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July 29, 2025 14 mins
When you jump on a call with a prospective client, does it feel more like a job interview? Does it feel like you have to prove yourself to them? Like an order taker rather than a valued partner? What if there was a simple way to turn the conversation on it's head? To go from service provider to interviewer. In this episode, I share a 15-minute clarity call framework that will allow you to take control of the conversation, quickly qualify clients and avoid time-wasters so you can work with people who value what you do and pay you what you’re worth. I’m sharing the exact structure and framework I’ve used (and coached clients through) to transform the sales process without sounding too salesy. Covered in this episode:
  • The exact framework to follow to win more of your ideal clients.
  • The switch that turns you from ‘order taker’ into ‘trusted partner’.
  • How to take control of the sales conversation (without being pushy).
  • Why you should stop sending proposals (and what to do instead).
  • Why client budgets are a myth.
  • How to never get ghosted again.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

 

LEARN MORE 

Download the framework - https://matt-essam.notion.site/Clarity-Call-Framework-and-Script-e8fa45f41ab1482e9ad8dd37ddc05a52?source=copy_link 

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ 

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

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