Google Ads, die zuverlässig Kunden und Umsatz bringen — das ist das Ziel. In dieser Folge des Google Ads 1x1 Podcasts erklärt Daniel Rakus, wie die neue Google AI Search (SGE) Suchergebnisse verändert und welche Folgen das für Werbetreibende hat.
Du lernst, welche Auswirkungen die AI-Search auf Brand- und generische Kampagnen hat, welche neuen Anzeigenflächen entstehen und welche acht konkreten Maßnahmen du jetzt umsetzen solltest, darunter Keyword‑Neuorientierung, Priorisierung von Shopping, Content‑Investitionen und bessere Datenqualität.
Und wie immer: Für Fragen & Anregungen schreibt uns an podcast@sea-experten.de
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