In this episode, Becky sits down with returning guest Heidi Thompson, the founder of Evolve Your Wedding Business, to talk about how wedding pros can rise above the noise in a crowded industry. From navigating inconsistent inquiries to creating messaging that actually connects with your ideal clients, Heidi offers insight into what’s working right now, and what to stop wasting time on.
They also dive into the upcoming Book More Weddings Summit, a free 5-day online event designed to help wedding professionals get more of the right inquiries and book more of the clients they actually want to work with.
IN THIS EPISODE, YOU’LL LEARN:
-
What’s really going on with ghosting and slower booking timelines in 2025
-
Why generic marketing messages are costing you business
-
How to clearly communicate the specific problem you solve for your ideal clients
-
The myth of “doing more” to get better results—and what to focus on instead
-
What’s working now: strategies from real pros that are booking weddings
-
How the Book More Weddings Summit can help you uplevel your marketing and stand out!
ABOUT HEIDI THOMPSON: Heidi is a marketing strategist and the founder of Evolve Your Wedding Business. She helps wedding pros book more of their dream clients without going crazy or working around the clock. She’s also the creator of the Wedding Business Collective and host of the Evolve Your Wedding Business Podcast. Through her annual Book More Weddings Summit, Heidi brings together 45+ wedding industry experts to share real, practical strategies to help pros grow thriving businesses.
GRAB YOUR FREE TICKET: Join us for the Book More Weddings Summit — August 18–22, 2025! www.eventcrush.com/summit to grab your free ticket
CONNECT WITH HEIDI: Instagram: @evolveyourweddingbusiness Website: evolveyourweddingbusiness.com Podcast: Evolve Your Wedding Business
Loved this episode? Please consider leaving a rating or review, and make sure you're subscribed so you never miss an episode! Make sure you're following along at @eventcrush.ed on Instagram and shoot us a DM with any podcast guest ideas, questions, or topics you'd love to hear about on the podcast.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.