Dive into the fascinating world beyond email marketing as Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, explore the intricacies of data – a crucial aspect that shapes effective marketing strategies. In this episode, they unravel the layers of zero-party data, first-party data, second-party data, and the enigmatic third-party data.
Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it's essential to use data responsibly.
Join them in this exploration of the data landscape, where every piece of information tells a story. Explore the depths beyond email marketing, and discover the key to leveraging data for strategic success:
Data's Role in Customer Journey: Analyse the pivotal role of data in shaping the customer journey and influencing omni-channel strategies, emphasizing its impact on overall business success.
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