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April 8, 2025 16 mins
There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow. The shadow is the part of your personality that you suppress - A part of you that you don't like. It's this part that often inhibits founders ability to sell higher value projects. In this episode, I’m going to show you how to identify your shadow and work out if it's holding you back.

Covered in this episode:

  • The real reason you're not closing more deals.
  • Why so many creatives feel "anti-sales" and how to get past this belief.
  • The mindset shift that will help you show up to sales calls authentically.
  • How to stay in control when pitching your services.
  • And more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE 

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT 

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ 

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT 

Apple Podcasts - 

https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

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