EPISODE SUMMARY:
In this episode, Richard Corey continues his discussion with two influential figures in their respective industries: Olivia Thompson, a celebrity beauty influencer and makeup artist, and Ibis Luis, a renowned cigar influencer. They dive deep into personal branding, contract negotiations, and the evolution of social media marketing.
KEY TIMESTAMPS:
00:00 - Show Introduction
01:46 - Discussion on personal brand value and self-belief
02:56 - Explanation of pitch decks and brand partnerships
03:37 - Non-compete clauses in influencer contracts
05:12 - Discussion on exclusivity in brand deals
06:29 - Future trends in marketing and social media
08:14 - Impact of TikTok on content consumption
10:30 - Challenges in alcohol/tobacco industry marketing
13:35 - Brand partnerships and engagement metrics
15:56 - Importance of understanding legal contracts
16:32 - Final advice from guests
ABOUT THE SHOW:
Enterprise Unleashed is a podcast focused on business law and innovation, hosted by Richard Corey. The show explores various aspects of business operations, legal considerations, and industry innovations through conversations with successful entrepreneurs and industry experts.
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