Mini-episode: The 4 KPIs Every B2B Startup Should Set and Measure

In this mini-episode of the Extraordinary Pursuits podcast, John Thackston, co-founder of SOAR Performance Group, joins host Rachelle Kuramoto to discuss the importance of key performance indicators (KPIs) in business. He focuses his counsel on how startups should measure success and align company goals.  

John emphasizes the need for clarity in KPIs, suggesting that companies should limit their dashboards to avoid confusion and ensure effective communication across teams. The conversation highlights the balance between measuring performance and maintaining focus on strategic objectives as businesses scale. 

 

Timestamps: 

• [00:56] Key Performance Indicators for Business Success 

• [05:21] Managing KPIs Effectively as Companies Scale 

 

Points of Wisdom: 

• "Pick one dashboard per KPI." 

 

About John Thackston: 

John Thackston is the co-founder and CEO of SOAR Performance Group, a consulting and training company that concentrates on transformation, enablement, and training for sales and customer success. John is a business and sales performance expert and consultant who designs, develops, and implements Sales Capital Management℠ projects to help B2B companies adopt new go-to-market (GTM) strategies and enhance their bottom line. He is a sought-after guest speaker and panelist who shares guidance about ways to improve how to land, expand, and retain customers by creating customer value. 

• John Thackston on LinkedIn: https://www.linkedin.com/in/john-thackston/‍ 

• SOAR Performance Group: https://soarperformancegroup.com/‍ 

• SOAR Performance Group on LinkedIn: https://www.linkedin.com/company/soar-performance-group-inc 

 

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