Cultura & Cash ™

Cultura & Cash ™

Spilling more tea from Cultura & Cash™ and meeting with experts to get their thoughts on topics covered in the book!

Episodes

October 22, 2025 38 mins

 

Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

 

 

 

In this solo episode, I share how authors can get their books stocked at independent bookstores and how I landed an A-list celebrity endorsement.

 

 

🎧 What You’ll Hear in This Episode:

 

  • The future of the podcast and what you can expect moving forward
  • Rose and Thorn of life in Spain
  • A...
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Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

 

 

 

In this episode, I speak with Forbes contributor and founder of Brown Way to Money, Alejandra Rojas about the concept of financial trauma.  We explore how financial trauma can affect individuals' relationships with money, the cultural influences that shape these experiences, and the importance...

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Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!

 

 

Today I’m celebrating 1 year of the release of the Cultura & Cash audiobook! If you’ve been following my journey, you may already know that the physical version of the book was released in January 2024, but the audiobook wasn’t available until September 2024.

 

 

 

Why? Because I had to narr...

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Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking with Jenn Jamali from @firstjennmoney about real estate investing! Jenn is a money and career coach, as well as a real estate investor. 🎧 What You’ll Hear in This Episode: •The story of how she was laid off while pregnant •How Jenn got into real estate investing •The differ...
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August 28, 2025 28 mins
Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking all about book endorsements! A must listen for aspiring authors! 🎧 What You’ll Hear in This Episode: •Come see me in Phoenix on 9/10 or 9/11 •What are book endorsements? •How they can help you secure more readers •Five Do’s and Don’ts to keep in mind when doing outreach for ...
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Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m talking about how you can navigate financial boundaries with your family 🎧 What You’ll Hear in This Episode: •Phoenix author stop on 9/11/25- tickets are live! •HHM: Still booking speaking event for HHM •Why money boundaries are taboo in our community •How the Quiero y Puedo appr...
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Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m answering all your entrepreneurship questions! After 4 years of entrepreneurship, I have lots of gems to share. 🎧 What You’ll Hear in This Episode: •Phoenix author stop on 9/11/25 •HHM: Still booking speaking event for HHM •My experience from corporate to entrepreneur •Why I pursued e...
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Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash! Today I’m sharing how life has been since I moved to Spain 3 months ago. 🎧 What You’ll Hear in This Episode: •2025 book tour stops coming to a city near you •HHM: Still booking speaking event for HHM •An update on the Spanish translation of Cultura & Cash •Biggest adjustments while living ...
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May 5, 2025 38 mins
Welcome back pod listeners! Big news- After 3 amazing years in Chicago, I’ve packed up my life and relocated to Spain!     🎧 What You’ll Hear in This Episode: * 2025 book tour stops coming to a city near you * The 4 most FAQs questions about my move to Spain * Newsletters community questions about my move abroad   👉 Hit play to hear what I’ve been up to and what you can expect from Season 2 of the podcast. 📲 Connect with Gio...
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Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!   This episode is for future authors or current authors- or anyone launching a new product!     🎧 What You’ll Hear in This Episode: The 6 mistakes I’ve seen other authors make during their book launch and how you can avoid them. You worked so hard and spent so much money on your book. Don’t let ...
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February 24, 2025 24 mins
Hola, hola! It's your girl Gigi (Giovanna Gonzalez), also known as The First Gen Mentor, back with Season 2 of the Cultura & Cash!   After an 8 month hiatus, I’m back to go creating new episodes for your every Monday. When I ended Season 1 in May 2024, I was expecting to return in the Fall, but after a heavy H1 that was all about book launching, I decided to dedicate some time to self-care instead.     🎧 What You’ll Hear in T...
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May 20, 2024 22 mins
In this week’s episode, I’m spilling the tea on my last book tour stop in South Florida. Please follow, rate and review! New episodes every Monday! Free Webinar: Book Tips with Gigi: https://thefirstgenmentor.ck.page/b13f3f740e Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me: https://www.thefirstgenmentor.com/book-me-to-speak   Join my free monthly newsletter: ...
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In this episode, I’ll sit down with our very first guest, award-winning podcast host of Yo Quiero Dinero and author of Financially Lit, Jannese Torres! We talked about: - Why she started her podcast, Yo Quire Dinero -Why she doesn’t believe 9-5s are as safe as we were told - How to create additional income streams and how to find the time for a side hustle - What is Coast Fire and why it’s important for First Gen professionals...
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April 22, 2024 53 mins
In this week’s episode, I’m answering more detailed questions about my book tour. Future authors, take notes ! I’ll cover: - how I came up with a budget for each event - how I pitched myself to sponsors - key tasks you should outsource to others and more ! Please follow, rate and review! New episodes every Monday!   Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to w...
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In this week’s episode, I’m answering one of the most frequently asked questions: How can I plan for my parents’ retirement? Please follow, rate and review! New episodes every Monday! FREE GUIDE: How to talk to your parents about retirement drama free y con carniño: https://thefirstgenmentor.ck.page/15f536ffaf   Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me...
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April 8, 2024 34 mins
In this week’s episode, the behind the scenes of organizing and going on a book tour. I’ll share:   Upcoming book tour events in Downey, CA and Fort Lauderdale More details on my VIP PR BOX giveaways. 3 boxes are up for grabs ! The cost of the book tour How I selected the cities to appear in Things I’d do differently and things I did well Please follow, rate and review! New episodes every Monday!   Learn more about my bestsel...
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April 1, 2024 52 mins
Happy Financial Literacy month! In this week’s episode, I’ll share a hard business lesson I had to navigate this fall. I’ll share:   Upcoming book tour events My reflections 1 year post hysterectomy The real reason I started this podcast   Please follow, rate and review! New episodes every Monday!   Learn more about my bestselling book, Cultura and Cash: https://www.thefirstgenmentor.com/my-book   How to work with me: https://ww...
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March 18, 2024 34 mins
In this week’s episode, I’ll share insights into the potential TikTok ban as I return from Washington DC. I’ll share:   Upcoming book tour events What is the TikTok ban? Why selling to an American investor is not an option? My opinion on what the ban is really about How you can support small business owners and creators and voice your opposition for the ban   Please follow, rate and review! New episodes every Monday!   Learn mo...
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In this week’s episode, I’ll share some tips that helped get started with the book writing process. I’ll talk about:   How you can find the time and motivation to write How many times a week you should write The importance of creating an outline, a writing plan and finding a routine that works for you! 

Please follow, rate and review! New episodes every Monday.   Learn more about my bestselling book, Cultura and Cash.: https://www....

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February 26, 2024 20 mins

In this week’s episode, I’ll share how I went from financial professional to financial educator. I’ll answer: Do you need a degree to be a financial educator?   - Am I a financial educator on the side? Or is this my full time job?  - Can you visit my city on your book tour? Please follow, rate and review! New episodes every Monday.   Learn more about my bestselling book, Cultura and Cash.: https://www.thefirstgenmentor.com/my-book ...

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