In a crowded market, many studios are leaning on awards they’ve won to stand out.
Or they find themselves pitching against a dozen other agencies.
But Simon Forster decided to do neither of those things with his branding agency, Robot Food, and has still landed huge global brands like Pepsi, Cadbury and Carlsberg.
Not because they’re the biggest.
Nor the cheapest.
But because they’ve garnered trust and focused on the right things.
And in this episode, Simon breaks down the real reasons global brands choose one studio over another and the strategies that creatives need to consider if they want to play at that level.
If you want to be the studio that big brands pick, this is for you.
Covered in this episode:
- How to get big corporates to trust you.
- The hidden factors that matter far more than creative output.
- How to build a reputation that makes getting corporate clients possible.
- Why Robot Food doesn’t enter design awards.
- How to challenge clients and get them better results.
- And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Robot Food - https://www.robot-food.com/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Simon Forster on LinkedIn - https://www.linkedin.com/in/robotfood/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
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