In this mini-episode of the Extraordinary Pursuits podcast, we're joined by BIP Ventures portfolio company leader Greg Reffner. Greg is the founder and CEO of Abstrakt.ai, a call center platform that automates quality assurance and enhances real-time agent support. He joins host Rachelle Kuramoto to discuss the importance of product market fit, the evolution of the company’s ideal customer profile (ICP), and the lessons learned from customer experiences that have shaped the company's growth and success.
Timestamps:- 01:51 Understanding Product Market Fit
- 02:51 Refining the Ideal Customer Profile (ICP)
- 05:33 Lessons from Customer Experiences
- "There were...100 different things on the list."
Greg Reffner is the founder and CEO of Abstrakt, an innovative AI platform that is enhancing call center operations by providing real-time guidance to agents and automating quality assurance. With a background in solving complex challenges for call center supervisors, Greg has built Abstrakt into a prominent player in real-time agent success and QA automation. His focus on finding and maintaining product-market fit has been crucial to Abstrakt’s market traction and scaling success. Under his leadership, Abstrakt has grown significantly within the BIP Ventures portfolio.
- Website: https://abstrakt.ai/
- LinkedIn: https://www.linkedin.com/in/gregreffner
BIP Ventures
- Website: www.bipventures.vc
- LinkedIn: https://www.linkedin.com/bipventures/
- Extraordinary Pursuits: https://www.bipventures.vc/podcasts
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.