional video podcast.
So let's imagine you area professional organizer.
You've just done an episode onhow to declutter your digital
live and find your most importantdocuments in under 10 minutes.
Having a naming convention would help.
(22:39):
So instead of ending with a generic, letme know what you think you could ask.
I've shared my best tips,like naming convention for
organizing your digital clutter.
So what was the one thingthat feels overwhelming?
Is it your email inbox or desktop folders?
Or do you have, 10,000 pictures onyour phone and you cannot delete them
(23:02):
because all of them are your darlings.
So let me know in thecomments and send me a DM.
So you are prompting them to thinkabout that and to write a comment that
either picks up what you just said or.
Brings up something new to the tableand that is pure market research gold.
See the difference?
(23:23):
You've just learned the single biggestpain points for your audience, and that
is a long tail keyword in disguise.
You have just discoveredthe exact language they use.
If three people say they cannot bringthemselves to delete their photos, well
guess what your next episode should beabout, or maybe you are next e-course.
(23:44):
So this is the very same strategicshift I made when I was so lost
in my own head with the PostdocTransformation interviews.
I thought, well, I started this.
Maybe I need to become a betterinterviewer, or maybe I need
to promote them even more.
But then at the end of the day.
Uh, that was not sustainable.
(24:04):
And I started listening when I askedin my dms the answers were clear.
They pointed me to my newaudience, small business owners.
So the well hadn't dried up.
I was just looking in the wrong place.
And the map to the new wellwas in my listeners' feedback.
, it took me such a long time tounderstand, why my LinkedIn reach
(24:27):
has actually decreased but I get somany invites, contact requests from
people outside of the academic bubble.
So I got likes and commentsfrom bigger LinkedIn accounts
who are clearly not scientists.
But rather our podcast guests,podcasters, speakers, consultants.
(24:47):
So it was a huge shift, businessdirectors, business owners.
Alright, are you ready for steptwo, leverage your own show
notes and your digital habitat.
That is your real estate.
Your video podcast on a platformlike Podbean is the central hub.
(25:09):
But to be honest, your audience iseverywhere, not just on Podbean,
they're on LinkedIn, on Pinterest, onInstagram, and on TikTok, and you have
to meet them where they are and askthe same questions in their digital
habitat, not just where you hang out.
And this is where the magicof a social media management
(25:30):
tool like Metricool comes in.
You can batch create your postsfor the entire week or even months,
or in my case, even seasons, andschedule them to go out automatically.
This is a crucial step to avoid burnout.
You set it up once and it works for you.
You don't have to be on your phoneevery day, constantly posting,
(25:50):
and the system handles the heavylifting, allowing you to focus on
the high level strategy and creation.
And for LinkedIn, you can share aclip from your video podcast with
a professional sounding question.
Something like, we're talkingabout lead generation today.
Is your biggest challengeattracting new leads?
Or is it turning the ones you haveinto paying customers for Instagram?
(26:11):
You can use a short reel with an energeticvisual, asking your audience to share
their behind the scenes struggles.
What's one thing in your businessthat feels totally disorganized?
No judgment here.
For Pinterest, if you have a visuallydriven business, like a handmade goods
shop on Etsy or Shopify or somethinglike that, you can create a beautiful
(26:31):
pin that links to your episode and ask,what's the number one thing that you
struggle to find in your niche thatyou wish was a product you could buy?
And that is direct market research.
This consistent presence managedby a tool like Metricool harnesses
the mere exposure effect by Zajonc.
The more your audience sees your faceand your brand across different platforms
(26:57):
in a recognizable way, the more familiarthey become and the more they trust you.
Right?
So I cannot tell you enough to that.
You have to have a brand voice, abrand image, brand colors, corporate
identity, and this is how you canbuild a brand for you as a founder.
It's a strategic, scalable,and measurable marketing and
(27:18):
sales result for your business.
It's not just about gettingmore followers, it's not
vanity metrics that count.
For me, it's about building afoundation of trust that will
eventually convert into sales.
Step number three, you can setup a survey for deeper insights.
(27:40):
Now the public comments and the metricsare great, but sometimes people are
shy, especially like I said alreadywith my PostdocTransformation Show.
No PhD student wants to unveil thatthey're not here for the academic route.
No one would say, I'm just here to bagthe PhD and run as soon as possible.
(28:02):
So they don't wanna air theirstruggles out in the open
because it could backlash a lot.
And that's why you need a more private,intentional way to gather data.
And this is where a simple,well-designed survey comes in.
In your show notes, your emailsignature, in your social media
bios, you can add a dedicated linkand you can say, do you wanna help
(28:23):
me shape the future of this show?
Click here and tell me yourbiggest PhD completion challenges.
And the key here is to use a toolthat makes it incredibly easy for
people to respond and for you toget the data without any friction.
And that's why I love TypeForm.
It's not a clunky, boring survey.
(28:44):
It's a beautifully designed, engagingform that feels more like conversation.
You can set it up, copyand adapt it in minutes.
You can ask questions like, what'sthe biggest problem you're looking
to solve in the next 90 days?
And this tells you whatthey have already paid for.
What specific topic would make you dropeverything and listen to a podcast about
(29:07):
what's your single biggest challengewith consistent content creation?
This allows you to go beyond thesurface level engagement and get the
real raw pain points of your audience.
This data is pure gold.
It's the kind of information that turns astruggling business into a thriving one.
It's how you can qualify your leadsand convert them into paying customers
(29:30):
by knowing exactly what they need.
Let's go to step four automated dataflow, for example, with ActiveCampaign.
And that is my ultimate secretweapon for the small business
owner who fears burnout.
ActiveCampaign is not just for the smallbusiness owner, it's used by corporates.
(29:53):
It's a mighty powerful customerrelationship management tool.
And our goal is to build a set and forgetsystem that works for you 24 7, 365.
My work as an IT strategy consultanthas taught me that automation
is my only way to lead anentrepreneurship family life balance.
(30:15):
So you can set up a simple automationand ActiveCampaign that is triggered when
someone fills out your TypeForm survey.
So let's imagine in your surveyyou ask about the biggest fear.
If a listener checks the box for, I'mterrified that I lose because of AI.
Your ActiveCampaign automationcan tag them as AI fear, and then
(30:39):
you can send them a personalizedemail that says, Hey, I hear you.
The fear of AI is real.
And here's a quick checklist to helpyou make your skills AI resistant.
This is your free content and you alreadycreated that, but now you are serving to
the people who are really afraid of AI.
And if you're thinking of what else couldI create for free or repurpose like this.
(31:02):
You can also listen back to one of ourprevious episodes about free content
versus paid offers, the best mix for yourvideo podcast as linked in the show notes.
Alright?
You can also start a short emailsequence that over the next few
days provides more free tips andthen introduces your paid offer.
Maybe a workshop on becomingthe future proof founder.
(31:24):
Should I offer that?
Let me know in the comments.
So this is how you can create a salesfunnel with your video podcast, okay?
So you're not manually sending emails,you're not scrambling to figure out
what to say to whom the system isdoing the work for you, serving your
audience with exactly what they needat the right time while you are cooking
dinner for your kids, picking them upfrom school or just study with them.
(31:49):
You are strategically andintentionally building a trusted
relationship and you are lettingthe technology handle the rest.
And this is what I mean when I say youneed to balance human and AI efforts in
your business promotion video podcast.
And guess what?
I have also a previous episodefor that if you are interested.
(32:09):
It's linked in the show notes.
Okay, so that was the feedbacklook, it's the engine for listening.
You've gathered all the feedback, you'veused, the tools and strategies we've
discussed to turn your video podcastinto a living, breathing market research.
You heard the raw, unedited thoughtsand struggles of your audience.
(32:32):
You know what keeps them up at night.
Now the next question really is what doyou do with that gold mine of information?
And this is where we moveinto part two of our strategic
blueprint, the co-creation engine.
This is a part of the process that notonly builds products and services your
audience just really wants, but alsomakes them feel a sense of ownership, a
(32:55):
deep investment in what you are creating.
Because to be honest, as a teacher, Icannot teach you to be the best student
you can be, if your heart is not into it.
And that same applies to buying something.
If they're just buying it to have asolution, but they're not willing to solve
the problem by themself with the tools orthe service, the products I give to them,
(33:20):
then that solution is a hollow solution.
You want your clients to have asense of ownership, a deep investment
in what you are creating for them.
And this is your secret weapon againstthe noise of AI generated content.
AI doesn't want that for yourclients, but you want that.
So you wanna build a genuinecollaborative relationship,
(33:44):
and AI cannot do that for you.
So this phase is powered by twoprofound psychological principles.
The first one is the IKEA effect,a brilliant concept that shows
people place a disproportionatelyhigher value on products that
they have helped create or build.
Think about it.
When you spend hours assembling thatflat pack furniture, you feel a sense
(34:09):
of pride and connection to the finishedpiece because you have invested so
much time already into that maybeyou failed and you had to rebuild it.
So you are far less likely to throwit out because you have invested
your time and effort into it already.
You've gone beyond thepoint of no return, right?
So we're going to harness thatsame principle to get your audience
(34:33):
to invest their time and theirinput into your next big offering.
And the second principleis the scarcity principle.
This one popularized by Dr. RobertCialdini, is all about the power
of urgency and limited supply.
People are wired to want what they can'thave or what they might lose access to.
(34:58):
By making your co-creation process alimited time opportunity, you are creating
a powerful incentive for your audience totake action and to be part of that now.
So this is the psychological leverthat you will use to drive early
adoption and to prove your concept.
(35:18):
That's another term thatI have learned in IT.
The POC, the proof of concept.
You want to test whether yourbusiness idea is viable or not.
And as a reminder, thisco-creation opportunity also
qualifies your leads immensely.
If that doesn't ring a bell, pleaselisten to how to qualify leads and
(35:39):
convert them into paying customersas linked in the show notes.
My own journey is aperfect example of this.
When I realized that the well had driedup on my previous business model, I had to
pivot and instead of just creating a newservice in a vacuum, I use the feedback
from my audience to build it with them.
(36:00):
I'm taking the pain points they sharedabout sales, marketing, burnout,
and I'm building a solution thatis tailored to their exact needs.
I'm not guessing anymore.
I am responding.
And this is how you turn theirproblem into your greatest
entrepreneurial opportunity.
And here's how you can do it too,using your business promotional video
(36:20):
podcast, creating reorganized style.
All right, so let's go.
We can talk about the sneak peek episode.
Once you have identified a recurringpain point from your feedback loop,
dedicate an entire episode to a sneakpeek or a thinking out loud session.
This is your soft launch.
You are not selling anything yet.
You are simply exploringa solution to a problem.
(36:42):
And here's how you can script it.
I've heard from so many of you in myDMs and survey responses that consistent
content creation is a huge struggle,and you are not at all techaffine.
You are all telling me that you wannacreate a video podcast or even you
have already started a podcast for yourbusiness to market your business 24 7
(37:04):
365, but you just don't have the time.
You don't see enough return of invest,and you are ready to podfade, okay?
Because at the end of the day, youalready know or you can anticipate
because I'm telling you thatpodcasting is a lot of work and it
needs to have a return on invest.
(37:25):
And then you can say, well, I'vebeen thinking about this problem
and I understand that, so whatif I would create a strategic
seasonal content planner for you?
Or I could show you how to batchrecord your video podcast in one day.
Or what if I would create templatesfor social media post ideas for
platforms like LinkedIn and Instagram?
(37:47):
Would you like a mini course onthis topic, what's the number one
thing that you want me to include?
Let me know in the comments.
That single episode, a very shortone, where you ask them directly
what they want or not want is amasterclass in market validation
.And I actually do that also in my lectures.
So I'm saying, your exam results aredirectly tied to mine as a professor.
(38:13):
So how can I help you to makemy lectures best for you?
So you are using the IKEA effectto involve your audience in the
product design, and you are invitingthem into a conversation, asking
them to help you build the perfectsolution for their problems.
And in doing so, you aremaking them feel invested.
So you're not just building yourclient network with your business
(38:36):
promotional video podcast, butyou are turning that network into
your product development team.
How does that sound?
It's a low risk way to do marketresearch for a winning business
promotional video podcast before youeven spend a single dollar on production.
(38:57):
All right, the next stepis the AB test episode.
Let's say your audienceis split on a topic.
Maybe you have two great ideas andyou are unsure whether you wanna
go with this one or the other idea.
And your video podcast is theperfect free tool for an AB test.
So let's imagine you are a financialliteracy coach for small businesses,
(39:20):
you've heard from your audience thatcashflow management is a huge challenge
and you're debating creating a course.
You have two potential titles.
Number one, cashflow confidence,the simple three step
system for business owners.
Or you can say money mindsetmastery, how to conquer your fear
of numbers and grow your business.
Both titles address a painpoint, but which one resonates
(39:43):
more with your audience?
And you can create two very similarepisodes, perhaps maybe on two
consecutive weeks with two differenttitles and two different core themes.
You can use your analytics fromPodbean and Metricool and then you
can track which episodes gets moredownloads, more likes, more comments,
and more clicks to your show notes.
This is a free, powerful, measurable wayto maximize the return of investment of
(40:08):
your business promotional video podcast.
And that data will tell youexactly which problem your audience
is more motivated to solve.
It tells you which offerthey're more likely to buy.
It's the ultimate way to balancehuman and AI efforts in your
business promotional video podcast.
You let the data, not just yourgut feeling, inform your decisions.
(40:30):
You can also reflect on the differenttypes of return of investment your
business promotional video podcastshould have, as linked in the show notes.
Alright, I already mentioned thatpreviously, I wanna dive into
that pre-sale power of podcasting.
Okay.
So once you have a clear idea of what tobuild and you've validated your concept,
(40:53):
it's the proof of concept, it's timeto leverage the scarcity principle and
the IKEA effect to launch a presale.
This is the moment when you ask formoney, not just for feedback, okay?
You already paid your dues.
Now it's time to reap, so this issomething that you can say: because so
many of you have told me that you need asolution for consistent content creation.
(41:16):
I've listened and I've createdit with you in mind, which
I call Creating Reorganized.
We're launching the beta version ofCreating Reorganized on Thinkific.
So as a thank you to my loyallisteners who have helped me shape
this idea, you can get access tothe course at an exclusive 50% off.
(41:37):
And this offer is only availablefor the next 24 7 hours, and I'm
only accepting 50 beta members.
That's a limited and also plannable budgetthat you have to have in place as well.
So that presale is theultimate proof of concept.
You are asking for a credit cardnumber, and you're using the
scarcity principle to motivate them.
(41:58):
a limited number of slots, and anexclusive discount for your listeners.
This is where a toollike Thinkific comes in.
You can create a simple sales page inminutes and start taking pre-orders.
You can have a wait list, you can havean outline, and only when you have
enough pre-orders, you can start buildingthat e-course, but you already have
(42:19):
generated the demand for that, right?
So I'm using Thinkific for my own e-courseoffers and it's a seamless experience.
You don't need to be a tech guru.
You can set it up quickly and it'spart of my set and forget system and
it allows you to test and monetize yourideas with your business promotional
video podcast in real time, all whilebuilding a highly engaged community.
(42:44):
Your business promotional video podcastcan be your market research tool,
so you don't have to guess anymore.
A strategic business asset that allowsyou to listen to your audience, to
co-create your next great offer and launchit with a powerful pre-sold audience.
It's the ultimate way forexponential business growth, goal
(43:06):
directed and without burnout.
Alright, let's talk about thestakes, the solution, and how you
can become a future proof founder.
So we started this journeytogether standing in the digital
echo chamber, wondering whetherwe are just talking to ourselves.
(43:29):
We talked about the feedback loop,so that you can have a co-created
business offer that actuallysolves their problem with them.
So I have given you thestrategic roadmap now.
Wow, that sounds a lot of work.
Yes.
Upfront, not so much in the execution,but maybe you say, I don't know,
(43:53):
I'll try to get by without it.
Well, your stakes are incredibly high.
If you choose to ignore this blueprint,you risk becoming just another voice
in a sea of AI generated noise.
You risk spending months, maybe evenyears, creating products and services
no one wants to buy because youare guessing instead of listening.
(44:13):
Can you afford that?
I don't.
There are a lot of opportunity costswhen I look at my podcasting business.
You risk quiet frustration that leadsto burnout and the eventual closure
of a business that you have alreadypoured your heart and soul into.
You've been already invested in that path.
If you don't have a return oninvest, how sustainable is that?
(44:35):
There was a reason why youstarted your business, right?
So why don't you market it the best waythat you can do with market research?
With a video podcast that promotesyour business, your service
and products as you deserve.
So when you do that, your reward is abusiness that is not only profitable,
but also deeply resonant with you andyour clients, perfectly aligned with
(45:00):
what the market needs because yourclients have helped you create that.
The reward is higher sales, aloyal community, diehard fans,
and the confidence that comes fromknowing you've built something that
your customers not only want, buthelped you bring into the world.
This is the path to becomea future proof founder.
(45:23):
Be teachable, listen, get feedbackand co-create with your customers.
Here's the actionable prompt.
I challenge you right nowto take one strategic step.
If you already have a podcast for yourbusiness, and I know that some of you
already have that because you have talkedto me in networking events, confined
(45:47):
to me that you have a podcast already.
We looked at your numbers.
Go back to your last three episodesand think about one open-ended
question you could have asked,and then commit to asking that
question in the next three episodes.
You need to remember yourself.
It's a small, manageable step, but it'sthe first step out of the echo chamber
(46:09):
into a thriving, profitable conversation.
If you don't have a video podcast yet,these are the questions that are critical
in every episode, and this is also whyI have so many actionable prompts but
also questions for you, so that I amtriggering feedback, and that helps
me to improve the content for the nextepisodes of the Creating Reorganized Show.
(46:35):
I'm showing you what I do andteach you how to do that as well.
So it's my step to build abusiness that works for you
and not the other way around.
So if all of that sounds amazing, butyou're worried about the technology,
about stitching all the pieces together.
I hear you.
I know that while I love IT, my workas a career transition coach has shown
(46:58):
me that the tech stack is often thebiggest hurdle for creative people.
I mean, I know that feeling of wantingto throw my laptop out of the window
like last week or two weeks ago,I had a problem with my computer
and I almost went crazy about that.
So that's why I'm a huge fan ofbuilding an integrated automated
system that works for you.
(47:20):
Creating Reorganized is my set andforget stack, and it allows me to lead
an entrepreneurship family life balance.
These are the same tools that I use,everything that you listen to or
watch in This Video podcast is madewith the tools I recommend to you.
So my video podcast is hosted on Podbean.
(47:40):
This is not just the placeto put my audio files.
It's a powerful hub for distribution,monetization, and analytics.
They have a great support system.
The team is so nice and I generallywant them win, and that is why I
absolutely recommend them over themoon because they really deserve it.
That is why I'm so incrediblyproud of being honored to be the
(48:05):
first interview guest in their ownin-house podcast Podbean amplified.
Podbean is a partner that helps meto get my message out to the world
with a single click and to create theepisodes themselves, I use Descript.
It's an AI powered editing feature.
And it's a game changer for me.
(48:25):
I can edit my audio and video bysimply editing the text, which saves
me hours . And to be honest, thestudio sound, it's my ultimate tool to
avoid burnout in the production phase.
And it's part of how I balancehuman and AI efforts in my business.
To run my social media and toget my message in front of the
right people, I use Metricool.
(48:45):
It allows me to promote my videopodcast on social media and drive
traffic to my business withoutbeing on my phone all day.
And as a mom of two kidsthis is really a blessing.
I can schedule my posts on platformslike LinkedIn, Pinterest in one go, so
my brand is always consistently visible.
And this consistent exposure and presenceis what builds that trust we talked
(49:10):
about thanks to the mere exposure effect.
To power my feedback loop and createa sales funnel with my video podcast,
I use TypeForm and ActiveCampaign.
They are a dynamic duo.
TypeForm gives me beautiful conversationalservice that get me the qualitative
data and quantitative data I needand ActiveCampaign takes the data and
automatically attracts my subscribers,sends them a personalized email sequence
(49:34):
and helps me nurture them all the way toa sale all while I'm doing something else.
It's the ultimate AI resistantasset because it's a smart system to
connect with other humans at scale.
Finally to test and monetize myideas with my business promotional
video podcast, I use Thinkific.
Okay?
So I know that some of youdon't have an eCourse and will
(49:57):
never have, so I cut that short.
It's where I host myeCourses and workshops.
So these tools are not justa random collection of tools.
They are thoughtfully selected,and integrated behind the scenes
under the hood, so to speak.
And it allows me to be a livingexample of a woman who capitalizes
(50:18):
on technology to build a successfulbusiness without burnout.
And maybe you say, okay.
I now know which tools you use, Eleonore.
I'm actually not keen on learninghow to use them and I don't
have the time to use them.
You are tech savvy.
Maybe I'm not.
So can you do this for me?
So if all of that sounds amazing, thestrategy, the principles, the tools,
(50:41):
you want this, I hear you loud and clearand that's exactly why I am excited to
share that we are putting the finishingtouches on our premium done for you,
Creating Reorganized podcasting service.
If you know me, I can only do this inmy lecture free time as a professor.
Okay?
So that is also competing with my timefor my kids because my lecture free times
(51:07):
are often the school breaks for my kids.
So I really need to focus lasersharp on what I can offer, and I want
to deliver what I have offered andalso what you will hopefully buy.
So I'm building this service for theestablished small business owner who
(51:27):
knows that you need a video podcast tobuild trust in sales, but your time is
your most valuable asset just like mine.
So you understand that you area visionary, not a video editor.
You're an expert in your field, but nota social media manager, and our service
will handle the entire process for you.
(51:48):
We will think of your podcast title,your podcast episode, structure
your season, the podcast scripts.
We will record you and we will producethe episodes so that you can shine.
So your show will be hitting themark, the professional production
editing I can do with my team.
You will get your message infront of your ideal clients.
(52:11):
24 7. We're gonna build the feedbackloop and the co-creation engine, we will
build the system, Creating Reorganized,so that your business can thrive without
you having to be the one in the weedsof your content creation process.
It's your ultimate ticket to scale yourvideo podcast for exponential business
growth, goal directed and without burnout.
(52:34):
We can do that in Germany.
If you're nearby.
I can do this in Englishif you're far away.
We'll be sharing more details soon.
So make sure you're subscribed tomy newsletter in the show notes.
I have to be honest.
It takes a long time upfront.
Once it works and runs like a machine,I can think of picking up two or three
(52:56):
new clients in the next lecture break.
Thank you so much for joining me today.
Remember, you have a unique voiceand a brilliant point of view.
You are a future proof founderbecause you are here listening
to me, you are teachable.
So let's make your future businesspromotional video podcast a living lab.
(53:16):
You can use it then to test your ideas andbuild a business that truly is resilient
because you are never running out ofideas and you will always have the next
pain points of your clients to solve.
Until next time, happyCreating Reorganized according
to your vision of life.
(53:39):
Do you wanna start your own site businessas a runway for your better future?
Then you will benefit from ourfree business readiness quiz
as linked in the show notes.
Are you a small business ownerand wanna create sustainable
marketing and sales content?
Try video podcasting aboutyour service or product.
Like I do in my PostdocTransformationShow, I'm a mom of two kids in
(54:01):
school and a professor and I haveno time to lose running my business.
And if you also wanna save time andenergy, you is adopted evergreen strategy.
You can easily derive count asvaluable social media content from
just one video podcast episode.
You can quickly attract a broad audience.
Across many social media platforms andthen nurture them into leads and clients
(54:25):
in their ears and emails while youlive according to your vision of life.
Let me teach you creating reorganized.
If you're ready to dive in andstart your own podcasting journey,
I highly recommend checking outthe tools I mentioned earlier.
Podbean, Descript, TypeForm,ActiveCampaign, Thinkific and Metricool.
Each of these services has mademy podcasting business experience
(54:47):
smoother and more efficient, and Itrust that they can help you too.
Thank you for listening toour Creating Reorganized show.
If you found this episode helpful,please subscribe, share it with
your business friends, and leavea on your favorite podcast player.
Your feedback helps me as a smallbusiness owner to serve more
small business owners for free.
(55:07):
So thank you.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and now I wish
you a happy creating reorganizedaccording to your vision of life.
You are creating content, you arepublishing episodes, but you are not
(00:04):
sure if you are hitting the mark.
And this constant guessing, this feelingof not knowing leads to burnout, wasted
resources and a quiet gnawing fear thatyour unique voice and your incredible
value are being lost or wasted.
You are not getting any realconstructive, honest feedback from the
(00:25):
people who actually matter, and thatis your potential paying customers.
This is the echo chamber effect.
Creating,
creating, reorganize, creating.
(00:52):
If you are a new or an aspiring founderof your small business and have no
time to waste or really struggle to doyour social media marketing, you will
enjoy our creating reorganized show.
In my day job as a psychology professor,I teach my veteran Master's students in
real life how to reorganize processesin a goal-directed and future-proof way.
(01:13):
In companies, and that's whatI have done for a living as a
former IT strategy consultant formy own career coaching business.
On the side, I can only dedicatea fraction of my time because you
know, I prioritize care work formy little children, I face the
same or similar challenges likeall small business owners, so.
(01:33):
I applied all my experience andknowledge to create my other video
podcast PostdocTransformation Show, tostreamline my social media marketing and
to boost sales of my coaching e-coursesand affiliate products or services.
I strategically capitalize onprofessional tools to scale my impact
according to my vision of life.
Listen and subscribe to this creatingReorganized show, so you will learn
(01:56):
to do this same for your own business.
To build the no like and trustfactor and to boost sales of
your services or products.
Please also ask your business specificquestions because for the next seasons,
I envision interview episodes withaspiring and new founders like you.
If you wanna get yourcreative reorganized.
According to your vision of life.
(02:17):
As in every episode at the end, I willwrap everything up from a psychological
method, theory, or concept point of view.
So stay tuned until the end of thisepisode, especially if you are my
Bachelor master's student in real life.
I would love for you to take notes andmaybe even already recognize my arguments.
I'm your host Prof. Dr. EleonoreSoei-Winkels, and now welcome to
(02:39):
our show, creating Reorganized.
Dear Creating Reorganizer, welcomeback to another episode of the
Creating Reorganized Show, the videopodcast for the business owner who
wants to market the services andproducts 24 7 365 without burnout.
(02:59):
I'm your host, Prof. Dr. EleonoreSoei-Winkels and today we'll
dive into market research, as wehave already alluded to in the
previous episode from last week.
We want to use our business promotionalvideo podcasts for market research.
So we attract leads who areengaged as a community and then
can provide honest feedback forearly stage business modeling.
(03:23):
So you don't need to guess, and in worstcase, throw your money out of the window.
Well, this is about something thatevery business owner, whether you're
starting out or you've been in thegame for years, secretly fears,
are we just talking to ourselves?
Is my idea really brilliant?
And will I make money with it?
(03:45):
Well, I have a confession to make.
It's a confession that cuts rightthrough to the core of this show.
Okay?
So my other video podcast, thePostdocTransformation Show, for the
scientist leaping into business, todaymy showroom for how to do this video
podcasting game that I teach you nowin this Creating Reorganized show.
(04:07):
But that was not the firstintention, I believe I should
always take my own medicine.
So I wanna make things workand I remain teachable.
This is why I'm sharing this with you.
So for the PostdocTransformationShow, I was so excited, I decided to
interview these brilliant, successfulwomen with PhDs who are now thriving
(04:30):
as managing directors and CEOs.
But the thing is while Ithought they were inspiring,
I found out they were notrelatable and that actually
hurt my podcasting statistics.
Okay, so these women are my personalmentors, or I have followed them on social
media and honestly, I'm a fan of them.
(04:52):
They are underrepresented, they'reunderprivileged, they've beaten the odds,
and I wanted my own community of postdoctransformers to learn from them because
these other women who have successfullyleaped from science into business are now
managing multimillion euro decisions orenterprises even, they are trailblazers.
(05:12):
And I thought, this is gold.
We are sitting at the table and I now canopen up the door and invite my postdoc
transformers to sit at the same table.
That was my intention.
However, of course, Idid not ask my listeners.
I poured my heart and soulinto those interviews.
I prepared for weeks.
(05:33):
The conversations really felt likestorytelling from behind the scenes of
what true long-term success looks like.
It was such an honor to interview allthese business executives, sharing
secrets, their journeys with myaudience of the Postdoc Transformers.
I was giving them what I thoughtwas the ultimate gift, and then
(05:57):
the retention rates came in.
Well, so the analytics, I mean,that is called hard data, and I'm
analytical enough to understand,but emotionally it was hard to take.
So my retention rates for all ofthese interview guest episodes
absolutely plummeted from myusual 100% weekly listeners.
(06:18):
My audience, the Postdoc Transformerswere not resonating with these
interviews because I had putmy own interests about theirs.
They weren't relatable yet to mylisteners, the Postdoc Transformers, who
are really in the trenches of earningtheir PhD or continuing in their early
postdoc years, they wanted to have thedaily experts who are able to survive
(06:44):
the struggles that they can relate to.
They needed practicalsteps into the business.
Tactical advice, not inspirationfrom someone who already made it.
My audience was screaming give us thehow to, not just the success story.
And I thought that I had givenenough how to knowledge, but one of
(07:05):
the other responses was, I'm comingto your podcast to listen to you.
And I don't know whether theperson that you have brought to the
show is worth my listening time.
So sometimes it was agood fit, often it wasn't.
So taken together, that was the momentwhen I realized that I was not listening.
(07:26):
I was just broadcasting, right.
So the story goes even deeperand it's something that I've seen
happening to so many of my businessowner, friends and clients as well.
A few years ago, the demand for coachingscientists leaping into business searched
and I would say it's still surging.
It was a clear and ripe market.
(07:47):
But then as it often goes withtrends, the market changed.
I also had universities in theUS, but they all cut the budgets.
So my efforts in diversity was also cut.
So it was all of that I wouldsay the well started to dry up.
Okay.
It wasn't that the needdisappeared, scientists in
(08:10):
academia still need guidance.
But it was that the academic world,higher education itself had changed.
Graduate schools, universities, andresearch institutions finally woke up
to the fact that their PhD studentsneeded help with career transitions.
So they started upskillingpeople internally.
And I can understand that froma business point of view, right?
(08:31):
So you cannot always hire some externalhelp at a high price when you could also
just upskill your own people, PhD holdersin grad school programs as coaches.
These are people are typically careerguidance counselors for academic,
but also non-academic careers.
They are good coaches.
So for me, that created aprofound ethical dilemma.
(08:55):
My core audience was now precariousscientists, if I wanted to go on with
my serving them, living on temporarycontracts with little disposable income.
For me, it felt like, no, I don't wannatake money from them when they could get
something for free from their institution.
(09:15):
That really felt ethically unacceptable.
So my business model was inconflict with my own values.
I tried to side with my PostdocTransformers offering a recurrent 50%
commission split, and you can see thaton my website still for getting me
booked at their graduate school, theywould get a recurrent 50% commission
split, but their school had tough budgetcuts and delivered a similar, somewhat
(09:40):
similar service at no additional costby their internal career counselors.
I understand that from abusiness point of view.
So this led me to a completereorganization of my business.
I had to stop selling to the peopleI was serving, even though I solved
the pain points of scientists leapinginto business because without the
(10:00):
return of investment, that businessmodel is not sustainable for me.
It's not the right process anymore, right?
So that realization was painful.
And in one season break, I lookedat my investment so far to use
my Postdoc Transformation showas a business marketing tool
to get booked at grad schools.
(10:21):
I looked at my return on investmentand at the same time, I looked at the
bigger picture and my direct messageson LinkedIn gave me a new direction.
Other business owners.
Were asking me, Eleonore, howare you building this audience?
How are you marketing yourservices with this video podcast?
Your social clips look amazing.
(10:41):
Can you teach me how to do that?
Can you do that for me?
All of my podcasting tool vendors providedme with an affiliate link to share
and I had to qualify for that, right?
So I remembered my old days as anIT strategy consultant, I was really
happy when I trained business peopleto use the software that we were
developing in-house and how I wasable to sort of like make them want
(11:07):
that new features as soon as possible.
What I would ever teach 'em, they wantedthat and I was able to find the right
people for a friendly user test and makethem advocates in their corporate setting.
And then it all fall into place.
Serving business owners who want tomarket their services and products
is a much better match for me.
(11:30):
That was the seed for this showCreating Reorganized, and it's the very
foundation of my new business model.
I had to pivot completely and arguably,my ability to leap into a new career,
et cetera, has helped me tremendouslyto make this decision really quickly.
(11:50):
So I stopped selling to one groupand started serving another.
If you wanna think about it from abig picture perspective, check out my
business readiness quiz where I encourageyou to think about the pain points of
your ideal client avatar, the totaladdressable market, pricing strategies,
operation and delivery models, et cetera.
And guess what?
I made this quiz with TypeForm.
(12:11):
This is an example for developing anew business model for a new target
group, with your video podcast.
So let's talk about beingtrapped in an echo chamber.
Okay?
So you are a business owner.
You are busy, cost sensitive,and want the absolute best return
(12:35):
on every single hour you invest.
I totally get it.
You're trying to showcase your productsand services, but you are afraid that
you are just shooting in the dark.
And guess what?
I have actually dedicated anepisode on how to best showcase
your products and services.
If you haven't listened to that or wantto reflect on that from today's point of
view, I will link that in the show notes.
(12:55):
So you are creating content, you arepublishing episodes, but you are not
sure if you are hitting the mark.
And this constant guessing, this feelingof not knowing leads to burnout, wasted
resources and a quiet gnawing fear thatyour unique voice and your incredible
value are being lost or wasted.
(13:17):
And this the echo chamber effect.
You create content based on whatyou think your audience wants.
That can be misled.
Your colleagues tellyou it's a great idea.
Your family is super supportive.
When you ask AI, you geteven more cheerleading..
You get a few likes on social media,and you start to believe, wow, these
(13:38):
ideas are even better than they are.
So you are just hearing your ownthoughts echoing back at you, and you
are not getting any real constructive,honest feedback from the people
who actually matter, and that isyour potential paying customers.
Especially in today's AI age, thewritten word is cheap and to be
(13:58):
honest, unbelievable in some context,so when I show my voice and also my
face in my communication, it has ahuman trust building element that you
need, to test your business ideas.
Remember when I said earlier friendlyuser, or even maybe call it community
test, that term is not my term.
(14:19):
It's a well established marketresearch and IT development concept.
Both terms imply that you need peoplewho genuinely like you, who want to see
you win, and hence take time to listen,review, test, and give you feedback
and the support you need to succeed.
That is why social media is such animportant aspect of your business
(14:43):
promotion and video podcast.
I have Creating Reorganizers andPostdoc Transformers who like my posts
on LinkedIn, TikTok and Instagram,and most of them are not and have
never been my students in real life.
There are all over the world.
I'm just teaching in Düsseldorf,Germany so I can attribute their
effort from my work to my videopodcasting and that they like me.
(15:08):
Most podcast hosting platforms makeit really hard for your listeners
and you to engage with each other.
And now you say, oh my God, I don'thave time to be active on social
media, and I don't even like that.
I get that.
To be short, I use Metricooland I will pick that up later.
To return to just publishing yourbusiness promotional video podcast, and
(15:31):
also on all major podcast players inthe absence of social media activities,
your podcast becomes a monologue.
I'm just talking into the microphone.
Instead of a dialogue.
I'm not listening to you.
You are listening to me.
And whether you learn what Iteach you and implement, I dunno.
(15:51):
So let me share, a monologuedoes not build trust.
It doesn't boost sales and itcertainly does not qualify leads.
You want that though?
So what you need is a strategic, doable,and measurable way to turn your video
podcast into your ultimate research lab.
You need a system that's scalable,measurable, and you need a way to do
(16:15):
it all without adding another 20 hoursof work to your already packed week or
hiring a virtual assistant for that.
So the good news is a video podcastis the perfect tool for that.
It's the ultimate solution forthe problem of a shift in market
and the threat of AI invisibility.
(16:38):
Because a podcast, especiallya video podcast, harnesses
the power of a fundamentalpsychological model or a principle.
That's the mere exposureeffect according to the social
scientists professor, Dr. Zajonc.
And that should ring a bell forall my students in real life, and I
will link to that in the show notes.
The mere exposure effect has beenstudied for decades, simply states
(17:02):
that the more you are exposed tosomething, the more you will like it.
The more familiar you become with aperson, a product, or a brand, the more
you as an ideal client tend to trust it.
So think about it when you show up everysingle week, maybe across the season,
consistently with valuable content youraudience sees your face, hears your
(17:27):
voice, and benefits from your expertise.
Over time, that consistencybuilds an unconscious sense
of familiarity and trust.
This is the reason why founders of a smallbusiness need a video podcast to build
trust in boost sales from the get go.
You are not just a faceless brandor another AI generated voice.
(17:49):
You are a real person witha real point of view and you
become a fixture in their lives.
A trusted friend, a helpfulguide, and when they need to buy
a service or a product in yourniche, who do you think they go to?
That AI generated ad that popped up once.
Or the person they feelthey know, like and trust.
(18:10):
The one who has been showingup for them week after week.
And do you know what informationwould boost your listeners trust
when you share with them your why?
If they can identify with yourwhy you have them on your side.
If you wanna revisit your why,please listen to our episode.
Why Founders of a Small Business need aVideo podcast To build trust and boost
(18:32):
sales, as linked in the show notes.
That is a reason why thatwas our first episode.
And I'm here to show youexactly how to do that.
The first step is to stopbroadcasting and start listening.
Your video podcast is not just a stagefor your ideas, it's a living lab.
It's time to turn your audiencefrom passive listeners into
(18:54):
most valuable business partners.
It's about co-creation,making them accountable for
their own learning journey.
So let's talk about the feedback loop.
This is where my storybecomes your roadmap.
My background in industrial andoccupational psychology and my
years as an IT strategy consultantat Accenture Germany have taught me,
(19:17):
systems save you from burnout.
And my own entrepreneurial journeyhas shown me that the best systems
are the ones that make yourbusiness smarter, not just busier.
They're the ones that harnesstechnology to automate the mundane and
free up your time for the visionarywork or serving your customers.
(19:42):
So let's turn your attentionto the actionable plan.
This isn't just theory, it'sa blueprint for building a
resilient AI resistant business.
And we've got two phases,very simple, yet powerful.
The first phase is about usingyour video podcast to actively
listen to your audience and turnevery single episode into a data
(20:04):
gathering gold mine opportunity.
And the second one is aboutusing that data to co-create
your next product or service.
So it's essentially pre-soldbefore you even launch.
And maybe you scrape that because noone buys into that, but you have not
spent a lot of money launching already.
(20:26):
Right.
Let's dive into phase one, the feedbackloop and the psychological principle
that underpins this entire strategyis the principle of reciprocity.
It's simple.
When you give something of value,people feel a natural unconscious
pull to give something back in return.
And for us business owners, the valuewe give is the free, insightful content.
(20:50):
In our video podcast,we show up every week.
We provide real solutionsto real problems.
We share our expertise, and wegive it all the way for free.
In return, we get the mostvaluable currency in business.
That's our audience's attention.
Your attention, engagement andyour honest feedback dear creating
(21:10):
Reorganizer is what is invaluable for me.
I get questions so that I canturn them into relevant episodes
of the Creating Reorganized Show.
So with you the Creating Reorganizer, Iam building a client network so that I
can use that as a test bed for providingservices that are really needed.
(21:34):
So I'm building a client network reallywith our business promotional video
podcast by giving and not just by selling.
Let's get into the nitty gritty ofhow to set up the system for yourself.
So step one is ask strategicopen-ended questions in every episode.
(21:55):
Most people end their podcastepisodes with a generic Thanks
for listening and leave a comment.
And that's the equivalent of a storeowner standing silently at the front door.
It does not invite conversation.
You need to be strategic.
You need to be an active guide whoopens the dialogue, and your questions
should be specific and tied directlyto the core problem you're solving.
(22:18):
In that episode, they should be designedto give you market research for a winning
business promotional video podcast.
So let's imagine you area professional organizer.
You've just done an episode onhow to declutter your digital
live and find your most importantdocuments in under 10 minutes.
Having a naming convention would help.
(22:39):
So instead of ending with a generic, letme know what you think you could ask.
I've shared my best tips,like naming convention for
organizing your digital clutter.
So what was the one thingthat feels overwhelming?
Is it your email inbox or desktop folders?
Or do you have, 10,000 pictures onyour phone and you cannot delete them
(23:02):
because all of them are your darlings.
So let me know in thecomments and send me a DM.
So you are prompting them to thinkabout that and to write a comment that
either picks up what you just said or.
Brings up something new to the tableand that is pure market research gold.
See the difference?
(23:23):
You've just learned the single biggestpain points for your audience, and that
is a long tail keyword in disguise.
You have just discoveredthe exact language they use.
If three people say they cannot bringthemselves to delete their photos, well
guess what your next episode should beabout, or maybe you are next e-course.
(23:44):
So this is the very same strategicshift I made when I was so lost
in my own head with the PostdocTransformation interviews.
I thought, well, I started this.
Maybe I need to become a betterinterviewer, or maybe I need
to promote them even more.
But then at the end of the day.
Uh, that was not sustainable.
(24:04):
And I started listening when I askedin my dms the answers were clear.
They pointed me to my newaudience, small business owners.
So the well hadn't dried up.
I was just looking in the wrong place.
And the map to the new wellwas in my listeners' feedback.
, it took me such a long time tounderstand, why my LinkedIn reach
(24:27):
has actually decreased but I get somany invites, contact requests from
people outside of the academic bubble.
So I got likes and commentsfrom bigger LinkedIn accounts
who are clearly not scientists.
But rather our podcast guests,podcasters, speakers, consultants.
(24:47):
So it was a huge shift, businessdirectors, business owners.
Alright, are you ready for steptwo, leverage your own show
notes and your digital habitat.
That is your real estate.
Your video podcast on a platformlike Podbean is the central hub.
(25:09):
But to be honest, your audience iseverywhere, not just on Podbean,
they're on LinkedIn, on Pinterest, onInstagram, and on TikTok, and you have
to meet them where they are and askthe same questions in their digital
habitat, not just where you hang out.
And this is where the magicof a social media management
(25:30):
tool like Metricool comes in.
You can batch create your postsfor the entire week or even months,
or in my case, even seasons, andschedule them to go out automatically.
This is a crucial step to avoid burnout.
You set it up once and it works for you.
You don't have to be on your phoneevery day, constantly posting,
(25:50):
and the system handles the heavylifting, allowing you to focus on
the high level strategy and creation.
And for LinkedIn, you can share aclip from your video podcast with
a professional sounding question.
Something like, we're talkingabout lead generation today.
Is your biggest challengeattracting new leads?
Or is it turning the ones you haveinto paying customers for Instagram?
(26:11):
You can use a short reel with an energeticvisual, asking your audience to share
their behind the scenes struggles.
What's one thing in your businessthat feels totally disorganized?
No judgment here.
For Pinterest, if you have a visuallydriven business, like a handmade goods
shop on Etsy or Shopify or somethinglike that, you can create a beautiful
(26:31):
pin that links to your episode and ask,what's the number one thing that you
struggle to find in your niche thatyou wish was a product you could buy?
And that is direct market research.
This consistent presence managedby a tool like Metricool harnesses
the mere exposure effect by Zajonc.
The more your audience sees your faceand your brand across different platforms
(26:57):
in a recognizable way, the more familiarthey become and the more they trust you.
Right?
So I cannot tell you enough to that.
You have to have a brand voice, abrand image, brand colors, corporate
identity, and this is how you canbuild a brand for you as a founder.
It's a strategic, scalable,and measurable marketing and
(27:18):
sales result for your business.
It's not just about gettingmore followers, it's not
vanity metrics that count.
For me, it's about building afoundation of trust that will
eventually convert into sales.
Step number three, you can setup a survey for deeper insights.
(27:40):
Now the public comments and the metricsare great, but sometimes people are
shy, especially like I said alreadywith my PostdocTransformation Show.
No PhD student wants to unveil thatthey're not here for the academic route.
No one would say, I'm just here to bagthe PhD and run as soon as possible.
(28:02):
So they don't wanna air theirstruggles out in the open
because it could backlash a lot.
And that's why you need a more private,intentional way to gather data.
And this is where a simple,well-designed survey comes in.
In your show notes, your emailsignature, in your social media
bios, you can add a dedicated linkand you can say, do you wanna help
(28:23):
me shape the future of this show?
Click here and tell me yourbiggest PhD completion challenges.
And the key here is to use a toolthat makes it incredibly easy for
people to respond and for you toget the data without any friction.
And that's why I love TypeForm.
It's not a clunky, boring survey.
(28:44):
It's a beautifully designed, engagingform that feels more like conversation.
You can set it up, copyand adapt it in minutes.
You can ask questions like, what'sthe biggest problem you're looking
to solve in the next 90 days?
And this tells you whatthey have already paid for.
What specific topic would make you dropeverything and listen to a podcast about
(29:07):
what's your single biggest challengewith consistent content creation?
This allows you to go beyond thesurface level engagement and get the
real raw pain points of your audience.
This data is pure gold.
It's the kind of information that turns astruggling business into a thriving one.
It's how you can qualify your leadsand convert them into paying customers
(29:30):
by knowing exactly what they need.
Let's go to step four automated dataflow, for example, with ActiveCampaign.
And that is my ultimate secretweapon for the small business
owner who fears burnout.
ActiveCampaign is not just for the smallbusiness owner, it's used by corporates.
(29:53):
It's a mighty powerful customerrelationship management tool.
And our goal is to build a set and forgetsystem that works for you 24 7, 365.
My work as an IT strategy consultanthas taught me that automation
is my only way to lead anentrepreneurship family life balance.
(30:15):
So you can set up a simple automationand ActiveCampaign that is triggered when
someone fills out your TypeForm survey.
So let's imagine in your surveyyou ask about the biggest fear.
If a listener checks the box for, I'mterrified that I lose because of AI.
Your ActiveCampaign automationcan tag them as AI fear, and then
(30:39):
you can send them a personalizedemail that says, Hey, I hear you.
The fear of AI is real.
And here's a quick checklist to helpyou make your skills AI resistant.
This is your free content and you alreadycreated that, but now you are serving to
the people who are really afraid of AI.
And if you're thinking of what else couldI create for free or repurpose like this.
(31:02):
You can also listen back to one of ourprevious episodes about free content
versus paid offers, the best mix for yourvideo podcast as linked in the show notes.
Alright?
You can also start a short emailsequence that over the next few
days provides more free tips andthen introduces your paid offer.
Maybe a workshop on becomingthe future proof founder.
(31:24):
Should I offer that?
Let me know in the comments.
So this is how you can create a salesfunnel with your video podcast, okay?
So you're not manually sending emails,you're not scrambling to figure out
what to say to whom the system isdoing the work for you, serving your
audience with exactly what they needat the right time while you are cooking
dinner for your kids, picking them upfrom school or just study with them.
(31:49):
You are strategically andintentionally building a trusted
relationship and you are lettingthe technology handle the rest.
And this is what I mean when I say youneed to balance human and AI efforts in
your business promotion video podcast.
And guess what?
I have also a previous episodefor that if you are interested.
(32:09):
It's linked in the show notes.
Okay, so that was the feedbacklook, it's the engine for listening.
You've gathered all the feedback, you'veused, the tools and strategies we've
discussed to turn your video podcastinto a living, breathing market research.
You heard the raw, unedited thoughtsand struggles of your audience.
(32:32):
You know what keeps them up at night.
Now the next question really is what doyou do with that gold mine of information?
And this is where we moveinto part two of our strategic
blueprint, the co-creation engine.
This is a part of the process that notonly builds products and services your
audience just really wants, but alsomakes them feel a sense of ownership, a
(32:55):
deep investment in what you are creating.
Because to be honest, as a teacher, Icannot teach you to be the best student
you can be, if your heart is not into it.
And that same applies to buying something.
If they're just buying it to have asolution, but they're not willing to solve
the problem by themself with the tools orthe service, the products I give to them,
(33:20):
then that solution is a hollow solution.
You want your clients to have asense of ownership, a deep investment
in what you are creating for them.
And this is your secret weapon againstthe noise of AI generated content.
AI doesn't want that for yourclients, but you want that.
So you wanna build a genuinecollaborative relationship,
(33:44):
and AI cannot do that for you.
So this phase is powered by twoprofound psychological principles.
The first one is the IKEA effect,a brilliant concept that shows
people place a disproportionatelyhigher value on products that
they have helped create or build.
Think about it.
When you spend hours assembling thatflat pack furniture, you feel a sense
(34:09):
of pride and connection to the finishedpiece because you have invested so
much time already into that maybeyou failed and you had to rebuild it.
So you are far less likely to throwit out because you have invested
your time and effort into it already.
You've gone beyond thepoint of no return, right?
So we're going to harness thatsame principle to get your audience
(34:33):
to invest their time and theirinput into your next big offering.
And the second principleis the scarcity principle.
This one popularized by Dr. RobertCialdini, is all about the power
of urgency and limited supply.
People are wired to want what they can'thave or what they might lose access to.
(34:58):
By making your co-creation process alimited time opportunity, you are creating
a powerful incentive for your audience totake action and to be part of that now.
So this is the psychological leverthat you will use to drive early
adoption and to prove your concept.
(35:18):
That's another term thatI have learned in IT.
The POC, the proof of concept.
You want to test whether yourbusiness idea is viable or not.
And as a reminder, thisco-creation opportunity also
qualifies your leads immensely.
If that doesn't ring a bell, pleaselisten to how to qualify leads and
(35:39):
convert them into paying customersas linked in the show notes.
My own journey is aperfect example of this.
When I realized that the well had driedup on my previous business model, I had to
pivot and instead of just creating a newservice in a vacuum, I use the feedback
from my audience to build it with them.
(36:00):
I'm taking the pain points they sharedabout sales, marketing, burnout,
and I'm building a solution thatis tailored to their exact needs.
I'm not guessing anymore.
I am responding.
And this is how you turn theirproblem into your greatest
entrepreneurial opportunity.
And here's how you can do it too,using your business promotional video
(36:20):
podcast, creating reorganized style.
All right, so let's go.
We can talk about the sneak peek episode.
Once you have identified a recurringpain point from your feedback loop,
dedicate an entire episode to a sneakpeek or a thinking out loud session.
This is your soft launch.
You are not selling anything yet.
You are simply exploringa solution to a problem.
(36:42):
And here's how you can script it.
I've heard from so many of you in myDMs and survey responses that consistent
content creation is a huge struggle,and you are not at all techaffine.
You are all telling me that you wannacreate a video podcast or even you
have already started a podcast for yourbusiness to market your business 24 7
(37:04):
365, but you just don't have the time.
You don't see enough return of invest,and you are ready to podfade, okay?
Because at the end of the day, youalready know or you can anticipate
because I'm telling you thatpodcasting is a lot of work and it
needs to have a return on invest.
(37:25):
And then you can say, well, I'vebeen thinking about this problem
and I understand that, so whatif I would create a strategic
seasonal content planner for you?
Or I could show you how to batchrecord your video podcast in one day.
Or what if I would create templatesfor social media post ideas for
platforms like LinkedIn and Instagram?
(37:47):
Would you like a mini course onthis topic, what's the number one
thing that you want me to include?
Let me know in the comments.
That single episode, a very shortone, where you ask them directly
what they want or not want is amasterclass in market validation
.And I actually do that also in my lectures.
So I'm saying, your exam results aredirectly tied to mine as a professor.
(38:13):
So how can I help you to makemy lectures best for you?
So you are using the IKEA effectto involve your audience in the
product design, and you are invitingthem into a conversation, asking
them to help you build the perfectsolution for their problems.
And in doing so, you aremaking them feel invested.
So you're not just building yourclient network with your business
(38:36):
promotional video podcast, butyou are turning that network into
your product development team.
How does that sound?
It's a low risk way to do marketresearch for a winning business
promotional video podcast before youeven spend a single dollar on production.
(38:57):
All right, the next stepis the AB test episode.
Let's say your audienceis split on a topic.
Maybe you have two great ideas andyou are unsure whether you wanna
go with this one or the other idea.
And your video podcast is theperfect free tool for an AB test.
So let's imagine you are a financialliteracy coach for small businesses,
(39:20):
you've heard from your audience thatcashflow management is a huge challenge
and you're debating creating a course.
You have two potential titles.
Number one, cashflow confidence,the simple three step
system for business owners.
Or you can say money mindsetmastery, how to conquer your fear
of numbers and grow your business.
Both titles address a painpoint, but which one resonates
(39:43):
more with your audience?
And you can create two very similarepisodes, perhaps maybe on two
consecutive weeks with two differenttitles and two different core themes.
You can use your analytics fromPodbean and Metricool and then you
can track which episodes gets moredownloads, more likes, more comments,
and more clicks to your show notes.
This is a free, powerful, measurable wayto maximize the return of investment of
(40:08):
your business promotional video podcast.
And that data will tell youexactly which problem your audience
is more motivated to solve.
It tells you which offerthey're more likely to buy.
It's the ultimate way to balancehuman and AI efforts in your
business promotional video podcast.
You let the data, not just yourgut feeling, inform your decisions.
(40:30):
You can also reflect on the differenttypes of return of investment your
business promotional video podcastshould have, as linked in the show notes.
Alright, I already mentioned thatpreviously, I wanna dive into
that pre-sale power of podcasting.
Okay.
So once you have a clear idea of what tobuild and you've validated your concept,
(40:53):
it's the proof of concept, it's timeto leverage the scarcity principle and
the IKEA effect to launch a presale.
This is the moment when you ask formoney, not just for feedback, okay?
You already paid your dues.
Now it's time to reap, so this issomething that you can say: because so
many of you have told me that you need asolution for consistent content creation.
(41:16):
I've listened and I've createdit with you in mind, which
I call Creating Reorganized.
We're launching the beta version ofCreating Reorganized on Thinkific.
So as a thank you to my loyallisteners who have helped me shape
this idea, you can get access tothe course at an exclusive 50% off.
(41:37):
And this offer is only availablefor the next 24 7 hours, and I'm
only accepting 50 beta members.
That's a limited and also plannable budgetthat you have to have in place as well.
So that presale is theultimate proof of concept.
You are asking for a credit cardnumber, and you're using the
scarcity principle to motivate them.
(41:58):
a limited number of slots, and anexclusive discount for your listeners.
This is where a toollike Thinkific comes in.
You can create a simple sales page inminutes and start taking pre-orders.
You can have a wait list, you can havean outline, and only when you have
enough pre-orders, you can start buildingthat e-course, but you already have
(42:19):
generated the demand for that, right?
So I'm using Thinkific for my own e-courseoffers and it's a seamless experience.
You don't need to be a tech guru.
You can set it up quickly and it'spart of my set and forget system and
it allows you to test and monetize yourideas with your business promotional
video podcast in real time, all whilebuilding a highly engaged community.
(42:44):
Your business promotional video podcastcan be your market research tool,
so you don't have to guess anymore.
A strategic business asset that allowsyou to listen to your audience, to
co-create your next great offer and launchit with a powerful pre-sold audience.
It's the ultimate way forexponential business growth, goal
(43:06):
directed and without burnout.
Alright, let's talk about thestakes, the solution, and how you
can become a future proof founder.
So we started this journeytogether standing in the digital
echo chamber, wondering whetherwe are just talking to ourselves.
(43:29):
We talked about the feedback loop,so that you can have a co-created
business offer that actuallysolves their problem with them.
So I have given you thestrategic roadmap now.
Wow, that sounds a lot of work.
Yes.
Upfront, not so much in the execution,but maybe you say, I don't know,
(43:53):
I'll try to get by without it.
Well, your stakes are incredibly high.
If you choose to ignore this blueprint,you risk becoming just another voice
in a sea of AI generated noise.
You risk spending months, maybe evenyears, creating products and services
no one wants to buy because youare guessing instead of listening.
(44:13):
Can you afford that?
I don't.
There are a lot of opportunity costswhen I look at my podcasting business.
You risk quiet frustration that leadsto burnout and the eventual closure
of a business that you have alreadypoured your heart and soul into.
You've been already invested in that path.
If you don't have a return oninvest, how sustainable is that?
(44:35):
There was a reason why youstarted your business, right?
So why don't you market it the best waythat you can do with market research?
With a video podcast that promotesyour business, your service
and products as you deserve.
So when you do that, your reward is abusiness that is not only profitable,
but also deeply resonant with you andyour clients, perfectly aligned with
(45:00):
what the market needs because yourclients have helped you create that.
The reward is higher sales, aloyal community, diehard fans,
and the confidence that comes fromknowing you've built something that
your customers not only want, buthelped you bring into the world.
This is the path to becomea future proof founder.
(45:23):
Be teachable, listen, get feedbackand co-create with your customers.
Here's the actionable prompt.
I challenge you right nowto take one strategic step.
If you already have a podcast for yourbusiness, and I know that some of you
already have that because you have talkedto me in networking events, confined
(45:47):
to me that you have a podcast already.
We looked at your numbers.
Go back to your last three episodesand think about one open-ended
question you could have asked,and then commit to asking that
question in the next three episodes.
You need to remember yourself.
It's a small, manageable step, but it'sthe first step out of the echo chamber
(46:09):
into a thriving, profitable conversation.
If you don't have a video podcast yet,these are the questions that are critical
in every episode, and this is also whyI have so many actionable prompts but
also questions for you, so that I amtriggering feedback, and that helps
me to improve the content for the nextepisodes of the Creating Reorganized Show.
(46:35):
I'm showing you what I do andteach you how to do that as well.
So it's my step to build abusiness that works for you
and not the other way around.
So if all of that sounds amazing, butyou're worried about the technology,
about stitching all the pieces together.
I hear you.
I know that while I love IT, my workas a career transition coach has shown
(46:58):
me that the tech stack is often thebiggest hurdle for creative people.
I mean, I know that feeling of wantingto throw my laptop out of the window
like last week or two weeks ago,I had a problem with my computer
and I almost went crazy about that.
So that's why I'm a huge fan ofbuilding an integrated automated
system that works for you.
(47:20):
Creating Reorganized is my set andforget stack, and it allows me to lead
an entrepreneurship family life balance.
These are the same tools that I use,everything that you listen to or
watch in This Video podcast is madewith the tools I recommend to you.
So my video podcast is hosted on Podbean.
(47:40):
This is not just the placeto put my audio files.
It's a powerful hub for distribution,monetization, and analytics.
They have a great support system.
The team is so nice and I generallywant them win, and that is why I
absolutely recommend them over themoon because they really deserve it.
That is why I'm so incrediblyproud of being honored to be the
(48:05):
first interview guest in their ownin-house podcast Podbean amplified.
Podbean is a partner that helps meto get my message out to the world
with a single click and to create theepisodes themselves, I use Descript.
It's an AI powered editing feature.
And it's a game changer for me.
(48:25):
I can edit my audio and video bysimply editing the text, which saves
me hours . And to be honest, thestudio sound, it's my ultimate tool to
avoid burnout in the production phase.
And it's part of how I balancehuman and AI efforts in my business.
To run my social media and toget my message in front of the
right people, I use Metricool.
(48:45):
It allows me to promote my videopodcast on social media and drive
traffic to my business withoutbeing on my phone all day.
And as a mom of two kidsthis is really a blessing.
I can schedule my posts on platformslike LinkedIn, Pinterest in one go, so
my brand is always consistently visible.
And this consistent exposure and presenceis what builds that trust we talked
(49:10):
about thanks to the mere exposure effect.
To power my feedback loop and createa sales funnel with my video podcast,
I use TypeForm and ActiveCampaign.
They are a dynamic duo.
TypeForm gives me beautiful conversationalservice that get me the qualitative
data and quantitative data I needand ActiveCampaign takes the data and
automatically attracts my subscribers,sends them a personalized email sequence
(49:34):
and helps me nurture them all the way toa sale all while I'm doing something else.
It's the ultimate AI resistantasset because it's a smart system to
connect with other humans at scale.
Finally to test and monetize myideas with my business promotional
video podcast, I use Thinkific.
Okay?
So I know that some of youdon't have an eCourse and will
(49:57):
never have, so I cut that short.
It's where I host myeCourses and workshops.
So these tools are not justa random collection of tools.
They are thoughtfully selected,and integrated behind the scenes
under the hood, so to speak.
And it allows me to be a livingexample of a woman who capitalizes
(50:18):
on technology to build a successfulbusiness without burnout.
And maybe you say, okay.
I now know which tools you use, Eleonore.
I'm actually not keen on learninghow to use them and I don't
have the time to use them.
You are tech savvy.
Maybe I'm not.
So can you do this for me?
So if all of that sounds amazing, thestrategy, the principles, the tools,
(50:41):
you want this, I hear you loud and clearand that's exactly why I am excited to
share that we are putting the finishingtouches on our premium done for you,
Creating Reorganized podcasting service.
If you know me, I can only do this inmy lecture free time as a professor.
Okay?
So that is also competing with my timefor my kids because my lecture free times
(51:07):
are often the school breaks for my kids.
So I really need to focus lasersharp on what I can offer, and I want
to deliver what I have offered andalso what you will hopefully buy.
So I'm building this service for theestablished small business owner who
(51:27):
knows that you need a video podcast tobuild trust in sales, but your time is
your most valuable asset just like mine.
So you understand that you area visionary, not a video editor.
You're an expert in your field, but nota social media manager, and our service
will handle the entire process for you.
(51:48):
We will think of your podcast title,your podcast episode, structure
your season, the podcast scripts.
We will record you and we will producethe episodes so that you can shine.
So your show will be hitting themark, the professional production
editing I can do with my team.
You will get your message infront of your ideal clients.
(52:11):
24 7. We're gonna build the feedbackloop and the co-creation engine, we will
build the system, Creating Reorganized,so that your business can thrive without
you having to be the one in the weedsof your content creation process.
It's your ultimate ticket to scale yourvideo podcast for exponential business
growth, goal directed and without burnout.
(52:34):
We can do that in Germany.
If you're nearby.
I can do this in Englishif you're far away.
We'll be sharing more details soon.
So make sure you're subscribed tomy newsletter in the show notes.
I have to be honest.
It takes a long time upfront.
Once it works and runs like a machine,I can think of picking up two or three
(52:56):
new clients in the next lecture break.
Thank you so much for joining me today.
Remember, you have a unique voiceand a brilliant point of view.
You are a future proof founderbecause you are here listening
to me, you are teachable.
So let's make your future businesspromotional video podcast a living lab.
(53:16):
You can use it then to test your ideas andbuild a business that truly is resilient
because you are never running out ofideas and you will always have the next
pain points of your clients to solve.
Until next time, happyCreating Reorganized according
to your vision of life.
(53:39):
Do you wanna start your own site businessas a runway for your better future?
Then you will benefit from ourfree business readiness quiz
as linked in the show notes.
Are you a small business ownerand wanna create sustainable
marketing and sales content?
Try video podcasting aboutyour service or product.
Like I do in my PostdocTransformationShow, I'm a mom of two kids in
(54:01):
school and a professor and I haveno time to lose running my business.
And if you also wanna save time andenergy, you is adopted evergreen strategy.
You can easily derive count asvaluable social media content from
just one video podcast episode.
You can quickly attract a broad audience.
Across many social media platforms andthen nurture them into leads and clients
(54:25):
in their ears and emails while youlive according to your vision of life.
Let me teach you creating reorganized.
If you're ready to dive in andstart your own podcasting journey,
I highly recommend checking outthe tools I mentioned earlier.
Podbean, Descript, TypeForm,ActiveCampaign, Thinkific and Metricool.
Each of these services has mademy podcasting business experience
(54:47):
smoother and more efficient, and Itrust that they can help you too.
Thank you for listening toour Creating Reorganized show.
If you found this episode helpful,please subscribe, share it with
your business friends, and leavea on your favorite podcast player.
Your feedback helps me as a smallbusiness owner to serve more
small business owners for free.
(55:07):
So thank you.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and now I wish
you a happy creating reorganizedaccording to your vision of life.
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