3: Mastering Brand Strategy: My Wild Ride

If you’ve ever felt like strategy is an intimidating world reserved for 'genius' strategists, this episode will break that myth. I share my personal story of faking it till I made it in the creative industry and debunk the idea that strategic thinking is something you have to be born with. I reveal everything — from how I used to Google every single word on the briefs I received to how access to old decks on the agency's strategy server became my best teacher.

We'll talk about how strategy is simply thinking before doing — something you already do as a designer — and how you can start charging for that thinking.

You’ll learn:

- Why you don’t need complicated frameworks to be strategic

- The three key steps to becoming more strategic: guidance, Google, and grit.

- How imposter syndrome shows up in strategy — and how to push past it.

Resources & Links:

Connect with me on Instagram: https://www.instagram.com/nikaworlund

Find me on LinkedIn: https://www.linkedin.com/in/nika-worlund/

Join the waitlist for my upcoming webinar: https://www.nikaworlund.com/Fast-track-brand-strategy-blueprint-for-designers

Want personalized guidance? Book a quick 30min Q&A with me and let's figure out how you can start your own journey to becoming more strategic: https://www.nikaworlund.com/1-on-1-coaching