Discover how practical ERP solutions help manufacturers and B2B brands simplify operations and fuel growth with Colin Boothe from Esonus.
About This EpisodeAre your business systems holding you back from growing faster? On this episode of eCommerce Masters, Ethan Giffin talks with Colin Boothe, Managing Partner at Esonus, about how manufacturers, distributors, and eCommerce brands can use NetSuite to simplify operations and boost sales.
Colin shares real-world advice on how to clean up messy product catalogs, connect eCommerce platforms to NetSuite, and build better buyer portals for B2B customers. He explains why many businesses fail to get value from ERP tools—and how to avoid those mistakes by focusing on data, adoption, and keeping things simple.
You’ll hear why manufacturers should start thinking more like eCommerce brands, how AI can speed up tedious product work, and what it takes to set up NetSuite in 6 to 9 months without overcomplicating the process.
If you want to improve your tech stack, get your teams aligned, and make buying easier for your customers, this episode is packed with helpful tips and lessons. Listen now to learn how to turn complex operations into smooth, scalable systems that fuel growth.
Chapters
0:00 - Welcome & Star Wars Meets ERP 1:48 - Colin’s Background and Journey to NetSuite 7:06 - Ideal Customers: eCommerce, B2B, and Manufacturers 10:25 - Integration Tools & Choosing the Right Solution 15:05 - The Shift Toward Buyer Portals and Self-Service 22:08 - Expanding Sales Channels with ERP & Amazon 30:01 - Automating Procurement with APIs and AI 36:38 - Using AI to Fix Bad Catalogs Faster 44:06 - NetSuite Implementation: Process, Timeline & Mindset 53:32 - Final Growth Tips & Where to Connect with Colin
ResourcesGroove Commerce - https://www.groovecommerce.com Esonus - https://www.esonus.com/ NetSuite - https://www.netsuite.com/ Oracle - https://www.oracle.com/ Amazon - https://www.amazon.com/ MuleSoft - https://www.mulesoft.com/ Shopify - https://www.shopify.com/ HawkSearch - https://www.hawksearch.com/ Fathom - https://fathom.video/ ChatGPT - https://chat.openai.com/ LinkedIn - https://www.linkedin.com/ YouTube - https://www.youtube.com
About our Guest, Colin BootheColin Boothe is a seasoned ERP consultant with over 8 years of experience helping businesses streamline operations, primarily working with NetSuite. With an academic background in manufacturing engineering, Colin’s journey into ERP began on the product development side, building integrated solutions before ever logging into NetSuite itself. Outside of work, he’s a Sci-Fi enthusiast, avid Magic: The Gathering player, and admits to spending far too much time and money on golf.
Connect With Colin on LinkedIn
About Our Host, Ethan GiffinEthan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites.
Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.
When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares.
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