Join Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, in this episode of "Email and Beyond," where they delve into the essential automations that can skyrocket e-commerce businesses' conversion rates.
From abandoned baskets to strategic welcome series, discover the power of targeted messaging and customer-centric strategies.
Listen in, and you'll uncover actionable insights to enhance your email marketing game.
- Abandoned Basket Strategies: Explore the significance of abandoned basket automations and why a series is more effective than a single email.
- Crafting a Strategic Welcome Series: Understand the critical role of welcome series in the first 30 days, including personalised messaging and behavioural tracking for optimal results.
- Layering Data for Targeting Success: Learn how to leverage zero and first-party data to tailor your messages, considering factors like customer history, preferences, and the timing of interactions.
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