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November 12, 2025 39 mins

Iedere Product owner komt er vroeg of laat mee in aanraking: de business case. Je hebt een idee dat waardevol voelt, maar hoe overtuig je de rest van de organisatie? Of je krijgt simpelweg de opdracht: maak er een business case van.

In deze aflevering bespreken we met Robert van Productowner.nl hoe je van een vaag idee naar een concreet, financieel én strategisch onderbouwd plan gaat. Hoe je stakeholders meeneemt, het einddoel scherp houdt, en waarom AI een verrassend handig hulpmiddel kan zijn in het proces.

Of je nu net begint met het schrijven van business cases of je aanpak wilt aanscherpen: deze aflevering helpt je om met meer overtuiging én onderbouwing jouw volgende idee te presenteren.

In deze aflevering hebben we het over: business case, finance, stakeholders, gebruikers, onderzoek, product owners, CEO, storytelling

Over deze podcast: In de Product Owner podcast spreken we elke week met een interessante gast uit de wereld van product management en gaan we in op echte ervaringen, lessen en tactieken van product owners, ondernemers en specialisten. De Product Owner podcast is een initiatief van Productowner.nl

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