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February 17, 2025 38 mins
Episode 2: Small Town Success: Building a Canadian Subscription Box Empire with Virginia Ehrlich

Episode Duration: 45 minutes

Virginia Ehrlich shares her journey of creating Acre75, a subscription box service that celebrates small-town Canadian makers and captures the essence of local community spirit.

Episode Highlights:
  • Creating a business model that celebrates small-town Canadian culture
  • Managing a subscription-based business single-handedly
  • Navigating Canadian supply chain and shipping challenges
  • Dealing with imposter syndrome as a solo entrepreneur
  • Prioritizing mental health while running a business
  • Building relationships with local artisans and makers
About Our Guest:

Virginia Ehrlich is the founder of Acre75 Gathered, a subscription box service that brings the charm and craftsmanship of small-town Canada to subscribers' doorsteps. Her business model not only celebrates local artisans but also captures the authentic, comforting essence of small-town life through carefully curated Canadian-made products.

https://acre75.ca/

Key Takeaways:
  • Strategies for running a successful subscription-based business
  • Solutions for managing supply chain challenges in Canada
  • The importance of mental health awareness in entrepreneurship
  • Tips for working effectively as a solo business owner
  • Building authentic connections with suppliers and customers
  • Maintaining quality and consistency in curated products
Resources for Entrepreneurs:

Stratford Perth Centre for Business Website: https://www.stratfordperthbusiness.ca/ Email: info@stratfordperthbusiness.ca Book a Free Consultation: https://airtable.com/app2gRqysORdgAAlp/shrN489caaX9MAifL

The Centre offers complimentary consultation and resources for new and established small businesses, including:

  • Business start-up services
  • Strategic planning
  • Digital marketing strategies
  • Educational workshops and events

Presented in partnership with the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) 

 

Books Mentioned:

Throughout our podcasts, we will occasionally mention books as a resource to dive deeper into the conversation. Please note that we provide a link to our local independent bookstore, Fanfare Books, to make it easy for you to buy. We also recommend checking your local library for a copy of the books we love.

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