eCommerce Retargeting Strategies with Michael Diesu from Revenue Roll - EP009

Meeting Michael Diesu from Revenue Roll

In Episode 009 of eCommerce Masters, host Ethan Giffin (CEO of Groove Commerce), welcomes Michael Diesu from Revenue Roll to discuss cutting-edge retargeting strategies and data-driven marketing insights. Michael shares the journey from his roots in consulting at Accenture to co-founding Revenue Roll, a platform revolutionizing how businesses approach retargeting by using advanced identity resolution and personalization.

The conversation dives into how Revenue Roll helps brands identify high-value visitors, enhance email deliverability, and increase ROI by integrating seamlessly with tools like Shopify, Klaviyo, and other platforms. Michael explains their innovative approach to creating dynamic personas from vast data sources, enabling brands to tailor retargeting efforts and avoid being labeled as spam.

Michael’s emphasis on balancing aggression and precision in email list management advocates for removing unengaged users to improve metrics and boost revenue. Ethan adds valuable perspectives from Groove Commerce’s work, reinforcing the importance of strategic segmentation and customer engagement in eCommerce email marketing.

The episode concludes with actionable advice for merchants: prioritize first-order profitability and leverage personalization to create exceptional customer experiences. Packed with insights and strategies, this episode is a must-listen for eCommerce professionals aiming to refine their retargeting strategies with identity resolution.

Chapters:

Introduction and Background - 00:34

What is Revenue Roll? - 2:00

Target Audience and Requirements - 3:12

How the Technology Works - 4:3

Email Deliverability Challenges - 9:00

Integration and Implementation - 11:17

Future Applications of Revenue Roll - 22:30

Final Advice for Growth - 25:25

Resources:

Revenue Roll - https://revenueroll.com Shopify - https://www.shopify.com Klaviyo - https://www.klaviyo.com BigCommerce - https://www.bigcommerce.com WooCommerce - https://woocommerce.com WordPress - https://wordpress.org Listrak - https://www.listrak.com Attentive - https://www.attentive.com Rebuy - https://www.rebuyengine.com IntelliGems - https://www.intelligems.io Google - https://www.google.com Yahoo - https://www.yahoo.com Snowflake - https://www.snowflake.com Experian - https://www.experian.com TransUnion - https://www.transunion.com

About our Guest, Michael Diesu

Michael Diesu is the co-founder of Revenue Roll, an innovative platform that helps eCommerce brands optimize their retargeting strategies through advanced identity resolution and data-driven personalization. 

With a background in M&A and growth strategy consulting at Accenture, Michael transitioned to the tech and eCommerce space after identifying a signif