In this insightful episode of Credibility by Camera, Emmy Award-winning journalist and video strategist Kerry Barrett joins host Zofia Morales to dive into why video strategy is crucial for attorneys looking to boost visibility and build trust. Kerry shares how her journey from broadcasting to coaching legal professionals revealed a hidden demand: helping lawyers overcome the unique challenges of being on camera.
From debunking the myth of perfection to offering actionable tips on batching content and setting up your shot, Kerry empowers attorneys with the tools and mindset shifts needed to use video as a credibility-building machine. If you're a lawyer who's unsure how to start—or scared to start—this episode gives you the blueprint.
Timestamps00:06 – Welcome & Introduction Meet Kerry Barrett and learn how she transitioned from TV news to video coaching for attorneys.
01:09 – The Unexpected Niche: Lawyers & Video Why lawyers became Kerry’s primary clients and how she tailored her business to support them.
02:32 – Do Lawyers Naturally Excel on Camera? Courtroom skills don’t always translate to the lens—and that’s okay.
03:58 – Myth: “I Have to Be Perfect on Camera” Why authenticity trumps perfection every time.
05:24 – Myth: “What I Say is Boring” Your expertise matters—to the right audience.
07:11 – How Video Builds Trust & Authority Camera setup, posture, energy, and perception all matter more than expensive gear.
10:24 – Eliminating the Learning Curve The power of coaching and developing a streamlined process.
11:55 – Real Case Study: AM Law 100 Firm How one law firm gained 500+ press mentions through video strategy.
16:34 – How Much Time Should Lawyers Invest? Why 12 weeks is the magic number—and how video can take as little as 16 minutes a week.
18:38 – Pro Tip: Batching Content Efficiently Why batching saves time and keeps your content fresh.
19:24 – Final Advice for Lawyers on the Fence If not now, when? The time to start building credibility is now.
About the ShowCredibility by Camera is hosted by Emmy Award-winning journalist and video strategist Kerry Barrett. Each episode unpacks strategies to help attorneys and legal professionals show up with authority on video, build trust online, and leverage their visibility for business growth. Tune in weekly to turn your lens into a credibility engine.
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