In this episode, I cover six mistakes I see all the time—in independent studios, freelancers, even junior strategists inside agencies. They’re subtle. But they scream to clients: “This person’s not thinking strategically.”
These are small things—like skipping intro slides or over-describing your design—but they quietly undermine your authority. Luckily, they’re easy to fix.
You’ll learn:
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Why skipping “intro slides” is the biggest red flag there is
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The difference between design executions and brand ideas
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How to stop oversharing like a design school grad
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How to frame concepts so clients don’t ask for 10 more
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And why emailing your work is a surefire way to sabotage your pitch
If you’ve ever walked out of a client meeting thinking, “Why didn’t they get it?”—this one’s for you.
Want more strategic design tips?
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