Feeling like leads are slower than usual this year? You're not alone, and this week we're diving in to why this is happening, and what you can do about it! In this episode, Becky discusses the reasons she believes 2025 has felt funky for so many wedding pros and shares three tangible, strategic ways you can start increasing your leads this week. She also reminds us why now is not the time to back off your marketing — even if it feels like you're buried in client work.Â
Becky shares:
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What’s contributing to the slowdown (and why you’re not imagining it)
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How Gen Z is changing the way we book weddings
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Why adapting is key to business longevity
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Her exact tips for improving your lead gen fast, including:
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Reworking your website inquiry form
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Auditing your lead follow-up process
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Asking vendor friends for referrals (without the awkwardness)
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Plus, hear how Becky uses a fun freebie in her inquiry process to stand out from the crowd — and why staying top of mind on social media really matters.
Mentioned in this episode:
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Episode 3: How to Build a Business That Lasts Beyond 5 Years
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Episode 37: Boost Your Bookings in 2025 with Effective Lead Management
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