Life Is Sweets with Andy Valentine of Stockley's

What’s it like to be a real legacy business? One with a heritage going back over 100 years? How do you navigate new methods, classic products and changing tastes? This is a masterclass in knowing who you are, who your customers are and what you’re about.

Andy Valentine is a food industry veteran who now feels like the proverbial "kid in the sweet shop". He’s responsible for developing direct, B2B and private-label channels for a business that combines traditional handcrafted techniques with state-of-the-art facilities.

Stockley's was founded in 1918 in Accrington, Lancashire and has managed to navigate tastes, trends, the second world war, the demise of Woolworths and, more recently, a number of different owners. But how far and fast should you go to open up new channels in a £6bn market dominated by multinationals?

 

Listen to this episode to discover:

• The journey from humble premises to 21st century manufacturer
• The channels and formats bringing new customers to Stockley's
• Where and what the biggest opportunities are, and how to prioritise
• Why being a relative minnow might just be their greatest advantage
• What’s the most divisive product in confectionery

 

Find out more and buy online: https://stockleys-sweets.co.uk

 

Connect with Andy on LinkedIn: https://www.linkedin.com/in/andy-valentine-1752671/

 

-- Thanks for listening.

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