What makes a brand impossible to ignore?
In this episode, I’m sharing the behind-the-scenes story of one of my favorite client transformations—108 Logistics, a purpose-driven company helping youth baseball clubs thrive financially so coaches can focus on what matters: the game.
You’ll hear how a simple idea evolved into a fully aligned brand with heart, strategy, and unforgettable impact—and how we built it from the inside out.
This episode is a deep dive into:
- why your first idea probably isn’t your best one
- how to move past surface-level branding into emotional resonance
- the moment everything clicked for 108 Logistics
- the surprising power of a logo that tells a story
- how we landed on a tagline that gives you goosebumps
- the difference between creating a look vs. building a feeling
If you’re building a brand (or rethinking one), let this be your reminder: the magic is in the message—and it starts with how it makes people feel.
Come hang with me behind the scenes:
- Substack → https://substack.com/@paradoxbrands
- Instagram → @paradox.brands for daily inspo + messy BTS
- TikTok → @paradoxbrands for snack-sized branding wisdom
- LinkedIn → Mona Jem for the nerdy, strategy stuff
- Pinterest → @paradoxbrands for visual vibes
Free Resource to Ground Your Growth:
✨ The Archetype Clarity Guide
No fluff, just clarity. If you're tired of staring at the blinking cursor, this is your go-to for finding your voice and showing up fully aligned.
🌀 The Clarity Code Workbook
Ready to strip it all down and rebuild with intention? This 5-day workbook is your permission slip to ditch the pressure and lead with authenticity.
If something resonated with you in this episode, I’d love to hear about it. Tag me on social (@paradox.brands) and share your takeaways—or better yet, leave a review to help other purpose-led creators find this space.
Your courage to begin, even imperfectly, matters.
Your story, even mid-chapter, is worth sharing.
Until next time, stay paradoxical, stay purposeful.
Love you, go be great. 💫
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