Hi everyone, In today's interview, I chat with Abe Chomali from xpstrategy.com
Abe shared with me a couple of important tips and tricks on Amazon:
1) Abe shares his rich experience with selling online even before the internet came along :) 2) Abe shares the most important advice for all sellers, why every SKU needs to have its own ad group 7:50 3) standard campaign setup that they use to figure out where the product fits in the marketplace 11:19 4) The concept of "catch-all" campaigns explained in detail 13:03 5) Abe's advice regarding product targeting 22:15 6) Profit-first approach to advertising 28:30 7) Abe's impressions from the ASGTG event this year 35:10 8) Perspectives of listing on Walmart this year, and the insights on upcoming e-commerce platforms - Walmart and Google 45:20
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