Expert In You
"Expert In You " is the podcast for established founders, firm owners, and B2B experts selling their expertise. Real conversations about what's happening now inside experienced businesses - where positioning, influence, and growth directly affect opportunities and contracts.
Episodes
Why do so many companies invest in marketing but struggle to turn it into measurable business growth?
In this episode of Expert In You, host Ann Carden sits down with Dave Mastovich, CEO of Mass Solutions, for a candid conversation about what effective marketing really takes. Drawing on decades of experience in growth-focused turnarounds, Dave challenges common B2B and healthcare marketing misconceptions and explains why businesses...
From Expert to CEO: How to Scale Your Firm, Use AI, and Build Freedom | Gabrielle Luoma & Ann Carden
How do you stop being the expert who does everything and become the CEO who builds a scalable business?
In this episode of Expert In You, host Ann Carden sits down with Gabrielle Luoma, CPA and CEO of ModVentures, to discuss how professional service firms can adapt to AI, build modern fractional finance teams, and create systems that support sustainable growth. Gabrielle shares insights on moving beyond the day-to-day work, making ...
What if waiting for someone to be "as good as you" is the very thing preventing your business from scaling?
In this episode of Expert In You, host Ann Carden sits down with Dr. Jim Schleckser, CEO of The CEO Project, to explore what it really takes to lead and scale a complex organization.
Jim works with CEOs of companies typically generating $50 million and above, helping leaders navigate the challenges that come with increasing s...
Please Note:
Investment Advisory Services offered through Krilogy Financial®, an SEC Registered Investment Advisor. All expressions of opinion are subject to change. This information is distributed for informational purposes, and should not to be construed as an offer, solicitation, recommendation, endorsement or individualized advise of any particular security, products, or services. All expressions of opinion are subject to...
What happens when your sales process is designed for buyers who aren't actually your buyers?
In this episode of Expert In You, host Ann Carden explores one of the most overlooked factors in high-value sales: buyer sophistication.
As businesses move upmarket and pursue larger clients and contracts, the sales conversation needs to evolve. Experienced buyers don't need to be convinced with generic scripts, aggressive follow-ups, or ba...
What happens when your expertise is strong, but your online presence doesn't communicate your value?
In this episode of Expert In You, host Ann Carden sits down with content marketing strategist Alison Ver Halen to explore how established business owners can use strategic content, branding, storytelling, and SEO to stand out in crowded markets and attract higher-value clients.
Alison shares her journey from English major to SEO-foc...
Why isn't more visibility automatically leading to more clients, revenue, and profit?
In this episode of Expert In You, host Ann Carden challenges one of the most common assumptions in modern business growth: that if you simply get more attention, create more content, appear on more podcasts, and speak on more stages, the revenue will follow.
It doesn't.
Drawing from more than 35 years of business experience, Ann explains why visib...
What does it take to grow a law firm 20X without creating a business that depends entirely on the owner?
In this episode of Expert In You, host Ann Carden sits down with Simone Fulmer Gaus, co-founder of a thriving Oklahoma law firm, to explore how she challenged the traditional law-firm model and transformed her practice into a scalable, sustainable business.
Simone shares the difficult realities behind her growth journey, includi...
What happens when the business you're building starts costing you your fulfillment?
In this episode of Expert In You, host Ann Carden sits down with leadership coach and keynote speaker Jeff Koziatek to explore his unconventional journey from entertainment and performing on stage to building a coaching business focused on leadership, values, courage, and personal growth.
Jeff's transition wasn't simply a career change. After experi...
Why are some experts getting booked to speak, appearing on podcasts, and generating plenty of visibility but still struggling to turn that attention into revenue?
In this episode of Expert In You, host Ann Carden reveals why speaking and visibility alone don't guarantee business growth. Whether you're presenting on a stage, appearing as a podcast guest, hosting a webinar, or going live online, every opportunity has the potential to...
What if the thing you once struggled with became the foundation of your success?
In this episode of Expert In You, host Ann Carden sits down with bestselling author, communication coach, TEDx speaker, and founder of Uplevel Communication, Mike Acker, to explore how powerful communication can transform your career, business, and influence.
Mike's journey is anything but ordinary. After struggling with a childhood speech impediment, ...
Artificial intelligence has made it easier than ever to create content, build a brand, and appear credible.
But there's one thing AI still can't manufacture: trust.
In this episode of Expert In You, Ann Carden explores the growing rise of what she calls the "Stepford Expert" professionals who use AI to create the appearance of expertise without the experience, credibility, or results to back it up.
As AI-generated content floods ev...
What happens when technology is designed to solve real-world problems instead of simply chasing the latest trends?
In this episode of Expert In You, host Ann Carden welcomes Latha Kumar, Founder and CEO of Zamorin Solutions, a custom software company dedicated to building innovative solutions that improve communities and help businesses grow. Inspired by a personal experience, Latha developed Park Zap, a platform designed to make p...
Why do some entrepreneurs follow all the right strategies - yet still struggle to break through revenue ceilings?
In this episode of Expert In You, host Ann Carden sits down with Dr. Joseph Drolshagen, Rapid Revenue Architect and creator of the SMT Method, to explore how subconscious beliefs and mindset alignment can either accelerate business growth or quietly hold it back.
After a 27-year corporate career and more than a decade c...
What makes a business truly valuable?
It's not just revenue - it's building a company that can grow, operate, and eventually sell without depending on the owner.
In this episode of Expert In You, host Ann Carden welcomes Zack Tomlin, entrepreneur, business coach, and author of The Expedition of Business. After successfully building and selling his engineering firm, Zack now helps business owners create organizations that are aligne...
What separates people who build lasting wealth from those who simply earn a good income?
In this episode of Expert In You, host Ann Carden sits down with Freddie Rappina, founder of Optifinancial and author of Playing the Wealth Game, to explore how successful entrepreneurs and wealthy individuals build financial freedom through strategic thinking - not just traditional saving and investing.
Drawing from his unique journey from pol...
Artificial intelligence isn't replacing great teams - it's transforming how they work.
In this episode of Expert In You, Ann Carden sits down with John Munsell, CEO and Co-Founder of Bizzuka Inc., to explore what it really takes for organizations to succeed with AI. From AI literacy and governance to workforce transformation and measurable ROI, John shares a practical roadmap for leaders who want to move beyond experimentation and ...
In this fascinating episode of Expert In You, host Ann Carden sits down with Eric Lowe, CEO and co-founder of Aptiva Health, to discuss how his company is transforming healthcare through a model built on transparency, affordability, convenience, and patient empowerment.
At a time when healthcare costs continue to rise and patient experiences often suffer, Aptiva Health is challenging traditional systems with an innovative approach ...
In this thought-provoking episode of Expert In You, host Ann Carden welcomes back Judy Ryan, award-winning consultant and CEO of Lifework Systems, to explore one of the most important business challenges of our time: how to build a thriving company culture in the age of AI.
As technology rapidly transforms the workplace, many organizations are investing heavily in tools and automation - but overlooking the human systems that drive ...
In this inspiring episode of Expert In You, host Ann Carden sits down with Natalia Zacharin, founder and CEO of Zacharin Consulting to explore her remarkable journey from earning $7 an hour as a single mom to building an Inc. 5000-recognized fractional CFO firm.
Natalia shares the real story behind her success - the setbacks, self-doubt, market shifts, and hard-earned lessons that shaped her into an award-winning entrepreneur and b...
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