In this episode of eCommerce Paradise, Trevor dives into an important topic for Shopify store owners: the impact of checkout structure on sales and customer engagement. He explains the differences between a one-page and a three-page checkout, detailing how each affects the ability to capture customer information and boost conversions.
Trevor shares insights on why Shopify's introduction of a one-page checkout initially seemed beneficial, akin to WooCommerce and ClickFunnels, but later revealed limitations in capturing abandoned cart information. He emphasizes the advantages of a three-page checkout, highlighting its role in keeping customers focused and enhancing follow-up marketing strategies.
Listeners will learn how to switch back to a three-page checkout in Shopify by adjusting theme settings, ultimately improving store performance. Trevor also offers additional resources, including a free niches list and mini-course on high ticket dropshipping available at eCommerceParadise.com. Tune in to optimize your Shopify store and stay ahead in the eCommerce game.