Disrupting the eCommerce Industry with Jason Nyhus of Shopware - EP008

Meeting Jason Nyhus from Shopware In this episode of eCommerce Masters, host Ethan Giffin welcomes Jason Nyhus, GM of Shopware North America, for an engaging conversation about the eCommerce landscape. Jason shares his 25-year journey in the industry, highlighting the lessons he’s learned and the unique value Shopware brings to merchants.

Learn about Shopware's positioning as a flexible alternative for mid-market merchants with complex needs—offering a customizable platform without the vendor lock-ins and rev-share structures of competitors. Jason emphasizes how Shopware's open-source approach allows merchants to "bring their own cloud" and reduce operational costs while gaining full control over their eCommerce ecosystem.

The conversation explores trends like the pendulum shift in hosting models, the growing resistance to rev-share models, and the nuanced needs of regulated industries. Jason also highlights the innovative "digital sales room," a tool designed to empower sales reps by merging relationship-building with eCommerce efficiency.

The episode concludes with practical growth advice: embrace global markets through merchant-of-record providers and focus on creating curated, personalized shopping experiences. Jason predicts the future of commerce will blend entertainment and curation, fostering deeper connections with customers.

 

Chapters:

Introduction and Jason's Path to eCommerce - 01:13 What is Shopware? - 03:25 Ideal Merchant Profile - 06:19 The Pendulum of Hosting Models - 08:53 Vendor Lock-in and Costs - 13:22 Outsourcing Innovation - 27:15 The Digital Sales Room - 30:22 Future of eCommerce - 38:21

Resources:

Shopware - https://www.shopware.com Digital River - https://www.digitalriver.com Shopify - https://www.shopify.com Commerce Tools - https://commercetools.com Basecamp - https://basecamp.com Disney Plus - https://www.disneyplus.com Netflix - https://www.netflix.com Trunk Club - https://www.trunkclub.com Instagram - https://www.instagram.com TikTok - https://www.tiktok.com Facebook - https://www.facebook.com Azure (Microsoft Azure) - https://azure.microsoft.com AWS (Amazon Web Services) - https://aws.amazon.com ShopPay Wallet - https://shop.app/pay CRM (Customer Relationship Management) - https://www.hubspot.com (example) ERP (Enterprise Resource Planning) - https://www.sap.com/products/erp.html (example) CPQ (Configure, Price, Quote) - https://www.salesforce.com/products/cpq/overview/ (example) PIM (Product Information Management) - https://www.akeneo.com (example) OpenAI - https://www.openai.com

 

About our Guest, Jason Nyhus

A local of the twin cities, serves as President of Shopware, a market leading open source

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