Join Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, in this engaging episode of "Email and Beyond."
Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other's impact.
Delve into the B2B and B2C perspectives on using these channels together, exploring the do's and don'ts, the pitfalls of unsolicited messages, and the art of crafting a holistic customer journey.
From the delicate balance of frequency to the challenges of attribution modelling, Kate and Richard share insights and actionable tips to level up your multichannel marketing game.
- Exploring the B2B Perspective: SMS for live events and the nuanced use of channels.
- The Intricacies of Unsolicited Messages: The impact of WhatsApp outreach and navigating personal spaces.
- B2C Success Stories: Leveraging SMS for customer service and learning from a brand's testing experience.
- Crafting a Harmonious Multichannel Strategy: The importance of planning, testing, and understanding your audience.
- The Challenge of Attribution: Unravelling the complexities of measuring touchpoint effectiveness without a comprehensive model.
- In-Store vs. Online Dynamics: Bridging the gap between physical and digital customer interactions for a cohesive brand experience.
Tune in to gain actionable insights and elevate your marketing approach by harnessing the collective power of email, SMS, WhatsApp, and ad retargeting!
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