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August 19, 2025 56 mins

What would it be like to build a 6-figure business without having any clients?

No relying on client outcomes and schedules.

No more being treated like an employee.

That’s exactly what Greg Preece has done.

And in this episode, Greg shares how he escaped the stress of client work to build a content creation business on his terms.

Before Greg managed to turn his YouTube channel into a passive income machine, he’d reached a plateau with his earnings. But after a few key shifts, his income has skyrocketed, without having to serve a single client.

If you create content, or if you’ve ever considered building a content platform as an additional source of revenue, this episode is essential.

Covered in this episode:

  • How Greg was able to walk away from client work and still generate a 6-figure income.
  • The three pillars of successful content creation.
  • How to get more views and attract brand deals on YouTube.
  • Why “good” content isn’t enough anymore.
  • How to find a content niche and stand out.
  • The truth about AI and the future of content creation.
  • And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE 

Greg Preece on YouTube - https://www.youtube.com/@GregPreece 

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT 

Greg Preece on LinkedIn - https://www.linkedin.com/in/gregpreece/ 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT 

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

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