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April 15, 2025 61 mins

Your relationship with money could be preventing you from growing your creative business and having a bigger impact with your work.

Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, and creating the life you want?

In this episode, I speak with Catherine Morgan, a money psychology expert who spent over a decade in banking and financial planning.

Catherine is an Amazon best-selling author, host of a podcast with over half a million downloads, and someone who understands first-hand how money mindset can make or break a business.

If you’re struggling to raise your prices and feel confident about what you charge, this episode is for you.

In this episode, we cover:

  • Why so many creative business owners struggle with money.
  • Why our relationship with money is so important.
  • How to unlearn the money beliefs that are keeping you stuck.
  • The science behind money psychology and how it impacts your business.
  • What’s really stopping you from charging more.
  • The "identity gap" - why seeing yourself as the business is limiting your growth
  • A simple exercise to uncover your relationship with money and start changing it today.
  • And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE 

Catherin’s Podcast, ‘It’s Not About The Money’ - https://catherinemorgan.com/podcast/

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT 

Catherine Morgan on LinkedIn - https://www.linkedin.com/in/catherine-morgan/ 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam 

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT 

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

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