Beyond the Script: How Lawyers Build Trust On Camera

Episode Summary:

In this episode of Credibility by Camera, Kerry Barrett joins the show to break down the real challenges lawyers face when stepping in front of the camera—and how to overcome them. From dealing with mindset blocks to mastering non-verbal communication and building on-camera presence, Kerry shares practical strategies that help attorneys appear more confident, credible, and compelling on video.

Whether you're creating videos for your website, social media, or webinars, this episode will help you bridge the gap between in-person warmth and on-camera delivery. Discover tips like emotion mapping, the 25% energy bump rule, and how to avoid the perfectionism trap that keeps many attorneys from showing up online.

Episode Timestamps:

00:00 – Welcome to Credibility by Camera 00:50 – Why video feels hard: mindset over tech 02:00 – Fear of being judged and looking “robotic” 03:15 – The flattening effect of video and how to overcome it 05:00 – The “reptilian brain” and shrinking on camera 06:45 – The 25% energy rule: why you need to over-deliver 08:15 – Recreating in-person warmth on video 09:43 – Making sure your delivery and message align 10:49 – Why even seasoned pros struggle with camera confidence 11:49 – Avoiding stale delivery with emotion mapping 14:12 – Common attorney pitfalls: monotone delivery and blank expressions 17:32 – Balancing detail-oriented content with simplicity 18:49 – Perfectionism paralysis: why done is better than perfect 19:28 – Instant trust booster: look at the lens 20:14 – Favorite gear: teleprompter tips for better eye contact 20:56 – Final thoughts and thank you

About the Show:

Credibility by Camera is hosted by Kerry Barrett, an Emmy Award-winning journalist turned video authority for attorneys and law firms. In each episode, Kerry shares tools, tips, and strategies to help legal professionals master their on-camera presence, boost their authority, and turn visibility into client trust—and business growth.