Why Every Startup Needs KPIs and How to Set the Right Ones

Ambition can launch a startup, but metrics scale it. Without clear, measurable goals, teams can lose focus, waste time, and miss opportunities. That's where KPIs (Key Performance Indicators) come in. They transform big ideas into trackable milestones, ensuring that every effort aligns with the company's mission.

This episode of Extraordinary Pursuits features Andy Seavers, the co-founder and CEO of Case Status, a BIP Ventures portfolio company. Andy and host Rachelle Kuramoto discuss how startups can unlock growth by setting (and sticking to) intelligent, accurate Key Performance Indicators (KPIs). Andy shares how his company scaled in the chaotic world of legal tech by turning operating data into a strategic asset.

From using the Entrepreneurial Operating System (EOS) to make metrics actionable to building team-wide accountability through numbers, Andy offers a playbook for any founder looking to scale with precision. Whether you're just getting started or trying to systematize growth, this episode will show you why setting, benchmarking, and tracking the right KPIs isn't optional. It's foundational.

Timestamps: 

• [02:27] Andy's background and his role at Case Status
• [03:49] What sparked Andy's entrepreneurial drive
• [09:52] The problem that led to Case Status
• [10:14] How Case Status has evolved
• [13:40] Practical tips for how to set successful KPIs 
• [17:37] How Case Status uses the EOS Framework
• [22:43] How the EOS Framework keeps everyone aligned and accountable  
• [25:00] Creating structures to move quickly—and in the right direction
• [29:24] Case Status operating principle and how it uses data to drive operations 
• [31:18] Andy's advice to startups on being data-driven
• [35:38] Where to learn more about Andy and Case Status

Points of Wisdom:

• "The core piece of the Entrepreneurial Operating System (EOS) is that everybody has a number." [22:44]
• "You can't make good decisions without data, and with data, a lot of changes become factual." [26:05]
• "Being prepared for what could happen is trying to look into the future and see what happens if you're here or there." [33:13]

About Andy Seavers:

Andy Seavers is the co-founder and CEO of Case Status, a legal tech platform that has transformed how law firms engage with clients. With secure messaging, real-time updates, and AI-driven insights, Case Status helps law firms streamline communication and improve satisfaction. As an entrepreneur since 2014, Andy has led Case Status to achieve outstanding growth, including a top spot on the Inc. 5000 list.

• Website: https://www.casestatus.com/
• LinkedIn: https://www.linkedin.com/in/andyseavers/

BIP Ventures

• Website: www.bipventures.vc
• LinkedIn: https://www.linkedin.com/bipventures/
• Extraordinary Pursuits: https://www.bipventures.vc/podcasts