Why A Scarcity And Ego Could Be a Silent Destroyer Of Your Businesses

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(01:00:00):
So when you're in scarcity mindset, you
make poor decisions because
usually you don't seek advice.
You make quick decisions.
Give me a scenario how your pride and
some of that stuff affected your business
and some of the things that you saw.
Just not listening.
It's Sean's way.
Yeah.
Ego, right.
Just focusing on me.

(01:00:20):
How can it benefit me?
So again, transactional relationships,
doing it genuinely out of your goodness,
your heart to help people and not
expecting anything return.
Yeah, it's hard.
It's hard for that's hard for most
people, I think, and especially
entrepreneurs because
what do I get out of this?
What can you do for me?
That attitude.
But that's people see through that and

(01:00:42):
that and that's hard to build trust and
people want to do business
with people they like and they
trust.
Your stories, your
experiences can change it all.
Let's fight failure together.
We can defeat 90.
Welcome to defeat 90.
I have with me a good friend.

(01:01:03):
His name is Sean Saunders, right?
I always, I always feel like
Sanders got the you in there.
I want to make sure because I feel like
that probably
happened to you quite a bit.
Yeah, that was a lot.
Sean is your golf coach,
but you're more than that.
Yeah.
I feel like since I've met you and as
you've evolved your character and who you

(01:01:24):
are, like you're more like a life coach.
I feel like inspiring people to be the
best version of yourself and let that
come through in the
golf game and or in life.
Am I, am I stepping out
there too long and saying that?
Yeah, I think just coach.
Okay.
Yeah.
I think that, you know, a coach has many
variables, you know, to it has many

(01:01:46):
things that you do as a psychology part,
the mental game, the, uh, the fitness,
obviously the, you
know, physical part is huge.
And then overall health and wellness.
And then obviously the
mechanics of the game.
So there's a lot, there's a lot more to
it to be, to reach your potential.
Um, so if you don't, uh, if you're

(01:02:06):
missing out some of those parts, then
yeah, it'll, it'll affect
your overall performance.
So what I hear you saying is you don't
necessarily want to take the full
responsibility of life coach, but you
pretty much described a bunch of things
in life that needs to be worked on.
Right.
Right.
Yeah.
Yeah.
If you don't get your
personal life, right.
Um, it's going to affect your
performance on the golf course.
Same thing with business.
You're going to see a lot of correlations

(01:02:27):
between golf and business.
And I wrote about that in
my book, so it's pretty cool.
Yeah.
And real fast, they can look that up.
Yeah.
Yeah.
So it's on Amazon, uh,
18 holes to happiness.
Um, I published it a couple of years ago
and, um, so yeah, it's,
it's been, it's been awesome.
So that's really, really cool.
Yeah.
Thanks.
So, okay.
Let's jump into this.
Uh, one of the things that makes defeat

(01:02:48):
in 90, what it is is
these, these authentic
dives into where you came from, you know,
failures, your successes and your, the
why behind all of it.
Yeah.
And so, okay.
Why, why a golf coach?
Like, or where does that, is that where
it all starts for you?
Did you, is there something else that
started your business career, your
entrepreneur entrepreneurial career?

(01:03:10):
Yeah.
Um, I would say that goes back to my dad.
So my dad, um, started a car wash.
She developed land above a golf course.
That's why I started playing golf.
It was in our backyard.
Uh, he did like probably eight spec homes
that he built and sold while
he was doing his sales job.
So he was working crazy hours.

(01:03:30):
Um, so I got my worth work ethic
definitely from him.
Yeah.
Um, I honestly didn't want to be an
entrepreneur cause I
saw what it took away
from our family time wise.
Um, so I didn't get to spend a lot of
time except for on the golf
course with my dad or on
golf trips, things like that.
So, um, I actually was going to be an
education cause my mom was education.
So I always wanted to teach.

(01:03:52):
I had that passion.
I had that gift from my mom and I just
feel like that was one of my
gifts that God gave me, um, how to
communicate, um, and just educate people.
And that I was pretty
passionate about that.
So I was an education major
in college with psychology.
Um, so I was looking at just going into
the golf business because I worked
at the golf course as a bag boy.

(01:04:13):
It was good.
I started from the ground up and then
worked my way to the pro shop.
And then I worked under a master PGA pro.
So I wanted to be him.
I thought, um, so I was kind of trending
that way, um, with all the opportunities
that came and education, I was trying to
maybe run a country club or, uh, do
something on that field.

(01:04:33):
Um, but then once I got more into it, the
more I realized, um, that
work-life balance was really hard.
And if I ever wanted a family and be
successful and I wanted to be a dad,
so I wanted to, um, that
was most important to me.
And so, um, yeah, but I still had that
entrepreneurial spirit in me for my dad.
So it was kind of interesting.

(01:04:53):
Uh, I got in the golf business, started
working as an assistant pro,
working crazy hours, um, burned out.
This was before I got married and my wife
and I, or, you know, my now wife,
Jessica and I, uh, we talked about it and
it was just, you know, it was just.
See where God wanted me at that time.
And, uh, I just felt like I
needed to start a business.

(01:05:13):
Yeah.
Um, so we got married.
I actually, we were in South Dakota at
the time she was getting her master's
degree, so she came out of grad school,
had a good job opportunity
down here in Springfield.
We had three offers on the table.
I knew Springfield had a good golfing
community and good golfing area.
That's where pain stewards from.
You know, he was one of my
favorite golfers growing up.
Uh, so being from Iowa golf wasn't huge.

(01:05:36):
It was more sports.
Um, but I just had, I loved the challenge
of golf, just like business.
Um, and I think the
resiliency, I always had that.
So I was, I never gave up in any sport
and I always pushed through.
I think that led me to being a business
owner and entrepreneur.
Okay.

(01:05:56):
That's, that's a lot to unpack.
Yeah.
Sorry.
I want to jump back to a couple of things
that are heard in there.
Okay.
So let's dive into
everything with your father.
There's a lot of entrepreneurs that had
an entrepreneur fathers and
struggle with that balance.
Yeah.

(01:06:16):
Because let's just be real, like being an
entrepreneur and having a family.
It's tough.
It's really hard.
The, the, the, like the divorce rates
higher, I think it's like 60, 65%.
Um, there is the demand of a business and
the demand of the family are
constant odds, it feels like.
Especially with startups.
Especially with startups.

(01:06:37):
And so you said you
didn't want to be like him.
So walk through and like, that's saying
there's probably good things there too,
but there is, I'm assuming on the time
part, like how did you deal with that as
a kid versus how did that play out as you
now as entrepreneur?
Yeah, I think, you know, the best
memories I have of my dad
were on the golf course.

(01:06:59):
So I had his full attention.
That's why I love the game.
Um, we have good talks and I think that's
what's great about golf and you
develop those
relationships and you have time, right?
You're out there for hours.
Um, and so that's kind of maybe what led
me to golf in the industry.
Um, but I also liked the prestige of it

(01:07:20):
at the time being younger.
I just, you know, the pro
is kind of the man, right?
And, um, and I liked that part of it and
just, you know, I
wanted to play at a high
level myself.
I was an athlete, so I want
to see how good I could get.
So I actually moved out to Arizona for a
couple of years and, um, I took lessons
from some of the top coaches out there.
That's when I started learning, Hey, I

(01:07:41):
maybe want to do this.
I want to be them, right?
Um, teaching the game.
And, uh, so, and, and starting to see the
business side of that.
Um, and then also the fitness side was
getting huge at that time when I moved
out to Arizona, that was when
tiger woods came on the scene.
And so I was always big
into fitness working out.
Um, and so that, that kind of led me to

(01:08:01):
starting up kind of a combination,
like you said, between not just teaching
golf, but also helping people with
their body as well for golf.
So did you like going back to that?
And I think it's like, what, so I hear
you saying it's like
basically that struggle.
Like you, you, you found the connection
with your dad in the time

(01:08:23):
you made sure that happened for you.
Have you ever struggled
with that with your family?
Finding that balance.
Yes.
Um, so I'm very driven like my dad.
So, um, results driven, right?
Yeah.
And so money was kind of maybe more, um,
my idol, I guess a little bit when I
first started, it was, you know, I wanted

(01:08:43):
to have the nice things right away.
Like my dad had, but my
dad didn't start with that.
He built it.
So I knew that I, you know, when I was
younger, we didn't have much.
Um, he took some
risks on developing land.
Um, that was a big risk,
but it, it paid off, right?
So I got to see both sides of it.
Um, but I also saw the struggle.
He had a, he went through a lawsuit, so

(01:09:04):
it affected his health.
Um, so a lot of those things kind of
scared me a little bit owning a business.
Um, he had real estate, so he had to deal
with people that were tough sometimes.
Um, and then we were in a small town in
Iowa, so talk, you know, there's some
gossip a lot and everybody knows
everybody's business.
Um, so I definitely didn't want that.

(01:09:25):
I wanted to move to a city
and, uh, kind of start my own.
I didn't want to, I guess I want to start
my own, uh, journey, you know,
instead of living under my dad.
So that kind of helped you
push to find that balance.
And golf was my thing, right?
So once I played college golf, um, I
played at a high level in Arizona,
played a couple of mini tour events, just
for fun, just to see how, how good

(01:09:46):
I could get and the competition of it.
And realize I was like, nah, I think I
meant to teach and coach.
And so that kind of
led me down that path.
And the entrepreneur thing didn't come
out till I read rich dad, poor dad.
Um, cause I was all about, I was all
about Robert Kiyosaki read all his
books pretty much on passive income,
which I don't believe is passive.
You still have to work for it.

(01:10:07):
It's so funny.
So like that's been, that's been an
ongoing thing that, you know, as I
talked to more of my friends, they're
like, no, that's not, that's a, it's a
false hope, I think sometimes like you
think, Oh, like, you know, even
rentals, like my, my good
buddy owns a bunch of rentals.
I mean, he's always got headaches.
Oh my gosh.
You know, it was my dad.
Like he had so many headaches from

(01:10:27):
developing the land to, you know, having
flooding problems, which he followed code
and everything, but you still have, you
have challenges in any business.
So there's no, you have to work for it.
Um, my new facility,
we have a subscription.
It works great, but I still have to take
care of the facility.
Otherwise I have to
pay somebody to do it.
And so, you know, you gotta, you gotta

(01:10:48):
find that needs versus wants, I think.
And that balance, but also time.
What's your time worth?
And, um, I've learned to value my family
time just as much as my business time.
But yeah, that struggle was real.
That first, I would say five years I
turned out, I tried to turn a hobby
business, teaching golf lessons out of
golf courses and doing personal

(01:11:09):
training for probably the first 10 years,
honestly, um, To, to make it full
time, which it wasn't paying full time.
So my wife, she kind of reads that.
She resented the business for a while,
just because it wasn't producing
as fast as we hoped.
And I would make promises, right?
Hey, just one more year.
One more, you know, so I think all

(01:11:30):
businesses struggle with that.
Cause a startup business takes years and
most businesses fail what?
Three to five years.
It's because of the struggles there.
And when you start up, you got to pay for
expenses that you never thought of.
And then, so you're looking at everybody
looks at revenue and I'm like, yeah,
we make really good revenue.
But at the end of the
day, it's your profit.

(01:11:51):
How much do you actually
pay yourself and your family?
Yeah.
Um, and when that's less than a teacher's
salary and as a coach, well, man, I was
like, maybe I should have
went and became a teacher, right?
But, and, and then, I mean, that's the
thing that's the struggle, but I love,
I love business.
So it's like that passion.
I think that's the key, right?
Like passion, you gotta have the passion.

(01:12:12):
And also knowing like that, that time
you're investing, eventually, if you're
doing it well enough, you will see a
bigger harvest, but are you passionate
enough to keep on going through the tough
times and when you know that you could be
making more doing something that's easier
because there's nothing in small

(01:12:32):
business that is easy, I like people that
act like, you know, you're, we're seeing
more and more of like, like on tick tock
at different things that people are like,
you can make this, you can start now and
you can just, I'm
like, yeah, maybe, maybe
they found an edge and maybe, but I, I've
seen so many interviews with YouTubers
and people that people admire and saying,

(01:12:54):
we work a hundred hour weeks.
And between filming and editing, like
there is no easy thing.
And, but I ask myself, if you're not
doing something you're passionate enough
to want to work on it, I think prior
doing the wrong thing.
Yeah.
If you, if you don't wake up every
morning excited to build your business

(01:13:18):
and to solve a problem
or, uh, give value, right.
Yeah.
Um, you're, you're going
to burn out real quick.
And so that's when I knew the first five
years was a struggle.
Uh, but I was so passionate about helping
people with their golf game, but it was
more of the relationship, honestly, like

(01:13:39):
you said, it was more about pouring into
people, encouraging.
I think that's one of the gifts that God
gave me was being an encourager.
And, uh, and I've, you know, I prayed
over people before, you know, my clients
were, I've, you know, I do stuff that
most golf pros
wouldn't think about doing.
Um, especially now, just because of what
I've been through and we've, you know,

(01:14:00):
my personal life we've
fostered and adopted.
So we've been through
some, some challenges, right?
From the personal end of business.
So I've, I don't know.
I think that resiliency is the key.
Where do you, for you, does that
resilience come from?
I think you just have it.
You just have it.
Okay.
So with that, no, I
think that's your drive.
I'm this is, okay.
I'm very driven.

(01:14:21):
So this is something that for me that I'm
exploring more and
I'm going to be having,
I'm going to do some more content around
this that, you know, I think that's a key
part of what that resilience and that
determination is something you're born
with, you either have your don't have.
And I think it's a key part of being an
entrepreneur and

(01:14:41):
being successful because.
I mean, some people,
they just give up so easy.
And, and I like to build things.
I got that from my dad.
He was a builder.
I'm not a construction guy, but man, I
mean, I love seeing before and after.
I love making a place, you know, starting
bare bones and building something that
looks awesome and bringing other people

(01:15:02):
in to bless them as
well during that process.
I think, I think that's, that's part of
the fun of being an entrepreneur.
Well, and then what's beautiful about
what you do with, with golf and with
helping people, because again, like you
said, it's, it's the
kind of full experience.
Right.
So as you're helping these people get
better, their golf game, you're working

(01:15:22):
on all these other areas,
you see them grow as people.
Yeah.
I like transformation, right?
So we do programs, we
don't do lesson series.
Right.
So a lot of the old traditional way was
you show up to a lesson.
Um, you just give them some things to
take with them, right?
Here's your drills or whatever.
Um, the new approach we have is

(01:15:43):
definitely like getting to
the source of the problem,
which is usually physical and mental, um,
and combining those, we call it brain
body intelligence.
Yeah.
And so being able to have a method that
you can take them through that journey,
that, that, that, that process, I call it
that I wrote him about in my book.
And, and under, and they have a true
learning understanding.

(01:16:04):
Yeah.
Um, and that's transformational because
they're going to work on all areas of
their life to help them obviously with
their passion, which is probably golf.
Um, but you'll, you'll see it'll
transform everything
else in their life too.
And that's, what's beautiful about the
game of golf is you have to have that
resiliency on the golf course and you
have to be, um,

(01:16:26):
you're going to have a lot
of bad, you're going to have more fail
failures, failed shots than good shots.
So honestly, the best golfers are the
best at limiting those failures.
And that's your preparation.
That's your, your plan.
Um, you know, we call
it your yardage book.
You know, you have, you have a plan for
every hole that you play.

(01:16:46):
That's that's true for, for business.
You don't have that business plan and you
don't have that coach or that
advisor, um, you're probably going to
fail because you need somebody that's
been through it, been
through the trenches.
You know, it's funny.
I mean, that's a huge part
of what defeat 90 is about.
It's like, it's like a community and
that's that wisdom of it because like

(01:17:09):
trying to reinvent the wheel just, it's
just honestly stupid.
It's like, why, why, why go
through the hassle of that?
Yeah.
We, uh, my banker, uh,
give him a little shout out.
Dustin Hawkins, love a guy.
He become a good friend of mine and we
sat down over coffee and
wrote my business plan together.
I mean, what better guy to help you write
a business plan who you're
probably going to get your loan through.

(01:17:29):
So you'll be approved.
And he's looking at all areas of your
life, not just your business side,
your personal, I mean, that's huge.
If you can't get your personal finances
and everything, good luck
trying to get a good loan and a, you
know, at a good rate and then all the
other stuff that goes with that.
So, you know, I think it's wise to bring
on a friend who's in the baking
industry who sees failure all the time.

(01:17:51):
And he wants you to be more successful
than anybody because he's invested.
Yeah.
Right.
Or someone that's financially or
financial planner, whatever.
I think that's like having that group of
different people with the skill
sets and, and mindsets that can shape
where you're going because we all,
we all have strengths and we all
weaknesses and we have blind spots.

(01:18:13):
And it's, it's something that's powerful
about being around people that can
cover you and say, Hey, look, you're not,
you're missing this part.
Why are you doing that?
So, okay.
So jumping back, I want to go, I want to
go fast forward or rewind.
Yeah.
No, you're good.
You're good.
So just so you guys know, we're both ADD.
Yeah, pretty much.

(01:18:34):
And so this might, this'll be a fun,
interesting conversation to hear the,
the percentage of people that are
entrepreneurs that are ADD or ADHD.
Or on the spectrum.
Yeah.
There's something
because we're different.
And I didn't even know it.
So we adopted our boys and
then it was like, Oh, okay.
I started studying up on it and I'm like,
Hmm, this looks familiar.

(01:18:54):
Um, so it was interesting.
I didn't even know anything about ADHD,
but now I like, I know how
to manage it a little bit better.
Yeah.
The neuro-divergent side of things.
It's, it's interesting how a problem
solve, like there's a bunch
of things that are tied to that.
I think that you've, but our mind tends
to, yeah, all over the place.
So, so jumping back as we just went ADD
about being, which is hilarious.

(01:19:15):
Which is great.
Uh, let's, let's go
back to that initial spot.
When you were basically you were a golf
pro and you, that spark that
you said was rich dad, poor dad.
That made you realize you wanted to
actually do a business and
actually be an entrepreneur.
Like walk me through that.

(01:19:35):
I know.
Yes.
Kiyosaki's rule was about like the
principles are there.
You want to be passive income here.
You're going to be a, you know,
self-employed, you know, the, the, the
casual quadrant and
all that stuff like that.
But like for you, what resonated inside
of you, it's like going, you know,
I want to do more.
I want to be more than just a golf pro.
It just interested me.
So I started reading this stuff and I was

(01:19:57):
never, people had asked me like,
man, you should own a golf store.
You should, you know, do
something business wise.
And I always said, no, I'm just going to
be a teacher and a coach.
Right.
Yeah.
But, and I knew I was going to do that.
So I just knew, I didn't know it was
going to be being a golf coach and a
fitness trainer, you know, coach slash
whatever, but golf performance

(01:20:18):
coach was why we call it now.
But you know, it's, I think it just, it
planted that seed planted the seed.
Then I started thinking about my dad.
I'm a lot like my dad and more older at
the older I get, I
start seeing qualities.
I'm like, huh, that's familiar.
You know, so, um, so that's, you know,
you, you learn and, and you know, I just

(01:20:38):
took bits and pieces from that with
having multiple streams of revenue.
I think that was huge.
Yeah.
Um, I think to be successful, especially
in my area where it's a want, it's not
a need, you don't
need golf lessons, right?
You don't need golf coaching.
You don't need personal training.
You should, but you don't have to pay
somebody to train you.
Right.
You can do an app.

(01:20:59):
You can do online lessons.
You can, there's a lot of
different options, right?
But that's where you
have to offer that value.
And we have to create, create a business
model that has
multiple streams of revenue.
And so we finally
created that after 17 years.
Yeah.
Well, and I think coming from the
consultant, um, marketing where basically

(01:21:22):
if I'm not working,
then I'm not making money.
Like there is that weird, like as far as
passive income is just a farce, but
it's important.
There is ways of making money residual
that have residuals that have that.
They're still making money when you're
not actually have to be there.
Yes.
And I think that that's something that

(01:21:44):
when you go from being self-employed
to being a business owner
is, is a big difference.
So I was
self-employed for, uh, what is it?
16, 17 years.
So since 2009, I got my PJ membership.
Did it as a hobby at all
the different golf courses.
Obviously it rains a lot in Springfield.
So starving really rough.
Um, didn't really want to take the risk

(01:22:05):
to build like a
canopy and all that stuff.
I was looking into that as a business
model, um, where I could teach you around
and have heaters and there's a lot of
pros that do that and are successful,
but they're also in Florida, you know,
different, like golf destinations.
Right.
So I had to be realistic with that.
And I think that's important to get
advisors where they steer you.
Uh, is that, is this the best market?

(01:22:26):
Um, there's a golf place.
That's our competition, really not
competition, but they're a different
model, but they're here in town and, and
that's a lot of overhead.
They're taking a huge risk.
So odds are against them in Springfield,
honestly, compared to Chicago or some
of these other cities that
have that same golf business.
Um, so I didn't want to go in that arena.
I knew that I didn't
want food and beverage.
Um, I didn't want to, all the headache

(01:22:48):
that goes with a lot of employees.
So we have contractor coaches works out
well because they get flexibility.
They get, they're doing well.
They get to run their own
business as self-employed.
Yeah.
Um, but I feed them all the referrals.
So that we did for the past 15 years,
building that online marketing
and thanks to you.
Yeah.
Yeah.

(01:23:08):
We, so we go way back, we go way back.
And what's interesting about that is
like, it's, we just
recently we reconnected.
Yeah.
But I didn't realize when like where you
were at when we met, like the
points of struggle, struggle you were
actually at of helping you out of that.

(01:23:29):
And yeah, I went all in.
Um, my wife, I told her, I was like,
okay, give me a year.
I'm going to go all in.
Cause I was working other jobs to pay the
bills and we finally got out of debt
personally, so that was huge.
So that helped her security.
Um, so she knew, Hey, let's give it our,
I want to give it my last shot.
Right.

(01:23:49):
Got my fit personal training
certification that
really bumped up that revenue.
But you're getting, you're
pulled from golf course to gym.
Yeah.
So it was really hard to balance that.
So I was all over the place.
And I think that was one of my struggles
as I was just spread out too much.
Yeah.
Um, so I needed to focus something I've
always struggled with really
focus on, uh, creating a business model.

(01:24:11):
There's one location
year round rain or shine.
You could teach and then I could have
other residual income coming in.
So that was big.
So that was, that's what we worked on.
Yeah.
So 1 million cups set us up.
So I spoke at 1 million cups, which I
recommend anybody just getting out there
and just meeting people,

(01:24:31):
networking, just be strategic.
Don't do what I did and join like three
network organizations I want.
So I was, I was more transactional
relationships rather than really solid
relationships and I recommend building
solid relationships like me and you
had, um, authentic relationships instead
of what can you do for me?

(01:24:52):
What can I do for you?
It's fake.
Uh, you know, you fake
it till you make it right.
How many times?
Yes.
Transaction transaction.
And it's not long-term, right?
Those, those networking groups, most of
them, I don't talk to
those people anymore.
You know, it is what it is.
But once the value is gone, it's over
versus building the solid friendships
and, and pretty referral partners that

(01:25:13):
actually care about you and they
understand you, they understand your
heart, um, and your character and
integrity, and I think that's important
is when you form those relationships,
make sure that person you're referring to
has integrity before you start referring
to them.
Very, very important because I've been
burned many times on just referring to
them because they were part of my network
and organization and,
uh, ended up causing

(01:25:34):
problems.
So, but I think that's the thing that
we're seeing more and more in business.
And I feel like it's getting worse is
people that just want the quick buck or
want the quick success.
It's not reality.
It's not reality.
And they heard a lot of people.
Yeah.
And it heard.
Well, and think about the car that we
get, like you think
about how you started.

(01:25:54):
Yep.
And I had no business experience really.
No, I just jumped in networking groups
and then you let this coach has helped
me traded for marketing.
You helped me.
Um, so I mean, there's a lot of give that
goes on to help each other.
It's a community and
it should be that way.
Um, we're all odds are against us.
90%.
Yeah.
It's crazy.

(01:26:15):
That is crazy.
I didn't realize it was that.
Yeah.
Within 10 year period.
Yeah.
And there's different
benchmarks along the way.
Like once you get to five years, like
you're doing, like it gets less likely.
But even like hobby businesses, you can
hang on, you know, making five, 10,000
a year, you know, whatever, just a
supplement, but it's, I, we're talking
all in business, you know, for sure.

(01:26:36):
And so, and okay.
So let's, let's rewind again.
Let's go back to that moment.
You have one year to make it.
What were the failures?
And or things that you feel like failure
might be the wrong word, but
things that led to that moment where you
had to figure it out.
Like what were the
things that were going?

(01:26:57):
Was it just the business model wasn't
working or was there some of the things
that led to that to where, okay, I got.
I think location.
Okay.
Location was huge and Springfield,
especially it's very, I've, I've
been at every part of the city.
I've taught golf lessons and I was
personal training on
every part of the city.
Okay.
So I've kind of learned and we ended up

(01:27:17):
in Nixa, you know, South, South
area and it's been good cause we're right
next to all the golf courses.
Yeah. Right.
We're next to the higher income families
for golf and that fits that model.
Um, so I think that was huge.
Um, I, I just think being at, I needed a
facility that had fitness and
coaching with
simulators and bays and stuff.

(01:27:38):
And the technology was pretty high then.
And you know, when I went all in and so,
so I was, you know, it was enough
money to, to make my wife happy.
Right.
And I had flexibility because I could
manage my schedule, but it was still,
there was still a little resentment, I
think where I, my potential, I was

(01:27:59):
not meeting my potential financially for,
I had two degrees, have multiple
certifications, um, which was great.
Cause I worked at a law firm for a while,
gained contacts there.
You know, I, I think God
puts you where you need to be.
Do I have any regrets?
No, because it's led me to where I'm at.
It created that business, new business
model for 24 seven golf performance.

(01:28:19):
And also I think that the thing we don't
talk about enough and entrepreneurship.
You know, this whole thing about
defeating failure, I've had some pushback
about it because they're like, well,
failure is just a natural part of.
Business.
And I, and I get that.
I agree.
I don't disagree with it.
I don't like, I think it is necessarily,

(01:28:40):
but businesses failing is what.
And closing the doors for closing doors
for good is more what
I'm wanting to overcome.
Yeah.
But I think the thing we miss
and failure is clarification.
So as we do this, we
learn, oh, we shouldn't do that.
Or as we go down a business model or like

(01:29:03):
for you, you know, being a pro versus
owning it like that transition, all that
failure, all the pain, all the struggle
helps us get to a more singular focused
effort of what we're going after.
Yeah.
And finding that niche.
And I think to being at all those
facilities, I worked for four businesses

(01:29:25):
that failed, but that's
part of why I do crazy.
So I got to tell you this.
I went through all my golf
courses that I worked at golf.
I should golf businesses, right?
It could be golf courses,
golf stores, swing, right?
Right.
All those places that were golf.
Any places where golf, golf, golf, golf, golf, golf, golf, golf, golf, golf, golf,
I'm telling you, um, I
almost bought swing, right?
Did a business plan on swing, right?

(01:29:45):
Golf, which is doing great now.
Great owners, great people.
Yeah.
Um, but yeah, I, 10
between fitness centers.
Maybe that's my 80 D right.
Jumping around all the time.
But I think a lot of it wasn't my choice
and it was poor businesses, citizens,
you know, they didn't get help.
They were control.

(01:30:07):
You could tell they had
problems with control.
Yeah.
Um, they just, it was their way or, you
know, and they didn't take advice.
Like, as a coach coming into these
environments, you were subject to the
culture, you were subject to their
decision-making and I
mean, that probably,
Oh, that weighed on you.
Yeah.
It probably slowed you
down, but here's the thing.
It also gave you clarity

(01:30:27):
of what you're doing now.
It was good what not to do.
Yeah.
And so taking care of your contractors,
you know, nobody referred me
really clients at those places.
Yeah.
It was crazy.
Like a few, but not like
what you thought, right?
You're like, Oh, I'll come in.
I'm paying a percentage usually too high.
Honestly, like after you pay taxes and
everything, you're like, Oh, wow.
And poverty, you know, so, you know, and
I think that's why

(01:30:48):
the turnover is so high
with personal training
industry here locally.
Nobody sticks with it
because you can't make a living.
And the, and the facilities are trying to
make money off the contractors where they
should think of it differently as the
contractors are their salespeople.
Right.
So if I didn't have good contractors and
coaches, my facility is not

(01:31:08):
going to probably make it long-term.
Yeah.
Well, now seeing like what you've done
and what you've built and the
people you have there, right?
I think that's the amazing part about it.
It's like all the pain
of what you went through.
You're now helping them way better.
Now I have to go through that.
And also setting them up to succeed and

(01:31:29):
giving them the, but
they still have to earn it.
Yeah.
They still have to work,
you know, they still show up.
They still have to be a professional
because if they don't, well, then.
No, I'm not probably
going to send them clients.
Yeah.
That's what it is.
You know, I mean, I'll be fair.
I'm going to be fair with all my coaches.
But that's the thing though.
You know how to talk to them and what

(01:31:50):
conversations to have.
Yes.
And also listening and listening and be
able to coach them, right?
Because you want them to win too.
Yeah.
And see that's the one when it's got to
be a win-win for everybody.
And I think that's what's missing with a
lot of business owners is
they're like scarcity mindset.
Yeah.
Um, and I was there, right?
Um, so when you're in scarcity mindset,

(01:32:11):
you make poor decisions because
you usually don't seek advice.
You make quick decisions and then you,
you know, don't take care of the
people that are actually making your
business better, you know?
So you, you try to take from them.
And in reality, you should sit down with
them and find a mutual beneficial

(01:32:32):
agreement that they can actually be your,
your sales team or whatever.
And your employees are your cell.
I mean, they're your at the golf course.
I learned that I was the
people greeting the members, right?
I was taking their bags and I was
cleaning their clubs and I
was getting to know them.
I knew everybody by name.
I knew what they did.
I knew their business.
And that was something too.
That got me out.
Entrepreneurial going was working at golf

(01:32:54):
courses because I was working
for all these business owners.
So they were all my boss.
The members were really my bosses.
Yeah.
Um, the pro obviously managed me.
And our staff, but really, um, it was
the, it was the members that those
relationships they were the board of
directors, having that relationship
with all them was the key.
So really, so I learned from them too.

(01:33:16):
You probably learned a lot of sales
techniques and things from that,
because I mean, to take care of customer
service, sales, uh, smiling
all the time, networking, all that stuff,
like those are valuable soft skills
that you learned on the job.
How old were you at that time?
Well, I started in high school working as
a bag boy and then, um, you
know, outside services, they call this.

(01:33:37):
And then, uh, worked my way up to the pro
shop in college and then, uh,
became assistant pro.
I went out to Arizona for a little bit,
worked at a resort out there.
So I've worked at every type of golf
business, which is cool.
Um, from the counter standpoint.
Um, so I, I knew what
I didn't want to do.
I didn't want to be behind, be behind the
counter, answering phone
calls, being a pro.

(01:33:57):
I just, it was, and I had a hard time
juggling that many balls at once.
Yeah.
Um, so I'm, I'm good at focusing on one
thing, knocking it out, going to the
next thing, knocking it out instead of
trying to manage, you know, multiple
things at once.
So I know my weakness and that's why
business now I have help actually
brought on a manager to help me.

(01:34:17):
And, and she's been huge, um, just with
the stuff that I don't have time to do
and making the place much better.
So improving it.
And being relational too.
Yes.
Um, because that's one of the things that
I'm hearing from your
like, we were there the other day and
hearing from your members went
like, wow, she's, she's awesome.
Yeah.
And that's such an amazing thing to hear.

(01:34:39):
Um, so going to you, like the other day
we were talking and you're talking
about a point in your life where, where,
before you read the book or wrote the
book and that mindset and that growth
part of you that have a change for you.
Was that also part of what really took
your business to the next level as far

(01:35:00):
as working through the struggles
internally that you were facing?
Yeah.
There was a book, uh, that
my client actually gave me.
He's one of the most successful real
estate people in town.
Um, I worked with their daughter, um,
developed a really good relationship
with, with the mom and she gave me the
book, the prayer JB's.
And, um, you know, at first I was like,
maybe this is prosperity guys, you know,
whatever.
And so I started reading through it and I

(01:35:22):
was like, okay, you know, anything helps.
And that was when I was kind of at that
point where I was like going full
time and it was kind of
still struggling a little bit.
Um, financially.
And so, uh, started praying this prayer.
I was like, all right, God prayed the
prayer every, every day, you know,
bless me indeed expand my borders.
So mainly the influence.
So it's not, it's about what God can do

(01:35:43):
through you and the influence, uh, that
you'll have, you know, that he's going to
introduce you to people like you.
Um, multiple people that have come into
my life the last, I would say five
years, um, that have had a big impact on
my life, life, convoy of hope,
those types of organizations.
Just crazy, uh, how it all
played out now looking back.

(01:36:03):
And then, um, so I think just being
faithful and, and I'm praying more, you
know, people are
like, what did you change?
I'm like, well, I just pray more.
So I've been really faithful on that
devotional every morning, uh, trying
to stay humble, cause that's one of my
weaknesses is humility.
Cause I've always been an athlete.
So I think I always had the mindset that
you, uh, You gotta be confident.

(01:36:26):
You gotta be in that.
And sometimes that can be arrogant.
And sometimes we can, you know, then that
gets you in the worldly mindset and like
I'm better than you, this kind of stuff.
And, um, so for me, I try to pray for
wisdom and humility every day.
And that's, and I know that's my
struggle, so it's getting better.
But how does that, so how does that
functionally play out?
Like, how did you, how did the, I mean,

(01:36:48):
this is just being, well, I'm just
being like, trying to get you like, not
saying you're not going to be real,
but like, give me a scenario, how your
pride and some of that stuff
affected your business and some of the
things that you solve.
Just not listening.
It's Sean's way.
Yeah.
Um, ego, right.
Just focusing on me.

(01:37:09):
Yeah.
Um, how can it benefit me?
So again, transactional relationships,
uh, all to your motives, right?
Okay.
So I think, you know, doing it generally
out of your goodness or your
heart to help people and
not expecting anything return.
Yeah.
It's hard.
It's hard for, that's, it's hard for most

(01:37:30):
people, I think, and especially
entrepreneurs, because
what do I get out of this?
What can you do for me?
Um, that attitude, but that's people see
through that and that, and that's hard
to build trust and, um, people want to do
business with people they like and they
trust and when it's all about you and
you're kind of like bragging like, Hey,
look at me, look at this, you know, and,
and yeah, you know, God's giving me a

(01:37:51):
gift, but I also need to
use that to glorify him.
And so I don't, I think it was all for me
for a long time and whether I like to
admit it or not, it's, it's kind of hard
for me to admit sometimes that, you know,
I was very prideful growing up.
Um, and I, I needed that humility and God
definitely humbled me many times.
So, um, well, I think the, the part from

(01:38:15):
a just functional
aspect of that is I think.
When you're always taking and when you're
always putting people in a position where
they have to choose between you and them,
they're always going
to choose themselves.

(01:38:36):
And that creates tenuous relationships.
That's like when you're, when your
business is dealing with people,
that can be, it doesn't work.
No.
If everybody's selfish,
nobody's willing to give.
How's that working in marriages?
How's that working in business?
How's that working in partnerships,
coaching over and over

(01:38:57):
in the golf industry?
I just have to say, I mean, there's a lot
of, a lot of confident golf pros, you
know, and, and that's okay to a point,
but if you're abusing
your staff and you're
working them over ridiculous hours, just
to benefit you, you know, that's, that's
a problem.
And so that's, yeah.
So it's any industry or you're like, Hey,

(01:39:19):
why are you not getting this?
Yeah.
Oh yeah.
Make you feel like the little people.
I mean, I've been around those coaches
that are like, well, you're just stupid.
And you're saying,
well, so are you my friend?
Cause that's not
actually be talking to me.
And you're paying that person.
That's crazy.
You know, like the
arrogance, you know, that comes up.
Being on the consulting side, I can't, I
tell you how many times I've been with
customers and they're like, they're

(01:39:40):
paying me to consult
them and then they still
know better than me.
And then you're like, why am I even here?
Why am I here?
Because if we can't, like, trust me, if
you don't believe in me, then why aren't
painting, but, but going back to like,
what we're seeing as far as you as
coaching, like there's probably that
transition where when you start

(01:40:01):
hearing about the person, you were
actually able to find the root problem.
Maybe it wasn't their swing.
Maybe it was something in their life or.
Well, you can't really
get to know the big picture.
And that's why, like you
said, the coach is so many hats.
Yeah.
Um, and with this new method
we're doing, it's unbelievable.
Um, how we can get them to change really
their, their brain and their body, right?

(01:40:22):
You got to change the
brains of the computer.
So if we get that to work with an
understanding of how the body moves and
using feedback, then you're going to get
way better results, right?
And that's really why
did they come to you?
Why do I, why did I bring on a manager?
I want to get results.
I'm driven.
I'm competitive.
I want to be obviously, I
want to be the best, right?
For best version of Sean, but also I want

(01:40:43):
to have one of the top, I always
said, I want to have one of the top golf
performance centers in the country.
And we're doing that.
Like it's, it's cool to see, but God's
got to be a part of that too.
And I still have to have that humility.
Yeah.
Um, so there's a balance there.
Um, so you want to be confident and you
want to be like, Hey, we're
so busy all the time, you know, but you
know, but not be, I think fake.

(01:41:05):
Yeah.
You gotta be authentic and not lying.
Yeah.
Well, and I think that going back to what
you were saying, that
scarcity mindset, when you were selfish,
when you were prideful, when you
were doing these things, it, it puts it
in a place where you're always taking

(01:41:27):
and you're, you're where there's always
lack, there's not enough for
everybody to go around.
And when you, when you were at a place
where you're giving and you're making
people feel comfortable and you're
helping them and like the entire
environment and culture changes.
And it's where people
want to be like, it's fun.
Yeah.
Like when you're working on a
common goal together as a team,

(01:41:48):
rather than just one sided, you know,
cause it's funny, you
know, we go through.
Okay.
So like thinking
about high school, right?
Yeah.
You have the macho, like confident people
and you have the people that are.
That the terrible down or bullies,
whether they realize
or not that cool kids.
And that's usually
insecurity and security.
A hundred percent insecurities and things
are lacking stuff
that's going on in their

(01:42:08):
life and they're trying to take from
people and they're
trying to fill that out.
Right.
But for some reason we all want to be
around them because there's this
confident piece for the most part.
We, like, we love to hate them, right?
Like we want to be around them, but we're
also annoyed with them because they,
like, you know, and there's this, but I
remember the people in high school
that knew who they were, knew their

(01:42:30):
value, knew their
worth and we're inviting.
And we're friendly to everyone and
everybody loved them.
And they weren't like the cool, cool
people, but they were the people
that people wanted to be around.
Yeah.
They're likable.
They're likable.
They have one more, they have more, uh,
solid friendships, relationships.
And that's what we try
to, I try to teach my kids.

(01:42:50):
Yeah.
It's like, you know, if you're a bucket
dipper, you're going to reap what you
saw, you're going to, you're
going to get that back, right?
But if you're a bucket filler and you
pour into people and you encourage and,
and you bless others and you're always
trying to find, find ways to, to bring
other people value and, and that's your
business, that's every part of your life.
You're going to be happier.

(01:43:11):
It's unbelievable.
And that's pretty much 18 holes to
happiness summed up in right there is I
just had 18 principles that I wrote about
and each principle builds on that.
And it took me a long time and I still
read my book, try to read it once a month
as a reminder, because it's really my
journal, you know, that I wrote down.
And you asked me how, what, what
transpired to write that.
It was prayer and God's like, you need to

(01:43:32):
write that like now.
And it's crazy that I wrote that book,
um, the, the rough draft.
And then I sat on it and it was written,
had all the main stuff, all the
principles, and then I
started my business plan.
If I would have done it out of that
order, I don't think the
book would ever come to fruition.
Yeah.
And now I'm using it to bless others and,

(01:43:54):
and share my story, but
also those principles are cold.
Well, and what I love is that you're
still trying to live
them and like know them
like, and that's something that, I mean,
like a lot of people write
books just to write books.
Did make money to make money.
Well, they all might.
Yeah.
Right.
We talk about that.
Especially in the coaching

(01:44:14):
space, just for notoriety.
I definitely did not
write my book to make money.
I give them, I give way more copies away
than, but again, that's a blessing too,
because look at the, the connections that
I've formed from charity golf
tournaments, you know, that I've given my
book to, um, it's great marketing.
Like, yeah, but it's, uh, but it blesses

(01:44:36):
every, you know, and you don't know
which kid I wrote that for the junior
high and high school kid, but you know,
it's really applies to anybody and you
know, you had to be a golfer and it still
applies because it's just based off of
those principles that you should live by.
Yeah.
You know, and, and if you want to be
happy, you know, and I think
everybody wants to be happy, but.
Well, okay.

(01:44:56):
So let's, let's dive into a different
part of this whole thing when it comes to
the pride and the, the, like there is a
stigma as with golf, right?
Of the elites and all these other things.
And I think what's cool is you're seeing
more expensive to get into.
It's not, um, what schools are seeing
more and more pros and professionals

(01:45:18):
that are really just solid
dudes, like solid cool guys.
There's a lot of good pros here too.
I mean, you're solid.
Yeah.
You know, I think that's, that's, that's,that's, that's, that's, that's, that's,
you know, that the character backs it up
to, which is cool to have role models in
that.
They're coaching these kids, you know,
they're building these kids up.
Yeah.
Just huge.
So tell me why I should golf.
Why, why, you know, why, you know, yes,

(01:45:40):
it's a hobby, so and so forth, but this
is an interesting conversation because,
okay, like think about this.
I have heard this my entire life that
something like 60% of business deals
happen in a golf course, right?
How do you think I started my business?
Yeah.
Right.
And so like, for me, um, I used to be, I
used to be using a golf, I hurt my back
and now it's just
painful, but, um, but why golf?

(01:46:04):
Why is that where, why is that where
business people do the thing?
I know you mentioned earlier on that's
where you're spending a lot of time
together, but what is it?
Why should I do it?
Like, if you think about lifelong, right?
That's why I'm getting my kids into
lifelong activities, music, fishing,
hunting, um, golf, right?

(01:46:25):
Okay.
So if it's in that realm, why did I love
golf trips with my dad?
We built more relationship.
We'd have conversations
that we normally don't have.
My dad's not a, he's a military guy, you
know, so you've, you know, to get him to
open up and first time I said, I love you
to my dad, you know,
it's like those trips,
you know, so it's like in our family, we

(01:46:46):
never said, I love it.
You know what I mean?
It's like, it's just, it's just, it's
just part of our culture, right?
And that's okay.
Um, you know, there's other ways to show
love and my dad showed that through his
work and providing for
us and things like that.
But I think that, uh, golf creates
opportunities that
other games you wouldn't
have, maybe pickleball, maybe, but you're

(01:47:08):
moving your sweat and you're breathing.
You're, you know, so golf, you can get a
golf cart and honestly, the scenery,
go play, I mean, we're
in like the Mecca of golf.
People don't realize like,
this is a great place to go.
Just even if you don't golf, you should
just ride around Twin
Oaks with me, country
club, I mean, some of the most beautiful
golf courses are in this area, Branson,

(01:47:30):
you know, and, and, uh,
so we're really blessed.
And I think, you know, I was lucky to
live in Arizona, so I played a lot of
mountain courses, um, I played some
courses that are just like, wow, this is
incredible, you know, it's, it's, uh, you
know, it's definitely, that's one of the
big reasons I love golf is like, even if
I'm having a bad round of golf, I look

(01:47:50):
around and like playing golf,
like it's beautiful out here.
Usually the weather's good.
And I like to play it during the evening
when the sunset's coming down and it's
awesome and that's just
like, it's mental health piece.
It's kind of my like place to
get away from all the chaos.
So yeah, it's good.
That's good.
Yeah.

(01:48:11):
And then the, the one thing, okay, so for
me, it's a fishing, I love fishing.
Yeah.
I just recently got into it like in the
last couple of years.
Um, and ironically enough, the reason why
I got into it is because of Jack stack.
And, um, hearing his, his description of
basically this one on

(01:48:31):
one thing where it's
you versus the fish and it's really more
you versus you, the challenge and
conquering the things inside of you.
Right.
Yeah.
And there was just something about that,
that like now that I do that, like I just
went a couple of days ago and got this
massive droughts and the fight.

(01:48:53):
It's like pheasant
hunting for me, like up north.
I mean, those birds like pop out and
freak you out and you
know, you got a dog.
If you have a dog, it's way easier, but
if you're just out there, just walking
all of a sudden, you know,
pop, you know, it's so much fun.
That rush, that rush and that you can't
get that with a lot of activities.
Um, golf, it's the, you know, 30 foot
putt that you drain or the chip in or the

(01:49:15):
fairway shot, you know, or a hole in one.
I've had one hole in one.
Yeah.
It's so fun.
Like you never forget.
And what's crazy about
golf is you'll hit a shot.
Amazing shot.
And you're just like, wow, I did exactly
what I visioned, right?
Like you saw it before you did it and you
pulled it off and then you,
you remember all the details.
So I know I remember every
detail of the, my hole in one.

(01:49:36):
Yeah.
I remember every detail in college when I
hit it in the hole for birdie or eagle.
Right.
So it's like, yeah, but
like he, that's the memories.
That's kind of fun.
So you look back.
There's this theme
that's developing, right?
As we've been talking.
Yep.
Um, and something you don't hear a lot of
is about pride and about selfishness.
Um, I would say sometimes it almost feels

(01:50:00):
like we've made pride into be this or
confidence into this asset in business
that we're, it's almost looked at as a
good thing.
Like if I asked you like 10 business
owners and it's like, Hey, is pride bad?
They'd be like, yes.
For my character standpoint, from a
character perspective.
But then I think there's this part that's

(01:50:21):
like, when you start thinking about what
pride is and how it interacts in your
business that we were actually way more
prideful than we actually realize.
And, or okay.
So perfect example, like the
fake it till you make it right.
And to me, when you, that concept's
always got me because it's, it's a lie.

(01:50:43):
Like you're not being, you're inherently
you're being not being authentic and it's
projecting something you are.
And I get the manifest and all this other
stuff, which I'm, I, we'll just leave it
there at some point, but my, my, my
thinking being this, if I'm not good at
something, I'm like something, I'm not
going to tell someone I am good at.
I'm gonna be like, Hey,
yeah, I've done it before.

(01:51:04):
It's not my greatest.
If you want to, we can do it at a
discounted rate or you
know what I'm saying?
Like, but to, to, to project like, Oh,
I'm this amazing business owner.
Like, like, let's just be real guys.
I have failed more than I have won.
And I'm perfectly fine saying that
because when you start talking to me.
Like, there's so much
experience of how not to do.

(01:51:30):
But to sit here and go like, well, you
need to listen to this podcast because
Jeremy Bartley is
like super good at stuff.
No matter of fact, like if the opposite
of like, like most people are going to be
like, I made millions and we're like, and
like that scene, I've been a part of that
like in companies and
things, but like, here's the deal.
And this is the part for me.

(01:51:50):
I really facilitate a conversation about
the things that are hindering people from
making millions and or
being successful in business.
And to me, I don't know, finds being
successful in business as being just
monet monetary me too.
When, when it comes down to it, if your
care, if money magnifies your character.

(01:52:13):
Exactly.
So money is not evil.
It's what you do with it.
It's a tool.
It's a tool.
And that's exactly, you know, we used to
do budget coaching for people at our
church and helping
families get on a plan.
And, and, uh, you got to think of it as
it's not, it's not yours, right?
It's what we do.

(01:52:33):
It's, you know, you can receive it, but
then you should let it flow too, because
if it's only for you and you're just
holding that, that scarcity mindset,
that's not healthy and
eventually it'll go away.
Um, and, and people see that, right?
People see greed, people, you can see
that a mile away when somebody is fake
until you make it, um,
they're not being authentic.

(01:52:54):
And, you know, usually it comes with an
ego and an arrogance about it too.
Yeah.
And you know, you want to do business
with people you like and you trust.
And, um, and I think it's good to be
transparent and be yourself.
Um, but also be professional, right?
There's a, there's a balance there.
You can be authentic, but like I'm

(01:53:15):
learning from my mentor is
you gotta be consistent as well.
Yeah.
And I'm not sitting here
saying like, okay, like.
There's, there's two
sides of this coin, right?
I'm not going to walk up and be like, Hey
guys, I failed a bunch.
It's like, that's depressing.
You know, it's like, it's like failure.
It's, it's the presentation.
It's how you, it's being authentic.

(01:53:36):
And like, I'm not going to sit here and
be like, I'm the most
successful business person in the world
because I'm not, but I would say, and
I think a lot of people would agree with
me that my character speaks for my
actions and how I've done things.
And yeah, I have, I made flaws and there
are some people probably are
still pissed off me about something
that's inevitable, but I've always tried

(01:53:58):
to do what's right.
And I think that in business, like what,
like I've met those business owners
that are crazy successful or miserable.
Where enough's not enough.
I've worked for them.
Yeah.
And that contentment of where like that,

(01:54:19):
what drives you, what pushes you,
what makes you go forward?
Yeah.
Cause you could have the
most successful business.
Um, in every facet, right?
You're proud, you're, you know, that's
your baby, but it's everything, right?
And then you lose your, your family life.
You lose your, you know, relationships
with your family or your friends,

(01:54:40):
because you put that
first before everything else.
So there's gotta be a,
there's gotta be a balance.
And I think is it if you have to be
successful in all facets.
Yeah.
And if you're not, if that's not a
priority, if you're not thinking through
that, if you're not trying to be
self-aware about yourself, you're going
to find yourself in these traps.

(01:55:00):
Right.
Because if you start trying to convince
you're, well, I need to look through
this way, I need this expectation of what
business is and all this other things.
People pleasing, people
pleasing, um, being selfish.
You again, we talked about earlier, you
see the fruit of that and how
that ties to your business.
And like, it's easier than we think guys,
like for instance, okay.
Like I am convinced on social media.

(01:55:20):
I, I'm not, I do not think
it's a great thing for society.
I think the stats would show the
depression, the mental illness, all
the things that have
happened since the invention of,
it's cause that dopamine hit.
And then we know the science behind it
now and it gets you addicted
and we all struggle with it.
We're on how many, I mean, how much are
we on our phones now
compared to what we were a few years ago?

(01:55:41):
Like it's crazy.
And I think it's, it affects your
relationships with your family,
affects your
relationships with your business.
So I wrote about it in my book, cause
it's very important for the junior high
high school kid, cause it starts there.
And if they're posting all the time and
doing selfies and it's all about self,
um, that's a dangerous place because you
never, I think that leads to depression.

(01:56:03):
Oh, I understand.
And the dopamine hits, you have to have
more and more and more.
And it's just a drug.
And so it's just, you know, again, social
media can be a tool like money.
Um, and, but you can abuse that and you
can also, once you get out of balance,
and that's why I think you have to have
time limits on your phone or whatever,
where you can help you manage that
because, um, it does,

(01:56:24):
it gets out of control real fast and
you're scrolling for
hours and my, you know,
and your time second, you're gone.
Yeah, it's not good.
But I think the other thing that's really
dangerous is we, at any given
moment when you're on these social media,
you're watching a curated
perspective of someone's
life and it's the best reality.

(01:56:47):
Let's just be real.
Like no one's gonna be like,
let's just be honest today.
Here's how my life sucks.
And like puts all that stuff on the
people that do do that.
You're like, oh my God, why would you put
your garbage out there?
Like talk to a therapist, like talk to,
you know, so I don't know.
It goes both ways.
I think, I think it's good to be
authentic, but like, just like use it.
I think Facebook, um, use it as a
timeline for like, I

(01:57:09):
think it's healthy to use it
just to stay in touch with your family.
That's living far away or whatever.
And also just posting your pictures, your
family, it's like your
timeline that you keep
track and think of it that way.
And I think that's, that's beneficial.
But if you're using it as just a time
waste and just to fill that, that
board, your board, or so you get bored or

(01:57:29):
extension of your pride.
Yeah.
Because I think that's the
thing showing off this fake.
I think we've, we've, we would say, Oh, I
don't, I don't fake it until I make it.
But then look at how
you present your life.
Like honestly, be honest about yourself
of what you're presenting and how you're
presenting it and being real and being
authentic as something that I think it's
important, but I agree with you.

(01:57:50):
I think for me personally, the only stuff
I post on social media is for business.
I know I actually haven't posted a
personal pic or anything on social
media and probably over five, six years.
Yeah.
I've come way back.
And it's not, it's for me.
Okay.
It's going to sound hilarious.
Um, I love movies.

(01:58:11):
Uh, the secret life of Walter Smitty.
Have you ever seen that?
Oh, so good.
You should see it.
There's a part where he's, you know, uh,
there are some little part of, um,
it's Iceland and he's trying to find this
dude and he ends up on the side of the
mountain, finds a guy and there's like a
snow leopard, like across the mountain.

(01:58:32):
And the guy's taking pictures of it for
national geographic.
And there's a special moment happens and
he doesn't take a picture of it.
And he just sits there and he's like, why
aren't you taking a picture of this?
This is what he's like
some moments of just for me.
Oh, that's good.
I think like for me, I
know it sounds like hilarious.

(01:58:52):
I literally sometimes will, so much
judgment is going to happen right now.
That's fine.
We're literally talking
about not judging, right?
Yeah.
As I will literally in my head, just go
like, like, you know what I'm saying?
I'll be in a moment.
I'm just like, Oh, this
is a good moment for me.
And just like, try to like,
like lock it in, you know, and.
And it's real.
It's real.

(01:59:12):
And I think that's what makes these are
those moments and those things of being
thankful and grateful that fight against
pride, fight against all these other
things, that's an internal part of you of
being like, I'm good.
Like on any given day, there is at least
probably five or 10 things you can go.
Right.
Yeah.
It's easy to look at the negatives.
Everything is beautiful life

(01:59:33):
that you have blessed with.
Yeah.
Be thankful.
Well, and it's easy when, when times are
tough and there's going to be, it's not
if there's one, especially in business
stuff's going to break, things are going
to happen, especially with my business
model, like golf, golf balls are hit.
You know, it's like
some, some happens, right?
So I got to go in there
at midnight and fix it.

(01:59:53):
Cause it's 24 seven.
So, you know, there's times we're like,
man, but then I like go on vacation to
Florida with my family or I go on a golf
trip with my birthday buddy.
And we're just out there and I'm like,
this is why I'm in business because I can
manage it from my phone and I can, I know
it's, I don't have to be there 24.

(02:00:14):
So I don't have to be there all the time.
So in that now that I have a manager too,
you know, that's huge that she can do
that little stuff that, you know, so I
can spend that
quality time that I worked,
you know, 17 years to get to this point.
And that's what it takes to be honestly,
it takes, you know, a decade.
Before you're fruitful where you can go
on vacation and not worry about money and

(02:00:36):
not worry about your business operating.
And if you're, if you set your business
up where you have to be there all the
time, then you're a
slave to your business.
And so you get into business to be able
to enjoy the fruits of your labor and
the God's given you, you know, your
family and those times that you cherish.
And like, that's, you know,

(02:00:56):
that's gives you perspective.
And then you, it's not to show off and
post, you know, Hey, I went to, you
know, Europe or went to, you know, look
how cool I am, you know, that's, I just,
I don't know.
And don't post while you're on vacation.
It's going to be easy to rob your house.
I think that's funny.
Wait till after you're back for vacation.

(02:01:19):
If you're going to post, that's funny.
So that piece.
Okay.
Let's dive into that for a second.
You said 10 years.
Yeah.
Yeah.
At least for me.
Okay.
So if you, if you're smart and you get
smart advisors, like I should have
done 15 years ago, right?
So this is the crux.
So if you, if you get some wise, wise

(02:01:41):
counsel that are successful, that I've
done it and have failed and you learn
from there as mistakes, and this is where
you come in, Jeremy, and this is where I
come in helping the younger
entrepreneurs and we build them up, but
we also shoot them straight.
This is reality.
Crock-Pot mentality, not microwave.
It takes to build wealth and
to like, this is investing.

(02:02:02):
This is your golf game.
Like it goes across the board to be great
at anything in your business.
It takes years.
And I don't know, everybody's different.
Some people Elon Musk and boom, turn it
around like super fast.
Like, you know, but he's
also like different minds.
So, well, okay.
So I agree with you.
I do.

(02:02:22):
I think it depends on the individual.
It's like practice.
It's like, there's a, um, there's a
favorite, a quote from a book.
I love the, uh, Craig Herschel wrote.
That's about basically becoming more
effective and productive and, um,
developing discipline and,
and it's not tribe train, right?

(02:02:42):
So this mentality of like,
it's the ongoing training.
And if you look at from a training, well,
you're going to have days.
You don't do things well and get better
in the training and continue to do that.
So I do have a hundred
percent agree with that.
But then think about
you as a coach, right?
Your goal is to help people get to the
places faster because they can know

(02:03:04):
there's so much of the things that we
look at the set 10 year period, right?
Yeah.
How much of that was because you didn't
have the right coaches.
It depends on how coachable you are.
And I was not coachable.
That's what I was not coachable.
Like, yes, I had mentors.
Uh, it was Sean's way.
It was not their way.
So I've had a lot of successful,
successful business coaches that have
given me free advice, you know, and so

(02:03:26):
over the years and that's on me,
that's not on them, but I, I put that in
the back of my mind and I'm doing it now.
Let's mark that.
But it took me, I'm a slow, slow learner.
It took me a decade, took me 12 years to
finally like implement those,
some of those strategies
that they told me, but I'm
your character had to catch up with them.

(02:03:46):
Yeah.
But that's the thing.
Okay.
So let's, let's, let's mark that as a
huge point in this right here.
Okay guys, if you're struggling and
you've like the speed things up,
cause I don't think
things have to take 10 years.
I think they can, I mean, they could take
a couple of years, but it comes
down to, I think if you were coach
coaching someone and what you learned,
number one would be be teachable.

(02:04:07):
Right.
Yeah.
Because if you're not in your, if you're
not, it's not doing your work.
And it teachable is not this, like this.
Infinite thing of you
just like submit, right?
Like I think people get
concerned about teachable.
Like, well, if I just,
cause they're bad coaches.
Or not a good fit.
Teachable to me is this, this idea of
being able to want to learn always and

(02:04:31):
always be flexible and
always be in this growth mindset.
Yeah.
If you're not growing, you're going and
you're going to get passed up.
And if you're not willing to change and
be flexible, then you're
going to get stuck too.
And if you're not willing to, to like
dive in deep into who you are and
realize, Oh, you know what?
I'm not perfect.
I don't have it all together, but it's,

(02:04:51):
it's crazy how much of us, we know that,
but yet we aren't willing to put the work
in to do the things that need to change.
We blame others.
You either become a victim or we just put
all like, I guess that is victim
mentality, blend on others instead of
taking responsibility, going, Oh,
there's something new.
Sorry for me.
Yeah.
It's a, it's the economy.
How many times do we hear that?
Right?
Over the years.

(02:05:12):
It's the economy.
It's the economy.
No, we just, you just weren't.
You just strategic.
You didn't plan.
You didn't spend your money, right?
You didn't.
Yeah.
You just made poor choices and you
probably didn't follow those principles,
you know, and so I
think the good example.
So recently, um, I was, you know, at a
good place with our business financially.

(02:05:33):
Uh, we're over six figure.
We're doing great and we're excited.
Um, but I just knew
something we could do better, right?
Um, the coaching was
inconsistent with all the coaches.
We were kind of all coaching our own way.
One was coaching this one.
So we needed, we needed to be on the, all
to speak in the same language.
Right.
So, and I knew for my
own golf game, it was bad.
Like I had one of the worst tournament

(02:05:53):
rounds ever played at
Ozarks national down brands.
It didn't even, let's joy.
And that's a beautiful guy.
I was going to say, talk
about humility right there.
A man got a humble be big time on that
day with my buddy Jeremy.
He's one of our coaches and he's a good
player and I didn't help him one bit.
Like I lost probably 10 balls seriously
on that round of golf.
It was hard, like
worst round ever played.
Yeah.
And I don't play a lot.
That was the excuse.

(02:06:14):
Oh, I don't play a lot, but I did
practice a lot before that.
So, and I was striping it on
the driving range before that.
So it was obviously a shift mental and
that course is pretty tough.
So if you're not hitting the ball
straight, he's going to eat your lunch.
So after that tournament, I pray, I was
like, you know, okay, God, I was like,
I you're teaching me a lesson here.
I need humility.
Business is more
successful than ever been.
Um, you know, I had my dream facility,

(02:06:37):
had all the tools, all the tools
to be a great golfer for myself as well.
What's missing.
If I wouldn't have humbled myself and not
wanting to change, I wouldn't
have never met Alison, my business
manager and my mentor.
She came right after that,
which is not coincidence.
Did an online lesson with her two hours,
just to test this new method

(02:06:57):
that we're doing now changed everything.
Went play the next
tournament right after that.
Didn't lose one golf ball.
So as a plus had way more fun.
Didn't score great, but still like.
Well, it was way better.
Like I had fun, right.
And you know, so I think that's, if I
wasn't humble enough to take advice

(02:07:18):
and do something different and when we
didn't have to, but I
want to keep growing.
I want to keep learning.
Cause I kind of got stagnant with the old
method, with the old way of doing it.
So I think like that's that, that
humility and that
again, and being able to
listen to people, right.

(02:07:38):
Yeah, it's hard.
Okay.
So what's two more points that you think
could have sped up your growth to get
into where you own a business versus
owning a job from mentors, like advice.
They gave you like, what are two more
things that you wish you would have taken
on maybe you knew, but
I told myself back
then, I think, um, Focus.

(02:08:00):
Okay.
And I, and I think I didn't realize I
probably had 80 D you
know, like I do now,
but I mean, that I was really high energy
and you know, it's funny.
I played sports and
that helped me get it out.
So I could focus at school, right.
But then when you get into career, you're
not working out as much, you know, you're
not doing, you're not getting that out.
So I was kind of a high
energy, you know, all over the place.

(02:08:23):
So people would say I'm squirrely, right?
So it's funny, like I guarantee you, like
the old coaches that try to help me,
they're like, geez,
man, this guy's tense.
You know, he's high energy.
Um, I would say passionate, but it was
kind of embarrassing.
I look back and like, wow, I just needed
to chill out and probably
I needed to get on something.
Um, and so the stress, um, and I, I just

(02:08:44):
think, uh, prioritizing.
Yeah.
Yeah.
I was all over the place.
I was in like three org,
three networking organization.
I was, I was doing way too much too fast
and I was, I was like all in, right?
Yeah.
Uh, so I burned out pretty quick.
Yeah.
Um, had, had some health, you know, just
scares like this, you know, and I was
healthy, I looked healthy, but really my

(02:09:05):
cholesterol was too rough.
I wasn't taking care of myself, you know,
so I think I just needed a wake up call.
Um, and so my wife and I had need to work
on our marriage and you know,
like we needed to work on
all the important things.
Yeah.
Everything.
Like, yeah.
And working on it holistically.
And I think that was, that's what I would
recommend, especially the young
entrepreneur that starting a family, make
sure you get that right.

(02:09:26):
Before you start a business.
Yeah.
Like seriously, don't, don't go into
marriage without counseling.
Seriously.
Like that's, that's probably the best
advice and go to financial piece or
something, you know, get
educated on your finance.
I think finances is huge.
Doing a budget.
I should have done a budget, right?
You know, I tried,
but I wasn't consistent.
Yeah.
And I think that's been the struggle for
me is execution when I started.

(02:09:47):
And I'd know it's the 80 80
I'd get going and I'd be good.
And then I, it's like reading a book.
I have a hard time finishing books.
Yeah.
That's how I know I have 80
D cause I started I'm great.
And then life happens.
I get distracted onto the
next book, onto the next, right.
It's like a constant.
So I think that's something that I'm
getting better at is the pursuit
of slowing down,

(02:10:07):
focusing the pursuit of mastery.
Right.
Because, yeah.
Yeah.
Um, well, I mean, our
culture is predicated on,
but that's not reality.
Do everything like, like you have to be a
super person and do everything.
You have to do everything.
Super dad, super business owner, super,

(02:10:28):
super mom or whatever it is.
All the pressure.
It's like before you're like, no, it,
you're doing so many things that you're
so spread so thin that you're doing
everything poorly and no, I think that's
really the following the course.
Yeah.
Part of your plan is get enough money
financially and a good, like that's
where you meet with a banker that you
trust or a financial advisor that

(02:10:51):
looks at the big picture and so you don't
put your family at risk too bad.
Like there's always
risks, everything we do.
If you're an entrepreneur,
you're going to have risks.
I took out a pretty small loan for what
we created because I had help from
my dad to build the place out and to, we
had friends and my banker actually
was up there painting
and you know, he's amazing.
Like, seriously, I had amazing team and

(02:11:12):
I'm so blessed for that because it's
saved, I was able to pay
off that loan super fast.
Okay.
So, okay.
So let's recap.
Okay.
So first one, point number one.
Sorry.
If you want to build a, so, no, no, I'm,
I'm, I'm doing this because like,
I think it's important to like hit these.
So point number one is be teachable.
Be coachable.

(02:11:32):
Be coachable.
Be willing to work on yourself.
Be willing to put the time in and take
responsibility and listen.
Point number two is focus.
An acronym that's changed my life is
follow one course until successful.
Yep.
Focus.
Point number three is having
the right priorities, right?
If I've heard you right, like getting,

(02:11:53):
getting the main thing,
understanding what the
main things should be.
The important thing,
the important things.
And then point number four,
you got a bonus point there.
I guess you did give me some
planning, planning and that.
Getting your finances in order before you
take that leap, you need to make sure
that you're not taking your costs and
your family, so you got to start over.

(02:12:15):
You go bankrupt or whatever it is.
Well, I mean, there's a risk that that
could always happen because
the economy, you never know.
I mean, that's just,
that's just business.
But I think if you do the plan and you
get wise counsel, I mean, I met with
Tim stack on my business plan, you know,
like, like for maybe renting from him at
the time, you know, so like you just
don't, you don't know

(02:12:35):
who's going to come in
your way there, you get wise counsel,
listen, and don't be a know it all.
Like, yeah.
Well, okay.
So it's counting the cost, right?
So one of the things I think that
especially, okay, this is going to the
people that are thinking about starting a
business that haven't started a business

(02:12:58):
or the person's about ready to take a
loan out or do some drastic things.
I think we don't take the time to count
the cost of what
things actually, and look
at what it's going to take, not only
financially, but on time too.
Like these are things that are super
important for making a decisions.

(02:13:18):
And I think we don't do that.
We just, this is going to work.
Like I remember, so I used to be a part
of, I've done this multiple times called
startup weekend, we build
a business in three days.
That's cool.
It's really cool.
And part of the business plan is going
out and testing the market.
So you get a survey and you go out to
your farmer's
markets, planning, or you go

(02:13:40):
try to go where there's a mall or
wherever and say, Hey, we're doing this
thing, would this be valuable to you?
Would you pay money for this?
Market research.
Market research.
Unbelievable.
People are like, Oh,
I got this great idea.
And then they don't just
do it and they don't talk.
And it's like, Oh, that's terrible.
Yeah.
Like the amount of people I talked to
about defeat 90 before
I started it, they're

(02:14:00):
like, Oh, that's brilliant.
That's like, no one's doing that.
Like, because I didn't want to just do
something for the
sake of doing something.
Even if I'm passionate
about it, I wanted buy-in.
I want people to be like, man, that's,
that makes so much sense.
And I've,
Yeah.
We can actually help other people.
So they don't go through what we went
through, hopefully,
and cost their family.
And you know, they're, they're, they're
financially, they got

(02:14:21):
to start over because
they made a poor decision and didn't do
the market research.
Didn't do, I mean, my, my brother-in-law
give a shout out to Gabe Glenn.
He owns Make You Safe and
he's ultra successful in Iowa.
And he, he said one of these guys, like
one of his contacts was so cool.
He sat at a coffee shop before he didn't
want to do a coffee shop.
Right.
He sat at Starbucks and like took notes

(02:14:43):
on everything that was, or, I mean,
that's like crazy markets.
So he actually did the homework himself
and took pretty much took the
statistic, you know, the stats and like
figured out what sold, what didn't.
And so he went to, he
didn't reinvent the wheel.
He found out what worked, what sold, what

(02:15:03):
the high traffic times, like Wendy,
should you open when she, you know, I
mean, that's brilliant.
If you think about it, if you had the
time, well, sit down at a coffee shop and
see what, you know, and then you listen
and you're listening to what is going on
and what the environment, I mean, it was
like, when he explained this, I was like,
that is actually genius, but
who has the time to do that?

(02:15:23):
But seriously, like, like
that's, that's pretty genius.
That's crazy.
Well, I mean, that's just kind of balls
to be like, can you imagine?
But he's still a client.
He's still drinking their coffee, but I
mean, you're just like hanging out and
you're, you're creating your business
plan from their business.
Well, think about it.
Like Starbucks is a great model or
whatever coffee shop that was six and you

(02:15:44):
go to the most successful one, right?
So why, you know, I say this, like, if
you want to be
successful and you want to get
into that field, go to a successful
business or you want to be a successful
golfer, go to the best golfer at your
club, interview him,
find out what's going on
in his head, find out what's going on in
that business and break it down to the

(02:16:06):
point like where you're like, okay, I'm
going to, and then you can create your
own flavor, right?
You can create your own.
Um, that's what makes it fun.
That's what makes business fun is you
could try new things.
I was, I was listening to, um, a podcast.
I, I, I, so I, because I want,
excuse me, market research is

(02:16:27):
understanding the market, right?
So I listened to a lot of business
podcasts and just
different things out there.
And the point that was made is like,
there's this, this, I think it's a
scarcity mindset, kind of what you've
talked about, but like, we think, like we
get, like, how many times I've heard, Oh,
I thought it's amazing idea.

(02:16:47):
I can't tell you
because you might steal it.
And I'm like, bro, the amount of time
people have to steal ideas is not there.
And yes, I'm not saying things don't get
stolen, but like the
reality is the amount
of effort to take an idea all the way
through execution, if
you haven't done it,
you deserve your idea to be stolen.
Let's just be honest.
But it's probably not going to happen.
Yeah.
But there is this, this mentality.

(02:17:09):
I think there's room
for so many businesses.
Like when you think about and
Springfield, Missouri, how many Chinese
restaurants, Mexican restaurants, how
about restaurants and Springfield?
It's stupid.
That's probably 90%.
Like, Oh, they go through like how many
locations and that's interesting too.
Yeah.
Do go to that location and find out how
many times it's been through.

(02:17:30):
Like, why would you rent like, I know
from a place that's already failed.
I do.
I see the same place
over and over failing.
And I'm like, why wouldn't you go check
how many times it's failed before you.
It's probably low rent, whatever.
That's why, but that's the problem is, is
you got to, and that's another thing is
like part of your plan that we did is I
waited till there was the right deal.
So I didn't just jump into a lease.

(02:17:52):
I waited for that.
And I, you know, I'm, I prayed for it.
Like I was like, okay, I'm,
you know, I'm faith driven.
So I was like, Hey,
you know, I need this.
All right, God, like, and what's crazy is
my, uh, my best buddy is my landlord.
And so it's like, are you kidding me?
You know, you bought the property 30 days
later, we had the business plan.
And then all of a sudden, you know, that
opens up and it was a church.

(02:18:13):
So it's wide open floor plan.
It didn't cost a lot to renovate.
I mean, it's just crazy, but that's, if I
wouldn't have had my plan with my banker
and I wouldn't have done the due
diligence, you wouldn't
know what you were looking
for and I wouldn't have had my loan ready
soon as that came up and guess what?
I, and I already had the launch monitors.
I knew what I was going to get.
So I already had all this stuff.
I mean, like mentally, I knew what I

(02:18:34):
needed to be successful
because of my past experiences.
Then it goes back to
that slow part, right?
Taking things slow and being executed.
I took my time and it,
and I was at that location.
That was the longest
I've been at a location.
So that's something too.
You got to give it enough time.
I was there for three and a half years.
All the other locations, they went out of
business or, uh, they failed.
So it wasn't my fault.

(02:18:54):
I just had to jump
around and figure it out.
But I also, I don't think I gave it
enough time to, to, to really see, I
mean, you kind of know when it's like,
okay, it's time to jump ship, but I
think I got scarcity mindset and, or I
didn't like the owner or something.
And I took it personally.
And then I jumped ship right away.
Cause he wasn't treating me good.
Right.
So again, it was about Sean.

(02:19:16):
It wasn't about
what's best for everybody.
And I think that's a, that's a good
principle to live on.
Yeah.
Okay.
So let's start to
move towards wrapping up.
What's something that we haven't covered
in your entrepreneur
journey that you think is really
important to share with our audience?

(02:19:36):
I mean, I think we hit on the main
principles that I like write about in
my book and I, you know, try to talk
about, but relationships, transactional
versus authentic relationships.
I think you can't say that enough.
I mean, yeah.
And I think treating people better than
you want to be treated, not just.

(02:19:57):
If you want to be successful, think about
how you want to be treated now,
treat them better.
Yeah.
That's a wholly different shift, right?
Like we know the golden rule.
Everybody knows it, but do we live it?
Right.
It's easy.
Like everybody, you know, like may read
the Bible, you may listen to all these
sermons and all that, but if we're not
actually putting it into action.
And so action is the key.

(02:20:17):
You know, you can have all these great
books that you're
reading up on your shelf
and, but you gotta, you gotta put it to
price just like you did with this.
I mean, this is unbelievable.
So I think, I think the best advice, um,
outside of what we already hit on is,
that I would get to myself 15 years ago
when I started 16 years ago, you know,
is be authentic, but be consistent,

(02:20:39):
authentic with your best friends.
And I learned this from my mentor
recently, but consistent in business.
Don't treat people differently just
because one person has bigger pocketbook
than the other, or they're more
successful or whatever it is, treat
everybody the same, treat everybody
better than you want to be treated.
And watch what happens.
The fruits of your labor.
I mean, and, and, and money flows.

(02:21:00):
The more you give financially and your
time, you're going to get it back.
Eventually.
People want to help
other people that are givers.
Yeah.
Okay.
So ending it with this,
there's two, two last things.
What's a moment of failure that marked

(02:21:20):
you that you won't forget that something
happened, you were like, this is a life
lesson that it's marked you.
You're conscious.
Yeah.
I think just there wasn't like one.
Um, I think it just, when I, I think
those first 10 years of my business

(02:21:41):
that I struggled financially, um, success
is defined different ways, obviously.
And I built a lot of great relationship.
I think that's why my business successful
now because all the networking I did.
Um, so, but that takes years, uh, to, to
get referrals, referrals and trust and
online social media obviously played into
that, um, building your Google reviews
and all that stuff, building trust.

(02:22:02):
Right.
Um, I think that the, the change was the
shift was the prayer.
JV as that book really, I
wrote about it in my book.
It's, it was impactful because it came
from a client and that client I looked up
to and it was ultra
successful financially.
And I just think I heard what he does
every day and he he's very faith driven.

(02:22:24):
Wisdom is his big thing.
And so, um, I think there's a reason he's
very successful because of that.
So I think that was the shift in 2016
when I went all in and I, uh, I treated
it more like, okay, this is a God's
business, not just my business and, uh,
living for a higher
purpose rather than just for me.

(02:22:45):
And so that was the, that
was the big change for me and
re-changing my life and how I balanced
things and how I looked at
things and being less selfish.
Yeah.
That's good.
All good stuff.
Yeah.
Okay.
Last question.
Okay.
We talked about how the
90% failure rate, right?
Why, what, what, what, what

(02:23:06):
do you think the, why did it
9% failure exist?
How do we defeat it?
Lack of planning.
So lack of counsel from
people that have been through it.
Okay.
Um, score was a big nonprofit that I kind
of met with the guy that was free.
So if it's financially, like I can't

(02:23:27):
afford to get higher business coach.
I can't afford, there's nonprofits out
there that people that want to do
it out of the goodness of
their heart, they want to help.
And there's people like you and me.
I would sit down and Tim stack did, you
know, Jack stack son.
I mean, he sat down with me, didn't have
to, he's busy, um, building that empire.
So, I mean, you know, so I think, I think

(02:23:48):
listening to wise counsel,
you gotta listen, you gotta be coachable.
Yeah.
Um, and I, and I think, um, execution
focus, um, don't just talk about it.
Everybody talks, got great ideas.
Everybody has great ideas, but you got to
execute those ideas.
Yeah.
And so that's why I've gotten really good
at, I think over, because I'm tired of.

(02:24:09):
The same, right?
Insanity of business.
And I call it the insanity of golf.
It's like I coach a client and I'm like,
we're doing the same lesson, you know,
session over and over and over and over,
you know, like, okay.
Um, are you going to do the homework?
Are you going to, you know, you still got
to, you still got to put in the effort.
You can't just get the knowledge and
there needs to be good coaching too.

(02:24:32):
Yeah. So that method, how you coach, and that's
where the business coaching and interview
people, if you are going to bring on
somebody as a manager or somebody to
help you out in business to get you
through, um, interview them and take your
time and listen to
see if they're good fit.
Don't force it just because
you need to fill that need.
I made that mistake recently.
It's like, I'm trying to fill that void
and I forced it and, and

(02:24:54):
it made me look like a fool.
Yeah.
Um, so I think that's, that's big.
Yeah.
Okay.
Any last words before we.
It's been fun, Jeremy.
I'm excited what you're doing.
And, uh, you know, I think one of the
things that we can do is encourage.
Yeah.
Cause I think more business, especially
startups is they feel maybe alone.

(02:25:16):
Um, they feel like, you know, it's all on
them and that stress and that pressure
will kill you.
So I would suggest any startup you're,
you're passionate, you have your dreams,
you have your ambitions and what you want
to do financially, all that, but make
sure you get your priorities, right.
Make sure you take your time, do your
planning, talk to wise counsel,
and I think you'll be a lot better

(02:25:36):
success and hopefully
you can change that 90%.
Let's do it.
That's the goal.
Let's do it.
Let's go 90.
Let's go.
Your stories, your
experiences can change it all.
Let's fight failure together.
We can defeat 90.

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