The return on investment of your business promotional video podcast
Wanting a business promotional video podcast, but wonder about the return on investment (ROI)?
In this CreatingReorganized episode, Prof. Dr. Eleonore Soei-Winkels explores why and how a video podcast can be a powerful tool for building trust, authority, and brand recognition, especially for high-ticket services.
You will learn about the "halo effect" and how multifaceted expertise builds credibility. You will discern tracking financial ROI, leveraging automation tools, and nurturing leads through content repurposing and smart technology.
The episode also highlights the intangible benefits of podcasting—personal growth, professional development, and the freedom to design a business and life aligned with one’s values.
Eleonore wraps up by offering a premium done-for-you podcasting service for business owners who want the benefits without the hands-on effort, and encourages listeners to embrace podcasting as a strategic, life-changing investment.
Do you need the full transcript and free CreatingReorganized resources? Click here:
https://postdoctransformation.ac-page.com/creatingreorganized_show0011
Do you have business promotional video podcasting questions? Click here to let me know them here (live question and answer sessions, or presubmit) so that I can answer them live or in future episodes for your #CreatingReorganized according to your vision of life!
https://postdoctransformation.ac-page.com/crliveqa
If you want to learn for FREE – my #CreatingReorganized video podcasting strategy, workflow and how I use tools I recommend as an affiliate partner, click below:
https://postdoctransformation.ac-page.com/creatingreorganized
If you like, what you see and listen to on my podcast channels and social media, these are the tools I use. They all offer a free trial period, I only get a small financial commission, if you become their customers, using my following affiliate links:
For effective video podcast hosting, distribution to all major podcast players and monetizing:
Podbean https://www.podbean.com/esw
For easy video and audio recording, AI-powered text-based editing and clipping:
Descript https://get.descript.com/83zw2yadn7jl
For fun and dynamic data collection in all business stages:
Typeform https://typeform.cello.so/FxXD1YT3V9z
For creating, hosting and monetizing an AI powered e-course learning management platform:
Thinkific https://get.thinkific.com/give-a-month-program/?gam=b1a5dca9a5
For integrating email marketing automation and website building, hosting and customer relationship management:
ActiveCampaign https://activecampaign.referralrock.com/l/1UGWIVAC7HA/
For managing and scheduling all your social media content, so you can live according to your vision of life:
Metricool https://s.mtrbio.com/DMOGXJ
If you want me to help you CreatingReorganized with my premium consulting and white-label-done for-you business promotional video podcasting service, please enter your contact details here
https://postdoctransformation.activehosted.com/f/28
About me:
In my day job as a psychology professor, I teach my bachelor and master students in real life, how to reorganize processes in a goal-directed and future-proof way in companies. That’s what I had done for a living as a former IT strategy consultant.
For my own career coaching business on the side, I can only dedicate a fraction of my time – because I prioritize care work for my little children. I face the same or similar challenges like all small business owners. So, I applied all my experience and knowledge to create my other video podcast #PostdocTransformation to streamline my social media marketing and to boost sales of my coaching, e-courses and affiliate products or services.
I strategically capitalize on professional tools to scale my impact according to my vision of life.
Thank you for listening and sharing our CreatingReorganized with your small business owner bestie
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
You have your business run andyour life to live, of course.
And you see me doing Creating Reorganized,creating my content, posting all
over the social media platforms.
And you wonder, whatwould all that effort be?
And would it be worth it?
Creating,
(00:21):
creating, reorganize, creating.
If you are a new or an aspiring founderof your small business and have no
(00:41):
time to waste or really struggle to doyour social media marketing, you will
enjoy our Creating Reorganized show.
In my day job as a psychology professor,I teach my Bachelor and Master's students
in real life how to reorganize processesin a goal-directed and future-proof way.
In companies, and that's whatI have done for a living as a
former IT strategy consultant formy own career coaching business.
(01:04):
On the side, I can only dedicatea fraction of my time because you
know, I prioritize care work formy little children, I face the
same or similar challenges likeall small business owners, so.
I applied all my experience andknowledge to create my other video
podcast PostdocTransformation Show, tostreamline my social media marketing and
(01:25):
to boost sales of my coaching e-coursesand affiliate products or services.
I strategically capitalize onprofessional tools to scale my impact
according to my vision of life.
Listen and subscribe to this creatingReorganized show, so you will learn to
do this same for your own business tobuild the no like and trust factor and to
boost sales of your services or products.
(01:47):
I will wrap everything up froma psychological method, theory,
or concept point of view.
So stay tuned until the end of thisepisode, especially if you are my
Bachelor master's student in real life.
I would love for you to take notes andmaybe even already recognize my arguments.
(02:08):
Dear Creating Reorganizer welcomeback to another episode of the
Creating Reorganized Show, the showthat helps you market your business
according to your vision of life.
I'm your host, Prof. Dr. EleonoreSoei-Winkels , and today we're gonna
be diving into the single biggestquestion that keeps every business
owner up at night return on investment.
(02:32):
This is your full on return on investplaybook for the business owner.
For us business owners, this isa business promotional podcast.
So we're gonna break down how to calculatethe value of your business promotional
video podcast from the money you investinto your podcasting gear, like, you
know, a mic and a video camera, but alsoyour podcasting tools, like the software
(02:58):
that you need to edit and publish andschedule your social media content.
So all of these investments, theyneed to be compared to the sales that
you can make because of your podcast.
So you need to be uniquely trackingdown whether a sale has been informed,
(03:22):
triggered, boosted by your podcast.
Okay, so let's be real.
You would not invest yourprecious time and resources into a
marketing strategy without knowingit's going to fully pay off.
Right.
So this title of the CreatingReorganized episode is How to
Increase the Return on Invest of YourBusiness Promotional Video Podcast.
(03:42):
Now get ready to find out how yourstrategic, doable, and plannable efforts
can lead to measurable and scalableresults, giving you the freedom to cherry
pick your ideal clients, and market yourbusiness according to your vision of life.
So let's deep dive into our playbook,
and as always, I havechapterized all my content.
(04:04):
So this way you can skip orjump to another chapter that
is maybe more valuable to you.
But in the first chapter, Iwanna establish your challenge
as a business owner, okay?
So we want to take it from messyefforts to foundational trust.
So if you haven't lived undera stone, you've probably
already posted on social media.
(04:26):
But let me ask you, what didyou get out of that so far?
If your answer is messy, atleast, well then listen on.
Before we dive in, a quick little nod toall of you have sent in your messages.
Your feedback on our last episodesof season one has been phenomenal.
Every time I have a new season ofeither one of the shows, my community on
(04:51):
LinkedIn or on social media actually doeschange and that's really interesting.
I just wanted to say thank youfor all the DMs because business
owners really ask questions
you wanna know what and why, keepthat up, letting me in into your work.
It shows me that you're looking fora sustainable business and life.
And that is exactly what we are goingto build together in this episode.
(05:16):
When I read this listeners message,I really had a laugh heart.
To be honest, that actuallyinspired this episode today.
The question was, Eleonore, isit worth to start a business
promotional video podcast, now canyou break down the cost and benefits?
And I love this entrepreneurialquestion because, you know, most
of the podcasters I see online donot start with these questions.
(05:40):
They wanna know how can theystory tell, and how can they
have a co-host and I don't know.
And they don't know that to beconsistently putting out episodes,
it will take a lot of effort.
And that one is opportunity costbecause you don't do a lot of other
things instead . So if you are a smallbusiness owner and if you wanna have
(06:05):
a business promotional video podcast,you need to know the costs upfront.
So you need to understandis it worth it, yes or no?
So we're gonna be tacklingthe elephant in the room.
Return on investment.
Yes.
The ROI.
So it's really the question behindthe question of every single one of
(06:25):
you, you are sitting on the fence,to have your own video podcast one
day, but you have also your businessrun and your life to live, of course.
And you see me doing creating reorganized,creating my content, posting all
over the social media platforms.
And you wonder, whatwould all that effort be?
(06:48):
And would it be worth it?
Why?
You know, you are wearing multiple hats.
You are the CEO, you do the marketing,the sales the product development,
sometimes even customer service.
So is this time investmentgoing to pay off?
But the question behind thatreally is this entrepreneurship,
family live balance concern.
You are worried that the money you arespending on equipment software, maybe
(07:11):
even a little help if you hire me, forexample, isn't going to give you the
return on investment that you need,especially in this cost sensitive market.
And the short answer is, the higherprice your services and products
are, the more a business promotionalvideo podcast is worth your efforts.
Okay?
So if you have high ticket sales, youwant more sales, then a video podcast
(07:38):
can bring you that promotion easy.
If you have low ticket sales,well then getting more sales
might not be worth it to createall the effort to have a business
promotional video podcast.
Why?
Because with Creating Reorganized,you will generate leads
(08:00):
and eventually make sales.
That is a system that works.
The only thing is, do you want toplace that system here or there, right?
So the efforts are similar for cheapversus expensive services and products,
but the business owners with higherprice services and products will
eventually have better profit, obviously.
(08:22):
So if you sell family homes, for example,with a good margin, then a business
promotion of video podcast is moreworth your effort than for someone who
sells lower price commodities, right?
And that example of selling homesalso shows the difference in the
importance building the know,like, and trust factor in different
(08:43):
cultures, let alone negotiationstyles, them, demand for direct or
indirect communication, et cetera.
We talk about that in myintercultural psychology classes.
But for the sake of this episode,imagine you are buying and selling
houses in Germany that is very likelya once in a lifetime commitment.
Okay.
(09:03):
Or a decision as opposed to othercountries like in the US or in the
UK where people buy and sell houseswith relevance to the stage of life
and the number of family members andtheir age dependent needs, right?
So there are readily selling andbuying houses as an investment
strategy instead of like in the inGermany, where they tend to have an
(09:27):
emotional attachment to the house.
So for a real estate seller in the USor UK retaining a client who wants to
sell and buy another home in the nextdecade or in 20 years is important.
And this is where a business promotionalvideo podcast can really be gold.
And you also need to thinkabout your logistics, right?
So warehousing, how fast and scalable canyou meet the demand when your business
(09:51):
promotional video podcast gains traction.
I once had a client who opened up await list for the services because
he was unable to serve and meetthe demand with the team at hand.
That is really important that youhave your operations in place.
So you can focus on nurturingkey client relationships.
(10:13):
What is the real returnon investment for you?
And that might be different for you versusfor me, and for me as a business owner,
it's not just about a dollar figure.
It's about the feeling of freedom, a senseof trust, and the confidence that you
are building something that will last.
It doesn't have to be tomorrow.
But I'm building a legacy.
(10:34):
I'm building a brand so thatI can have the clients in my
future and I have a wait list.
So now we're starting with the mostpowerful return on investment of all,
the foundational return of investmentthat builds your brand and authority.
Okay, so we wanna leveragethe halo effect for your
(10:58):
foundational return on investment.
What's the halo effect?
Eleonore?
Well, to truly understand the valueof your video podcast, we need to
move beyond simple spreadsheets andapply a powerful psychological model
that shapes how people perceive you.
Okay?
So we're gonna be talking about the haloeffect, and this is a well established
(11:20):
cognitive bias where a person's positiveimpression of someone in one area
positively influences their opinionin another often unrelated area.
Okay?
So in simple terms, if you areperceived as excellent, trustworthy,
and authoritative here, that positiveimpression tends to spill over
(11:43):
to somewhere else, that spillovereffect makes people assume that
you possess similar positivequalities in other aspects as well.
And that is called the halo effect, whichcan also boost your pricing strategy
because they see that excellence andthen they assume that you will also
deliver that excellence in that field.
(12:05):
And this is where my uniquepersonal brand, which is a
blend of several distinct roles,becomes incredibly powerful.
My brand isn't just one thing, it'sa strategic mix, and each component
casts its own positive halo effect.
I am first and foremost a psychologistand a professor at an applied university.
(12:26):
And my job is to teachstudents complex theories.
So this immediately bestows alevel of credibility, intellectual
authority, and trustworthiness.
When people encounter the title Professor,doctor, they inherently associate me with
deep knowledge, a validated experience,and an evidence-based approach, which
(12:48):
they can also be sure of, of course.
But it also comes with the assumption thata professor might be less commercially
driven, have little to none businessacumen and no idea of innovation in
the real world outside of academia.
So this academic halo means thateven before I articulate my business
offerings, there's a pre-establishedfoundation of respect, belief, and good
(13:13):
or bad expectations in my capabilities.
But my halo doesn't stop there.
I also spent a significant timeas an IT strategy consultant
at Accenture, for example.
And this experience addsanother powerful layer.
It shows that I'm not just a non-practicalnerd, but I also have real world,
(13:35):
high stakes business experience.
I've worked with CEOs, C-levelexecutives, I understand complex
organizational structures.
I can manage
technological implementationsand strategic decision making.
Okay, so this consulting experiencecreates a halo effect of hands-on
results orientation and an understandingof the corporate landscape.
(13:57):
Bridging the gap between academic theoryand tangible business application.
It tells people without me tellingthem I understand not just what
works, but how it works in acompetitive operational environment.
And then there's this deeplyrelatable and human aspect.
I am a working mom of two young kidsand this role resonates with so many
(14:22):
of my listeners who are also jugglingcareer demands and family life.
And this creates this halo effect ofrelatability, empathy, and efficiency.
And it communicates that Iunderstand the challenges of time
management balancing priorities.
I cannot waste time.
So, and this constant quest forharmony between professional
(14:45):
ambition and personal fulfillmentis maybe something that triggers
you as well and tells you, I get it.
I am in the trenches with you andI have found ways to make it work.
And I want you now to understandthat you can do this too.
Creating Reorganized.
And finally, I'm a podcaster.
This is the vehicle through whichall of these halo effects are
(15:08):
amplified and consistently reinforced.
My two podcasts, the Creating ReorganizedShow, but also the Postdoc Transformation
Show, for the scientists leap intobusiness, just in case you don't
know, are not just content outlets.
They are a living, breathingextension of my personal brand.
With every episode I amplify my haloeffect, so when a potential client or a
(15:33):
collaborator encounters me, whether it'sthrough a LinkedIn connection, a post,
an email, or most powerfully throughwatching or listening to one of my podcast
episodes, they are immediately exposedto this rich tapestry of credibility.
They see the title, professor, doctor,and they already have a positive
impression of my intellectual rigor.
(15:56):
They hear about Accenture andthey trust my strategic acumen.
They hear me talk about juggling family,and they feel a human connection.
And this can be your CreatingReorganized power of your own business
promotional video podcast too.
It is the most effective way tobuild this multifaceted halo effect
around yourself and your brand.
(16:17):
When people watch you,they get to know you.
They see your expressions,they hear your authentic voice.
They witness your passion, and theybegin to trust you on a deeper level
than they could ever have if they werejust reading a blog post or scrolling
through social media, especiallyin the age of AI avatars, right?
This video podcast in particularaccelerates your impression.
(16:41):
And as we all know, people buy frompeople they know, like and trust.
And this business promotional videopodcast of yours can accelerate
this process exponentially becauseit brings the visual and auditory
elements together, creating a muchmore immersive and personal connection.
(17:02):
It's almost like having a one-on-oneconversation with thousands of people
simultaneously building those haloeffects with every single episode.
So the return on investment ofyour business promotional video
podcast is first and most importantthe trust and credibility that you
build, and that is not just a niceto have, it's a measurable asset.
(17:26):
It's the currency of influence.
It allows you to cut through the noise,stand out in a crowded market, and
attracts listeners who are alreadypredisposed to believe in your
expertise because that's why theyare already listening to you, right?
So this foundational return of investmentis what makes all the other types
(17:47):
of return on investment possible.
And here's your actionable prompt.
Think about your own uniquehalo effects, experiences, your
expertise, and your journey, and howyou can use your video podcast to
powerfully showcase and amplify them.
This is where yourtrue, unique value lies.
In our next part, we're going to diveinto the more tangible, measurable metrics
(18:10):
that every business owner needs to track.
The financial and the brand return oninvest, we'll get into the numbers,
the metrics, and the practicaltools that make it all possible.
All right, so we've just talked aboutthe foundational return of investment,
the invaluable trust and authoritythat you build through the halo effect.
(18:35):
Now we're moving into the territorythat often feels more quantifiable.
The tangible metrics that prove thatyour podcast is not just a passion
project, but a powerful business asset.
We're going to deep dive into thefinancial and brand authority return
of investment that demonstrates yourbusiness promotion video podcast
(18:56):
is a worthwhile investment ofyour time, energy, and resources.
All right, so the financialreturn of investment from
listener to lead to client.
How does my business promotionalvideo podcast actually make money?
And the answer is in many differentand often interconnected ways.
It's not always a direct listen tobuy immediate transaction, but rather
(19:20):
a strategic journey through yoursales funnel where your video podcast
acts as the Ultimate Warmup Act.
And I will link to episode eightwhere I talk about the sales funnel
so that I don't digress here,but we need to talk about direct
(19:40):
lead generation and conversion.
The most direct way your videopodcast generates financial return on
investment is by generating qualifiedleads for your business, which
then convert into paying customers.
Alright, so my own Creating Reorganizedpodcast is a living example of a highly
efficient lead generation machine.
I've used it to grow my businessaccording to my vision of life.
(20:03):
And let me give you a real world exampleto perfectly illustrate this, I hosted
an onsite podcast related meeting for 10of my professor colleagues of my former
university, interested in understandinghow they could leverage the power of video
podcasting for promoting their academicbooks and their consulting services.
And this wasn't cold outreach, right?
(20:25):
It was engagement driven by their priorawareness of my work, likely influenced
by my podcast and also my knownexperience, which they now see online.
So out of those highly engagedprofessor colleagues, four of
them became paying clients formy high ticket coaching services.
(20:49):
So think about that, with one in-personevent directly stemming from the
authority and interest generated by mypodcasting activities, I was able to
generate new, highly qualified business.
And they weren't just random leads,they were colleagues who already knew my
academic rigor and my strategic approach.
(21:09):
That wasn't enough back then, but mysocial proof that I have garnered through
my video podcast, made them ask me tohelp them out in their own business.
Okay?
And that is a clear, trackable,high value return of investment.
We're not talking about vanity metricslike likes or downloads or whatever,
(21:31):
though that is relevant indirectlyto boost that halo effect, right?
But we're talking about real peoplewho are already warmed up to your
brand and your expertise, and they'realready now to invest in the solution
you provide and that demonstratesthe power of a video podcast that
creates a pre-qualified audience.
(21:54):
And you can now also think about costsavings as your return of investment.
Okay, so beyond direct sales,consider the significant cost savings.
Think of the time and money you don'thave to spend on traditional, often
less effective marketing activitieslike cold outreach, expensive networking
events, or even constantly feedingthe beast of paid social media.
(22:17):
Okay?
You will gain organic reach and youcan repurpose, and that will make
your marketing efforts so much easier.
Your video podcast is a24 7 365 lead machine.
That works for you even when you'resleeping, when you're with your family.
So it constantly builds your audience,nurtures them, and positions you
(22:39):
as the expert requiring far lessactive selling from your end.
That's a huge return right here, right?
It reduces your customer acquisitioncosts significantly over time.
And then you can also think ofstrategic monetization features.
Platforms like Podbean offerspecific monetization features
that help contributing to yourfinancial return of investment.
(23:02):
They have an ads marketplace,and I've qualified for specific
dynamic ad insertion features.
That means that relevant advertisementscan be automatically inserted into
my episodes generating passive incomewithout me having to actively seek
out sponsors for every single show.
Furthermore, I can have a sponsoringlink, which is far more attractive
(23:24):
for me, and affiliate links directlywithin my show notes and I can mention
them in episodes, which increasesnot just my credibility, but also
provides additional streams of revenuefrom aligned products and services.
And you probably all know what I mean.
These aren't just ads, theyare endorsements of tools I
generally use and believe in.
So I'm further building trustwhile generating income.
(23:49):
But I wanna be honest with you, sellingad spots and reading ads is a small
income stream compared to higher priceservices and products you might sell.
To make this easy to track, you needto find the right tools that integrate
seamlessly into your workflow, allowingyou to focus on your expertise and
not just your manual data entry.
(24:10):
You can have lead capture with TypeForm.
I use TypeForm to create amazing on brandand conversational forms for my deep
magnets, like my business readiness quiz.
And this is not just a boringform, it's an engaging experience
that reflects my brand.
Listeners just click on a direct imageor caption in my show notes, take the
quiz and enter that email address.
(24:32):
This drastically increases completionrates for my lead magnet and quizzes
leading to more qualified leads becausethe interactive nature reduces frictions
in the sales process.
The engaging experience reinforcesmy brand voice and professionalism
from the very first interaction,creating a memorable and positive
(24:53):
first impression that differentiatesme from my competitors.
The AI assisted design features alsomean I spend less time on aesthetics
and more time on the core content.
And then we can talkabout automatic nurturing.
With ActiveCampaign, the moment alistener fills out my TypeForm quiz
(25:17):
and enters the email address, thatinformation is automatically forwarded
to ActiveCampaign, and this immediatelycreates a contact who subscribes
to one of my segmented email lists.
This connection established along time ago, set and forget is a
cornerstone of my automation strategy.
Within ActiveCampaign, I have theoption to set specific business goals,
(25:39):
allowing me to track conversion from myshow notes directly to paying clients.
And this gamification approach, whichI love as a psychology is particularly
effective because it allows me toset a number of days until I want to
reach a certain number of conversions.
That dashboard provides a clear visualsign, a red sign for needs attention,
(26:03):
or agreeing to according to plan.
And this immediate feedback isinvaluable for a strategic adjustment.
ActiveCampaign also offerssophisticated tagging and segmentation.
And that from an IT perspective is huge.
I have a unique tag for everysingle episode of my podcast.
So if a listener engages withmultiple episodes, they become a
(26:25):
warmer lead than a one-time listener.
By tagging them based on theirlistening experience or more accurately
their demonstrated interest, Ican segment my audience precisely.
And this wealth of data allows me towrite highly customized emails that deep
trust, because I'm not guessing, butI'm writing something relevant for them.
(26:48):
And this targeted communicationmeans I need fewer touch points,
have less risk of deterring or losingleads due the irrelevant messaging.
And I can now focus my precioustime on what really matters to me
according to my vision of life.
And this automation driveshigher conversion rates from
warmer leads and significantlyreduces my manual sales effort.
(27:18):
Now let's talk about the nextpillar, brand and authority.
Return on investment beyond the numbers.
And that pillar is harder to put adirect monetary number on, but is
arguably more valuable in the longrun than immediate financial returns.
It creates a sustainablefoundation for all future growth.
(27:39):
So that is establishing anunquestionable thought leadership.
When you show up consistently withvaluable insights and deliver high
quality content through your videopodcast, you become a trusted expert
and an authority figure in your field.
And this is how you build a powerful brandthat attracts opportunities to you instead
(28:05):
of having to constantly chasing them down.
Right?
So you shift from being avendor to a go-to resource.
And the next point we wannatalk about is this ultimate
social proof and trust signal.
And I have a perfect example for this.
After consistently podcasting for twoyears, investing my time and expertise,
I received an incredible invitation.
(28:26):
I was asked to be a featuredguest on Podbean's, very own
in-house podcast, PodbeanAmplified, Season one, episode one.
I was invited to speakabout how I podcast.
Isn't that amazing?
Think about that for a second.
Okay.
The company that hosts my podcast shows,the platform that enables my entire
(28:48):
operation as a podcaster, saw the value Iwas providing and asked me to be featured
as a voice on their most prominent show.
That is the ultimate trustsignal, the most powerful social
proof I could have ever got.
Right?
So, it wasn't just a recognition, itwas a profound endorsement granted by my
(29:12):
very own podcast hosting and monetizingplatform Podbean, and this feature
led to significant ripple effects.
It opened up new connections withother esteemed podcasters who
confirmed my ability stating that Ipodcast well enough to swim along.
Right?
They actively like and engagewith my social media content.
(29:34):
That further amplifiesmy reach and credibility.
And this external validation gives mean incredible boost when I approach
potential clients or partners, right?
I leverage this by proudly sharingthis highlight in every show note
and on my social media as a constantcomment, i'm reinforcing my authority.
(29:57):
Other podcasters are seekingcollaboration, because they have
found my CreatingReorganizedshow, and that is because of my
interview on Podbean Amplified.
And this level of authority meansthat I don't have to convince people
that I know what I'm talking aboutor that my methods work, right?
So my podcast and this powerfulendorsement have already done that for me.
(30:21):
It allows me to position myCreatingReorganized services as a premium
high value solution for clients whoare already convinced of my expertise,
significantly reducing the sales cycleand increasing the value of my offerings.
I have a wait list.
I don't have to work withthem if I don't want to.
So here's your actionable prompt.
Think about your brand and authority,return on investment beyond the numbers.
(30:46):
How can your business promotion videopodcast boost your brand and as an
authority, which would allow youto sell your offerings at a higher
price point, maybe, or even newtarget groups with bigger pockets and
ready to spend their money with you.
(31:07):
In our next part, we're gonna diveinto the final and in many ways, the
most profound pillar, the personaland professional return of investment.
We'll talk about the technology I use toautomate everything, from content editing
to social media scheduling, and reveala new service for those who want the
return of investment without the hands-oneffort because you have a business to run.
(31:30):
Alright, so we've just covered thefinancial return of investment, how
your podcast generates leads and sales,and the brand and authority return of
investment, how that builds trust andelevates your standing in your industry.
Now we wanna talk about themost precious commodity of all
small business owners your time.
(31:52):
And your sanity and your ultimate personaland professional return of investment,
and this is where my background asa psychologist, a professor, and a
business owner, all come together.
I believe that your business shouldserve you according to your vision
of life, not the other way around.
It should be a vehiclefor your fulfillment, your
(32:13):
impact, and your freedom.
Your return of investment on your personaltime, your professional development
and your ability to live accordingto your own values is something that
is absolutely needed, and you needto factor that into the equation.
It's the core of what CreatingReorganized truly means.
here's the pillar personal andprofessional return of investment,
(32:36):
beyond the balance sheet.
So we're talking about growth,education, and real world impact, and
my show is creating Reorganized andthe PostdocTransformation Show have
been my personal investment in my ownknowledge, resilience and growth, and
the process of researching, creatingand producing these episodes and the
(32:56):
sheer amount of real world data andexperience I've collected is something
I can now directly share with my ownbachelor and master students in real life.
And this is the kind of returnof investment that you cannot
put a dollar figure on, but it'sinvaluable for me as a professor.
It makes my job more engaging and myteaching profoundly more impactful.
(33:21):
Let me give you a powerful example.
In every episode of my CreatingReorganized show, I meticulously
explain psychological concepts,models, and theories with a direct
relevance for marketing and sales.
This is not just abstract theory.
It's a case study for my students,providing a direct window
into the real business worldthey are preparing to enter.
(33:42):
And a stand out moment for me waswhen I took my Master's students to a
startup event at the GründungsfabrikMönchengladbach in Germany.
Which was actually hosted by myformer student, Jamie Lee Poos.
This was a full circle moment for me.
There I was able to match four ofmy students who are graduating in
2026, with a real startup founder.
(34:06):
Their assignment was to align abusiness promotional video podcast
for this founder directly applyingthe principles and strategies from
our Creating Reorganized show.
It was such a win for all parties thatthe Gründungsfabrik Mönchengladbach
has invited me to their next startupclub in September 25, and that
will have taken place at the timeof this episode's release date.
(34:30):
And I cannot wait to see my newstudents serving startup founders
with a business promotion videopodcast in the coming months.
Why?
Because that last time was an incrediblehands-on opportunity for my students
to not only meet a real startupfounder, but to learn about the raw
unfiltered business hurdles firsthand.
They got to create a student assignmentthat was 100% applicable for their client.
(34:56):
It was an absolute didactic joy for me.
And their efforts weren't justgraded by myself and then ignored
afterwards, but instead they werevalued and applied and potentially
impactful in a real business setting.
And this direct application of theoryinto practice driven by the insights of
my podcasting experience is an immenseprofessional return of investment for me.
(35:25):
It is also networking on autopilot.
And this is really importantfor you as a business owner.
So your podcast is a powerful,organic networking tool.
It positions you as a connector andas an expert, you can strategically
invite your dream clients, potentialcollaborators and influential figures in
your industry to be guests on your show.
(35:47):
This allows you to build genuinerelationships that would be incredibly
difficult through cold outreach.
And these connections often lead tounexpected partnerships, speaking
engagements, and new opportunitiesthat are hard to get any other way.
If you wanna know, learn more about that.
Please subscribe because in the nexttwo episodes I'll be doing a deep dive
(36:09):
into market research and also the supplychain to boost the return on investment
of your business promotion video podcast.
Stay tuned.
Now you might be thinking,ah, this all sounds amazing.
I know, but how do you do it all?
You know, you're a professor,a working mom, two young kids.
You run two successful podcasts.
(36:30):
Where does the time come from?
It's consistent strategy andcarefully selected technology.
Technology is my friend.
I'm a huge proponent of using techto free up your human time for more
important creative work so that youcan have deeper engagement with your
clients, or most importantly, to havedinner with your families and you
(36:52):
know, study with your kids, whatever.
So this is a core part of my strategyand this is why I have meticulously
built my business with these tools,my decision to use them is strategic.
They integrate seamlessly.
The ultimate data flow.
They significantly save time,and they reduce my errors.
(37:12):
They provide an AI sandbox for myexperimentation, and they serve as a
living, breathing example for my studentsof how to leverage technology to build
a business that truly works for them.
Are you ready for my toolkit?
That's my automation playbookfor measurable freedom.
This is where I pull back the curtainand show you the exact tech stack that
(37:34):
enables me to achieve all this return ofinvestment without sacrificing my life.
And these are all the tools thatallow me to do, Creating Reorganized.
Okay?
So for hosting andanalytics, that's Podbean.
A lot of you have asked me, whichhosting platform can you recommend?
And I tell them the honest truth.
I can't give you a before storywith another host because I chose
(37:57):
Podbean as my very first hostingplatform back when I started.
And I never had a single reason to switch.
It was my right choice from the beginning.
It's rapid launch capability andthat means I can get out my content
faster, establishing my lead generationquicker and absolutely reliable.
(38:18):
It's a reliable distribution enginethat ensures is there is no tech issues.
Interrupting my sales funnel, meaning mycontent is always available to convert.
I am also building my own brandauthority and return of investment
with Podbean they are an establishedplayer and always driving innovation.
(38:39):
The professional hosting lendsimmense credibility to my show.
Consistent uptime and availability ofmy content reinforce reliability and
professionalism, and as I shared earlier,being featured on their own Podbean
Amplified podcast amplified my brandin an unparalleled way, solidifying my
(38:59):
position as an expert in the industry.
So.
I'm tagging on to a big horse, right?
Freeing up my mental energy for contentcreation rather than technical headaches.
This allows me to focus on myteaching, consulting and family
without worrying about hosting issues.
I don't have them.
(39:20):
Everybody can post on YouTube, right?
LinkedIn, TikTok and Instagram.
But having your own businesspromotional video podcast uppens
your game and that show is reallymaking it easy to derive content
for all your social media platform.
So here's your actionable prompt.
Who is your target audience?
Where do they hang out?
(39:41):
If they already consume podcasts?
Consider Podbean as the big playerin the podcasting space because
you cannot afford to sleep onpodcasting to market your business.
Describe your ideal customers andresearch, whether your competitors
already have a business promotionalvideo podcast on Apple Podcasts, Spotify,
(40:02):
YouTube, or wherever you name it, right?
So you know that Podbean willdistribute that automatically
to all major podcast players.
if you see a similar podcast to whatyou would have imagined for your own
business, then you can think of how canyou differentiate your brand and yourself
(40:22):
in your niche with your video podcast.
Now I want to divert your attentionto editing, repurposing, creating.
I swear by Descript.
I am not a video editor, before I foundDescript, I was recording five minute
(40:43):
segments and manually merging themtogether with an external clunky tool.
It was a tedious, mind numbing processthat took hours and was prone to errors.
Okay, so I was ready to give upor hire a video editor, but now
with Descript it's a game changer.
You need to edit the video.
Yes, but I can now edit the video editingthe transcript, just like a word doc.
(41:09):
So I can now have my editing done for thelong form audio and the 20 plus social
eclipse per episode in hours, and youcan do that too if I can do this, right.
Descript dramaticallyspeeds up content creation.
Otherwise, I would not have beenable to create a second podcast.
It allows me to produce better episodesfor both shows more efficiently.
(41:32):
I can now rewrite and organically,
integrate mentions of my affiliatesand services directly into the script,
highlighting new features as theyare valuable in the given context.
And this ensures that my advertisements orcall to actions are not skipped or ignored
because they have become known and stale.
I can now also read every ad freshfor each episode, which increases
(41:57):
the listener's experience andmy retention and conversion.
It's more benefit for mylisteners now to listen to my ads.
Descript's easy transcriptionis also a massive win for
search engine optimization.
I can now quickly generate text contentfor my website and show notes, making
my episodes more discoverable by searchengines and amplifying my authority.
(42:21):
Simply put, Descript allows mea huge personal and professional
return of investment.
The most imminent benefit is a massivereduction of frustration and mental load.
Now, you all know why I love Descriptand I haven't even talked about
recording interviews with multipleguests remotely because I also
(42:41):
have my experience with that, orcreating explainers with AI avatars.
If you want a dedicated episode on howI use Descript for interviewing and
demonstrating products and services.
And here's your actionable prompt,maybe you are hesitant about starting
your own business promotional videopodcast because you thought that the
(43:02):
video and audio editing is so heavy.
But imagine what a businesspromotional video podcast can
get you for your business.
Maybe it's worth learning Descript,or hire me to do that for you.
All right?
And I already alluded to thatearlier: I post consistently, but
(43:25):
my secret weapon is Metricool.
I'm an expert in psychologicalmarketing, but I'm not a social media
manager and before Metricool, I wasspending hours every week manually
posting content across differentplatforms, often struggling to keep up.
Content would get either skipped orposted in a hazard impacting my reach.
(43:47):
Now with Metricool thatentire nightmare is gone.
Metricool has this auto listfeature, and that is my lifesaver.
I upload all my social media clips, andthen for each social media platform,
I adjust the captions in style andlength and define the specific weekdays
and times for posting, and then setmultiple times throughout the day.
(44:08):
I click on repeat.
My content now cycles on autopilot throughmy social media platforms, consistently
driving traffic and leads to my podcastand offers until I intentionally
change and add something new.
And this consistent visibility meansthat I avoid missed opportunities due
(44:28):
to inconsistent posting and ensuresefficient use of my marketing time.
It directly contributes to a steady streamof listeners entering my sales funnel.
And again, listen back to episodeeight about my sales funnel
as linked in the show notes.
Instead of spending precious time insocial media rabbit holes, I can now
comment in Metricool across all socialmedia platforms and provided of course,
(44:54):
that I have enough content to post.
But that's not my problem because sinceI run two business promotional video
podcasts, I have the opposite problem.
When collaborators or partners nowwant to find a spot for creating a
new post spontaneously, it's reallyhard because I already have planned
my content out until the end of 25.
(45:15):
Remember, I am always a season ahead.
That is time and money saved for me.
So here's your actionable prompt.
Imagine what you can do with allyour save time when you schedule
your posts to be consistent foryour ideal clients on social media.
Remember, you need to serve them, butit shouldn't be costing you a lot.
if you don't have your own businesspromotion video podcast yet, how would
(45:39):
that make you feel ? What of your contentcan you schedule in advance to market your
business according to your vision of life?
So now we have journeyed throughall the critical facets from
foundational trust built by thehalo effect to the immeasurable.
(46:00):
Metrics of your financial and brandauthority return of investment.
Now we dive into the personalfreedom you can gain from
leveraging strategic technology.
Your business promotion videopodcast is a meticulously engineered
trust building machine, a strategicasset that transforms your business
and more importantly, your life.
(46:20):
For me, creating and maintaining my twopodcasts has become the personal best
investment in effort versus benefitsfor being on brand, having a consistent
marketing and generating leads.
Now, let's circle back to mycore philosophy, which has
always been about empowering you.
I'm not gatekeeping, I explain what Ido and how I do everything right down
(46:43):
to those specific tools and strategies.
But what I have constantly foundis after guiding so many business
owners through this process.
Sometimes after seeing the full scope ofthe process, the strategic planning, the
content production, the distribution,the promotion, the automation, well then
(47:04):
the business owner decides that theydon't wanna do it all because they fear
that hands-on implementation themselves.
They do see the immense value, and theyunderstand the how, but they see that they
don't have the time to learn all that, andmaybe also their passion lies elsewhere.
Or they simply recognize thattheir expertise is best applied
(47:28):
to their own core offerings.
I'll never forget a moment with aclient who encapsulated this perfectly
last year after several in-depthstrategy discussions over lunch.
She said, Eleonore, I know youdon't have time for this, but
I, I feel bad not paying you.
All these lunches were alreadyso valuable, but I want to
(47:51):
continue working with you.
Can you do this podcast for me?
And that was before I had thiswhite lable premium offer because
I thought that I want to enableyou to do that for yourself.
And she said, yeah, no, butI don't want to, can you?
And this dear Creating Reorganizer isexactly why I developed this Creating
(48:13):
Reorganized podcasting service.
It's a premium done for you solutionfor established business owners and
experts who want all the incrediblereturn of investment from a high quality,
strategically managed video podcastwithout the day-to-day time investments or
the learning curve of doing it themselves.
We handle the comprehensive strategy,the seamless production, the meticulous
(48:37):
distribution, and the potent promotionand the promotion on social media.
You get all the measurable financial,brand and personal return of investment
freeing you to focus on your genius.
By strategically implementing everythingwe've discussed in this playbook, you
can ultimately gain control, gain itback over your business and your life.
(49:01):
Maybe you have an established businessready to scale your impact, and you
manage your operations effectively.
But now you want a constant streamof high quality lead generation and
a sophisticated strategy to buildyour premium authority on the market.
If you're now looking to increase yourhigh ticket sales and you understand that
(49:21):
trust and expertise are the foundationsfor that DM me to start and run your
business promotion video podcast.
Why you should work with me?
well, I have the experience with CEOsand the C-Level suite during my time
at Accenture, and that allows me toposition you as the high calibre expert
and problem solver that you truly are.
As a psychologist, I can deeply understandyour ideal client's needs and translate
(49:45):
that into trustworthy, highly reputablebusiness promotional video podcast
content and marketing strategies.
Think of the real estate seller dealingin multimillion dollar properties,
where the profit margin is high.
But the entire business processis hinging on the absolute
foundation of trust and reputation.
These are the kinds of trust based highvalue businesses I now attract and serve
(50:08):
in my own season breaks and I have to behonest, this ability to cherry pick has
profoundly impacted my income, ensuring Iwork with clients who value my expertise
and are prepared for the investment.
And more importantly, it hasrevolutionized my work-life balance.
My daily and weekly scheduleis no longer dictated by the
relentless chase for new business,
(50:31):
I have now, because Ipodcast, the luxury of choice.
And that is the most valuablereturn of investment of all.
So your last actionable promptfor your journey onward is to
truly internalize this playbook.
Don't let the fear of not knowingthe exact return of investment
stop you from doing the thing thatcan change your business and life.
(50:53):
The value is there.
We just need to learn how tomeasure it, how to leverage it,
and how to make it work for you.
Every business owner is unique.
my final thought for you is this.
You can start messy but you don't have tostay messy, if you understand and apply
the principles of Creating Reorganized toyour business promotional video podcast.
It's my best personal investment inefforts versus benefits of on brand
(51:18):
consistent marketing and generatingleads according to my vision of life.
That's the freedom I want for you too.
So thank you so much forbeing here with me today.
Please subscribe and leave us a fivestar rating and review us on your
favorite podcast player and comment allyour questions regarding your business
promotional video podcast to me directlyso I can answer them in future episodes.
(51:41):
Until the next episode, happyCreating Reorganized according
to your vision of life.
Do you wanna start your own side businessas a runway for your better future?
Then you will benefit from ourfree business readiness quiz
as linked in the show notes.
(52:03):
Are you a small business ownerand wanna create sustainable
marketing and sales content?
Try video podcasting aboutyour service or product.
Like I do in my PostdocTransformationShow, I'm a mom of two kids in
school and a professor and I haveno time to lose running my business.
And if you also wanna save time andenergy, you is adopted evergreen strategy.
(52:25):
You can easily derive count asvaluable social media content from
just one video podcast episode.
You can quickly attract a broad audience.
Across many social media platforms andthen nurture them into leads and clients
in their ears and emails while youlive according to your vision of life.
Let me teach you creating reorganized.
If you're ready to dive in andstart your own podcasting journey,
(52:48):
I highly recommend checking outthe tools I mentioned earlier.
Podbean Descript, TypeForm,ActiveCampaign, Thinkific and Metricool.
Each of these services has mademy podcasting business experience
smoother and more efficient, and Itrust that they can help you too.
Thank you for listening toour Creating Reorganized show.
If you found this episode helpful,please subscribe, share it with
(53:12):
your business friends, and leavea on your favorite podcast player.
Your feedback helps me as a smallbusiness owner to serve more
small business owners for free.
So thank you.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and now I wish
you a happy Creating Reorganizedaccording to your vision of life.
You have your business run andyour life to live, of course.
And you see me doing Creating Reorganized,creating my content, posting all
over the social media platforms.
And you wonder, whatwould all that effort be?
And would it be worth it?
Creating,
(00:21):
creating, reorganize, creating.
If you are a new or an aspiring founderof your small business and have no
(00:41):
time to waste or really struggle to doyour social media marketing, you will
enjoy our Creating Reorganized show.
In my day job as a psychology professor,I teach my Bachelor and Master's students
in real life how to reorganize processesin a goal-directed and future-proof way.
In companies, and that's whatI have done for a living as a
former IT strategy consultant formy own career coaching business.
(01:04):
On the side, I can only dedicatea fraction of my time because you
know, I prioritize care work formy little children, I face the
same or similar challenges likeall small business owners, so.
I applied all my experience andknowledge to create my other video
podcast PostdocTransformation Show, tostreamline my social media marketing and
(01:25):
to boost sales of my coaching e-coursesand affiliate products or services.
I strategically capitalize onprofessional tools to scale my impact
according to my vision of life.
Listen and subscribe to this creatingReorganized show, so you will learn to
do this same for your own business tobuild the no like and trust factor and to
boost sales of your services or products.
(01:47):
I will wrap everything up froma psychological method, theory,
or concept point of view.
So stay tuned until the end of thisepisode, especially if you are my
Bachelor master's student in real life.
I would love for you to take notes andmaybe even already recognize my arguments.
(02:08):
Dear Creating Reorganizer welcomeback to another episode of the
Creating Reorganized Show, the showthat helps you market your business
according to your vision of life.
I'm your host, Prof. Dr. EleonoreSoei-Winkels , and today we're gonna
be diving into the single biggestquestion that keeps every business
owner up at night return on investment.
(02:32):
This is your full on return on investplaybook for the business owner.
For us business owners, this isa business promotional podcast.
So we're gonna break down how to calculatethe value of your business promotional
video podcast from the money you investinto your podcasting gear, like, you
know, a mic and a video camera, but alsoyour podcasting tools, like the software
(02:58):
that you need to edit and publish andschedule your social media content.
So all of these investments, theyneed to be compared to the sales that
you can make because of your podcast.
So you need to be uniquely trackingdown whether a sale has been informed,
(03:22):
triggered, boosted by your podcast.
Okay, so let's be real.
You would not invest yourprecious time and resources into a
marketing strategy without knowingit's going to fully pay off.
Right.
So this title of the CreatingReorganized episode is How to
Increase the Return on Invest of YourBusiness Promotional Video Podcast.
(03:42):
Now get ready to find out how yourstrategic, doable, and plannable efforts
can lead to measurable and scalableresults, giving you the freedom to cherry
pick your ideal clients, and market yourbusiness according to your vision of life.
So let's deep dive into our playbook,
and as always, I havechapterized all my content.
(04:04):
So this way you can skip orjump to another chapter that
is maybe more valuable to you.
But in the first chapter, Iwanna establish your challenge
as a business owner, okay?
So we want to take it from messyefforts to foundational trust.
So if you haven't lived undera stone, you've probably
already posted on social media.
(04:26):
But let me ask you, what didyou get out of that so far?
If your answer is messy, atleast, well then listen on.
Before we dive in, a quick little nod toall of you have sent in your messages.
Your feedback on our last episodesof season one has been phenomenal.
Every time I have a new season ofeither one of the shows, my community on
(04:51):
LinkedIn or on social media actually doeschange and that's really interesting.
I just wanted to say thank youfor all the DMs because business
owners really ask questions
you wanna know what and why, keepthat up, letting me in into your work.
It shows me that you're looking fora sustainable business and life.
And that is exactly what we are goingto build together in this episode.
(05:16):
When I read this listeners message,I really had a laugh heart.
To be honest, that actuallyinspired this episode today.
The question was, Eleonore, isit worth to start a business
promotional video podcast, now canyou break down the cost and benefits?
And I love this entrepreneurialquestion because, you know, most
of the podcasters I see online donot start with these questions.
(05:40):
They wanna know how can theystory tell, and how can they
have a co-host and I don't know.
And they don't know that to beconsistently putting out episodes,
it will take a lot of effort.
And that one is opportunity costbecause you don't do a lot of other
things instead . So if you are a smallbusiness owner and if you wanna have
(06:05):
a business promotional video podcast,you need to know the costs upfront.
So you need to understandis it worth it, yes or no?
So we're gonna be tacklingthe elephant in the room.
Return on investment.
Yes.
The ROI.
So it's really the question behindthe question of every single one of
(06:25):
you, you are sitting on the fence,to have your own video podcast one
day, but you have also your businessrun and your life to live, of course.
And you see me doing creating reorganized,creating my content, posting all
over the social media platforms.
And you wonder, whatwould all that effort be?
(06:48):
And would it be worth it?
Why?
You know, you are wearing multiple hats.
You are the CEO, you do the marketing,the sales the product development,
sometimes even customer service.
So is this time investmentgoing to pay off?
But the question behind thatreally is this entrepreneurship,
family live balance concern.
You are worried that the money you arespending on equipment software, maybe
(07:11):
even a little help if you hire me, forexample, isn't going to give you the
return on investment that you need,especially in this cost sensitive market.
And the short answer is, the higherprice your services and products
are, the more a business promotionalvideo podcast is worth your efforts.
Okay?
So if you have high ticket sales, youwant more sales, then a video podcast
(07:38):
can bring you that promotion easy.
If you have low ticket sales,well then getting more sales
might not be worth it to createall the effort to have a business
promotional video podcast.
Why?
Because with Creating Reorganized,you will generate leads
(08:00):
and eventually make sales.
That is a system that works.
The only thing is, do you want toplace that system here or there, right?
So the efforts are similar for cheapversus expensive services and products,
but the business owners with higherprice services and products will
eventually have better profit, obviously.
(08:22):
So if you sell family homes, for example,with a good margin, then a business
promotion of video podcast is moreworth your effort than for someone who
sells lower price commodities, right?
And that example of selling homesalso shows the difference in the
importance building the know,like, and trust factor in different
(08:43):
cultures, let alone negotiationstyles, them, demand for direct or
indirect communication, et cetera.
We talk about that in myintercultural psychology classes.
But for the sake of this episode,imagine you are buying and selling
houses in Germany that is very likelya once in a lifetime commitment.
Okay.
(09:03):
Or a decision as opposed to othercountries like in the US or in the
UK where people buy and sell houseswith relevance to the stage of life
and the number of family members andtheir age dependent needs, right?
So there are readily selling andbuying houses as an investment
strategy instead of like in the inGermany, where they tend to have an
(09:27):
emotional attachment to the house.
So for a real estate seller in the USor UK retaining a client who wants to
sell and buy another home in the nextdecade or in 20 years is important.
And this is where a business promotionalvideo podcast can really be gold.
And you also need to thinkabout your logistics, right?
So warehousing, how fast and scalable canyou meet the demand when your business
(09:51):
promotional video podcast gains traction.
I once had a client who opened up await list for the services because
he was unable to serve and meetthe demand with the team at hand.
That is really important that youhave your operations in place.
So you can focus on nurturingkey client relationships.
(10:13):
What is the real returnon investment for you?
And that might be different for you versusfor me, and for me as a business owner,
it's not just about a dollar figure.
It's about the feeling of freedom, a senseof trust, and the confidence that you
are building something that will last.
It doesn't have to be tomorrow.
But I'm building a legacy.
(10:34):
I'm building a brand so thatI can have the clients in my
future and I have a wait list.
So now we're starting with the mostpowerful return on investment of all,
the foundational return of investmentthat builds your brand and authority.
Okay, so we wanna leveragethe halo effect for your
(10:58):
foundational return on investment.
What's the halo effect?
Eleonore?
Well, to truly understand the valueof your video podcast, we need to
move beyond simple spreadsheets andapply a powerful psychological model
that shapes how people perceive you.
Okay?
So we're gonna be talking about the haloeffect, and this is a well established
(11:20):
cognitive bias where a person's positiveimpression of someone in one area
positively influences their opinionin another often unrelated area.
Okay?
So in simple terms, if you areperceived as excellent, trustworthy,
and authoritative here, that positiveimpression tends to spill over
(11:43):
to somewhere else, that spillovereffect makes people assume that
you possess similar positivequalities in other aspects as well.
And that is called the halo effect, whichcan also boost your pricing strategy
because they see that excellence andthen they assume that you will also
deliver that excellence in that field.
(12:05):
And this is where my uniquepersonal brand, which is a
blend of several distinct roles,becomes incredibly powerful.
My brand isn't just one thing, it'sa strategic mix, and each component
casts its own positive halo effect.
I am first and foremost a psychologistand a professor at an applied university.
(12:26):
And my job is to teachstudents complex theories.
So this immediately bestows alevel of credibility, intellectual
authority, and trustworthiness.
When people encounter the title Professor,doctor, they inherently associate me with
deep knowledge, a validated experience,and an evidence-based approach, which
(12:48):
they can also be sure of, of course.
But it also comes with the assumption thata professor might be less commercially
driven, have little to none businessacumen and no idea of innovation in
the real world outside of academia.
So this academic halo means thateven before I articulate my business
offerings, there's a pre-establishedfoundation of respect, belief, and good
(13:13):
or bad expectations in my capabilities.
But my halo doesn't stop there.
I also spent a significant timeas an IT strategy consultant
at Accenture, for example.
And this experience addsanother powerful layer.
It shows that I'm not just a non-practicalnerd, but I also have real world,
(13:35):
high stakes business experience.
I've worked with CEOs, C-levelexecutives, I understand complex
organizational structures.
I can manage
technological implementationsand strategic decision making.
Okay, so this consulting experiencecreates a halo effect of hands-on
results orientation and an understandingof the corporate landscape.
(13:57):
Bridging the gap between academic theoryand tangible business application.
It tells people without me tellingthem I understand not just what
works, but how it works in acompetitive operational environment.
And then there's this deeplyrelatable and human aspect.
I am a working mom of two young kidsand this role resonates with so many
(14:22):
of my listeners who are also jugglingcareer demands and family life.
And this creates this halo effect ofrelatability, empathy, and efficiency.
And it communicates that Iunderstand the challenges of time
management balancing priorities.
I cannot waste time.
So, and this constant quest forharmony between professional
(14:45):
ambition and personal fulfillmentis maybe something that triggers
you as well and tells you, I get it.
I am in the trenches with you andI have found ways to make it work.
And I want you now to understandthat you can do this too.
Creating Reorganized.
And finally, I'm a podcaster.
This is the vehicle through whichall of these halo effects are
(15:08):
amplified and consistently reinforced.
My two podcasts, the Creating ReorganizedShow, but also the Postdoc Transformation
Show, for the scientists leap intobusiness, just in case you don't
know, are not just content outlets.
They are a living, breathingextension of my personal brand.
With every episode I amplify my haloeffect, so when a potential client or a
(15:33):
collaborator encounters me, whether it'sthrough a LinkedIn connection, a post,
an email, or most powerfully throughwatching or listening to one of my podcast
episodes, they are immediately exposedto this rich tapestry of credibility.
They see the title, professor, doctor,and they already have a positive
impression of my intellectual rigor.
(15:56):
They hear about Accenture andthey trust my strategic acumen.
They hear me talk about juggling family,and they feel a human connection.
And this can be your CreatingReorganized power of your own business
promotional video podcast too.
It is the most effective way tobuild this multifaceted halo effect
around yourself and your brand.
(16:17):
When people watch you,they get to know you.
They see your expressions,they hear your authentic voice.
They witness your passion, and theybegin to trust you on a deeper level
than they could ever have if they werejust reading a blog post or scrolling
through social media, especiallyin the age of AI avatars, right?
This video podcast in particularaccelerates your impression.
(16:41):
And as we all know, people buy frompeople they know, like and trust.
And this business promotional videopodcast of yours can accelerate
this process exponentially becauseit brings the visual and auditory
elements together, creating a muchmore immersive and personal connection.
(17:02):
It's almost like having a one-on-oneconversation with thousands of people
simultaneously building those haloeffects with every single episode.
So the return on investment ofyour business promotional video
podcast is first and most importantthe trust and credibility that you
build, and that is not just a niceto have, it's a measurable asset.
(17:26):
It's the currency of influence.
It allows you to cut through the noise,stand out in a crowded market, and
attracts listeners who are alreadypredisposed to believe in your
expertise because that's why theyare already listening to you, right?
So this foundational return of investmentis what makes all the other types
(17:47):
of return on investment possible.
And here's your actionable prompt.
Think about your own uniquehalo effects, experiences, your
expertise, and your journey, and howyou can use your video podcast to
powerfully showcase and amplify them.
This is where yourtrue, unique value lies.
In our next part, we're going to diveinto the more tangible, measurable metrics
(18:10):
that every business owner needs to track.
The financial and the brand return oninvest, we'll get into the numbers,
the metrics, and the practicaltools that make it all possible.
All right, so we've just talked aboutthe foundational return of investment,
the invaluable trust and authoritythat you build through the halo effect.
(18:35):
Now we're moving into the territorythat often feels more quantifiable.
The tangible metrics that prove thatyour podcast is not just a passion
project, but a powerful business asset.
We're going to deep dive into thefinancial and brand authority return
of investment that demonstrates yourbusiness promotion video podcast
(18:56):
is a worthwhile investment ofyour time, energy, and resources.
All right, so the financialreturn of investment from
listener to lead to client.
How does my business promotionalvideo podcast actually make money?
And the answer is in many differentand often interconnected ways.
It's not always a direct listen tobuy immediate transaction, but rather
(19:20):
a strategic journey through yoursales funnel where your video podcast
acts as the Ultimate Warmup Act.
And I will link to episode eightwhere I talk about the sales funnel
so that I don't digress here,but we need to talk about direct
(19:40):
lead generation and conversion.
The most direct way your videopodcast generates financial return on
investment is by generating qualifiedleads for your business, which
then convert into paying customers.
Alright, so my own Creating Reorganizedpodcast is a living example of a highly
efficient lead generation machine.
I've used it to grow my businessaccording to my vision of life.
(20:03):
And let me give you a real world exampleto perfectly illustrate this, I hosted
an onsite podcast related meeting for 10of my professor colleagues of my former
university, interested in understandinghow they could leverage the power of video
podcasting for promoting their academicbooks and their consulting services.
And this wasn't cold outreach, right?
(20:25):
It was engagement driven by their priorawareness of my work, likely influenced
by my podcast and also my knownexperience, which they now see online.
So out of those highly engagedprofessor colleagues, four of
them became paying clients formy high ticket coaching services.
(20:49):
So think about that, with one in-personevent directly stemming from the
authority and interest generated by mypodcasting activities, I was able to
generate new, highly qualified business.
And they weren't just random leads,they were colleagues who already knew my
academic rigor and my strategic approach.
(21:09):
That wasn't enough back then, but mysocial proof that I have garnered through
my video podcast, made them ask me tohelp them out in their own business.
Okay?
And that is a clear, trackable,high value return of investment.
We're not talking about vanity metricslike likes or downloads or whatever,
(21:31):
though that is relevant indirectlyto boost that halo effect, right?
But we're talking about real peoplewho are already warmed up to your
brand and your expertise, and they'realready now to invest in the solution
you provide and that demonstratesthe power of a video podcast that
creates a pre-qualified audience.
(21:54):
And you can now also think about costsavings as your return of investment.
Okay, so beyond direct sales,consider the significant cost savings.
Think of the time and money you don'thave to spend on traditional, often
less effective marketing activitieslike cold outreach, expensive networking
events, or even constantly feedingthe beast of paid social media.
(22:17):
Okay?
You will gain organic reach and youcan repurpose, and that will make
your marketing efforts so much easier.
Your video podcast is a24 7 365 lead machine.
That works for you even when you'resleeping, when you're with your family.
So it constantly builds your audience,nurtures them, and positions you
(22:39):
as the expert requiring far lessactive selling from your end.
That's a huge return right here, right?
It reduces your customer acquisitioncosts significantly over time.
And then you can also think ofstrategic monetization features.
Platforms like Podbean offerspecific monetization features
that help contributing to yourfinancial return of investment.
(23:02):
They have an ads marketplace,and I've qualified for specific
dynamic ad insertion features.
That means that relevant advertisementscan be automatically inserted into
my episodes generating passive incomewithout me having to actively seek
out sponsors for every single show.
Furthermore, I can have a sponsoringlink, which is far more attractive
(23:24):
for me, and affiliate links directlywithin my show notes and I can mention
them in episodes, which increasesnot just my credibility, but also
provides additional streams of revenuefrom aligned products and services.
And you probably all know what I mean.
These aren't just ads, theyare endorsements of tools I
generally use and believe in.
So I'm further building trustwhile generating income.
(23:49):
But I wanna be honest with you, sellingad spots and reading ads is a small
income stream compared to higher priceservices and products you might sell.
To make this easy to track, you needto find the right tools that integrate
seamlessly into your workflow, allowingyou to focus on your expertise and
not just your manual data entry.
(24:10):
You can have lead capture with TypeForm.
I use TypeForm to create amazing on brandand conversational forms for my deep
magnets, like my business readiness quiz.
And this is not just a boringform, it's an engaging experience
that reflects my brand.
Listeners just click on a direct imageor caption in my show notes, take the
quiz and enter that email address.
(24:32):
This drastically increases completionrates for my lead magnet and quizzes
leading to more qualified leads becausethe interactive nature reduces frictions
in the sales process.
The engaging experience reinforcesmy brand voice and professionalism
from the very first interaction,creating a memorable and positive
(24:53):
first impression that differentiatesme from my competitors.
The AI assisted design features alsomean I spend less time on aesthetics
and more time on the core content.
And then we can talkabout automatic nurturing.
With ActiveCampaign, the moment alistener fills out my TypeForm quiz
(25:17):
and enters the email address, thatinformation is automatically forwarded
to ActiveCampaign, and this immediatelycreates a contact who subscribes
to one of my segmented email lists.
This connection established along time ago, set and forget is a
cornerstone of my automation strategy.
Within ActiveCampaign, I have theoption to set specific business goals,
(25:39):
allowing me to track conversion from myshow notes directly to paying clients.
And this gamification approach, whichI love as a psychology is particularly
effective because it allows me toset a number of days until I want to
reach a certain number of conversions.
That dashboard provides a clear visualsign, a red sign for needs attention,
(26:03):
or agreeing to according to plan.
And this immediate feedback isinvaluable for a strategic adjustment.
ActiveCampaign also offerssophisticated tagging and segmentation.
And that from an IT perspective is huge.
I have a unique tag for everysingle episode of my podcast.
So if a listener engages withmultiple episodes, they become a
(26:25):
warmer lead than a one-time listener.
By tagging them based on theirlistening experience or more accurately
their demonstrated interest, Ican segment my audience precisely.
And this wealth of data allows me towrite highly customized emails that deep
trust, because I'm not guessing, butI'm writing something relevant for them.
(26:48):
And this targeted communicationmeans I need fewer touch points,
have less risk of deterring or losingleads due the irrelevant messaging.
And I can now focus my precioustime on what really matters to me
according to my vision of life.
And this automation driveshigher conversion rates from
warmer leads and significantlyreduces my manual sales effort.
(27:18):
Now let's talk about the nextpillar, brand and authority.
Return on investment beyond the numbers.
And that pillar is harder to put adirect monetary number on, but is
arguably more valuable in the longrun than immediate financial returns.
It creates a sustainablefoundation for all future growth.
(27:39):
So that is establishing anunquestionable thought leadership.
When you show up consistently withvaluable insights and deliver high
quality content through your videopodcast, you become a trusted expert
and an authority figure in your field.
And this is how you build a powerful brandthat attracts opportunities to you instead
(28:05):
of having to constantly chasing them down.
Right?
So you shift from being avendor to a go-to resource.
And the next point we wannatalk about is this ultimate
social proof and trust signal.
And I have a perfect example for this.
After consistently podcasting for twoyears, investing my time and expertise,
I received an incredible invitation.
(28:26):
I was asked to be a featuredguest on Podbean's, very own
in-house podcast, PodbeanAmplified, Season one, episode one.
I was invited to speakabout how I podcast.
Isn't that amazing?
Think about that for a second.
Okay.
The company that hosts my podcast shows,the platform that enables my entire
(28:48):
operation as a podcaster, saw the value Iwas providing and asked me to be featured
as a voice on their most prominent show.
That is the ultimate trustsignal, the most powerful social
proof I could have ever got.
Right?
So, it wasn't just a recognition, itwas a profound endorsement granted by my
(29:12):
very own podcast hosting and monetizingplatform Podbean, and this feature
led to significant ripple effects.
It opened up new connections withother esteemed podcasters who
confirmed my ability stating that Ipodcast well enough to swim along.
Right?
They actively like and engagewith my social media content.
(29:34):
That further amplifiesmy reach and credibility.
And this external validation gives mean incredible boost when I approach
potential clients or partners, right?
I leverage this by proudly sharingthis highlight in every show note
and on my social media as a constantcomment, i'm reinforcing my authority.
(29:57):
Other podcasters are seekingcollaboration, because they have
found my CreatingReorganizedshow, and that is because of my
interview on Podbean Amplified.
And this level of authority meansthat I don't have to convince people
that I know what I'm talking aboutor that my methods work, right?
So my podcast and this powerfulendorsement have already done that for me.
(30:21):
It allows me to position myCreatingReorganized services as a premium
high value solution for clients whoare already convinced of my expertise,
significantly reducing the sales cycleand increasing the value of my offerings.
I have a wait list.
I don't have to work withthem if I don't want to.
So here's your actionable prompt.
Think about your brand and authority,return on investment beyond the numbers.
(30:46):
How can your business promotion videopodcast boost your brand and as an
authority, which would allow youto sell your offerings at a higher
price point, maybe, or even newtarget groups with bigger pockets and
ready to spend their money with you.
(31:07):
In our next part, we're gonna diveinto the final and in many ways, the
most profound pillar, the personaland professional return of investment.
We'll talk about the technology I use toautomate everything, from content editing
to social media scheduling, and reveala new service for those who want the
return of investment without the hands-oneffort because you have a business to run.
(31:30):
Alright, so we've just covered thefinancial return of investment, how
your podcast generates leads and sales,and the brand and authority return of
investment, how that builds trust andelevates your standing in your industry.
Now we wanna talk about themost precious commodity of all
small business owners your time.
(31:52):
And your sanity and your ultimate personaland professional return of investment,
and this is where my background asa psychologist, a professor, and a
business owner, all come together.
I believe that your business shouldserve you according to your vision
of life, not the other way around.
It should be a vehiclefor your fulfillment, your
(32:13):
impact, and your freedom.
Your return of investment on your personaltime, your professional development
and your ability to live accordingto your own values is something that
is absolutely needed, and you needto factor that into the equation.
It's the core of what CreatingReorganized truly means.
here's the pillar personal andprofessional return of investment,
(32:36):
beyond the balance sheet.
So we're talking about growth,education, and real world impact, and
my show is creating Reorganized andthe PostdocTransformation Show have
been my personal investment in my ownknowledge, resilience and growth, and
the process of researching, creatingand producing these episodes and the
(32:56):
sheer amount of real world data andexperience I've collected is something
I can now directly share with my ownbachelor and master students in real life.
And this is the kind of returnof investment that you cannot
put a dollar figure on, but it'sinvaluable for me as a professor.
It makes my job more engaging and myteaching profoundly more impactful.
(33:21):
Let me give you a powerful example.
In every episode of my CreatingReorganized show, I meticulously
explain psychological concepts,models, and theories with a direct
relevance for marketing and sales.
This is not just abstract theory.
It's a case study for my students,providing a direct window
into the real business worldthey are preparing to enter.
(33:42):
And a stand out moment for me waswhen I took my Master's students to a
startup event at the GründungsfabrikMönchengladbach in Germany.
Which was actually hosted by myformer student, Jamie Lee Poos.
This was a full circle moment for me.
There I was able to match four ofmy students who are graduating in
2026, with a real startup founder.
(34:06):
Their assignment was to align abusiness promotional video podcast
for this founder directly applyingthe principles and strategies from
our Creating Reorganized show.
It was such a win for all parties thatthe Gründungsfabrik Mönchengladbach
has invited me to their next startupclub in September 25, and that
will have taken place at the timeof this episode's release date.
(34:30):
And I cannot wait to see my newstudents serving startup founders
with a business promotion videopodcast in the coming months.
Why?
Because that last time was an incrediblehands-on opportunity for my students
to not only meet a real startupfounder, but to learn about the raw
unfiltered business hurdles firsthand.
They got to create a student assignmentthat was 100% applicable for their client.
(34:56):
It was an absolute didactic joy for me.
And their efforts weren't justgraded by myself and then ignored
afterwards, but instead they werevalued and applied and potentially
impactful in a real business setting.
And this direct application of theoryinto practice driven by the insights of
my podcasting experience is an immenseprofessional return of investment for me.
(35:25):
It is also networking on autopilot.
And this is really importantfor you as a business owner.
So your podcast is a powerful,organic networking tool.
It positions you as a connector andas an expert, you can strategically
invite your dream clients, potentialcollaborators and influential figures in
your industry to be guests on your show.
(35:47):
This allows you to build genuinerelationships that would be incredibly
difficult through cold outreach.
And these connections often lead tounexpected partnerships, speaking
engagements, and new opportunitiesthat are hard to get any other way.
If you wanna know, learn more about that.
Please subscribe because in the nexttwo episodes I'll be doing a deep dive
(36:09):
into market research and also the supplychain to boost the return on investment
of your business promotion video podcast.
Stay tuned.
Now you might be thinking,ah, this all sounds amazing.
I know, but how do you do it all?
You know, you're a professor,a working mom, two young kids.
You run two successful podcasts.
(36:30):
Where does the time come from?
It's consistent strategy andcarefully selected technology.
Technology is my friend.
I'm a huge proponent of using techto free up your human time for more
important creative work so that youcan have deeper engagement with your
clients, or most importantly, to havedinner with your families and you
(36:52):
know, study with your kids, whatever.
So this is a core part of my strategyand this is why I have meticulously
built my business with these tools,my decision to use them is strategic.
They integrate seamlessly.
The ultimate data flow.
They significantly save time,and they reduce my errors.
(37:12):
They provide an AI sandbox for myexperimentation, and they serve as a
living, breathing example for my studentsof how to leverage technology to build
a business that truly works for them.
Are you ready for my toolkit?
That's my automation playbookfor measurable freedom.
This is where I pull back the curtainand show you the exact tech stack that
(37:34):
enables me to achieve all this return ofinvestment without sacrificing my life.
And these are all the tools thatallow me to do, Creating Reorganized.
Okay?
So for hosting andanalytics, that's Podbean.
A lot of you have asked me, whichhosting platform can you recommend?
And I tell them the honest truth.
I can't give you a before storywith another host because I chose
(37:57):
Podbean as my very first hostingplatform back when I started.
And I never had a single reason to switch.
It was my right choice from the beginning.
It's rapid launch capability andthat means I can get out my content
faster, establishing my lead generationquicker and absolutely reliable.
(38:18):
It's a reliable distribution enginethat ensures is there is no tech issues.
Interrupting my sales funnel, meaning mycontent is always available to convert.
I am also building my own brandauthority and return of investment
with Podbean they are an establishedplayer and always driving innovation.
(38:39):
The professional hosting lendsimmense credibility to my show.
Consistent uptime and availability ofmy content reinforce reliability and
professionalism, and as I shared earlier,being featured on their own Podbean
Amplified podcast amplified my brandin an unparalleled way, solidifying my
(38:59):
position as an expert in the industry.
So.
I'm tagging on to a big horse, right?
Freeing up my mental energy for contentcreation rather than technical headaches.
This allows me to focus on myteaching, consulting and family
without worrying about hosting issues.
I don't have them.
(39:20):
Everybody can post on YouTube, right?
LinkedIn, TikTok and Instagram.
But having your own businesspromotional video podcast uppens
your game and that show is reallymaking it easy to derive content
for all your social media platform.
So here's your actionable prompt.
Who is your target audience?
Where do they hang out?
(39:41):
If they already consume podcasts?
Consider Podbean as the big playerin the podcasting space because
you cannot afford to sleep onpodcasting to market your business.
Describe your ideal customers andresearch, whether your competitors
already have a business promotionalvideo podcast on Apple Podcasts, Spotify,
(40:02):
YouTube, or wherever you name it, right?
So you know that Podbean willdistribute that automatically
to all major podcast players.
if you see a similar podcast to whatyou would have imagined for your own
business, then you can think of how canyou differentiate your brand and yourself
(40:22):
in your niche with your video podcast.
Now I want to divert your attentionto editing, repurposing, creating.
I swear by Descript.
I am not a video editor, before I foundDescript, I was recording five minute
(40:43):
segments and manually merging themtogether with an external clunky tool.
It was a tedious, mind numbing processthat took hours and was prone to errors.
Okay, so I was ready to give upor hire a video editor, but now
with Descript it's a game changer.
You need to edit the video.
Yes, but I can now edit the video editingthe transcript, just like a word doc.
(41:09):
So I can now have my editing done for thelong form audio and the 20 plus social
eclipse per episode in hours, and youcan do that too if I can do this, right.
Descript dramaticallyspeeds up content creation.
Otherwise, I would not have beenable to create a second podcast.
It allows me to produce better episodesfor both shows more efficiently.
(41:32):
I can now rewrite and organically,
integrate mentions of my affiliatesand services directly into the script,
highlighting new features as theyare valuable in the given context.
And this ensures that my advertisements orcall to actions are not skipped or ignored
because they have become known and stale.
I can now also read every ad freshfor each episode, which increases
(41:57):
the listener's experience andmy retention and conversion.
It's more benefit for mylisteners now to listen to my ads.
Descript's easy transcriptionis also a massive win for
search engine optimization.
I can now quickly generate text contentfor my website and show notes, making
my episodes more discoverable by searchengines and amplifying my authority.
(42:21):
Simply put, Descript allows mea huge personal and professional
return of investment.
The most imminent benefit is a massivereduction of frustration and mental load.
Now, you all know why I love Descriptand I haven't even talked about
recording interviews with multipleguests remotely because I also
(42:41):
have my experience with that, orcreating explainers with AI avatars.
If you want a dedicated episode on howI use Descript for interviewing and
demonstrating products and services.
And here's your actionable prompt,maybe you are hesitant about starting
your own business promotional videopodcast because you thought that the
(43:02):
video and audio editing is so heavy.
But imagine what a businesspromotional video podcast can
get you for your business.
Maybe it's worth learning Descript,or hire me to do that for you.
All right?
And I already alluded to thatearlier: I post consistently, but
(43:25):
my secret weapon is Metricool.
I'm an expert in psychologicalmarketing, but I'm not a social media
manager and before Metricool, I wasspending hours every week manually
posting content across differentplatforms, often struggling to keep up.
Content would get either skipped orposted in a hazard impacting my reach.
(43:47):
Now with Metricool thatentire nightmare is gone.
Metricool has this auto listfeature, and that is my lifesaver.
I upload all my social media clips, andthen for each social media platform,
I adjust the captions in style andlength and define the specific weekdays
and times for posting, and then setmultiple times throughout the day.
(44:08):
I click on repeat.
My content now cycles on autopilot throughmy social media platforms, consistently
driving traffic and leads to my podcastand offers until I intentionally
change and add something new.
And this consistent visibility meansthat I avoid missed opportunities due
(44:28):
to inconsistent posting and ensuresefficient use of my marketing time.
It directly contributes to a steady streamof listeners entering my sales funnel.
And again, listen back to episodeeight about my sales funnel
as linked in the show notes.
Instead of spending precious time insocial media rabbit holes, I can now
comment in Metricool across all socialmedia platforms and provided of course,
(44:54):
that I have enough content to post.
But that's not my problem because sinceI run two business promotional video
podcasts, I have the opposite problem.
When collaborators or partners nowwant to find a spot for creating a
new post spontaneously, it's reallyhard because I already have planned
my content out until the end of 25.
(45:15):
Remember, I am always a season ahead.
That is time and money saved for me.
So here's your actionable prompt.
Imagine what you can do with allyour save time when you schedule
your posts to be consistent foryour ideal clients on social media.
Remember, you need to serve them, butit shouldn't be costing you a lot.
if you don't have your own businesspromotion video podcast yet, how would
(45:39):
that make you feel ? What of your contentcan you schedule in advance to market your
business according to your vision of life?
So now we have journeyed throughall the critical facets from
foundational trust built by thehalo effect to the immeasurable.
(46:00):
Metrics of your financial and brandauthority return of investment.
Now we dive into the personalfreedom you can gain from
leveraging strategic technology.
Your business promotion videopodcast is a meticulously engineered
trust building machine, a strategicasset that transforms your business
and more importantly, your life.
(46:20):
For me, creating and maintaining my twopodcasts has become the personal best
investment in effort versus benefitsfor being on brand, having a consistent
marketing and generating leads.
Now, let's circle back to mycore philosophy, which has
always been about empowering you.
I'm not gatekeeping, I explain what Ido and how I do everything right down
(46:43):
to those specific tools and strategies.
But what I have constantly foundis after guiding so many business
owners through this process.
Sometimes after seeing the full scope ofthe process, the strategic planning, the
content production, the distribution,the promotion, the automation, well then
(47:04):
the business owner decides that theydon't wanna do it all because they fear
that hands-on implementation themselves.
They do see the immense value, and theyunderstand the how, but they see that they
don't have the time to learn all that, andmaybe also their passion lies elsewhere.
Or they simply recognize thattheir expertise is best applied
(47:28):
to their own core offerings.
I'll never forget a moment with aclient who encapsulated this perfectly
last year after several in-depthstrategy discussions over lunch.
She said, Eleonore, I know youdon't have time for this, but
I, I feel bad not paying you.
All these lunches were alreadyso valuable, but I want to
(47:51):
continue working with you.
Can you do this podcast for me?
And that was before I had thiswhite lable premium offer because
I thought that I want to enableyou to do that for yourself.
And she said, yeah, no, butI don't want to, can you?
And this dear Creating Reorganizer isexactly why I developed this Creating
(48:13):
Reorganized podcasting service.
It's a premium done for you solutionfor established business owners and
experts who want all the incrediblereturn of investment from a high quality,
strategically managed video podcastwithout the day-to-day time investments or
the learning curve of doing it themselves.
We handle the comprehensive strategy,the seamless production, the meticulous
(48:37):
distribution, and the potent promotionand the promotion on social media.
You get all the measurable financial,brand and personal return of investment
freeing you to focus on your genius.
By strategically implementing everythingwe've discussed in this playbook, you
can ultimately gain control, gain itback over your business and your life.
(49:01):
Maybe you have an established businessready to scale your impact, and you
manage your operations effectively.
But now you want a constant streamof high quality lead generation and
a sophisticated strategy to buildyour premium authority on the market.
If you're now looking to increase yourhigh ticket sales and you understand that
(49:21):
trust and expertise are the foundationsfor that DM me to start and run your
business promotion video podcast.
Why you should work with me?
well, I have the experience with CEOsand the C-Level suite during my time
at Accenture, and that allows me toposition you as the high calibre expert
and problem solver that you truly are.
As a psychologist, I can deeply understandyour ideal client's needs and translate
(49:45):
that into trustworthy, highly reputablebusiness promotional video podcast
content and marketing strategies.
Think of the real estate seller dealingin multimillion dollar properties,
where the profit margin is high.
But the entire business processis hinging on the absolute
foundation of trust and reputation.
These are the kinds of trust based highvalue businesses I now attract and serve
(50:08):
in my own season breaks and I have to behonest, this ability to cherry pick has
profoundly impacted my income, ensuring Iwork with clients who value my expertise
and are prepared for the investment.
And more importantly, it hasrevolutionized my work-life balance.
My daily and weekly scheduleis no longer dictated by the
relentless chase for new business,
(50:31):
I have now, because Ipodcast, the luxury of choice.
And that is the most valuablereturn of investment of all.
So your last actionable promptfor your journey onward is to
truly internalize this playbook.
Don't let the fear of not knowingthe exact return of investment
stop you from doing the thing thatcan change your business and life.
(50:53):
The value is there.
We just need to learn how tomeasure it, how to leverage it,
and how to make it work for you.
Every business owner is unique.
my final thought for you is this.
You can start messy but you don't have tostay messy, if you understand and apply
the principles of Creating Reorganized toyour business promotional video podcast.
It's my best personal investment inefforts versus benefits of on brand
(51:18):
consistent marketing and generatingleads according to my vision of life.
That's the freedom I want for you too.
So thank you so much forbeing here with me today.
Please subscribe and leave us a fivestar rating and review us on your
favorite podcast player and comment allyour questions regarding your business
promotional video podcast to me directlyso I can answer them in future episodes.
(51:41):
Until the next episode, happyCreating Reorganized according
to your vision of life.
Do you wanna start your own side businessas a runway for your better future?
Then you will benefit from ourfree business readiness quiz
as linked in the show notes.
(52:03):
Are you a small business ownerand wanna create sustainable
marketing and sales content?
Try video podcasting aboutyour service or product.
Like I do in my PostdocTransformationShow, I'm a mom of two kids in
school and a professor and I haveno time to lose running my business.
And if you also wanna save time andenergy, you is adopted evergreen strategy.
(52:25):
You can easily derive count asvaluable social media content from
just one video podcast episode.
You can quickly attract a broad audience.
Across many social media platforms andthen nurture them into leads and clients
in their ears and emails while youlive according to your vision of life.
Let me teach you creating reorganized.
If you're ready to dive in andstart your own podcasting journey,
(52:48):
I highly recommend checking outthe tools I mentioned earlier.
Podbean Descript, TypeForm,ActiveCampaign, Thinkific and Metricool.
Each of these services has mademy podcasting business experience
smoother and more efficient, and Itrust that they can help you too.
Thank you for listening toour Creating Reorganized show.
If you found this episode helpful,please subscribe, share it with
(53:12):
your business friends, and leavea on your favorite podcast player.
Your feedback helps me as a smallbusiness owner to serve more
small business owners for free.
So thank you.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and now I wish
you a happy Creating Reorganizedaccording to your vision of life.
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