The supply chain of success - attracting and building your business network with your podcast
Ready to build a business network that fuels your growth—without burning out? In this episode of Creating Reorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can become the backbone of your “Supply Chain of Success.”
Discover how to attract high-quality clients, partners, and suppliers, and transform your network into a resilient, AI-resistant engine for sustainable business growth.
You’ll learn a strategic, step-by-step blueprint for automating your outreach, vetting collaborators, and leveraging psychological principles like the Reciprocity Principle, Social Exchange Theory, and the Halo Effect.
Eleonore shares her own journey as a professor, entrepreneur, and mom, offering actionable tips for using automation tools, smart surveys, and a tech stack that works for you—not against you. This episode guides you through building a reliable network, crafting the perfect outreach, and maximizing the impact of every interview and partnership. You’ll discover how to use your video podcast as a lead magnet, a trust-builder, and a system for pre-qualifying both clients and collaborators—so you can focus on what matters most.
If you’re ready to stop chasing low-fit leads and start attracting your ideal business partners, this episode is your permission slip to think bigger, automate smarter, and create a supply chain of success that supports your vision of life.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Your supply chain.
(00:01):
a topic that sounds like something onlya massive Fortune 500 or DAX 30 Company
worries about, but it is in fact themost critical strategic pillar for
every small and medium business owner.
Creating,
creating, reorganize, creating.
(00:37):
If you are a new or an aspiring founderof your small business and have no
time to waste or really struggle to doyour social media marketing, you will
enjoy our creating reorganized show.
In my day job as a psychology professor,I teach my veteran Master's students in
real life how to reorganize processesin a goal-directed and future-proof way.
(00:57):
In companies, and that's whatI have done for a living as a
former IT strategy consultant formy own career coaching business.
On the side, I can only dedicatea fraction of my time because you
know, I prioritize care work formy little children, I face the
same or similar challenges likeall small business owners, so.
(01:17):
I applied all my experience andknowledge to create my other video
podcast PostdocTransformation Show, tostreamline my social media marketing and
to boost sales of my coaching e-coursesand affiliate products or services.
I strategically capitalize onprofessional tools to scale my impact
according to my vision of life.
Listen and subscribe to this creatingReorganized show, so you will learn
(01:40):
to do this same for your own business.
To build the no like and trustfactor and to boost sales of
your services or products.
Please also ask your business specificquestions because for the next seasons,
I envision interview episodes withaspiring and new founders like you.
If you wanna get yourcreative reorganized.
According to your vision of life.
(02:01):
As in every episode at the end, I willwrap everything up from a psychological
method, theory, or concept point of view.
So stay tuned until the end of thisepisode, especially if you are my
Bachelor master's student in real life.
I would love for you to take notes andmaybe even already recognize my arguments.
(02:25):
Dear Creating Reorganizers, welcome backto this Creating Reorganized show for
the business owner who wants to marketand sell 24 7 365 without burnout.
I'm Prof. Dr. Eleonore Soei-Winkels,and I'm so happy that you chose
to listen in this very moment.
We are here, as always, to put thestrategy back into your marketing and
(02:46):
sales according to your vision of life,because let's be honest, you didn't
start a business just to work 80 hoursa week, and never see your family.
You started it probably for freedom,for impact, and for a sustainable life.
Today we're tackling a topic thatsounds like something only a massive
(03:06):
Fortune 500 or DAX 30 Company worriesabout, but it is in fact the most
critical strategic pillar for everysmall and medium business owner.
Your supply chain.
Rings a bell.
Not yet.
Well, let's talk about it.
I'm not just talking about physical goods.
(03:27):
I'm talking about the supply chain ofsuccess, the infrastructure of your
network, and we're diving into howyou can deliberately and strategically
attract and build your reliable,high quality network of suppliers,
collaborators, and most crucially,your loyal, high paying clients.
(03:48):
This is the through linefor your whole business.
If it's clogged with low-fi clientsbeen there, unreliable partners
done that and time wasting leads, Ihad my share, your business engine
will stutter and you will burn out.
And we are here to prevent that, right?
So you hold the key tothat in your own hands.
(04:12):
The clearer you target and youcommunicate with your target group,
the less friction that will be.
The less you will waste your timeand effort to build your own business
according to your vision of life.
This episode is called The Supply Chainof Success attracting and Building your
Supplier and Client Network with yourown Business Promotional video podcast.
(04:34):
It builds upon our previous episodes.
Episode number one, why a VideoPodcast is a non-negotiable for
building Trust and episode numberfour, where we gave the blueprint for
seasonal strategies to avoid burnout
. Your consistent video podcast is your battery and your
network is your electricity.
Your ultimate goal is not justto sell, it's to establish a
(04:58):
predictable unshakeable network, astable supply chain of people and
resources that guarantees sustainable,stress-free and predictable growth.
You wanna eliminate theexhausting feeling of constantly
chasing, betting and worrying.
That core fear that you carryis the fear of scarcity.
(05:21):
You own Time is scarce, so youhave to make the best out of that.
If you are waking up at 3:00 AMand you're thinking what if your
essential supplier vanishes?
What if your lead pipelinedries out next month?
Then your business feels fragilebecause it relies entirely on
your frantic personal effort.
(05:43):
That's like the feeling of you havea computer based business, and then
your computer shows indications thatit's not working properly anymore,
so the camera fails, et cetera.
So that is the feelingthat I'm talking about.
So we're going to solve this bytransforming your video podcast
into your most powerful networkingand prequalification asset.
(06:04):
And best of all, it works in yourfavor before or after you meet your
new business partners or even clients.
And the entire foundation of thisstrategy rests on a scientific
concept from Dr. Cialdini's work oninfluence the reciprocity principle.
So according to the reciprocity principle,your video podcast is your Goodwill Bank.
(06:25):
Humans are wired to return a favor, andwhen you consistently deliver high value
insights, your deepest strategies, yourmost practical advice on your video
podcast, you are making a massive,non-demanding deposit of goodwill.
You are giving your expertise, yourtime, and your perspective for free.
(06:46):
You are establishing yourselfas the generous, credible,
expert they chose to listen to.
And by the time you approach a potentialhigh value client or strategic supplier
for a partnership, the scales have alreadybeen tipped from your side to them, right?
So they feel a powerful, oftensubconscious pull to return the value
(07:10):
you have already been giving them.
They're no longer viewing you as justanother vendor but they view you as a
trusted authority and their likelihoodof saying yes to a purchase or a
partnership increases exponentially.
So this is the ultimate low effort,high return on invest way to build
(07:31):
trust and shorten your sales cycle.
And if return on invest doesn'tring a bell a lot, then I highly
encourage you to listen to episode11, where we talk about the return
on invest of your video podcast.
So let's talk about the coreproblem, which is the AI
(07:51):
inflation and system fragility.
Let's turn to the biggestobstacle blocking your path
to that predictable growth.
It's a two-headed monster, so theone head is the external threat of
generic content and the internalstruggle of system fragility and
wasted administrative efforts.
If you're working for yourself,no one holds you accountable.
(08:13):
So that could be a sourceof procrastination, right?
So let's talk about theexternal problem first.
The great content inflationand AI invisibility.
So we are living in an era of thegreat content inflation, thanks or
no thanks to the rapid advancements inartificial intelligence and automation,
content creation (08:33):
articles, social media posts, basic videos have never
been easier or cheaper to create.
And the result is, well, themarket is now absolutely flooded
with AI slop, with generic noise.
And this creates the perfect stormfor you, this small business owner,
your real expertise gets buried.
(08:55):
Your brilliant, unique service or productis increasingly mistaken for a cheap,
easily replicable AI generated substitute.
In a tight economy, clients are morecost sensitive and they are looking for
a reason to trust a premium provider.
If your content sounds generic,they will assume your services too,
(09:16):
and you don't want that, right?
And this threat is summarized bythe concept of attention economy.
Attention is your scarce resourceand we have a deep fake dilemma.
The late noble laureate HerbertSimon observed that in an information
rich world, we are now in therichest information world ever,
the true scarce resource is notjust the information itself.
(09:39):
Information is everywherenow, more than ever.
And the true scarce resource is theattention of you, the recipient.
Okay?
Think about that.
You are not information starved,but instead you are attention
overloaded and so are your clients,and your network partners, suppliers.
If you are only fighting with text andgeneric posts, you are competing with
(10:03):
an infinite automated content flow.
But a video podcast demands attentionand crucially, it rewards authenticity.
That is the reason why video component iskey for platforms like LinkedIn, YouTube,
Pinterest, Instagram, and also TikTok.
It stops the scroll with a human face.
I have to be honest.
(10:25):
Let's be real about thefuture of this attention game.
Okay?
So as of now, we are already seeingincredible realistic AI avatars
who look and sound quite human, andthey're not you, but they look human.
And then on the other hand, you alsohave realistic, deep fake mashup
videos based on images of peoplelike you that will inevitably open
(10:49):
the doors for scams and confusion.
Trust, which is the cornerstone of yoursupply chain, is under direct attack.
My prediction is very clear.
The higher the value of thesale, the more likely business
deals will be done in real life.
Again, when hundreds of thousands ofeuros are on the line, people want
(11:10):
to shake a real hand, look into realeyes and confirm that the expert they
have been talking to is in fact real.
And this means that relying purely onmassive global low touch transactions,
especially concerning your clients,won't be the best idea anymore.
That's why e-course with great content,but little personal contact, like without
(11:34):
a membership tank in this day and age.
You might want to also focus onselling hyper-local face-to-face.
The workshops are at least throughtrusted high-touch relationships,
Here is the strategic pivot.
A video podcast distributed across allmajor podcast players and on social
media is what gives the essential socialproof that will also boost your business
(11:57):
networking and deal making in real life.
Your podcast does notreplace the handshakes.
It qualifies the handshakes.
It gives you the credibility toeven get into the room with the
right people in your local network.
And that in itself in a nutshell isan example how you can plan your video
podcast, social media and local networkas your own supply chain of success.
(12:23):
Let's talk about the internalproblem, the burnout of misaligned
effort and system fragility.
The core reason your business growthfeels like running on the treadmill
is that your internal systems arefragile and the massive time sink
of manual unintegrated processes.
And it has been like that since Ihave worked in IT strategies, always,
(12:46):
it's the manual bottleneck, okay?
The human bottleneck inan AI operating system.
Maybe you agree, As a founder, asan entrepreneur, you are spending
hours on repetitive manual tasksthat simple integrated technology
stack could handle in minutes.
AI may be in seconds.
And as a former IT strategy consultant,I can tell you manual tasks are the
(13:09):
biggest risk factor, your bottleneckfor your business supply chain.
Why?
Because they are proneto human error error.
Everyone does it differently.
So it might be a lot ofvariations that lead to nowhere.
They are impossible to scaleand they cause founder burnout.
And I know this pain.
(13:30):
I was a psychologist.
I had my PhD in neuroscience.
I coded my own experiments.
I leap into it strategy, and Ihave the title of professor, and my
credibility was technically high.
But even with all these credentials, Iwas still chasing low fit opportunities
and struggling with inefficient manualworkflows because my clients were not
(13:51):
technically affine as much as I wantedthem, having been socialized in IT.
I spent so much energy and timecultivating relationships with
grad school coordinators anddepartment heads who were listening
to my PostdocTransformation Show.
I saw them as the perfect gateway tocoach the early career scientists.
(14:12):
I poured hours into calls, meetings,and tailored presentations, but
here was my painful reality.
I was chasing people who had amassive conflict of interest.
They did not hire me because I wouldcannibalize their own internal coaching
and career development responsibilities.
One said that even that shedidn't want to because she wants
(14:35):
to save something for her own work.
And that time I spent those monthsof manual effort, those calls, those
custom pitches was completely wasted.
It was a clogged supply chain ofleads resulting in zero return of
invest for me and massive stress.
Nothing of that has todo with my video podcast.
(14:55):
That's pure business supply chain.
And that feeling of pouring yoursoul into an effort that yielded zero
results, that is the core of burnout,missed expectation management, and the
fragility doesn't stop with clients.
It extends to your partnersand also your content quality.
So if you are running a video podcastto promote your own business, you are
(15:16):
managing a mini production house, andevery single human interaction introduces
risk to your time and quality control.
In my own journey with creatingreorganized, but also especially in
my PostdocTransformation Show where Idid a lot of interviews, I learned the
hard lesson with my interview partners,the nodes in my content supply chain.
(15:40):
I had high calibre interview partnerswho swore their gear was great, only for
the audio to have an unsalvageable echo.
And that's time wasted on post production,I could have spent that with my kids
in much better ways, or in anotherearly occasion, my own recording
(16:00):
gear was not suited for multi-track,remote recording all over the world.
So I had to upgrade my software tomeet my own professional standards,
but that interview was wasted.
It was an error on my end.
I had also others who wanted to deletelong, crucial segments after I had
already completed the fine edits.
(16:20):
That was a total lack of respect tothe pre-agreed upon editorial process.
I don't have time to find newbridges from one segment to another
if some 20 minutes are gone now.
Or I forgot to ask them how they wantto share and promote their interviews.
(16:41):
So that was essentially breaking thereciprocity principle and hurting my
return on invest for the entire episode.
Today I have an automaticTypeForm based supply chain of
information into my ActiveCampaign.
And I remember that I wanted tointerview a high calibre role model.
So she had a chaotic assistant who didn'twanna use my line of communication, and
(17:05):
hence, we never recorded that interview.
Never promoted her to my audiencebecause I really felt disrespected
looking at all my effort.
So I highly encourage you to also findthe best clients and vendors for you.
Have a requirement that they have tomeet as well, it's a give and take, right?
(17:27):
If you have established workflowsand they feel bumpy from the gate on
for that specific supplier or client,it simply might not be a good fit.
You must avoid wasting your timeso that you can focus on the really
important things in your life.
Working in seasons has helped me toiron out showstoppers in my workflows
(17:51):
so I can be confident to be offeringgreat value and established workflows
for all my listeners and also mycollaborators, so essentially these are
the biggest reasons why I have recordedinterviews, but will never air them.
I owe my Postdoc Transformers,that's how I call my listeners of
the PostdocTransformation Show, thebest value in content and production.
(18:15):
Even if listening to myPostdocTransformation Show
and also to this CreatingReorganized show is for free.
The listening experience needsto be optimal because I value
all my listeners' attention.
So the moment you have to manually chasea partner for assets, review and adding a
picture and whatever, manually re-editinga video or you know, think of why that
(18:43):
interview would be valuable at all foryour community, are examples of how your
supply chain of success is breaking down.
You are sacrificing your precious time,which is your most scarce resource,
and increasing the risk of human errorand burnout, and the only solution
is automation and strategic design.
(19:05):
If you are inclined into interviewingexperts in your business promotional video
podcast, you will love my strategic guestfinding blueprint for you at the end of
this episode, but let's focus first onautomation because this is the foundation
for solo and also interview episodes.
(19:26):
So let's talk about the internal battle,my need for automation is deeply personal.
As a professor and a mom of two young kidsunder 11, my life is a constant juggling
act, and my priority is clearly my family.
Picking up the kids, supporting them inschool, having time to enjoy the hobbies,
(19:46):
sleepovers of their friends, at our house.
Everything like that is priority.
And my calendar has predictablehigh demand months, August and
September are back to schoolfor my kids and my students.
So it's a double crunch.
December is the perfect storm of endof year deadlines, my birthday, and
you know, Christmas preparations.
(20:07):
If I tried to manually record,edit, and publish my podcast
during these high demand months,I would absolutely burn out.
So I don't do that anymore.
This high stress forced me to apply my ITstrategy background to my own business.
And the solution wasn't to work harder.
It was to build a system of setand forget automation, a reliable
(20:28):
supply chain of content delivery.
I batch record and schedulemy podcasts as season ahead.
This means that during those crunch times,I can still deliver content automatically
with tools like Podbean and Metricool.
And your network and content deliverymust be designed for resilience all
year round, not just for one season.
(20:49):
So maybe you have alreadyrealized now, my video podcast
is not merely a marketing tool.
It's my automated 24 7 365relationship engine and vetting system.
It's my core infrastructureof my supply chain of success.
And it can be yours too.
It actively and strategically solvesthe problem of chasing low-fit
(21:12):
leads and unreliable partners.
And this is all underpinned by theconcept of social exchange theory.
So what is that?
The social exchange theory was proposedby Thibaut and Kelly in 1959, the
social psychology of groups, and thisis old, but humankind doesn't age.
(21:33):
It's still about social exchange.
That is why we have social media, right?
The social exchange theory positsthat all human relationships are
formed and sustained based on asimple rational cost benefit analysis.
The benefit must significantlyoutweigh the cost, which could
be time, money, effort, and risk.
(21:56):
It's not a love relationship, right?
We're talking aboutbusiness relationships.
So your video podcast radically shiftsthe cost benefit analysis in your
favor for both clients and partners.
Why?
Well, the cost of consumingyour content is near zero.
They just have to listen to yourcontent, even at two x speed or whatever.
(22:19):
The reward is massive.
They have pre-sale education, deeptrust and confidence that you can
solve their problem because theyhave gotten to know you, your voice.
By the time they contact you, theirdecision to buy is often already made.
For the strategic supplier or partner,the cost of being interviewed is low.
(22:41):
A quick interview, which you can makeeasy with Descript editing tools.
The reward is massive for them as well.
They have free high qualityvideo content and association
coupling with your expert brand.
your show is the mechanism thatautomates this entire exchange.
You are using technology to be generousand that generosity is building your
(23:03):
network of suppliers and vendors.
You can have also affiliate links, right?
So affiliate partnerships.
So it's an organic set and forgetautomation blueprint that you need.
And this strategic approachhinges on a tech stack that
works for you, not against you.
So don't know whether you use thesetools, I'm frequently mentioning, but
(23:27):
I use them because they create anautomated error reduced set and forget
data flow that prevents my burnout.
This is how I, a mid forties, professorand mom of two, did anyone say mom, brain?
I have it, ensure that I'm capitalizing ontechnology and not being consumed by it.
For example, I use Podbean as thecentral hub for my content supply chain.
(23:52):
It's not just hosting and monetization,by scheduling my episodes in advance
through Podbean, I ensure that my contentis delivered automatically, even when
I'm offline during my high demand months.
And this consistency is critical fortriggering the mere exposure effect.
The more consistently they seeyou, the more they trust you.
(24:15):
Podbean ensures the distributionside of my system never breaks down.
By the way, , we already discussed thismere exposure effect in episode 12,
how to test and monetize your ideaswith your Business Promotional Video
Podcast, I'll link that in the shownotes if you need a reminder on that.
Let's talk about how to combat that riskof the aforementioned unsalvageable echo
(24:42):
and the time sink of manually editing,Descript is my production powerhouse.
Its AI features drasticallyreduce the time needed for
post-production and cleanup.
Crucially, it allows me to quicklyget that high quality studio sound.
And the video is also edited with AIand that really builds the halo effect.
(25:03):
And that professionalism transfersdirectly to the perception of my services.
Alright, now let's talk aboutthat automated network nurturing.
ActiveCampaign is the brain ofmy relationship supply chain.
It's not just for client emailmarketing, it's for network nurturing.
I use it to manage a dedicatedlist of my strategic partners.
(25:26):
Once a collaboration is complete, theyautomatically enter a sequence that
sends them tailored follow up content.
Thank you notes and promptsfor further collaboration.
And this automated maintenancereinforces the reciprocity principle
without demanding any extra timefrom me after the initial setup.
This is how you can automatelead generation for services
(25:50):
and partner engagement.
This is another hint to my bonus tip foryou at the end of this episode, which
you can save for later once you haveestablished a business promotional video
podcast with interviews or planning one.
So stay tuned.
Before interviewing is vetting, soyou need to pre-qualify your network
for quality interview partners.
(26:10):
Okay?
I want you to prevent themisery of a low-fit partner
and that unsalvageable file.
I use TypeForm to create a simpleautomated network quality check survey.
I send it directly to my guests when theyare on my shortlist to be interviewed.
And this form asks about their technicalsetup, their commitment to share promotion
(26:35):
and their content and business goals.
And the best part is, the dataexports to a CSV, which I can then
use for rapid content creationand more about that in a moment.
That automated filter weeds outthe low-fit time waste before
they even get on my calendar.
And that is the ultimate defenseagainst the fragile supply chain.
(26:57):
Let me know if you want me toshare about my network quality
check survey in a future episode.
It's just really needed, if you want tointerview in your business promotion video
podcast, and all that information canbe used in later repurposed promotions.
So when we're talking about repurposingyour content, you need to know about
(27:17):
Metricool, and that is how I ensure thatmy effort is scalable and measurable.
Metricool allows me to automatethe repurposing of my video
podcast clips for LinkedIn,Pinterest, Instagram, and TikTok.
And then I can track the return of investat a later point in time, even yearly.
This tool closes the loop on thecontent supply chain, ensuring
(27:39):
that the work I did in Descript andhosted on Podbean is maximized across
my digital habitat for measurablebusiness owner networking strategies.
Once my leads want more, I candeliver more help through my e-course.
So when my audience is ready formy high ticket e-course Thinkific
(28:00):
provides the professional,reliable platform for the delivery.
It ensures the perceived qualityof the delivery matches the quality
promise in my video podcast, lendingits credibility to my curriculum and
also business, and it secures the haloeffect right through the paid offer.
(28:22):
However, I wanna be honest, amore energizing and lucrative
alternative, which also taps on thescarcity principle, is to offer short
workshops in real life hyperlocal.
And if you want me to cover that ina future episode, please let me know.
This tech stack is my livingexample for my students and also
(28:43):
clients showcasing how a woman cancapitalize on technology to run a
successful time sensitive business.
So we've covered a lot I know, but now wehave to tackle the elephant in the room.
How can you find that guest and recordinterviews that boost your business?
How do you take these powerfulpsychological concepts we just talked
(29:05):
about, the mere exposure effect, the halo,the social exchange theory, and also the
reciprocity principle, and turn them intoa system that works for your business.
I've broken it down into asimple strategic, and most
importantly, repeatable plan.
I love automations.
You should know that by now, right?
(29:29):
So this is your actionable blueprintto not just land guests, but to
also build a powerful network thatgenerates trust, authority, and sales.
Step number one, find your dreamguests, the supply chain method.
Forget just reaching outto people you admire.
I did that.
But instead, you need to be strategic.
(29:52):
Your business promotional videopodcast is not just a show,
it's a networking platform.
And the goal is to build a collaborativeecosystem of fellow business owners
who all serve the same ideal client.
So they want to serve yourclient in different ways.
(30:12):
Think about your own idealclient and their journey.
What problems are they solvingthat are related to yours
but not indirect competition?
And this is the supplychain method of networking.
Let's run a quick thought experiencecase study number one could be
the service based entrepreneur.
Let's say you are a business tobusiness marketing consultant,
(30:34):
specializing in helping small techcompanies with their LinkedIn strategy.
You are a LinkedIn Coach.
Now your ideal client is a founder whohas a great product but is struggling
to get visibility and generate beats.
They're on LinkedIn every day, buttheir posts aren't getting engagement.
So who is one step away fromyou in the supply chain?
(30:56):
So your clients will need theirservices either before or after yours.
Well, that could be a webdesigner who builds beautiful
websites for tech startups.
But having an empty websiteis also not that helpful.
So you need a copywriter.
They need a copywriterwho helps businesses write
(31:16):
compelling clear messaging.
They create the words your clientswill use on their websites, and
also in their LinkedIn posts.
And then your clients may alsoneed a legal consultant who
helps them with intellectualproperty and business information.
So these are the people, founders talkfirst when they have a brilliant idea.
(31:36):
These vendors, businessesaren't your direct competition.
They are your alleys.
They all want to serve your idealclient in different ways, their
clients are also your future clients.
Here's your actionable prompt.
List three types of professionals whowould be an ideal guest for a podcast
on LinkedIn marketing for tech startups.
(32:01):
Here's another case study.
You are a product based entrepreneur.
Let's say you sell a beautiful line ofecho friendly skincare products, okay?
Your ideal client is a busy, modernwoman who cares about her health and
the planet, she's probably on Pinterestand Instagram and you know, looking for
wellness tips and product recommendations.
So who is one step away fromyou in your supply chain?
(32:25):
Think skincare.
There could be a dermatologist whospecializes in natural skin health.
A holistic wellness influencer who talksabout clean eating and sustainable living.
A yoga or fitness trainer orinstructor who focuses on
self-care and body positivity.
An interview with any of thesepeople is a dream partnership
(32:46):
because you all share the sameaudience at different points in time.
You can talk about the sciencebehind natural ingredients with the
dermatologist, share your journeywith a wellness influencer, or discuss
self-care rituals with a yoga instructor.
So all conversations becomerich, authentic, and naturally
(33:07):
showcase your product as partof a larger, healthy lifestyle.
Here's your actionable prompt.
Make a list of 10 people who are onestep away from you in that supply chain.
And that is 360, right?
So it could be before and after.
It could be next to each other, andalso, of course, on the other ways.
So this is the firstand most crucial step.
(33:33):
Step number two is you need tocraft the perfect outreach email.
And to be honest, it's allabout them, not about you.
This is where most people freeze up.
Your outreach email should not be slop, itshould be short, respectful, and entirely
focused on the value you offer them.
(33:54):
Remember the reciprocity principle.
This is where you put it in practice.
So here are two templatesfor different scenarios.
Don't just copy and paste them, but usethem for your own personalized message.
Template number one, the cold outreach.
So it's about the interview requestfor whoever from the Creating
Reorganized Podcast, for example.
(34:15):
So it could be Hi guest name.
My name is Eleonore and I host theCreating Reorganized Video podcast
where I help small business ownersbuild scalable marketing systems.
I recently watched your brillianttalk on topic, whatever linked to
that maybe, and was fascinated byyour point about specific insight
now here, and that must be somethingthat has been said by that person.
(34:39):
It's not just the topic or whatever.
You must demonstrate that youhave listened to that piece
that you are referring to.
It's a perspective that myaudience desperately needs to hear
because of whatever the reason is.
So you are helping the readerto understand why you could
be such a good collaboration.
(35:00):
I'd be honored to feature youas a guest for a 30 minute
interview where we can dive intospecific topic, blah, blah, blah.
And that could be somethingthat you can enrich because you
saw that on the website, that'stheir business goals or whatever.
We would love to share yourunique insights with the audience
of founders and entrepreneurs.
(35:22):
Are there any other topicsthat you wanna discuss?
I would be open to chat about this.
We can record at a time that is mostconvenient for you, best, Eleonore.
And template B could be thewarmer outreach because you have
a mutual connection already.
Someone else could recommendyou for a podcast interview.
(35:43):
Hi guest name.
My business partner, Hmm.
Recently suggested you as an incredibleexpert on topic, whatever it is.
I loved your recentwork on whatever it is.
And then the way you explained somethingthat is a deep dive and not just on
the surface, easily to be researched.
That was a light bulb moment for me.
(36:04):
It changed whatever it is for me,and my podcast creating reorganized
reaches thousands of entrepreneurslooking for actionable advice.
I know your expertise would be ahuge value to our audience because
they want to blah, blah, blah.
They crave, they have problemslike this, blah, blah, blah, blah.
So you are showing that you understandyour audience well enough to see where
(36:28):
they can be a great fit of value.
Would you be open to join me for a 30minute interview to discuss whatever
it is, and you are cordially invitedto speak about a different topic.
Please let me know so we can finda time that fits your schedule.
Thank you so much, Eleonore.
So don't overcomplicate it.
Once you have perfected your template,you can use a tool like ActiveCampaign
(36:51):
to manage your outreach list andautomate also your follow-ups.
Their AI powered Automation builderlets you create intelligent email
sequences that nurture your leads andmanage your guest pipeline while you
focus on your offline work, servicedelivery should ring a bell, right?
So, it's a system that helps youdo more and work less, allowing
(37:15):
you to use your time for buildingthose valuable relationships.
For step three, you have to prepare fora killer interview, and I want you to
follow also my podcasting friend, ReenaFriedman Watts, because she has workshops
on how to conduct a killer interview.
(37:36):
So in short, once your interview partnersays, yes, you need to prepare to create
a high quality engaging conversation.
Your goal is not to be a news reporter.
It's to be curious and engaged.
All right?
You also don't want to pushyour interview partner.
(37:56):
It's not an exam.
It needs to be that type of conversationYour listeners will enjoy to listen.
Before you even hit record, make sure thatyour guests feels comfortable and excited.
Send a quick email confirming the timeand sharing a few of the topics or
questions you're excited to discuss.
Ask them whether they want to discussdifferent questions, but also let them
(38:20):
know whether they are open for somesurprise questions as well, where they
don't have to be anxious to be defensive.
This isn't for you, it's for them.
You wanna share your stage toshowcase them, to highlight them.
It helps them to prepare mentallyand feel more relaxed and in control.
So you must forget generic questions.
(38:44):
A great interview is all aboutstorytelling, and here are some must
ask questions that get people toopen up and provide incredible value.
So what's a myth about yourindustry that you wanna bust?
Walk me through a time you failedand what you learned about that.
What's one tactical piece of adviceyour listeners can implement today?
If you could go back in time to thebeginning of your career or your business,
(39:08):
what's one thing you would tell yourself?
And to be honest.
In today's world, you can expect an expertto have some social proof already, right?
So do your homework and find previouslypublished, earned, shared, and also owned
media about your dream interview clientto win extra points during the interview
(39:29):
by leading the interview from one topicto another, you have to build bridges
your interviewee will happily walk over.
So ask them what they wanna share andpromote, so it becomes an organic,
shareable, new content for them, too.
And about that halo effect.
You don't need a fancy studioto sound and look professional.
(39:51):
a good mic and a clean backgroundare all you need after the interview.
Step number four, it's maximizethe promotion track results.
That is the biggest leverfor your return on effort.
The work does not stop after you publish.
The key to success is gettingyour guests excited to share
the episode with their audience.
(40:12):
This is where you leverage theirsocial proof and the halo effect
to boost your own business too.
You can send your guest a promo kitwith pre-written social media posts,
and I send my guests 20 short socialclips and high quality images.
You can use a tool like TypeForm tocreate a custom form that makes it easy
(40:33):
for your guests to submit their bio, andalso headshot, and with their one question
at a time format and gorgeous designthat can be branded, it feels like a
friendly conversational chat, not a chore.
It's a set and forget systemthat reduces your workload and
makes their experience seamless.
You can also track your results.
(40:53):
You are in business for a reason, right?
So you need to know what's working.
I use Metricool to monitor myshow's performance and track how
different guests interviews aredriving traffic to my website and
my online products or services.
You can also analyze which contentformats are performing best with the
real time analytics, ensuring thatyou get the best return on invest
(41:15):
for your own strategic effort.
This way you can turn yourpodcast into a lead magnet.
And the beauty of a video podcast isthat it creates evergreen content.
If you have strategized the contentbeforehand, of course, an interview
with a financial planner can bea chapter in an online course on
financial literacy for entrepreneurs.
(41:37):
You can use a platform like Thinkific tohost this deep dive content and turn 10
minute from that course into a powerfullead magnet in your video podcast.
All right, dear.
Creating Reorganizer, youhave got the blueprint.
You understand the psychology.
Now you are ready to stopchasing and start attracting.
(41:59):
The truth is, it's not aboutluck, it's about strategy.
And now your next step is simple.
Don't try to find 10 guests.
Don't try to master all the tools at once.
Just choose one person whoserves your ideal client one
step away in the supply chain.
Write a simple short outreach email.
Then you can think of it as an experiment.
(42:21):
What's the worst thing that can happen?
They say no.
And what's the best?
You land a dream guest, kickstarta powerful partnership, and begin
to build a network that will propelboth of your businesses forward.
You are just one connection away from amassive leap forward, and this episode
is your pink slip, the permission slipto stop playing small and start thinking
(42:45):
like a central hub in your industry.
I'm telling you, it'snot about who you know.
It's about who you choose to build with.
Your unique point ofview is your superpower.
The video podcast is the vehicleto show the world that you
are more than just a number.
You are the resilient, visionaryfounder your clients are waiting for.
(43:05):
Alright, dear, Creating Reorganizer!
How can you implement thissupply chain of success?
Step one is how to automate thereciprocity cycle with data.
We talked about how manual effortscan break the supply chain, so
we need to automate a key pieceof the reciprocity principle for
maximum efficiency and promotion.
(43:26):
And here's my favorite, most effectivestrategy for my Postdoc Transformation
show, and that is a bonus tip for you.
For my annual advent calendar, Ipromote my existing interviews, that
is content that I already createdand has proven evergreen value.
To do this efficiently in autumn,I send a TypeForm survey to all
(43:47):
my published interview guests.
I ask them for any updates sincetheir interview and what they are
currently planning for the nextyear in their career or business.
And this is a genius move for everyone.
They get to update and promote themselves,so this is a massive value for them
and triggers the reciprocity principle.
(44:08):
I get all the data in one clean placeand the fields from this type form
are exported to a single CSV fire.
I can then create content rapidly becauseI upload that CSV directly into my
design app to quickly create on-brandtext-based videos and carousel image
posts per interview guest who of coursehas to submit the information on time.
(44:33):
And this single automated workflowsaves me a lot of manual time and
creates massive promotional valuefor my interview guests because now
they have a reason, probably alsoshy to share it again and again,
but within an advent calendar, theyknow they will have traction because so
(44:55):
many interview guests are taking part.
That will eliminate thefriction of individual emails
and manual asset creation.
This is how you can implementbusiness owner networking strategies
that are scalable and measurable.
So here's your actionable step.
How can you streamline promotingsomething you have already created
(45:16):
once, but not repurposed yet?
Let's go to actionable step number two,implement the two part vetting filter.
Remember, your video podcast isyour ultimate filter, and you must
implement a two stage filter to vetfor both value and also technical
(45:37):
reliability, preventing unsolvableerrors that cost time and money.
So filter number one, the content test,which is actually value alignment, right?
So before you ever pitch a service or aska partner to collaborate, require them to
reference a recent episode of your show.
(45:57):
This ensures they have consumed yourcontent and are aligned with your values.
If they can't talk about the socialexchange theory segment from this episode,
for example, they haven't done theirhomework and there are a low fit client.
Remember, if you don't cherry pickyour own clients and you owe that to
yourself, you will be wasting your time.
(46:19):
Here's your actionable step.
What are your core values that youwon't give away By all means, and
to which your partner must align soyou can work together frictionless.
Filter number two, theattack and commitment test.
That is also supply chain reliability.
Okay?
(46:40):
You can use TypeForm again to create thatmandatory, simple network quality check.
Ask about the microphone, lightning,and most importantly, their commitment
to sharing their finished clipson their professional platforms.
They should enter their social mediahandles, so you can quickly refer
and mention them in your social mediaposts made in Metricool, for example,
(47:04):
if they have no commitment there,well, that's also no collaboration.
This is how you can implementthe halo effect from the
beginning by demanding quality.
I can even see sending a highlywanted interview guest, some
interview gear via poster delivery,or to book a recording studio nearby
if it needs to be in real life.
(47:25):
Believe me, I had a lot of headachetrying to save unsolvable edits.
Here's your actionable step.
What are your technical requirementsto ensure a smooth collaboration?
And then we have actionable stepnumber three, command trust.
With the halo effect, your goalis to become the obvious, reliable
(47:49):
choice, and that starts with theperceived quality of your show.
So this is where the halo effectmakes you money because you know
professionalism equals trustworthiness.
Okay?
And Professor Thorndike alreadytalked about it in the twenties
as linked in the show notes.
So the halo effect is a cognitive bias.
(48:12):
When we perceive a single overwhelminglypositive trait in a person or brand,
like the high quality professionalpresentation of your video podcast,
we automatically infer other positivetraits that have not been proven yet.
For example, your servicedelivery is reliable.
Your product is excellent, your businessis trustworthy, something like that.
(48:35):
So a professional high quality videopodcast is a high level strategic asset
that builds trust and boosts sales.
It showcases the quality of yourservice or product delivery.
And when you invest in tools like Descriptto ensure crystal clear audio and video,
even if you are not a professional editor,just like me, your audience automatically
(48:57):
infers that your service deliveryis just as clean and professional.
When you use a platform like Thinkificto deliver your paid courses , the
polish of the learning platformlends halo of credibility to your
curriculum and your content, and theconsistent, reliable distribution
powered by Podbean ensures that youraudience perceives you as consistent and
(49:19):
reliable in all areas of your business.
So yes, it is an investment in yourgear and your apps, but the ultimate
return on investment is you're not justselling your expertise, but you are
ensuring that the packaging of yourexpertise, the video podcast, is so high
quality so that it creates an undeniablehalo effect over your entire brand.
(49:43):
Remember what I said about hyperlocalearlier, A professional high quality video
podcast is a high level strategic assetthat can build trust and boost stage.
And this professional presentationcreates the social proof.
Your video podcast doesn't justsell, it opens the door to the
(50:04):
highest level networking by provingyou are the real deal, ready
for that handshake in real life.
So here's your actionable step.
Identify local networking eventsthat could work as the next step in
your supply chain powered by yourbusiness promotional video podcast.
(50:25):
Dear Creating Reorganizer, I want youto feel that confidence you are not
just struggling to market and sell.
You are building an AI resistantautomated supply chain of success.
You are moving from the exhaustingpursuit of low-fi t clients to
the joyful attraction of highvalue partners and customers.
(50:46):
We are all about a blend of resilience,networking, and leveraging technology
here at Creating Reorganized.
Remember, I use these same toolsand strategies, Podbean, Descript,
Thinkific, ActiveCampaign, TypeForm,and also Metricool to run my
business , my video podcast, PostdocTransformation and also this one
(51:07):
Creating Reorganized as a Living Lab.
The entire strategic blueprint is howI, a mid forties professor and mom of
two, ensure that I can run a businessthat is strategic, doable, plannable,
and most importantly, scalable withoutsacrificing my family or my sanity.
If this strategic approach resonates withyou and you are an established business
(51:29):
owner who can afford a premium whitelable solution, you're ready to stop
managing a fragile chaotic network, andstart running a supply chain of success,
then you are the ideal candidate for mycreating reorganized podcasting service.
We handle the strategy, production,distribution, and promotion, so you
can focus on being the charismaticexpert of your business, attracting
(51:53):
your ideal client and network.
To get the full show notes, transcripts,and access to all the resources we
mentioned, including the links to thoseessential tools that make my set and
forget system possible, head over toour website as linked in the show notes.
Thank you for spendingthis valuable time with me.
Build your reliable supply chain now.
(52:13):
I'll see you in the next episode.
And now I wish you a happycreating reorganized according
to your vision of life.
Do you wanna start your own site businessas a runway for your better future?
Then you will benefit from ourfree business readiness quiz
as linked in the show notes.
(52:34):
Are you a small business ownerand wanna create sustainable
marketing and sales content?
Try video podcasting aboutyour service or product.
Like I do in my PostdocTransformationShow, I'm a mom of two kids in
school and a professor and I haveno time to lose running my business.
And if you also wanna save time andenergy, you is adopted evergreen strategy.
(52:56):
You can easily derive count asvaluable social media content from
just one video podcast episode.
You can quickly attract a broad audience.
Across many social media platforms andthen nurture them into leads and clients
in their ears and emails while youlive according to your vision of life.
Let me teach you creating reorganized.
If you're ready to dive in andstart your own podcasting journey,
(53:20):
I highly recommend checking outthe tools I mentioned earlier.
Pot Bean Ds script, TypeForm,ActiveCampaign, think of and metrical.
Each of these services has mademy podcasting business experience
smoother and more efficient, and Itrust that they can help you too.
Thank you for listening toour Creating Reorganized show.
If you found this episode.
(53:41):
Helpful.
Please subscribe, share it withyour business friends, and leave
a on your favorite podcast player.
Your feedback helps me as a smallbusiness owner to serve more
small business owners for free.
So thank you.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and now I wish
you a happy creating reorganizedaccording to your vision of life.
Your supply chain.
(00:01):
a topic that sounds like something onlya massive Fortune 500 or DAX 30 Company
worries about, but it is in fact themost critical strategic pillar for
every small and medium business owner.
Creating,
creating, reorganize, creating.
(00:37):
If you are a new or an aspiring founderof your small business and have no
time to waste or really struggle to doyour social media marketing, you will
enjoy our creating reorganized show.
In my day job as a psychology professor,I teach my veteran Master's students in
real life how to reorganize processesin a goal-directed and future-proof way.
(00:57):
In companies, and that's whatI have done for a living as a
former IT strategy consultant formy own career coaching business.
On the side, I can only dedicatea fraction of my time because you
know, I prioritize care work formy little children, I face the
same or similar challenges likeall small business owners, so.
(01:17):
I applied all my experience andknowledge to create my other video
podcast PostdocTransformation Show, tostreamline my social media marketing and
to boost sales of my coaching e-coursesand affiliate products or services.
I strategically capitalize onprofessional tools to scale my impact
according to my vision of life.
Listen and subscribe to this creatingReorganized show, so you will learn
(01:40):
to do this same for your own business.
To build the no like and trustfactor and to boost sales of
your services or products.
Please also ask your business specificquestions because for the next seasons,
I envision interview episodes withaspiring and new founders like you.
If you wanna get yourcreative reorganized.
According to your vision of life.
(02:01):
As in every episode at the end, I willwrap everything up from a psychological
method, theory, or concept point of view.
So stay tuned until the end of thisepisode, especially if you are my
Bachelor master's student in real life.
I would love for you to take notes andmaybe even already recognize my arguments.
(02:25):
Dear Creating Reorganizers, welcome backto this Creating Reorganized show for
the business owner who wants to marketand sell 24 7 365 without burnout.
I'm Prof. Dr. Eleonore Soei-Winkels,and I'm so happy that you chose
to listen in this very moment.
We are here, as always, to put thestrategy back into your marketing and
(02:46):
sales according to your vision of life,because let's be honest, you didn't
start a business just to work 80 hoursa week, and never see your family.
You started it probably for freedom,for impact, and for a sustainable life.
Today we're tackling a topic thatsounds like something only a massive
(03:06):
Fortune 500 or DAX 30 Company worriesabout, but it is in fact the most
critical strategic pillar for everysmall and medium business owner.
Your supply chain.
Rings a bell.
Not yet.
Well, let's talk about it.
I'm not just talking about physical goods.
(03:27):
I'm talking about the supply chain ofsuccess, the infrastructure of your
network, and we're diving into howyou can deliberately and strategically
attract and build your reliable,high quality network of suppliers,
collaborators, and most crucially,your loyal, high paying clients.
(03:48):
This is the through linefor your whole business.
If it's clogged with low-fi clientsbeen there, unreliable partners
done that and time wasting leads, Ihad my share, your business engine
will stutter and you will burn out.
And we are here to prevent that, right?
So you hold the key tothat in your own hands.
(04:12):
The clearer you target and youcommunicate with your target group,
the less friction that will be.
The less you will waste your timeand effort to build your own business
according to your vision of life.
This episode is called The Supply Chainof Success attracting and Building your
Supplier and Client Network with yourown Business Promotional video podcast.
(04:34):
It builds upon our previous episodes.
Episode number one, why a VideoPodcast is a non-negotiable for
building Trust and episode numberfour, where we gave the blueprint for
seasonal strategies to avoid burnout
. Your consistent video podcast is your battery and your
network is your electricity.
Your ultimate goal is not justto sell, it's to establish a
(04:58):
predictable unshakeable network, astable supply chain of people and
resources that guarantees sustainable,stress-free and predictable growth.
You wanna eliminate theexhausting feeling of constantly
chasing, betting and worrying.
That core fear that you carryis the fear of scarcity.
(05:21):
You own Time is scarce, so youhave to make the best out of that.
If you are waking up at 3:00 AMand you're thinking what if your
essential supplier vanishes?
What if your lead pipelinedries out next month?
Then your business feels fragilebecause it relies entirely on
your frantic personal effort.
(05:43):
That's like the feeling of you havea computer based business, and then
your computer shows indications thatit's not working properly anymore,
so the camera fails, et cetera.
So that is the feelingthat I'm talking about.
So we're going to solve this bytransforming your video podcast
into your most powerful networkingand prequalification asset.
(06:04):
And best of all, it works in yourfavor before or after you meet your
new business partners or even clients.
And the entire foundation of thisstrategy rests on a scientific
concept from Dr. Cialdini's work oninfluence the reciprocity principle.
So according to the reciprocity principle,your video podcast is your Goodwill Bank.
(06:25):
Humans are wired to return a favor, andwhen you consistently deliver high value
insights, your deepest strategies, yourmost practical advice on your video
podcast, you are making a massive,non-demanding deposit of goodwill.
You are giving your expertise, yourtime, and your perspective for free.
(06:46):
You are establishing yourselfas the generous, credible,
expert they chose to listen to.
And by the time you approach a potentialhigh value client or strategic supplier
for a partnership, the scales have alreadybeen tipped from your side to them, right?
So they feel a powerful, oftensubconscious pull to return the value
(07:10):
you have already been giving them.
They're no longer viewing you as justanother vendor but they view you as a
trusted authority and their likelihoodof saying yes to a purchase or a
partnership increases exponentially.
So this is the ultimate low effort,high return on invest way to build
(07:31):
trust and shorten your sales cycle.
And if return on invest doesn'tring a bell a lot, then I highly
encourage you to listen to episode11, where we talk about the return
on invest of your video podcast.
So let's talk about the coreproblem, which is the AI
(07:51):
inflation and system fragility.
Let's turn to the biggestobstacle blocking your path
to that predictable growth.
It's a two-headed monster, so theone head is the external threat of
generic content and the internalstruggle of system fragility and
wasted administrative efforts.
If you're working for yourself,no one holds you accountable.
(08:13):
So that could be a sourceof procrastination, right?
So let's talk about theexternal problem first.
The great content inflationand AI invisibility.
So we are living in an era of thegreat content inflation, thanks or
no thanks to the rapid advancements inartificial intelligence and automation,
content creation (08:33):
articles, social media posts, basic videos have never
been easier or cheaper to create.
And the result is, well, themarket is now absolutely flooded
with AI slop, with generic noise.
And this creates the perfect stormfor you, this small business owner,
your real expertise gets buried.
(08:55):
Your brilliant, unique service or productis increasingly mistaken for a cheap,
easily replicable AI generated substitute.
In a tight economy, clients are morecost sensitive and they are looking for
a reason to trust a premium provider.
If your content sounds generic,they will assume your services too,
(09:16):
and you don't want that, right?
And this threat is summarized bythe concept of attention economy.
Attention is your scarce resourceand we have a deep fake dilemma.
The late noble laureate HerbertSimon observed that in an information
rich world, we are now in therichest information world ever,
the true scarce resource is notjust the information itself.
(09:39):
Information is everywherenow, more than ever.
And the true scarce resource is theattention of you, the recipient.
Okay?
Think about that.
You are not information starved,but instead you are attention
overloaded and so are your clients,and your network partners, suppliers.
If you are only fighting with text andgeneric posts, you are competing with
(10:03):
an infinite automated content flow.
But a video podcast demands attentionand crucially, it rewards authenticity.
That is the reason why video component iskey for platforms like LinkedIn, YouTube,
Pinterest, Instagram, and also TikTok.
It stops the scroll with a human face.
I have to be honest.
(10:25):
Let's be real about thefuture of this attention game.
Okay?
So as of now, we are already seeingincredible realistic AI avatars
who look and sound quite human, andthey're not you, but they look human.
And then on the other hand, you alsohave realistic, deep fake mashup
videos based on images of peoplelike you that will inevitably open
(10:49):
the doors for scams and confusion.
Trust, which is the cornerstone of yoursupply chain, is under direct attack.
My prediction is very clear.
The higher the value of thesale, the more likely business
deals will be done in real life.
Again, when hundreds of thousands ofeuros are on the line, people want
(11:10):
to shake a real hand, look into realeyes and confirm that the expert they
have been talking to is in fact real.
And this means that relying purely onmassive global low touch transactions,
especially concerning your clients,won't be the best idea anymore.
That's why e-course with great content,but little personal contact, like without
(11:34):
a membership tank in this day and age.
You might want to also focus onselling hyper-local face-to-face.
The workshops are at least throughtrusted high-touch relationships,
Here is the strategic pivot.
A video podcast distributed across allmajor podcast players and on social
media is what gives the essential socialproof that will also boost your business
(11:57):
networking and deal making in real life.
Your podcast does notreplace the handshakes.
It qualifies the handshakes.
It gives you the credibility toeven get into the room with the
right people in your local network.
And that in itself in a nutshell isan example how you can plan your video
podcast, social media and local networkas your own supply chain of success.
(12:23):
Let's talk about the internalproblem, the burnout of misaligned
effort and system fragility.
The core reason your business growthfeels like running on the treadmill
is that your internal systems arefragile and the massive time sink
of manual unintegrated processes.
And it has been like that since Ihave worked in IT strategies, always,
(12:46):
it's the manual bottleneck, okay?
The human bottleneck inan AI operating system.
Maybe you agree, As a founder, asan entrepreneur, you are spending
hours on repetitive manual tasksthat simple integrated technology
stack could handle in minutes.
AI may be in seconds.
And as a former IT strategy consultant,I can tell you manual tasks are the
(13:09):
biggest risk factor, your bottleneckfor your business supply chain.
Why?
Because they are proneto human error error.
Everyone does it differently.
So it might be a lot ofvariations that lead to nowhere.
They are impossible to scaleand they cause founder burnout.
And I know this pain.
(13:30):
I was a psychologist.
I had my PhD in neuroscience.
I coded my own experiments.
I leap into it strategy, and Ihave the title of professor, and my
credibility was technically high.
But even with all these credentials, Iwas still chasing low fit opportunities
and struggling with inefficient manualworkflows because my clients were not
(13:51):
technically affine as much as I wantedthem, having been socialized in IT.
I spent so much energy and timecultivating relationships with
grad school coordinators anddepartment heads who were listening
to my PostdocTransformation Show.
I saw them as the perfect gateway tocoach the early career scientists.
(14:12):
I poured hours into calls, meetings,and tailored presentations, but
here was my painful reality.
I was chasing people who had amassive conflict of interest.
They did not hire me because I wouldcannibalize their own internal coaching
and career development responsibilities.
One said that even that shedidn't want to because she wants
(14:35):
to save something for her own work.
And that time I spent those monthsof manual effort, those calls, those
custom pitches was completely wasted.
It was a clogged supply chain ofleads resulting in zero return of
invest for me and massive stress.
Nothing of that has todo with my video podcast.
(14:55):
That's pure business supply chain.
And that feeling of pouring yoursoul into an effort that yielded zero
results, that is the core of burnout,missed expectation management, and the
fragility doesn't stop with clients.
It extends to your partnersand also your content quality.
So if you are running a video podcastto promote your own business, you are
(15:16):
managing a mini production house, andevery single human interaction introduces
risk to your time and quality control.
In my own journey with creatingreorganized, but also especially in
my PostdocTransformation Show where Idid a lot of interviews, I learned the
hard lesson with my interview partners,the nodes in my content supply chain.
(15:40):
I had high calibre interview partnerswho swore their gear was great, only for
the audio to have an unsalvageable echo.
And that's time wasted on post production,I could have spent that with my kids
in much better ways, or in anotherearly occasion, my own recording
(16:00):
gear was not suited for multi-track,remote recording all over the world.
So I had to upgrade my software tomeet my own professional standards,
but that interview was wasted.
It was an error on my end.
I had also others who wanted to deletelong, crucial segments after I had
already completed the fine edits.
(16:20):
That was a total lack of respect tothe pre-agreed upon editorial process.
I don't have time to find newbridges from one segment to another
if some 20 minutes are gone now.
Or I forgot to ask them how they wantto share and promote their interviews.
(16:41):
So that was essentially breaking thereciprocity principle and hurting my
return on invest for the entire episode.
Today I have an automaticTypeForm based supply chain of
information into my ActiveCampaign.
And I remember that I wanted tointerview a high calibre role model.
So she had a chaotic assistant who didn'twanna use my line of communication, and
(17:05):
hence, we never recorded that interview.
Never promoted her to my audiencebecause I really felt disrespected
looking at all my effort.
So I highly encourage you to also findthe best clients and vendors for you.
Have a requirement that they have tomeet as well, it's a give and take, right?
(17:27):
If you have established workflowsand they feel bumpy from the gate on
for that specific supplier or client,it simply might not be a good fit.
You must avoid wasting your timeso that you can focus on the really
important things in your life.
Working in seasons has helped me toiron out showstoppers in my workflows
(17:51):
so I can be confident to be offeringgreat value and established workflows
for all my listeners and also mycollaborators, so essentially these are
the biggest reasons why I have recordedinterviews, but will never air them.
I owe my Postdoc Transformers,that's how I call my listeners of
the PostdocTransformation Show, thebest value in content and production.
(18:15):
Even if listening to myPostdocTransformation Show
and also to this CreatingReorganized show is for free.
The listening experience needsto be optimal because I value
all my listeners' attention.
So the moment you have to manually chasea partner for assets, review and adding a
picture and whatever, manually re-editinga video or you know, think of why that
(18:43):
interview would be valuable at all foryour community, are examples of how your
supply chain of success is breaking down.
You are sacrificing your precious time,which is your most scarce resource,
and increasing the risk of human errorand burnout, and the only solution
is automation and strategic design.
(19:05):
If you are inclined into interviewingexperts in your business promotional video
podcast, you will love my strategic guestfinding blueprint for you at the end of
this episode, but let's focus first onautomation because this is the foundation
for solo and also interview episodes.
(19:26):
So let's talk about the internal battle,my need for automation is deeply personal.
As a professor and a mom of two young kidsunder 11, my life is a constant juggling
act, and my priority is clearly my family.
Picking up the kids, supporting them inschool, having time to enjoy the hobbies,
(19:46):
sleepovers of their friends, at our house.
Everything like that is priority.
And my calendar has predictablehigh demand months, August and
September are back to schoolfor my kids and my students.
So it's a double crunch.
December is the perfect storm of endof year deadlines, my birthday, and
you know, Christmas preparations.
(20:07):
If I tried to manually record,edit, and publish my podcast
during these high demand months,I would absolutely burn out.
So I don't do that anymore.
This high stress forced me to apply my ITstrategy background to my own business.
And the solution wasn't to work harder.
It was to build a system of setand forget automation, a reliable
(20:28):
supply chain of content delivery.
I batch record and schedulemy podcasts as season ahead.
This means that during those crunch times,I can still deliver content automatically
with tools like Podbean and Metricool.
And your network and content deliverymust be designed for resilience all
year round, not just for one season.
(20:49):
So maybe you have alreadyrealized now, my video podcast
is not merely a marketing tool.
It's my automated 24 7 365relationship engine and vetting system.
It's my core infrastructureof my supply chain of success.
And it can be yours too.
It actively and strategically solvesthe problem of chasing low-fit
(21:12):
leads and unreliable partners.
And this is all underpinned by theconcept of social exchange theory.
So what is that?
The social exchange theory was proposedby Thibaut and Kelly in 1959, the
social psychology of groups, and thisis old, but humankind doesn't age.
(21:33):
It's still about social exchange.
That is why we have social media, right?
The social exchange theory positsthat all human relationships are
formed and sustained based on asimple rational cost benefit analysis.
The benefit must significantlyoutweigh the cost, which could
be time, money, effort, and risk.
(21:56):
It's not a love relationship, right?
We're talking aboutbusiness relationships.
So your video podcast radically shiftsthe cost benefit analysis in your
favor for both clients and partners.
Why?
Well, the cost of consumingyour content is near zero.
They just have to listen to yourcontent, even at two x speed or whatever.
(22:19):
The reward is massive.
They have pre-sale education, deeptrust and confidence that you can
solve their problem because theyhave gotten to know you, your voice.
By the time they contact you, theirdecision to buy is often already made.
For the strategic supplier or partner,the cost of being interviewed is low.
(22:41):
A quick interview, which you can makeeasy with Descript editing tools.
The reward is massive for them as well.
They have free high qualityvideo content and association
coupling with your expert brand.
your show is the mechanism thatautomates this entire exchange.
You are using technology to be generousand that generosity is building your
(23:03):
network of suppliers and vendors.
You can have also affiliate links, right?
So affiliate partnerships.
So it's an organic set and forgetautomation blueprint that you need.
And this strategic approachhinges on a tech stack that
works for you, not against you.
So don't know whether you use thesetools, I'm frequently mentioning, but
(23:27):
I use them because they create anautomated error reduced set and forget
data flow that prevents my burnout.
This is how I, a mid forties, professorand mom of two, did anyone say mom, brain?
I have it, ensure that I'm capitalizing ontechnology and not being consumed by it.
For example, I use Podbean as thecentral hub for my content supply chain.
(23:52):
It's not just hosting and monetization,by scheduling my episodes in advance
through Podbean, I ensure that my contentis delivered automatically, even when
I'm offline during my high demand months.
And this consistency is critical fortriggering the mere exposure effect.
The more consistently they seeyou, the more they trust you.
(24:15):
Podbean ensures the distributionside of my system never breaks down.
By the way, , we already discussed thismere exposure effect in episode 12,
how to test and monetize your ideaswith your Business Promotional Video
Podcast, I'll link that in the shownotes if you need a reminder on that.
Let's talk about how to combat that riskof the aforementioned unsalvageable echo
(24:42):
and the time sink of manually editing,Descript is my production powerhouse.
Its AI features drasticallyreduce the time needed for
post-production and cleanup.
Crucially, it allows me to quicklyget that high quality studio sound.
And the video is also edited with AIand that really builds the halo effect.
(25:03):
And that professionalism transfersdirectly to the perception of my services.
Alright, now let's talk aboutthat automated network nurturing.
ActiveCampaign is the brain ofmy relationship supply chain.
It's not just for client emailmarketing, it's for network nurturing.
I use it to manage a dedicatedlist of my strategic partners.
(25:26):
Once a collaboration is complete, theyautomatically enter a sequence that
sends them tailored follow up content.
Thank you notes and promptsfor further collaboration.
And this automated maintenancereinforces the reciprocity principle
without demanding any extra timefrom me after the initial setup.
This is how you can automatelead generation for services
(25:50):
and partner engagement.
This is another hint to my bonus tip foryou at the end of this episode, which
you can save for later once you haveestablished a business promotional video
podcast with interviews or planning one.
So stay tuned.
Before interviewing is vetting, soyou need to pre-qualify your network
for quality interview partners.
(26:10):
Okay?
I want you to prevent themisery of a low-fit partner
and that unsalvageable file.
I use TypeForm to create a simpleautomated network quality check survey.
I send it directly to my guests when theyare on my shortlist to be interviewed.
And this form asks about their technicalsetup, their commitment to share promotion
(26:35):
and their content and business goals.
And the best part is, the dataexports to a CSV, which I can then
use for rapid content creationand more about that in a moment.
That automated filter weeds outthe low-fit time waste before
they even get on my calendar.
And that is the ultimate defenseagainst the fragile supply chain.
(26:57):
Let me know if you want me toshare about my network quality
check survey in a future episode.
It's just really needed, if you want tointerview in your business promotion video
podcast, and all that information canbe used in later repurposed promotions.
So when we're talking about repurposingyour content, you need to know about
(27:17):
Metricool, and that is how I ensure thatmy effort is scalable and measurable.
Metricool allows me to automatethe repurposing of my video
podcast clips for LinkedIn,Pinterest, Instagram, and TikTok.
And then I can track the return of investat a later point in time, even yearly.
This tool closes the loop on thecontent supply chain, ensuring
(27:39):
that the work I did in Descript andhosted on Podbean is maximized across
my digital habitat for measurablebusiness owner networking strategies.
Once my leads want more, I candeliver more help through my e-course.
So when my audience is ready formy high ticket e-course Thinkific
(28:00):
provides the professional,reliable platform for the delivery.
It ensures the perceived qualityof the delivery matches the quality
promise in my video podcast, lendingits credibility to my curriculum and
also business, and it secures the haloeffect right through the paid offer.
(28:22):
However, I wanna be honest, amore energizing and lucrative
alternative, which also taps on thescarcity principle, is to offer short
workshops in real life hyperlocal.
And if you want me to cover that ina future episode, please let me know.
This tech stack is my livingexample for my students and also
(28:43):
clients showcasing how a woman cancapitalize on technology to run a
successful time sensitive business.
So we've covered a lot I know, but now wehave to tackle the elephant in the room.
How can you find that guest and recordinterviews that boost your business?
How do you take these powerfulpsychological concepts we just talked
(29:05):
about, the mere exposure effect, the halo,the social exchange theory, and also the
reciprocity principle, and turn them intoa system that works for your business.
I've broken it down into asimple strategic, and most
importantly, repeatable plan.
I love automations.
You should know that by now, right?
(29:29):
So this is your actionable blueprintto not just land guests, but to
also build a powerful network thatgenerates trust, authority, and sales.
Step number one, find your dreamguests, the supply chain method.
Forget just reaching outto people you admire.
I did that.
But instead, you need to be strategic.
(29:52):
Your business promotional videopodcast is not just a show,
it's a networking platform.
And the goal is to build a collaborativeecosystem of fellow business owners
who all serve the same ideal client.
So they want to serve yourclient in different ways.
(30:12):
Think about your own idealclient and their journey.
What problems are they solvingthat are related to yours
but not indirect competition?
And this is the supplychain method of networking.
Let's run a quick thought experiencecase study number one could be
the service based entrepreneur.
Let's say you are a business tobusiness marketing consultant,
(30:34):
specializing in helping small techcompanies with their LinkedIn strategy.
You are a LinkedIn Coach.
Now your ideal client is a founder whohas a great product but is struggling
to get visibility and generate beats.
They're on LinkedIn every day, buttheir posts aren't getting engagement.
So who is one step away fromyou in the supply chain?
(30:56):
So your clients will need theirservices either before or after yours.
Well, that could be a webdesigner who builds beautiful
websites for tech startups.
But having an empty websiteis also not that helpful.
So you need a copywriter.
They need a copywriterwho helps businesses write
(31:16):
compelling clear messaging.
They create the words your clientswill use on their websites, and
also in their LinkedIn posts.
And then your clients may alsoneed a legal consultant who
helps them with intellectualproperty and business information.
So these are the people, founders talkfirst when they have a brilliant idea.
(31:36):
These vendors, businessesaren't your direct competition.
They are your alleys.
They all want to serve your idealclient in different ways, their
clients are also your future clients.
Here's your actionable prompt.
List three types of professionals whowould be an ideal guest for a podcast
on LinkedIn marketing for tech startups.
(32:01):
Here's another case study.
You are a product based entrepreneur.
Let's say you sell a beautiful line ofecho friendly skincare products, okay?
Your ideal client is a busy, modernwoman who cares about her health and
the planet, she's probably on Pinterestand Instagram and you know, looking for
wellness tips and product recommendations.
So who is one step away fromyou in your supply chain?
(32:25):
Think skincare.
There could be a dermatologist whospecializes in natural skin health.
A holistic wellness influencer who talksabout clean eating and sustainable living.
A yoga or fitness trainer orinstructor who focuses on
self-care and body positivity.
An interview with any of thesepeople is a dream partnership
(32:46):
because you all share the sameaudience at different points in time.
You can talk about the sciencebehind natural ingredients with the
dermatologist, share your journeywith a wellness influencer, or discuss
self-care rituals with a yoga instructor.
So all conversations becomerich, authentic, and naturally
(33:07):
showcase your product as partof a larger, healthy lifestyle.
Here's your actionable prompt.
Make a list of 10 people who are onestep away from you in that supply chain.
And that is 360, right?
So it could be before and after.
It could be next to each other, andalso, of course, on the other ways.
So this is the firstand most crucial step.
(33:33):
Step number two is you need tocraft the perfect outreach email.
And to be honest, it's allabout them, not about you.
This is where most people freeze up.
Your outreach email should not be slop, itshould be short, respectful, and entirely
focused on the value you offer them.
(33:54):
Remember the reciprocity principle.
This is where you put it in practice.
So here are two templatesfor different scenarios.
Don't just copy and paste them, but usethem for your own personalized message.
Template number one, the cold outreach.
So it's about the interview requestfor whoever from the Creating
Reorganized Podcast, for example.
(34:15):
So it could be Hi guest name.
My name is Eleonore and I host theCreating Reorganized Video podcast
where I help small business ownersbuild scalable marketing systems.
I recently watched your brillianttalk on topic, whatever linked to
that maybe, and was fascinated byyour point about specific insight
now here, and that must be somethingthat has been said by that person.
(34:39):
It's not just the topic or whatever.
You must demonstrate that youhave listened to that piece
that you are referring to.
It's a perspective that myaudience desperately needs to hear
because of whatever the reason is.
So you are helping the readerto understand why you could
be such a good collaboration.
(35:00):
I'd be honored to feature youas a guest for a 30 minute
interview where we can dive intospecific topic, blah, blah, blah.
And that could be somethingthat you can enrich because you
saw that on the website, that'stheir business goals or whatever.
We would love to share yourunique insights with the audience
of founders and entrepreneurs.
(35:22):
Are there any other topicsthat you wanna discuss?
I would be open to chat about this.
We can record at a time that is mostconvenient for you, best, Eleonore.
And template B could be thewarmer outreach because you have
a mutual connection already.
Someone else could recommendyou for a podcast interview.
(35:43):
Hi guest name.
My business partner, Hmm.
Recently suggested you as an incredibleexpert on topic, whatever it is.
I loved your recentwork on whatever it is.
And then the way you explained somethingthat is a deep dive and not just on
the surface, easily to be researched.
That was a light bulb moment for me.
(36:04):
It changed whatever it is for me,and my podcast creating reorganized
reaches thousands of entrepreneurslooking for actionable advice.
I know your expertise would be ahuge value to our audience because
they want to blah, blah, blah.
They crave, they have problemslike this, blah, blah, blah, blah.
So you are showing that you understandyour audience well enough to see where
(36:28):
they can be a great fit of value.
Would you be open to join me for a 30minute interview to discuss whatever
it is, and you are cordially invitedto speak about a different topic.
Please let me know so we can finda time that fits your schedule.
Thank you so much, Eleonore.
So don't overcomplicate it.
Once you have perfected your template,you can use a tool like ActiveCampaign
(36:51):
to manage your outreach list andautomate also your follow-ups.
Their AI powered Automation builderlets you create intelligent email
sequences that nurture your leads andmanage your guest pipeline while you
focus on your offline work, servicedelivery should ring a bell, right?
So, it's a system that helps youdo more and work less, allowing
(37:15):
you to use your time for buildingthose valuable relationships.
For step three, you have to prepare fora killer interview, and I want you to
follow also my podcasting friend, ReenaFriedman Watts, because she has workshops
on how to conduct a killer interview.
(37:36):
So in short, once your interview partnersays, yes, you need to prepare to create
a high quality engaging conversation.
Your goal is not to be a news reporter.
It's to be curious and engaged.
All right?
You also don't want to pushyour interview partner.
(37:56):
It's not an exam.
It needs to be that type of conversationYour listeners will enjoy to listen.
Before you even hit record, make sure thatyour guests feels comfortable and excited.
Send a quick email confirming the timeand sharing a few of the topics or
questions you're excited to discuss.
Ask them whether they want to discussdifferent questions, but also let them
(38:20):
know whether they are open for somesurprise questions as well, where they
don't have to be anxious to be defensive.
This isn't for you, it's for them.
You wanna share your stage toshowcase them, to highlight them.
It helps them to prepare mentallyand feel more relaxed and in control.
So you must forget generic questions.
(38:44):
A great interview is all aboutstorytelling, and here are some must
ask questions that get people toopen up and provide incredible value.
So what's a myth about yourindustry that you wanna bust?
Walk me through a time you failedand what you learned about that.
What's one tactical piece of adviceyour listeners can implement today?
If you could go back in time to thebeginning of your career or your business,
(39:08):
what's one thing you would tell yourself?
And to be honest.
In today's world, you can expect an expertto have some social proof already, right?
So do your homework and find previouslypublished, earned, shared, and also owned
media about your dream interview clientto win extra points during the interview
(39:29):
by leading the interview from one topicto another, you have to build bridges
your interviewee will happily walk over.
So ask them what they wanna share andpromote, so it becomes an organic,
shareable, new content for them, too.
And about that halo effect.
You don't need a fancy studioto sound and look professional.
(39:51):
a good mic and a clean backgroundare all you need after the interview.
Step number four, it's maximizethe promotion track results.
That is the biggest leverfor your return on effort.
The work does not stop after you publish.
The key to success is gettingyour guests excited to share
the episode with their audience.
(40:12):
This is where you leverage theirsocial proof and the halo effect
to boost your own business too.
You can send your guest a promo kitwith pre-written social media posts,
and I send my guests 20 short socialclips and high quality images.
You can use a tool like TypeForm tocreate a custom form that makes it easy
(40:33):
for your guests to submit their bio, andalso headshot, and with their one question
at a time format and gorgeous designthat can be branded, it feels like a
friendly conversational chat, not a chore.
It's a set and forget systemthat reduces your workload and
makes their experience seamless.
You can also track your results.
(40:53):
You are in business for a reason, right?
So you need to know what's working.
I use Metricool to monitor myshow's performance and track how
different guests interviews aredriving traffic to my website and
my online products or services.
You can also analyze which contentformats are performing best with the
real time analytics, ensuring thatyou get the best return on invest
(41:15):
for your own strategic effort.
This way you can turn yourpodcast into a lead magnet.
And the beauty of a video podcast isthat it creates evergreen content.
If you have strategized the contentbeforehand, of course, an interview
with a financial planner can bea chapter in an online course on
financial literacy for entrepreneurs.
(41:37):
You can use a platform like Thinkific tohost this deep dive content and turn 10
minute from that course into a powerfullead magnet in your video podcast.
All right, dear.
Creating Reorganizer, youhave got the blueprint.
You understand the psychology.
Now you are ready to stopchasing and start attracting.
(41:59):
The truth is, it's not aboutluck, it's about strategy.
And now your next step is simple.
Don't try to find 10 guests.
Don't try to master all the tools at once.
Just choose one person whoserves your ideal client one
step away in the supply chain.
Write a simple short outreach email.
Then you can think of it as an experiment.
(42:21):
What's the worst thing that can happen?
They say no.
And what's the best?
You land a dream guest, kickstarta powerful partnership, and begin
to build a network that will propelboth of your businesses forward.
You are just one connection away from amassive leap forward, and this episode
is your pink slip, the permission slipto stop playing small and start thinking
(42:45):
like a central hub in your industry.
I'm telling you, it'snot about who you know.
It's about who you choose to build with.
Your unique point ofview is your superpower.
The video podcast is the vehicleto show the world that you
are more than just a number.
You are the resilient, visionaryfounder your clients are waiting for.
(43:05):
Alright, dear, Creating Reorganizer!
How can you implement thissupply chain of success?
Step one is how to automate thereciprocity cycle with data.
We talked about how manual effortscan break the supply chain, so
we need to automate a key pieceof the reciprocity principle for
maximum efficiency and promotion.
(43:26):
And here's my favorite, most effectivestrategy for my Postdoc Transformation
show, and that is a bonus tip for you.
For my annual advent calendar, Ipromote my existing interviews, that
is content that I already createdand has proven evergreen value.
To do this efficiently in autumn,I send a TypeForm survey to all
(43:47):
my published interview guests.
I ask them for any updates sincetheir interview and what they are
currently planning for the nextyear in their career or business.
And this is a genius move for everyone.
They get to update and promote themselves,so this is a massive value for them
and triggers the reciprocity principle.
(44:08):
I get all the data in one clean placeand the fields from this type form
are exported to a single CSV fire.
I can then create content rapidly becauseI upload that CSV directly into my
design app to quickly create on-brandtext-based videos and carousel image
posts per interview guest who of coursehas to submit the information on time.
(44:33):
And this single automated workflowsaves me a lot of manual time and
creates massive promotional valuefor my interview guests because now
they have a reason, probably alsoshy to share it again and again,
but within an advent calendar, theyknow they will have traction because so
(44:55):
many interview guests are taking part.
That will eliminate thefriction of individual emails
and manual asset creation.
This is how you can implementbusiness owner networking strategies
that are scalable and measurable.
So here's your actionable step.
How can you streamline promotingsomething you have already created
(45:16):
once, but not repurposed yet?
Let's go to actionable step number two,implement the two part vetting filter.
Remember, your video podcast isyour ultimate filter, and you must
implement a two stage filter to vetfor both value and also technical
(45:37):
reliability, preventing unsolvableerrors that cost time and money.
So filter number one, the content test,which is actually value alignment, right?
So before you ever pitch a service or aska partner to collaborate, require them to
reference a recent episode of your show.
(45:57):
This ensures they have consumed yourcontent and are aligned with your values.
If they can't talk about the socialexchange theory segment from this episode,
for example, they haven't done theirhomework and there are a low fit client.
Remember, if you don't cherry pickyour own clients and you owe that to
yourself, you will be wasting your time.
(46:19):
Here's your actionable step.
What are your core values that youwon't give away By all means, and
to which your partner must align soyou can work together frictionless.
Filter number two, theattack and commitment test.
That is also supply chain reliability.
Okay?
(46:40):
You can use TypeForm again to create thatmandatory, simple network quality check.
Ask about the microphone, lightning,and most importantly, their commitment
to sharing their finished clipson their professional platforms.
They should enter their social mediahandles, so you can quickly refer
and mention them in your social mediaposts made in Metricool, for example,
(47:04):
if they have no commitment there,well, that's also no collaboration.
This is how you can implementthe halo effect from the
beginning by demanding quality.
I can even see sending a highlywanted interview guest, some
interview gear via poster delivery,or to book a recording studio nearby
if it needs to be in real life.
(47:25):
Believe me, I had a lot of headachetrying to save unsolvable edits.
Here's your actionable step.
What are your technical requirementsto ensure a smooth collaboration?
And then we have actionable stepnumber three, command trust.
With the halo effect, your goalis to become the obvious, reliable
(47:49):
choice, and that starts with theperceived quality of your show.
So this is where the halo effectmakes you money because you know
professionalism equals trustworthiness.
Okay?
And Professor Thorndike alreadytalked about it in the twenties
as linked in the show notes.
So the halo effect is a cognitive bias.
(48:12):
When we perceive a single overwhelminglypositive trait in a person or brand,
like the high quality professionalpresentation of your video podcast,
we automatically infer other positivetraits that have not been proven yet.
For example, your servicedelivery is reliable.
Your product is excellent, your businessis trustworthy, something like that.
(48:35):
So a professional high quality videopodcast is a high level strategic asset
that builds trust and boosts sales.
It showcases the quality of yourservice or product delivery.
And when you invest in tools like Descriptto ensure crystal clear audio and video,
even if you are not a professional editor,just like me, your audience automatically
(48:57):
infers that your service deliveryis just as clean and professional.
When you use a platform like Thinkificto deliver your paid courses , the
polish of the learning platformlends halo of credibility to your
curriculum and your content, and theconsistent, reliable distribution
powered by Podbean ensures that youraudience perceives you as consistent and
(49:19):
reliable in all areas of your business.
So yes, it is an investment in yourgear and your apps, but the ultimate
return on investment is you're not justselling your expertise, but you are
ensuring that the packaging of yourexpertise, the video podcast, is so high
quality so that it creates an undeniablehalo effect over your entire brand.
(49:43):
Remember what I said about hyperlocalearlier, A professional high quality video
podcast is a high level strategic assetthat can build trust and boost stage.
And this professional presentationcreates the social proof.
Your video podcast doesn't justsell, it opens the door to the
(50:04):
highest level networking by provingyou are the real deal, ready
for that handshake in real life.
So here's your actionable step.
Identify local networking eventsthat could work as the next step in
your supply chain powered by yourbusiness promotional video podcast.
(50:25):
Dear Creating Reorganizer, I want youto feel that confidence you are not
just struggling to market and sell.
You are building an AI resistantautomated supply chain of success.
You are moving from the exhaustingpursuit of low-fi t clients to
the joyful attraction of highvalue partners and customers.
(50:46):
We are all about a blend of resilience,networking, and leveraging technology
here at Creating Reorganized.
Remember, I use these same toolsand strategies, Podbean, Descript,
Thinkific, ActiveCampaign, TypeForm,and also Metricool to run my
business , my video podcast, PostdocTransformation and also this one
(51:07):
Creating Reorganized as a Living Lab.
The entire strategic blueprint is howI, a mid forties professor and mom of
two, ensure that I can run a businessthat is strategic, doable, plannable,
and most importantly, scalable withoutsacrificing my family or my sanity.
If this strategic approach resonates withyou and you are an established business
(51:29):
owner who can afford a premium whitelable solution, you're ready to stop
managing a fragile chaotic network, andstart running a supply chain of success,
then you are the ideal candidate for mycreating reorganized podcasting service.
We handle the strategy, production,distribution, and promotion, so you
can focus on being the charismaticexpert of your business, attracting
(51:53):
your ideal client and network.
To get the full show notes, transcripts,and access to all the resources we
mentioned, including the links to thoseessential tools that make my set and
forget system possible, head over toour website as linked in the show notes.
Thank you for spendingthis valuable time with me.
Build your reliable supply chain now.
(52:13):
I'll see you in the next episode.
And now I wish you a happycreating reorganized according
to your vision of life.
Do you wanna start your own site businessas a runway for your better future?
Then you will benefit from ourfree business readiness quiz
as linked in the show notes.
(52:34):
Are you a small business ownerand wanna create sustainable
marketing and sales content?
Try video podcasting aboutyour service or product.
Like I do in my PostdocTransformationShow, I'm a mom of two kids in
school and a professor and I haveno time to lose running my business.
And if you also wanna save time andenergy, you is adopted evergreen strategy.
(52:56):
You can easily derive count asvaluable social media content from
just one video podcast episode.
You can quickly attract a broad audience.
Across many social media platforms andthen nurture them into leads and clients
in their ears and emails while youlive according to your vision of life.
Let me teach you creating reorganized.
If you're ready to dive in andstart your own podcasting journey,
(53:20):
I highly recommend checking outthe tools I mentioned earlier.
Pot Bean Ds script, TypeForm,ActiveCampaign, think of and metrical.
Each of these services has mademy podcasting business experience
smoother and more efficient, and Itrust that they can help you too.
Thank you for listening toour Creating Reorganized show.
If you found this episode.
(53:41):
Helpful.
Please subscribe, share it withyour business friends, and leave
a on your favorite podcast player.
Your feedback helps me as a smallbusiness owner to serve more
small business owners for free.
So thank you.
I'm your host, Prof. Dr. EleonoreSoei-Winkels, and now I wish
you a happy creating reorganizedaccording to your vision of life.
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