In deze inspirerende aflevering van Dromen en Doen gaat Bart in gesprek met Lennart Stachowitz, operationeel directeur van het innovatieve techbedrijf Orbitvu. Lennart deelt in de vorm van een college zijn visie op de customer journey, de reis die elke klant maakt van eerste contact tot herhaalaankoop.
-Waarom is de klantreis essentieel voor duurzame groei?
-Hoe zorg je als ondernemer voor een consistente merkbeleving?
-Wat kun je vandaag al verbeteren in jouw marketingaanpak?
Ondernemer of marketeer? Deze aflevering wil je niet missen.
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