In Episode 009 of eCommerce Masters, host Ethan Giffin (CEO of Groove Commerce), welcomes Michael Diesu from Revenue Roll to discuss cutting-edge retargeting strategies and data-driven marketing insights. Michael shares the journey from his roots in consulting at Accenture to co-founding Revenue Roll, a platform revolutionizing how businesses approach retargeting by using advanced identity resolution and personalization.
The conversation dives into how Revenue Roll helps brands identify high-value visitors, enhance email deliverability, and increase ROI by integrating seamlessly with tools like Shopify, Klaviyo, and other platforms. Michael explains their innovative approach to creating dynamic personas from vast data sources, enabling brands to tailor retargeting efforts and avoid being labeled as spam.
Michael’s emphasis on balancing aggression and precision in email list management advocates for removing unengaged users to improve metrics and boost revenue. Ethan adds valuable perspectives from Groove Commerce’s work, reinforcing the importance of strategic segmentation and customer engagement in eCommerce email marketing.
The episode concludes with actionable advice for merchants: prioritize first-order profitability and leverage personalization to create exceptional customer experiences. Packed with insights and strategies, this episode is a must-listen for eCommerce professionals aiming to refine their retargeting strategies with identity resolution.
Chapters:Introduction and Background - 00:34
What is Revenue Roll? - 2:00
Target Audience and Requirements - 3:12
How the Technology Works - 4:3
Email Deliverability Challenges - 9:00
Integration and Implementation - 11:17
Future Applications of Revenue Roll - 22:30
Final Advice for Growth - 25:25
Resources:Revenue Roll - https://revenueroll.com Shopify - https://www.shopify.com Klaviyo - https://www.klaviyo.com BigCommerce - https://www.bigcommerce.com WooCommerce - https://woocommerce.com WordPress - https://wordpress.org Listrak - https://www.listrak.com Attentive - https://www.attentive.com Rebuy - https://www.rebuyengine.com IntelliGems - https://www.intelligems.io Google - https://www.google.com Yahoo - https://www.yahoo.com Snowflake - https://www.snowflake.com Experian - https://www.experian.com TransUnion - https://www.transunion.com
About our Guest, Michael DiesuMichael Diesu is the co-founder of Revenue Roll, an innovative platform that helps eCommerce brands optimize their retargeting strategies through advanced identity resolution and data-driven personalization.
With a background in M&A and growth strategy consulting at Accenture, Michael transitioned to the tech and eCommerce space after identifying a significant market gap in customer retargeting and personalization. Revenue Roll empowers businesses to maximize the value of every site visitor by seamlessly integrating with platforms like Shopify, Klaviyo, and BigCommerce, offering solutions that improve email deliverability and enhance ROI.
Passionate about data and its transformative potential, Michael focuses on helping brands deliver tailored customer experiences while navigating the complex world of digital marketing.
Connect with Michael on LinkedIn
About Our Host, Ethan GiffinEthan Giffin is the founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites.
Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.
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