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February 5, 2025 53 mins

Are you tired of working endless hours with little reward to show for it?

In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business

Robin shares his journey from running a successful agency to experiencing burnout and ultimately transforming his approach to business.

Now, he coaches creatives to break free from outdated models and challenge limiting beliefs so they can charge what they’re worth, and build businesses they truly love.

This episode is packed with actionable insights to help you stop trading your time for money and take your agency to the next level.

Covered in this episode:

  • How to avoid burnout as an agency owner.
  • Why productising your services is essential to scaling sustainably.
  • The massive opportunities agency owners are missing by not productising their offering.
  • The 3 principles of productisation and how to apply it to your business.
  • The questions you need to ask all your clients if you want to raise your prices.
  • How to stay creative while building a profitable business.
  • And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/roadmap.

 

LEARN MORE 

Get Robin’s book for free - www.fearless.biz/tys 

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT 

Robin Waite on LinkedIn - https://www.linkedin.com/in/robinmwaite 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ 

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT 

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

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