U novoj epizodi podkasta Drugačijifitnes ugostili smo Nikolu Učura — istraživača, predavača i jednog od retkih marketing stručnjaka koji neuromarketing ume da spusti na jezik koji svako može da razume.
Od prvog minuta razgovor ulazi pravo u srž najvećeg problema marketinga u fitnes industriji: biznisi jure lajkove, umesto da grade brend koji ljudi pamte i iskustvo koje ljudi žele da ponove.
Nikola objašnjava: 👉 zašto je engagement rate važniji od broja pratilaca 👉 zašto emocija pobeđuje logiku u gotovo svakoj odluci 👉 kako klubovi mogu povećati prodaju time što će bolje razumeti svoje članove.
Posebno snažan deo epizode bavi se nesvesnim odlukama klijenata.Nauka jasno pokazuje da izbor fitnes centra retko zavisi samo od cene, sprava ili lokacije. Odlučuju: ✔️ osećaj pripadnosti ✔️ odnos osoblja ✔️ društvena atmosfera ✔️ status koji osoba dobija kada uđe u salu ✔️ mali momenti zbog kojih se oseća viđeno i dobrodošlo
To je marketing — mnogo pre bilo kog reel-a, oglasa ili popusta.
Ako vodite fitnes klub, studio, radite kao trener ili želite da shvatite kako da vaš marketing zaista dopire do ljudi — ova epizoda će vam otvoriti potpuno novi pogled.
Prepustite se jednoj od najkonkretnijih i najiskrenijih epizoda do sada, zapratite nas na omiljenoj platformi za slušanje podkasta i napišite svoje utiske u komentaru. __________________________________________________________________
👉 Pratite Drugacijifitnes na društvenim mrežama:
Tik To: https://www.tiktok.com/@drugacijifitnes Instagram: https://www.instagram.com/drugacijifitnes/ Linkedin: https://www.linkedin.com/company/ifit-rs Telegram: https://t.me/drugacijifitnes Facebook: https://www.facebook.com/Drugacijifitnes
#drugacijifitnes __________________________________________________________________ 🎥Gledajte nas na You Tube kanalu: https://bit.ly/3sSyzwx
_________________________________________________________________ 🌏Posetite naš sajt: https://bit.ly/3FmJkw5 📬Prijavite se na newsletter listu: https://bit.ly/39w8KLE
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