Dive into the dynamic world of email marketing as we explore the transformative impact of Artificial Intelligence (AI) in our latest podcast episode.
In this conversation, Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK, discuss the nuances of leveraging AI to supercharge your email campaigns, sharing practical insights and strategic approaches.
From the platforms they use to the tactical implementation of AI in split testing, they unravel the good, the bad, and the ugly of AI in email marketing.
Join them as they discover the keys to unlocking the true potential of AI in your email marketing journey - how AI can enhance your subject lines, refine copy across channels, and ultimately make us better marketers and communicators
- Platforms for AI in Marketing Campaigns: Exploring the early stages of the AI journey and the platforms used.
- The Power of ChatGPT: Insights into utilising ChatGPT for generating email content and overcoming challenges.
- Strategic Split Testing: Delving into the tactical use of AI for split testing subject lines and refining email content.
- Crafting Effective Testing Hypotheses: Understanding the importance of having a strong hypothesis for testing and achieving meaningful results.
- The Use of AI Beyond Subject Lines: Uncovering the multifaceted applications of AI, from refining headlines to generating social media content.
- Improving Human Communication: How AI can serve as a tool to enhance human communication, making us better marketers and leaders.
Tune in to explore the limitless possibilities of AI in email marketing, and learn how it can propel your campaigns to new heights!
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.