What if being disliked is actually a sign you’re doing something right?
In this episode, I’m getting real about one of the most painful (and hilarious) lessons I’ve learned in business—the time I watered down my brand to be more “appealing”… and almost broke everything I’d built.
From the Great Proposal Disaster of 2024 (yes, we’re calling it that 😂) to the realization that trying to please everyone is the fastest way to attract no one—I’m walking you through how embracing polarity changed everything for me.
Inside this episode:
- the math behind client alignment vs. chasing volume
- how trying to be “liked” led to my biggest business flop
- why some people should be turned off by your brand
- how personality and positioning work together
- and a reminder that your brand should feel like you—turned all the way up
This one’s for the people-pleasers, perfectionists, and recovering brand-neutral creatives. Let it be your permission slip to take up more space and be unapologetically specific.
Come hang with me behind the scenes:
- Substack → https://substack.com/@paradoxbrands
- Instagram → @paradox.brands for daily inspo + messy BTS
- TikTok → @paradoxbrands for snack-sized branding wisdom
- LinkedIn → Mona Jem for the nerdy, strategy stuff
- Pinterest → @paradoxbrands for visual vibes
Free Resource to Ground Your Growth:
✨ The Archetype Clarity Guide
No fluff, just clarity. If you're tired of staring at the blinking cursor, this is your go-to for finding your voice and showing up fully aligned.
🌀 The Clarity Code Workbook
Ready to strip it all down and rebuild with intention? This 5-day workbook is your permission slip to ditch the pressure and lead with authenticity.
If something resonated with you in this episode, I’d love to hear about it. Tag me on social (@paradox.brands) and share your takeaways—or better yet, leave a review to help other purpose-led creators find this space.
Your courage to begin, even imperfectly, matters.
Your story, even mid-chapter, is worth sharing.
Until next time, stay paradoxical, stay purposeful.
Love you, go be great. 💫
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