Creators in Session

This week we took the show live, with a special edition of Creators in Session held for you, our community at our very own Easol House in Hackney, London. 

Captured during the evening, this tactics session - Add Everything - reveals how to unlock new revenue streams for your experience business. 

Hosted by Easol Co-Founder and CEO Ben Simpson, we invited three Experience Creators from the worlds of festivals, music and location-bas...

We believe the best brand builders are world builders - from Tyler the Creator to Lady Gaga and Fred Again - more and more artists today are finding ways to express creativity and drive revenue beyond their music. The latest Creators In Session, which comes from a live event we hosted during Amsterdam Dance Event, sees us connecting with community-mind artist TSHA. She recently released her second album, Sad Girl, on London label...

The latest Creators in Session, comes from a live event we hosted during Amsterdam Dance Event, which took place at the home of friends, cycling brand Rapha. The day featured masterclasses for the electronic music community - from the likes of TSHA and Defected, through to this particular session, Curating Queer Spaces. 

Guest hosted by the lovely NIKS, DJ and founder of the platform Black Artist Database, it saw us connect with Ex...

In this episode of Creators In Session, we sit down with Pip Jamieson, the dynamic Founder and CEO of The Dots, for an inspiring masterclass on growing and nurturing vibrant communities. 

We first discovered The Dots as a hub for creative talent and were immediately drawn to its open, friendly and curated community—a refreshing alternative to traditional jobs platforms. Today, The Dots has evolved into a thriving network of the wor...

How do you translate the philosophy of an experimental online community into consistently awesome experiences all around the world?

Online collective Friends With Benefits has been redefining what community means in the Web3 era since its inception in 2020.

While their base is online, they’ve made their mark on the in-person experience space, hosting more than 225 events around the world ranging from intimate parties to three succe...

The first port of call for the world’s biggest brands, Superfly has been pushing boundaries forward in the worlds of immersive and experiential since the early 2000s, originally creating the iconic Bonnaroo Festival and recently delivering landmark events for Netflix, Lizzo and The New York Times.

We sit down with Executive Vice President Lauren Guss, to explore where experiential is headed next, the secret to building great partne...

Creators In Session returns for Season 2, and we're diving into the future of live visuals with Peter Kirkup, Solutions and Innovations Director at Disguise.

For over two decades, Disguise's software has led the way in powering unforgettable live experiences for artists like Adele, Massive Attack, Beyonce and Ed Sheeran, and events like Glastonbury and Coachella.

In this episode, Peter shares insights on creating those “spine-tingl...

This week on Creators In Session, we’re reflecting on the highlights from the series so far. We just released our tenth masterclass, and we thought now would be the perfect time to reflect on some of the amazing insights we’ve learnt from our guests. We set out to build a series of masterclasses for you, our global community of experience creators, to deliver inspiration, actionable insights to help tackle the challenges we face ev...

In 2024, brand partnerships are everywhere - you’ll see them in your favourite films, on your social media feeds and of course at our experiences.  

In a constantly changing economic environment, brand partnership revenue has even now become the primary source of income for some experience creators. This support however, doesn’t come easily - and what brands request in return, can often in fact leave experience creators feeling sho...

This tactics session focuses on unlocking the power of storytelling in your content strategy. A follow up from our episode with Rise Festival on marketing your experience 365 days a year, here we go deeper on how you can use social-first storytelling as a tool to nurture your community, build trust around your brand and grow your business. 

Our guest, Dulcie Horn has spent the last 10 plus years mastering this skill and is now work...

This masterclass, recorded live earlier this year at The British Library as part of the AVA London conference, is all about the art of event curation.

Experience creators have an almost endless range of choices they can make to influence these reactions, whether that be through the talent they book or the way they design the stage, how they cultivate and protect their community, down to how security is trained and briefed to manag...

In this masterclass, our Co-Founder Lisa Simpson spoke with a legend of the EDM scene , James Estopinal, better known as Disco Donnie. His events company of the same name is an EDM institution worldwide, responsible for selling millions of tickets across tens of thousands of experiences, including major festivals like Ubbi Dubbi and Texas Eclipse. Donnie has played a pivotal role in the spread of electronic music culture in North A...

In this masterclass, we spoke with experience creator’, Heather Story. From her early career days managing amphitheatres through to key roles behind the scenes at iconic American festival Bonnaroo and wellness pioneers Wanderlust, Heather is an expert in the careful balance of art and science that is event production.

Now managing the high-tech operation behind Netflix’s live Squid Game experience in Los Angeles, Heather’s caree...

Our first ever ‘Tactics’ episode comes courtesy of Jamie Thomson and Lizzi Pepper, Festival Director and Head Of Operations at Rise Festival. The music and snowsports festival started in 2014 by Easol’s Co-Founders Ben and Lisa Simpson with their partner Will Habergham, attracts thousands to the French resort of Les Deux Alpes every December. 

Marketing the event comes laden with challenges, from the time of year it takes place thr...

In this masterclass, recorded during Amsterdam Dance Event, our Co-Founder Lisa Simpson spoke with Envision Co-Founder and CEO Josh Wendel. Envision, which takes place “where the jungle meets the sea” in the tropical paradise of Costa Rica, is a 7 day immersive-experience that thrives on the cutting-edge of festival production, curation, design and at the heart of it all - sustainability.

For Creators In Session he spoke on the uni...

In this masterclass, our Co-Founder and Chief Creative Officer Lisa Simpson sat down with Wretch 32 - the Rapper, Singer, Songwriter, Author and Creative Director of 0207 Def Jam Records.

Starting out as part of group The Movement alongside Grime royalty like Ghetts and Scorcher, Wretch’s unique lyrical ability and dedication to his craft has helped him achieve legendary status among rap fans all over the world. For Creators In ...

In this masterclass, recorded live at Amsterdam Dance Event, we spoke with Josh Robinson - Co-Owner of Hospitality, an iconic drum and bass institution now with shows around the world across four continents.

Included in this masterclass: 

• Hospitality’s journey from a record label to now producing over 75 shows a year globally

• The key factors to consider when working with partners for your events

• How to build a brand conc...

Welcome to the first episode of Creators in Session: a masterclass series by Easol. The festival industry is growing and changing at a rapid rate. In this episode Easol Co-Founder and Chief Creative Officer, Lisa Simpson, interviews Obi Asika, Artist Agent to artists like Chase and Status, Marshmello and Wiz Kid and Co Founder of the world’s largest Afrobeats festival, ⁠Afro Nation⁠. The series kicks off with lessons in how to stan...