In this insightful episode of Credibility by Camera, Emmy Award-winning journalist and video strategist Kerry Barrett joins host Zofia Morales to dive into why video strategy is crucial for attorneys looking to boost visibility and build trust. Kerry shares how her journey from broadcasting to coaching legal professionals revealed a hidden demand: helping lawyers overcome the unique challenges of being on camera.
From debunking the myth of perfection to offering actionable tips on batching content and setting up your shot, Kerry empowers attorneys with the tools and mindset shifts needed to use video as a credibility-building machine. If you're a lawyer who's unsure how to start—or scared to start—this episode gives you the blueprint.
Timestamps00:06 – Welcome & Introduction Meet Kerry Barrett and learn how she transitioned from TV news to video coaching for attorneys.
01:09 – The Unexpected Niche: Lawyers & Video Why lawyers became Kerry’s primary clients and how she tailored her business to support them.
02:32 – Do Lawyers Naturally Excel on Camera? Courtroom skills don’t always translate to the lens—and that’s okay.
03:58 – Myth: “I Have to Be Perfect on Camera” Why authenticity trumps perfection every time.
05:24 – Myth: “What I Say is Boring” Your expertise matters—to the right audience.
07:11 – How Video Builds Trust & Authority Camera setup, posture, energy, and perception all matter more than expensive gear.
10:24 – Eliminating the Learning Curve The power of coaching and developing a streamlined process.
11:55 – Real Case Study: AM Law 100 Firm How one law firm gained 500+ press mentions through video strategy.
16:34 – How Much Time Should Lawyers Invest? Why 12 weeks is the magic number—and how video can take as little as 16 minutes a week.
18:38 – Pro Tip: Batching Content Efficiently Why batching saves time and keeps your content fresh.
19:24 – Final Advice for Lawyers on the Fence If not now, when? The time to start building credibility is now.
About the ShowCredibility by Camera is hosted by Emmy Award-winning journalist and video strategist Kerry Barrett. Each episode unpacks strategies to help attorneys and legal professionals show up with authority on video, build trust online, and leverage their visibility for business growth. Tune in weekly to turn your lens into a credibility engine.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.