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July 15, 2025 34 mins

Have you ever been asked for a discount for your services?

Do you ever deal with micromanaging clients who just won’t let you get on and be creative?

And do you ever find the scope of a project gets stretched just a little further at every milestone?

If so, you’re probably making one of the three pricing mistakes that I’m sharing in this episode.

These are the most common mistakes I see creative business owners make. And it’s costing them their time, money and sanity.

I’ve worked with clients who, after fixing these mistakes, have managed to double, triple and even 10x their revenue, without doing 10 times the work.

If you want to start attracting clients who respect you, value your work and pay you what you deserve, this episode will show you how.

Covered in this episode:

  • The three pricing mistakes that many creatives are making.
  • Why you keep attracting the wrong clients.
  • How to raise your prices without losing deals.
  • A mindset shift that will help you stop undercharging.
  • Quick tweaks that can lead to huge wins.
  • And more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

 

LEARN MORE 

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ 

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT 

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

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