October 18, 2024 • 35 mins
For some online businesses, 2024 has been a rough year for sales. Yes, the economy has certainly played a role for how people are spending their money, but that's the thing...people are spending, they are just being more intentional about WHO they are spending it on. In this episode, we are cracking the code for how to get your subscribers to come to YOU over the competition. This is what is working for our clients and generating click rates of 3%-5%🤯 in 2024.Â
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Send us an email at femailsacrossthepond@gmail.com and tell us what you'd like to hear. Want more help with your emails? Follow us on Instagram: Angie: https://www.instagram.com/angiemachado_/ Clara: https://www.instagram.com/claratoombsconsulting/ Download Our Free Resources Get instant access to Angie's Free Email Planning Bundle Get Clara's 14 AI Prompts to Help Transform Your Email Game
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
(upbeat music)
(00:02):
- Welcome to the Females Across the Pond and Beyond podcast.
Hi, I'm Clara.
- Hi, I'm Angie.
We're here to share all things email and beyond.
We go through the trials and tribulations
of running your own business,
being your own boss and sending your own email marketing.
- As email marketing experts,
we're dedicated to helping small businesses thrive
(00:24):
so they can have more freedom in their business.
- Ready to get started?
Let's dive into the episode.
(upbeat music)
- Hi everyone, back for another episode
of Females Across the Pond and Beyond.
I am personally so excited for this episode,
(00:44):
the best kept secret of email marketing.
At least right now in 2024,
I begged Clara to do this episode
'cause I was like,
this is working with my clients
and everybody needs to be doing this.
So I'm really excited, but before we get into that,
I wanna hear a little update,
(01:04):
Clara and what's been going on with you.
We're rounding out at the end of Q3,
almost at least like when we're recording this right now
and heading into Q4,
which is typically the busiest season for us.
So,
- Yeah.
- Yeah, I feel like I've worked really hard this year
(01:25):
to this point.
And I think I was getting to the point
where I was burning out just before the summer.
I don't know if anyone else feels like that,
but when you run your own businesses,
you all know and you enjoy what you do,
it's quite hard to remind yourself to take breaks
and it's really important.
(01:46):
And so, yeah, I desperately needed a holiday
and I've had a couple of weeks away in Greece
and it's been lovely.
And I really needed it.
I really needed it.
And I think we are fools if we believe that we're machines.
We're not.
We actually do need to unplug, switch off,
(02:09):
delete or put you out of office on.
Like, you need to kind of just have that moment to reconnect
and just even being on a beach for me was just wonderful
to feel quite grounded again
because you feel like when you take on a lot of work,
it can just really eat into your wellbeing.
- Absolutely. - Can you make it?
(02:31):
- Oh my, yes.
Clara and I literally were just talking about this
before we popped on that we are going through
the exact same thing in our businesses.
We both worked really hard.
We've had the best years in our businesses so far.
We're getting so many clients, things are going so well
and as much as we're grateful for that,
we also feel it.
(02:51):
Like we feel so tired and like for me,
I was feeling like unmotivated.
I didn't know there were a lot of times where I was like,
I don't know if I even want to grow this even more
because I'm just so exhausted right now
or I don't know if I want another client
and somebody came to me, you know?
(03:13):
And I think for me, I just, I've been writing it out.
You know, you went to Greece.
I love that you did that.
I wish I could go to Greece.
But too, I just was home and I just kind of did my client work
and after doing my client work for the day,
(03:34):
I was like, you know what?
I'm just gonna get off the computer, shut it down,
go read a book, go hang out outside.
I just got a new patio so yeah, just like even just sitting out there
and you know, taking some space away from the business,
that's felt really right to me.
And to be honest, I'm still not quite there
(03:56):
as far as like my motivation goes to get back into things
and be searching for clients or whatever I need to do
to bring in more money.
But I'm just gonna listen to my body and trust that
things will come, but I need to be in a headspace
to accept good things and to continue forward in my business
(04:17):
in order to, I don't know, in order to grow,
in order to see out Q4.
So I'm still just like relaxing and hanging out
because that feels right.
Yeah, and it's completely normal.
I feel the same.
I think it's about acclimatizing into Q4
and going in with the right mindset.
I think if we keep working at 100 miles an hour,
(04:39):
we're just gonna make ourselves ill
and they want once that.
We want to show up as our best selves
for the business we, businesses we run.
So it's just about reminding ourselves
and even if we have to like physically put reminders
in our diaries to say, you know, take breaks.
And don't feel guilty about taking time out,
(05:00):
you need a break.
This could be a whole other episode, I feel,
because so many people, so many of us struggle
with taking enough breaks.
But yeah, I mean, really the question for all of you is,
how are you feeling as we enter the start of
the last quarter of the year?
Q4, it's quite a nice time.
(05:21):
We've got Halloween coming up.
I find the autumn fall for you and G is beautiful
for the colours and it's not to prepare us for winter.
So yeah, there's definitely been an uptick.
I'm seeing with my clients too in orders.
I mean, as we all know, summer can be pretty slow,
(05:42):
especially August.
So that's also kind of reinvigorated.
My passion and motivation is to, you know, see more coming in
as far as movement and sales and it's, you know,
it's been a tough year for a lot of businesses.
And I'm looking forward to, you know,
(06:03):
all of us getting a little bit of a reprieve
with this fall season and the holiday season, of course.
So if you're feeling burnt out like us, it's totally okay.
(laughs)
You know, it's okay to take time off.
- Yeah, don't feel guilty and if you haven't had a break yet,
take one to break.
(06:23):
- Take at, yes.
- This is love of you.
- But let's get into the episode.
I wanna talk a little bit about, you know,
how maybe you can find some more passion
inside of your email marketing.
Maybe this episode will help you to feel
a little bit more inspired if you're like us.
You haven't really felt inspired
(06:45):
and marketing your business has been a struggle.
Maybe this episode will help reignite that fire.
So the reason that, you know, again, as I said,
we wanted to have this episode is because
at least for me and my clients,
these types of emails have really been doing well,
(07:06):
especially in the past year, maybe even two years.
And that is just having more authenticity
inside of your email marketing.
And we're gonna get into like,
what the heck does that even mean
because that's such a vague and general term?
We could also say having more of a human connection
(07:27):
with your subscribers, a one-to-one connection,
more like you're emailing a friend
and you're emailing one friend, one subscriber
instead of just sending these masked emails,
maybe even HTML designed emails
that aren't really, I don't know, just as personal
(07:48):
as maybe a letter style email.
So that's really what I'm talking about here
when I talk about authenticity is incorporating
more letters from the owner, from the team
or just like more behind the scenes from the team.
Clara, you wanna speak to any of that?
- Yeah, I think it's an interesting one
(08:09):
because service providers we attend to be talking
from our point of view anyway,
but we don't necessarily see that with products,
e-commerce type businesses.
And it's interesting actually
because I was saying this to you earlier, Angie,
that I had a client that I recommended this approach to
(08:29):
where they show the human side of their brand
because they've got this, they're kind of more of a scale up.
And they said, oh no, we're past that phase.
And I actually think, and I disagree with that,
I think it's good to show the human side of your brand
regardless of where you are in terms of your,
the stage of your business.
(08:50):
Because we all want to connect in some way with a brand,
we want to find that we resonate with the brand
and it's actually the people behind the brand
that we wanna connect with.
It's not the logo or the colors on the website.
It's the people that run the business
that are behind the scenes, the founder.
(09:11):
We wanna hear from those people.
- Yeah, and I think, you know, a lot of,
when I'm thinking about strategies
or trying new things for my clients,
I look at what's going on in the marketing world,
what's going on like even in the world at large, right?
I know as far as like for my point of view, being a millennial,
(09:34):
we're feeling a little bit overwhelmed
and I don't know, upset about corporate America
and like these big businesses,
especially with the price scouting
and everything that's been going on with the economy.
And feeling like these big brands, you know,
we don't know who's behind them, the other faceless
and it feels like we're disconnected from them.
(09:55):
They're disconnected from our reality
what's going on with us and we're disconnected from them.
And then I look at like TikTok, you know,
like what's big on TikTok or why is TikTok such a big sensation?
It's because normal everyday people,
like just get on a video and say what's going on in their life
and everyone can relate and they just go viral.
(10:16):
And like this human connection is just having a moment right now.
I feel like everywhere that I look
and I think that that does absolutely trickle down into emails
and why emails like we're talking about
are also having a moment because people are craving
more connection with other people A and with the brands
(10:40):
that they are purchasing from, like because of the economy
and what's been going on in the world,
we want to spend our money wisely.
We want to spend them, spend the money with brands
that we care about and also have the same values and mission
and who we feel like really understands us.
And we build that connection,
like how am I supposed to build that connection with a brand
(11:02):
that's just, you know, a colors and a logo, you know,
that might only take us so far.
Whereas like if you're showing me like who's running
the social media account and, you know, what they're doing
and their opinion on what's going on in their industry,
that is much more interesting, you know,
than any other type of content I'm seeing from big brands.
- Yeah, 100% and I think when we buy into a brand,
(11:26):
the story behind why the business was set up
is always really intriguing because there's usually
something that's happened in the founders life
or some reason to create their business in the first place.
And they may talk about it at the start of the business
and then, you know, expand their business.
But I think you should always talk
be talking about your personal story
(11:48):
because it forms part of your mission
and the values of the business.
And then also if you think about it,
it's gonna attract more people that you want
to work for your business that are similar in values.
So this is about how to communicate your values through email
or in a consistent way, not just a one off,
(12:09):
but in a consistent way where, yeah, we're the same
in the UK, we have so many brands that are faceless
and they become so big.
We don't know who the people are now behind the brand.
I think the really successful businesses
are those that aren't afraid to show their face.
And I don't mean necessarily just showing your face.
(12:31):
I mean, talking about your stories,
talking about who you are, I think it's...
- How you came up with a product?
Like, why did you create this product?
You know, that type of stuff may seem like,
you know, something that you just sweep under the rug,
but that's the type of stuff that people then
really make a connection with that product.
(12:52):
That's how they make a connection with the products
because they see, you know, oh, they created it for a reason,
you know, and for me, right?
- Exactly.
And they resonate with it and then they realize
that actually this is a product
that I completely understand, you know, why you've created it.
It sparks a conversation which doesn't happen
(13:14):
when it's a one-way discussion.
So having your personal stories, having a conversation,
see email as one way to help you do that,
one way that you can communicate with your audience
and share with them, you know, what's going on
in your business?
It could be that you've had to make a difficult decision.
(13:36):
It could be that you've had some big success recently.
People love to hear that.
People love to hear what's going on with your business.
- Yeah.
So, and they don't, and not even just the good stuff.
- Yeah.
- I had a client a couple weeks ago.
We sent an email that we were very scared to send
(13:57):
where they were saying how they were gonna have to shut down
a part of their business because of what's going on
in the economy.
I didn't have any CTAs in that email.
I had no links in that email and that email,
I mean, we got so many orders from that email way more.
I mean, I want to say at least 300% more revenue
(14:18):
than we normally get from any email.
- That's amazing.
- Yeah.
- And it's not that we were looking,
we were not looking for orders.
We were literally just looking to communicate
and let them know, hey, like, you know,
we're making some changes and it's gonna affect,
you know, our business and we want to be honest about it.
And just even letting them in on that stuff
garnered so many orders.
(14:38):
People just really respond to authenticity, you know,
and letting them in on what's going on.
- Yeah.
And at the end of the day,
your business doesn't operate in effect,
you're operating in an environment with other people.
You've got suppliers, you've got contractors,
customers, clients.
(14:59):
And, you know, we're not necessarily saying
that you have to tell them absolutely everything
about your personal life because there are boundaries here,
but when it comes to having that integrity
that you want to have with your business,
where you're sharing, you know, what's coming up,
what's been really tough right now in your business.
(15:19):
What help do you need?
It might be that you're asking for feedback.
You're asking for them to give you their thoughts
on something.
So, sharing up as a human is really easy,
but we can't forget to do that as business owners,
particularly product-based businesses.
(15:41):
- Yeah.
So, let's get into how do you write an email
like you're emailing a friend or like your subscribers
on the other side or someone that you are having, you know,
a one-to-one relationship with, a friendship with, you know.
How do you make it more personal?
What would you say, Clara?
(16:01):
- This is a really good question.
And I think a lot of us worry about how to approach this.
And one tip I have is that if you think about
one of your favorite clients that you've recently spoken to
or even if it's not in a world,
and right for them, give them, you know,
sit down and write a letter
as if you're writing just to that client.
(16:23):
It can be friendly.
You don't need to suddenly become very formal if you're not.
Keep it in flow with who you are.
And, you know, just don't allow yourself to, you know,
make changes, just write what comes to mind
and then see how it flows.
(16:44):
But think about what the goal is of the email as well.
I'll always say that, you know,
is it that you're updating people on a change in your business?
Is it that you want to give people the high-end-of-sens look?
Is it that you're about to release a new range?
So think about it in terms of what do you want people to learn
(17:08):
as a result of receiving this email?
- Yeah, I think it always goes back to, you know,
what are your goals for the month?
What are you selling?
What are you hoping to achieve as far as your marketing goals?
And then working backward and being like, okay, like,
for example, if I'm launching a new product,
how can I create this one-to-one connection in, you know,
(17:31):
in line that I know that I'm launching a new product?
So it could be again, like, going back to, okay,
why did we create this product?
Or what does this product mean to me personally?
Or, you know, just anything that you think like gives
or like your opinion on the industry and the other products out there
that, you know, maybe a little off the cuff
(17:52):
or like a little nerve-wracking to kind of talk about.
But those are the types of things that people really respond to.
So yeah, I would go, always go back to what are the bigger goals
of your marketing, of your email marketing for that month.
And then maybe see like, what are two emails
I can send this month that touch on a sort of personal connection
with my subscribers?
(18:13):
It's not like you have to do this all the time.
But I think it's something you should definitely strive
to sprinkle in here and there.
And like some of my clients, we've realized, you know,
these type of emails are best performing emails, you know?
Even if it's not launching a sale or something like that,
sometimes it brings in more revenue, just, you know,
the letter style connection email.
(18:35):
And then, okay, if you're reading the analytics
and you see that it's working, you see your audience likes it,
then amp it up, you know, send more of them.
- Yeah, 100%.
I was just thinking about another example of what you could do
that worked really well for one of my clients.
Last year, she is a vegan fashion brand,
love her branding, her products.
(18:59):
But she did a video of her working with the factories
to produce the vegan leather, the vegan leather made from grape.
I never knew.
You can make it from grape.
- That's cool.
- That's so cool.
And so she did a whole video behind the scenes
and they showed them making the grape, like, you know,
the whole process, which is fascinating
(19:19):
because you wouldn't know what goes into it
unless you're close to it.
So the behind the scenes look at things
is a really interesting one where you can just do a short video
and then explain, you know, my day at the grape factory.
Along those lines can be really cool.
And another one is receiving a heartfelt testimony
(19:43):
that's, you know, really,
made you reflect as a business owner, so it could be that someone
has used your product or service
and it's changed their life in some way.
Now, not all products and services are gonna be
game changes in your client's lives,
but at least it's helping them solve a problem that they had.
(20:04):
And to receive these testimonials can be
everything for us as business owners.
So you could even share a testimony
and give your opinion on that, you know,
and how lovely is that to receive?
So there's so many ways that you can connect through email
in what's happening in your business right now.
(20:25):
- And for service providers, they're like,
"Okay, well, I'm not selling a product
and I do like write emails from myself."
I think one thing that, you know, to keep in mind
is more storytelling, you know, more emails
that are about, you know, last month or three days ago,
I was walking down the road and I, you know,
take people on a journey with you and tie it back into
(20:49):
how it, you know, a lesson that it taught you
or can teacher subscribers about your,
about your services or about your industry and things like that.
We all know that storytelling is powerful,
but I think in my inbox, I still see a lot of us
missing the mark on it, you know,
we think we're like telling stories.
(21:09):
So I would really, you know, challenge you
to tell more stories, don't be afraid to go deeper and talk,
you know, about things that are actually happening to you
with your clients.
I love hearing, you know, client stories from, from my peers.
It helps me to see, "Oh, if I were to work with you,
(21:30):
"this is what, you know, my life would look like,"
and, you know, things like that.
What would you say? - Yeah.
- Would you say anything else to service providers?
- Don't be afraid to share what's not working
in your business now.
This way it be for everyone, I understand.
But sometimes it can be a great way just to show
that you are human and you're real.
(21:51):
And then actually, you know, what will of us,
at some point, things don't necessarily, you know,
not everything is gonna work, not everything is gonna be a success.
We do have either big failures or many failures,
and you might feel that actually you wanna share your learnings
with other people on your email list.
(22:12):
Again, this isn't for everyone,
but it can be a brilliant way to build that trust
and rapport with your audience and show that actually
your human and, you know, these things are sent to try us
but how you maybe have overcome those struggles.
So there's so many different ways you can connect
with your audience and it's really reflecting on,
(22:34):
what is it you wanna share?
But Angie, let's find out actually, where do they start?
So where in all of this would you even get started?
- Yeah, I mean, I think we've kind of talked about,
you know, the campaign strategy a little bit,
you know, working backwards from your goals to, you know,
how do I, how can I incorporate this into my product launch
(22:56):
or into my normal everyday campaigns
if I'm looking to, you know, launch a course or whatever it is.
But I would also, don't forget about your flows.
That's something that we haven't really talked about is,
how can I even do this in my welcome flow
in my a band of cart flows and my purse,
(23:19):
post purchase flows?
I am still again seeing these types of emails.
Now I've been, now I've been a-b testing this
because that it's been working with our campaigns.
So definitely, the first thing I would do is do it
with the campaigns, you know, try the strategy based
on what your goals are, start sprinkling them in here and there.
(23:39):
And if they are doing well, start to test them
inside your flows as well because that's what I've been doing
for my client, we're testing them for our a band in cart flows
and for our browser band in mint flows.
And with the A/B test that we've been running,
they have been performing better than the HTML design emails.
Now I don't know if that's going to be like
(24:00):
the same for your brand and for your business.
Again, it's something that we have to test.
But it's just another, it's solidified again.
Like at least our audiences are reacting to this.
So which is really interesting because typically a band in cart
or like browser band in mint flows
and they have, you know, the pictures of what someone was looking
at or what was in their cart and we're finding
(24:22):
that actually emails with no pictures and like layer style
and just a really easy CTA, quickened to the point,
are outperforming in those areas as well.
That's amazing.
And I think yeah, it's good to think about different formats
as to where you tell your story.
The easiest is your newsletters.
(24:43):
But be threading it through other types of flows
like your welcome sequence because you want people to get
to know you as a founder, as a business owner.
I mean, there's so many ways to share your story.
You know, how do we, I mean, like I guess the question is
(25:06):
like how do we get the bounce right because it's very easy
to over share maybe in some cases and how do we protect our,
you know, I guess it's ensuring we have the right,
the boundaries in place.
Like how do we get that right, do you think?
I think that we just go by the data, right?
(25:27):
Like at the end of the day, you know, it's all about what the audience
wants to hear about and what they react to,
what gets the most open, what gets the most clicks.
And we also know in this same vein that people do, you know,
they like copy that talks to them that always comes back
(25:47):
to teaching them a lesson or giving them some sort of value
or educating them.
So I think as you dip your toe into being authentic,
telling more of your personal stories, always thinking about,
but how does this benefit my subscriber from reading this,
(26:08):
you know, how does this help them?
So maybe always have that like it is sticky, you know,
or somewhere where you are writing your email copy
so that you are always keeping at the forefront
that at the end of the day, this email isn't for me.
It's for the person on the other end.
And I want to make sure I am serving them
(26:28):
because I think as long as you are serving them
and they are clicking on it and they are reacting to it,
then you know, okay, like, then I'm on the right track, right?
As far as how is this performing or like,
how comfortable do I feel?
So I feel like, you know, at the end of the day,
it's always data that gives you the best information on.
(26:51):
Yeah, I know.
No, no.
When I ask you to publish your journals,
your private journals,
yeah, yeah.
Don't feel you have to reveal everything in email.
This is about how you build connection
and your comfort level is important as well.
Like you might want to test out with one story
and see how that works.
Yeah.
We're not suggesting by any means that you reveal all
(27:14):
that's going on in your life and actually become to reams
and reams and reams of pages and pages of your inner feelings.
Yeah.
We want to get the balance right, you know,
at the end of the day, how will this help your audience?
What learnings are you passing on to them?
Or what do you want to communicate?
What's the goal?
Yeah.
So that's the line that you ride, like, as you're saying,
(27:38):
like, that's where we could take it
and possibly kind of go too deep into it
is if we don't tie it back to our subscriber
and we are just sending them like a rants
or like a journal entry or like something
that you would like maybe send a voice memo to your friend on, you know, so.
Yeah.
And I think you're going to know when you've, as you feel it, right?
(28:01):
And you're going to see the results of the email.
Like are people interested?
Are they, you know, you may even get people respond, which is brilliant.
And if that happens, that's a wonderful thing.
So see how, you know, try out different ways of telling your story
and see how people react.
(28:21):
Yeah.
And then as far as long term impact, how can, how do we think
this more authentic email strategy can help your brand
and business in the long term, Clara?
Well, they say it takes seven touches,
oh, touch points between you and your potential client
before they decide to work with you.
(28:43):
So in the, in many cases, unless your product is, you know,
a low cost product in which case people may buy instantly, it may be
it takes some time for people to build the, the trust and rapport with you
in the sense that they, they've decided they want to work with you.
So see these, these types of emails as a way is to give someone an insight
(29:07):
of what it would be like to work with you, who you are as a person.
Most of the time actually when people want to work with you,
it's because of who you are and what you stand for.
Over and above what your, your business is, you're kind of tied into that.
Of course, the product or service that you offer is integral,
but you are also very important in that decision.
(29:32):
So I think if you think about a lot of those decisions taking months or
even years in some cases, depending on how expensive your, your services are
or your products, this is all about building that.
Connection with your audience, but also encouraging them to come back.
(29:52):
So once they've had a great experience with you, they still want to continue
to buy from you because they built a relationship with you and you have with them.
So this isn't, don't see this as a, I'm going to send a personal story tomorrow
and I'm going to expect loads of sales and then that's it.
See this as the, the long road in terms of building those longer term relationships
(30:13):
that can be really lucrative for you in the long run,
because people are coming back because I want to hear from you.
Yeah, and we just had this conversation where I, personally, I find that
the people who follow me, maybe on Instagram, who are on my email list,
who maybe even listen to this podcast and, you know, have consumed my content,
(30:38):
they kind of know who I am and they know kind of who I, how I operate and what to expect.
And I find that those clients for me are the best because, yeah, like they've already,
even though like I may not have established that connection with them,
they have already established connection with me and they have already realized
that, you know, I can deliver what it is that they want or they think that they would
(31:02):
like working with me.
And for some reason, I feel like we have a stronger connection and a better relationship,
you know, moving forward in a client to contract or relationship as well.
And I think as far as like if you're thinking of it in e-commerce,
again, people want to buy from brands that they feel like, you know,
(31:25):
they know the people behind them.
So, yeah, if, I mean, they could buy, they could, a lot of it with e-commerce,
they could probably buy a similar product from another brand, why buy yours.
Well, we know that about one of the buyer types is the amiable buyer is the buyer
that does buy because they like the person or they like the brand.
(31:46):
So this definitely hits on that amiable buyer that all of us kind of have
a little bit of inside of us.
Yeah, people buy from people, right?
And I've always felt that whenever I've onboarded new clients,
it's usually because some in some shape or form, I've connected with them beforehand.
Yeah, to see me speak or we've spoken on social media or through email, you know,
(32:09):
or a third, like it's, there's a number of different ways.
But it's often that people have made the decision already or they're close to
deciding to work with you because they've got to know you first.
And see emails and opportunity for all of those people that don't yet know you
to build that relationship with them at scale.
(32:30):
Yeah, so we hope that this has maybe inspired you to strategize,
you know, maybe the next few emails that you're going to send and sprinkle
an authentic, you know, email to a friend, you know, or something
about what's really going on.
Again, we gave you so many ideas.
(32:51):
Take one of those that feels right for you that you feel like I can do that,
you know, and give yourself a time limit 30 minutes.
Yeah, right, right.
A crappy first draft, you know, just spill it out as if you were sending it across
from your number one client or customer that you know really well,
that you can help them with something and send it and see how it does.
(33:14):
And we hope that you get the same results as our clients have been getting.
Yeah, and I love the tip about just keep it to 30 minutes.
Don't overthink it.
Yeah, just write it and see.
See what happens and you'll know from the results you see and the responses you get.
(33:35):
And if you don't get such a great response, then try again.
Don't give up.
Keep trying.
Because before you know, people will start to see your emails and really start to connect.
So this could take a little time, but you've got to try it.
You've got to try it.
Yeah, practice makes better, right?
And the only way that we get better is by doing it, you know.
(33:59):
We say this all of the time.
The only way to get better with sending emails is by sending more emails.
Yeah, one hundred.
Go send those emails.
Send it.
Okay, I've loved this conversation.
This is one of my favorite topics.
I'm so glad that we covered it.
(34:19):
If you have any more questions about, you know, how to be more authentic in your emails or how to
write more personalized emails, you know,
contact us email us DM us.
Let's talk about it.
This is such an exciting topic.
And yeah, I can't wait to see, you know, what it does for your business.
Thanks for listening.
(34:41):
Thank you and we'll see you on the next episode.
You've just listened to females across the pond and beyond podcasts with your hosts,
Clara and Angie.
If you like our content, don't forget to subscribe, rate and review us on the platform of your choice.
Is there something you want to hear about for our next episode?
(35:04):
Email us at females across the pond at gmail.com to let us know.
Until next time.
[Music]
[BLANK_AUDIO]
(upbeat music)
(00:02):
- Welcome to the Females Across the Pond and Beyond podcast.
Hi, I'm Clara.
- Hi, I'm Angie.
We're here to share all things email and beyond.
We go through the trials and tribulations
of running your own business,
being your own boss and sending your own email marketing.
- As email marketing experts,
we're dedicated to helping small businesses thrive
(00:24):
so they can have more freedom in their business.
- Ready to get started?
Let's dive into the episode.
(upbeat music)
- Hi everyone, back for another episode
of Females Across the Pond and Beyond.
I am personally so excited for this episode,
(00:44):
the best kept secret of email marketing.
At least right now in 2024,
I begged Clara to do this episode
'cause I was like,
this is working with my clients
and everybody needs to be doing this.
So I'm really excited, but before we get into that,
I wanna hear a little update,
(01:04):
Clara and what's been going on with you.
We're rounding out at the end of Q3,
almost at least like when we're recording this right now
and heading into Q4,
which is typically the busiest season for us.
So,
- Yeah.
- Yeah, I feel like I've worked really hard this year
(01:25):
to this point.
And I think I was getting to the point
where I was burning out just before the summer.
I don't know if anyone else feels like that,
but when you run your own businesses,
you all know and you enjoy what you do,
it's quite hard to remind yourself to take breaks
and it's really important.
(01:46):
And so, yeah, I desperately needed a holiday
and I've had a couple of weeks away in Greece
and it's been lovely.
And I really needed it.
I really needed it.
And I think we are fools if we believe that we're machines.
We're not.
We actually do need to unplug, switch off,
(02:09):
delete or put you out of office on.
Like, you need to kind of just have that moment to reconnect
and just even being on a beach for me was just wonderful
to feel quite grounded again
because you feel like when you take on a lot of work,
it can just really eat into your wellbeing.
- Absolutely. - Can you make it?
(02:31):
- Oh my, yes.
Clara and I literally were just talking about this
before we popped on that we are going through
the exact same thing in our businesses.
We both worked really hard.
We've had the best years in our businesses so far.
We're getting so many clients, things are going so well
and as much as we're grateful for that,
we also feel it.
(02:51):
Like we feel so tired and like for me,
I was feeling like unmotivated.
I didn't know there were a lot of times where I was like,
I don't know if I even want to grow this even more
because I'm just so exhausted right now
or I don't know if I want another client
and somebody came to me, you know?
(03:13):
And I think for me, I just, I've been writing it out.
You know, you went to Greece.
I love that you did that.
I wish I could go to Greece.
But too, I just was home and I just kind of did my client work
and after doing my client work for the day,
(03:34):
I was like, you know what?
I'm just gonna get off the computer, shut it down,
go read a book, go hang out outside.
I just got a new patio so yeah, just like even just sitting out there
and you know, taking some space away from the business,
that's felt really right to me.
And to be honest, I'm still not quite there
(03:56):
as far as like my motivation goes to get back into things
and be searching for clients or whatever I need to do
to bring in more money.
But I'm just gonna listen to my body and trust that
things will come, but I need to be in a headspace
to accept good things and to continue forward in my business
(04:17):
in order to, I don't know, in order to grow,
in order to see out Q4.
So I'm still just like relaxing and hanging out
because that feels right.
Yeah, and it's completely normal.
I feel the same.
I think it's about acclimatizing into Q4
and going in with the right mindset.
I think if we keep working at 100 miles an hour,
(04:39):
we're just gonna make ourselves ill
and they want once that.
We want to show up as our best selves
for the business we, businesses we run.
So it's just about reminding ourselves
and even if we have to like physically put reminders
in our diaries to say, you know, take breaks.
And don't feel guilty about taking time out,
(05:00):
you need a break.
This could be a whole other episode, I feel,
because so many people, so many of us struggle
with taking enough breaks.
But yeah, I mean, really the question for all of you is,
how are you feeling as we enter the start of
the last quarter of the year?
Q4, it's quite a nice time.
(05:21):
We've got Halloween coming up.
I find the autumn fall for you and G is beautiful
for the colours and it's not to prepare us for winter.
So yeah, there's definitely been an uptick.
I'm seeing with my clients too in orders.
I mean, as we all know, summer can be pretty slow,
(05:42):
especially August.
So that's also kind of reinvigorated.
My passion and motivation is to, you know, see more coming in
as far as movement and sales and it's, you know,
it's been a tough year for a lot of businesses.
And I'm looking forward to, you know,
(06:03):
all of us getting a little bit of a reprieve
with this fall season and the holiday season, of course.
So if you're feeling burnt out like us, it's totally okay.
(laughs)
You know, it's okay to take time off.
- Yeah, don't feel guilty and if you haven't had a break yet,
take one to break.
(06:23):
- Take at, yes.
- This is love of you.
- But let's get into the episode.
I wanna talk a little bit about, you know,
how maybe you can find some more passion
inside of your email marketing.
Maybe this episode will help you to feel
a little bit more inspired if you're like us.
You haven't really felt inspired
(06:45):
and marketing your business has been a struggle.
Maybe this episode will help reignite that fire.
So the reason that, you know, again, as I said,
we wanted to have this episode is because
at least for me and my clients,
these types of emails have really been doing well,
(07:06):
especially in the past year, maybe even two years.
And that is just having more authenticity
inside of your email marketing.
And we're gonna get into like,
what the heck does that even mean
because that's such a vague and general term?
We could also say having more of a human connection
(07:27):
with your subscribers, a one-to-one connection,
more like you're emailing a friend
and you're emailing one friend, one subscriber
instead of just sending these masked emails,
maybe even HTML designed emails
that aren't really, I don't know, just as personal
(07:48):
as maybe a letter style email.
So that's really what I'm talking about here
when I talk about authenticity is incorporating
more letters from the owner, from the team
or just like more behind the scenes from the team.
Clara, you wanna speak to any of that?
- Yeah, I think it's an interesting one
(08:09):
because service providers we attend to be talking
from our point of view anyway,
but we don't necessarily see that with products,
e-commerce type businesses.
And it's interesting actually
because I was saying this to you earlier, Angie,
that I had a client that I recommended this approach to
(08:29):
where they show the human side of their brand
because they've got this, they're kind of more of a scale up.
And they said, oh no, we're past that phase.
And I actually think, and I disagree with that,
I think it's good to show the human side of your brand
regardless of where you are in terms of your,
the stage of your business.
(08:50):
Because we all want to connect in some way with a brand,
we want to find that we resonate with the brand
and it's actually the people behind the brand
that we wanna connect with.
It's not the logo or the colors on the website.
It's the people that run the business
that are behind the scenes, the founder.
(09:11):
We wanna hear from those people.
- Yeah, and I think, you know, a lot of,
when I'm thinking about strategies
or trying new things for my clients,
I look at what's going on in the marketing world,
what's going on like even in the world at large, right?
I know as far as like for my point of view, being a millennial,
(09:34):
we're feeling a little bit overwhelmed
and I don't know, upset about corporate America
and like these big businesses,
especially with the price scouting
and everything that's been going on with the economy.
And feeling like these big brands, you know,
we don't know who's behind them, the other faceless
and it feels like we're disconnected from them.
(09:55):
They're disconnected from our reality
what's going on with us and we're disconnected from them.
And then I look at like TikTok, you know,
like what's big on TikTok or why is TikTok such a big sensation?
It's because normal everyday people,
like just get on a video and say what's going on in their life
and everyone can relate and they just go viral.
(10:16):
And like this human connection is just having a moment right now.
I feel like everywhere that I look
and I think that that does absolutely trickle down into emails
and why emails like we're talking about
are also having a moment because people are craving
more connection with other people A and with the brands
(10:40):
that they are purchasing from, like because of the economy
and what's been going on in the world,
we want to spend our money wisely.
We want to spend them, spend the money with brands
that we care about and also have the same values and mission
and who we feel like really understands us.
And we build that connection,
like how am I supposed to build that connection with a brand
(11:02):
that's just, you know, a colors and a logo, you know,
that might only take us so far.
Whereas like if you're showing me like who's running
the social media account and, you know, what they're doing
and their opinion on what's going on in their industry,
that is much more interesting, you know,
than any other type of content I'm seeing from big brands.
- Yeah, 100% and I think when we buy into a brand,
(11:26):
the story behind why the business was set up
is always really intriguing because there's usually
something that's happened in the founders life
or some reason to create their business in the first place.
And they may talk about it at the start of the business
and then, you know, expand their business.
But I think you should always talk
be talking about your personal story
(11:48):
because it forms part of your mission
and the values of the business.
And then also if you think about it,
it's gonna attract more people that you want
to work for your business that are similar in values.
So this is about how to communicate your values through email
or in a consistent way, not just a one off,
(12:09):
but in a consistent way where, yeah, we're the same
in the UK, we have so many brands that are faceless
and they become so big.
We don't know who the people are now behind the brand.
I think the really successful businesses
are those that aren't afraid to show their face.
And I don't mean necessarily just showing your face.
(12:31):
I mean, talking about your stories,
talking about who you are, I think it's...
- How you came up with a product?
Like, why did you create this product?
You know, that type of stuff may seem like,
you know, something that you just sweep under the rug,
but that's the type of stuff that people then
really make a connection with that product.
(12:52):
That's how they make a connection with the products
because they see, you know, oh, they created it for a reason,
you know, and for me, right?
- Exactly.
And they resonate with it and then they realize
that actually this is a product
that I completely understand, you know, why you've created it.
It sparks a conversation which doesn't happen
(13:14):
when it's a one-way discussion.
So having your personal stories, having a conversation,
see email as one way to help you do that,
one way that you can communicate with your audience
and share with them, you know, what's going on
in your business?
It could be that you've had to make a difficult decision.
(13:36):
It could be that you've had some big success recently.
People love to hear that.
People love to hear what's going on with your business.
- Yeah.
So, and they don't, and not even just the good stuff.
- Yeah.
- I had a client a couple weeks ago.
We sent an email that we were very scared to send
(13:57):
where they were saying how they were gonna have to shut down
a part of their business because of what's going on
in the economy.
I didn't have any CTAs in that email.
I had no links in that email and that email,
I mean, we got so many orders from that email way more.
I mean, I want to say at least 300% more revenue
(14:18):
than we normally get from any email.
- That's amazing.
- Yeah.
- And it's not that we were looking,
we were not looking for orders.
We were literally just looking to communicate
and let them know, hey, like, you know,
we're making some changes and it's gonna affect,
you know, our business and we want to be honest about it.
And just even letting them in on that stuff
garnered so many orders.
(14:38):
People just really respond to authenticity, you know,
and letting them in on what's going on.
- Yeah.
And at the end of the day,
your business doesn't operate in effect,
you're operating in an environment with other people.
You've got suppliers, you've got contractors,
customers, clients.
(14:59):
And, you know, we're not necessarily saying
that you have to tell them absolutely everything
about your personal life because there are boundaries here,
but when it comes to having that integrity
that you want to have with your business,
where you're sharing, you know, what's coming up,
what's been really tough right now in your business.
(15:19):
What help do you need?
It might be that you're asking for feedback.
You're asking for them to give you their thoughts
on something.
So, sharing up as a human is really easy,
but we can't forget to do that as business owners,
particularly product-based businesses.
(15:41):
- Yeah.
So, let's get into how do you write an email
like you're emailing a friend or like your subscribers
on the other side or someone that you are having, you know,
a one-to-one relationship with, a friendship with, you know.
How do you make it more personal?
What would you say, Clara?
(16:01):
- This is a really good question.
And I think a lot of us worry about how to approach this.
And one tip I have is that if you think about
one of your favorite clients that you've recently spoken to
or even if it's not in a world,
and right for them, give them, you know,
sit down and write a letter
as if you're writing just to that client.
(16:23):
It can be friendly.
You don't need to suddenly become very formal if you're not.
Keep it in flow with who you are.
And, you know, just don't allow yourself to, you know,
make changes, just write what comes to mind
and then see how it flows.
(16:44):
But think about what the goal is of the email as well.
I'll always say that, you know,
is it that you're updating people on a change in your business?
Is it that you want to give people the high-end-of-sens look?
Is it that you're about to release a new range?
So think about it in terms of what do you want people to learn
(17:08):
as a result of receiving this email?
- Yeah, I think it always goes back to, you know,
what are your goals for the month?
What are you selling?
What are you hoping to achieve as far as your marketing goals?
And then working backward and being like, okay, like,
for example, if I'm launching a new product,
how can I create this one-to-one connection in, you know,
(17:31):
in line that I know that I'm launching a new product?
So it could be again, like, going back to, okay,
why did we create this product?
Or what does this product mean to me personally?
Or, you know, just anything that you think like gives
or like your opinion on the industry and the other products out there
that, you know, maybe a little off the cuff
(17:52):
or like a little nerve-wracking to kind of talk about.
But those are the types of things that people really respond to.
So yeah, I would go, always go back to what are the bigger goals
of your marketing, of your email marketing for that month.
And then maybe see like, what are two emails
I can send this month that touch on a sort of personal connection
with my subscribers?
(18:13):
It's not like you have to do this all the time.
But I think it's something you should definitely strive
to sprinkle in here and there.
And like some of my clients, we've realized, you know,
these type of emails are best performing emails, you know?
Even if it's not launching a sale or something like that,
sometimes it brings in more revenue, just, you know,
the letter style connection email.
(18:35):
And then, okay, if you're reading the analytics
and you see that it's working, you see your audience likes it,
then amp it up, you know, send more of them.
- Yeah, 100%.
I was just thinking about another example of what you could do
that worked really well for one of my clients.
Last year, she is a vegan fashion brand,
love her branding, her products.
(18:59):
But she did a video of her working with the factories
to produce the vegan leather, the vegan leather made from grape.
I never knew.
You can make it from grape.
- That's cool.
- That's so cool.
And so she did a whole video behind the scenes
and they showed them making the grape, like, you know,
the whole process, which is fascinating
(19:19):
because you wouldn't know what goes into it
unless you're close to it.
So the behind the scenes look at things
is a really interesting one where you can just do a short video
and then explain, you know, my day at the grape factory.
Along those lines can be really cool.
And another one is receiving a heartfelt testimony
(19:43):
that's, you know, really,
made you reflect as a business owner, so it could be that someone
has used your product or service
and it's changed their life in some way.
Now, not all products and services are gonna be
game changes in your client's lives,
but at least it's helping them solve a problem that they had.
(20:04):
And to receive these testimonials can be
everything for us as business owners.
So you could even share a testimony
and give your opinion on that, you know,
and how lovely is that to receive?
So there's so many ways that you can connect through email
in what's happening in your business right now.
(20:25):
- And for service providers, they're like,
"Okay, well, I'm not selling a product
and I do like write emails from myself."
I think one thing that, you know, to keep in mind
is more storytelling, you know, more emails
that are about, you know, last month or three days ago,
I was walking down the road and I, you know,
take people on a journey with you and tie it back into
(20:49):
how it, you know, a lesson that it taught you
or can teacher subscribers about your,
about your services or about your industry and things like that.
We all know that storytelling is powerful,
but I think in my inbox, I still see a lot of us
missing the mark on it, you know,
we think we're like telling stories.
(21:09):
So I would really, you know, challenge you
to tell more stories, don't be afraid to go deeper and talk,
you know, about things that are actually happening to you
with your clients.
I love hearing, you know, client stories from, from my peers.
It helps me to see, "Oh, if I were to work with you,
(21:30):
"this is what, you know, my life would look like,"
and, you know, things like that.
What would you say? - Yeah.
- Would you say anything else to service providers?
- Don't be afraid to share what's not working
in your business now.
This way it be for everyone, I understand.
But sometimes it can be a great way just to show
that you are human and you're real.
(21:51):
And then actually, you know, what will of us,
at some point, things don't necessarily, you know,
not everything is gonna work, not everything is gonna be a success.
We do have either big failures or many failures,
and you might feel that actually you wanna share your learnings
with other people on your email list.
(22:12):
Again, this isn't for everyone,
but it can be a brilliant way to build that trust
and rapport with your audience and show that actually
your human and, you know, these things are sent to try us
but how you maybe have overcome those struggles.
So there's so many different ways you can connect
with your audience and it's really reflecting on,
(22:34):
what is it you wanna share?
But Angie, let's find out actually, where do they start?
So where in all of this would you even get started?
- Yeah, I mean, I think we've kind of talked about,
you know, the campaign strategy a little bit,
you know, working backwards from your goals to, you know,
how do I, how can I incorporate this into my product launch
(22:56):
or into my normal everyday campaigns
if I'm looking to, you know, launch a course or whatever it is.
But I would also, don't forget about your flows.
That's something that we haven't really talked about is,
how can I even do this in my welcome flow
in my a band of cart flows and my purse,
(23:19):
post purchase flows?
I am still again seeing these types of emails.
Now I've been, now I've been a-b testing this
because that it's been working with our campaigns.
So definitely, the first thing I would do is do it
with the campaigns, you know, try the strategy based
on what your goals are, start sprinkling them in here and there.
(23:39):
And if they are doing well, start to test them
inside your flows as well because that's what I've been doing
for my client, we're testing them for our a band in cart flows
and for our browser band in mint flows.
And with the A/B test that we've been running,
they have been performing better than the HTML design emails.
Now I don't know if that's going to be like
(24:00):
the same for your brand and for your business.
Again, it's something that we have to test.
But it's just another, it's solidified again.
Like at least our audiences are reacting to this.
So which is really interesting because typically a band in cart
or like browser band in mint flows
and they have, you know, the pictures of what someone was looking
at or what was in their cart and we're finding
(24:22):
that actually emails with no pictures and like layer style
and just a really easy CTA, quickened to the point,
are outperforming in those areas as well.
That's amazing.
And I think yeah, it's good to think about different formats
as to where you tell your story.
The easiest is your newsletters.
(24:43):
But be threading it through other types of flows
like your welcome sequence because you want people to get
to know you as a founder, as a business owner.
I mean, there's so many ways to share your story.
You know, how do we, I mean, like I guess the question is
(25:06):
like how do we get the bounce right because it's very easy
to over share maybe in some cases and how do we protect our,
you know, I guess it's ensuring we have the right,
the boundaries in place.
Like how do we get that right, do you think?
I think that we just go by the data, right?
(25:27):
Like at the end of the day, you know, it's all about what the audience
wants to hear about and what they react to,
what gets the most open, what gets the most clicks.
And we also know in this same vein that people do, you know,
they like copy that talks to them that always comes back
(25:47):
to teaching them a lesson or giving them some sort of value
or educating them.
So I think as you dip your toe into being authentic,
telling more of your personal stories, always thinking about,
but how does this benefit my subscriber from reading this,
(26:08):
you know, how does this help them?
So maybe always have that like it is sticky, you know,
or somewhere where you are writing your email copy
so that you are always keeping at the forefront
that at the end of the day, this email isn't for me.
It's for the person on the other end.
And I want to make sure I am serving them
(26:28):
because I think as long as you are serving them
and they are clicking on it and they are reacting to it,
then you know, okay, like, then I'm on the right track, right?
As far as how is this performing or like,
how comfortable do I feel?
So I feel like, you know, at the end of the day,
it's always data that gives you the best information on.
(26:51):
Yeah, I know.
No, no.
When I ask you to publish your journals,
your private journals,
yeah, yeah.
Don't feel you have to reveal everything in email.
This is about how you build connection
and your comfort level is important as well.
Like you might want to test out with one story
and see how that works.
Yeah.
We're not suggesting by any means that you reveal all
(27:14):
that's going on in your life and actually become to reams
and reams and reams of pages and pages of your inner feelings.
Yeah.
We want to get the balance right, you know,
at the end of the day, how will this help your audience?
What learnings are you passing on to them?
Or what do you want to communicate?
What's the goal?
Yeah.
So that's the line that you ride, like, as you're saying,
(27:38):
like, that's where we could take it
and possibly kind of go too deep into it
is if we don't tie it back to our subscriber
and we are just sending them like a rants
or like a journal entry or like something
that you would like maybe send a voice memo to your friend on, you know, so.
Yeah.
And I think you're going to know when you've, as you feel it, right?
(28:01):
And you're going to see the results of the email.
Like are people interested?
Are they, you know, you may even get people respond, which is brilliant.
And if that happens, that's a wonderful thing.
So see how, you know, try out different ways of telling your story
and see how people react.
(28:21):
Yeah.
And then as far as long term impact, how can, how do we think
this more authentic email strategy can help your brand
and business in the long term, Clara?
Well, they say it takes seven touches,
oh, touch points between you and your potential client
before they decide to work with you.
(28:43):
So in the, in many cases, unless your product is, you know,
a low cost product in which case people may buy instantly, it may be
it takes some time for people to build the, the trust and rapport with you
in the sense that they, they've decided they want to work with you.
So see these, these types of emails as a way is to give someone an insight
(29:07):
of what it would be like to work with you, who you are as a person.
Most of the time actually when people want to work with you,
it's because of who you are and what you stand for.
Over and above what your, your business is, you're kind of tied into that.
Of course, the product or service that you offer is integral,
but you are also very important in that decision.
(29:32):
So I think if you think about a lot of those decisions taking months or
even years in some cases, depending on how expensive your, your services are
or your products, this is all about building that.
Connection with your audience, but also encouraging them to come back.
(29:52):
So once they've had a great experience with you, they still want to continue
to buy from you because they built a relationship with you and you have with them.
So this isn't, don't see this as a, I'm going to send a personal story tomorrow
and I'm going to expect loads of sales and then that's it.
See this as the, the long road in terms of building those longer term relationships
(30:13):
that can be really lucrative for you in the long run,
because people are coming back because I want to hear from you.
Yeah, and we just had this conversation where I, personally, I find that
the people who follow me, maybe on Instagram, who are on my email list,
who maybe even listen to this podcast and, you know, have consumed my content,
(30:38):
they kind of know who I am and they know kind of who I, how I operate and what to expect.
And I find that those clients for me are the best because, yeah, like they've already,
even though like I may not have established that connection with them,
they have already established connection with me and they have already realized
that, you know, I can deliver what it is that they want or they think that they would
(31:02):
like working with me.
And for some reason, I feel like we have a stronger connection and a better relationship,
you know, moving forward in a client to contract or relationship as well.
And I think as far as like if you're thinking of it in e-commerce,
again, people want to buy from brands that they feel like, you know,
(31:25):
they know the people behind them.
So, yeah, if, I mean, they could buy, they could, a lot of it with e-commerce,
they could probably buy a similar product from another brand, why buy yours.
Well, we know that about one of the buyer types is the amiable buyer is the buyer
that does buy because they like the person or they like the brand.
(31:46):
So this definitely hits on that amiable buyer that all of us kind of have
a little bit of inside of us.
Yeah, people buy from people, right?
And I've always felt that whenever I've onboarded new clients,
it's usually because some in some shape or form, I've connected with them beforehand.
Yeah, to see me speak or we've spoken on social media or through email, you know,
(32:09):
or a third, like it's, there's a number of different ways.
But it's often that people have made the decision already or they're close to
deciding to work with you because they've got to know you first.
And see emails and opportunity for all of those people that don't yet know you
to build that relationship with them at scale.
(32:30):
Yeah, so we hope that this has maybe inspired you to strategize,
you know, maybe the next few emails that you're going to send and sprinkle
an authentic, you know, email to a friend, you know, or something
about what's really going on.
Again, we gave you so many ideas.
(32:51):
Take one of those that feels right for you that you feel like I can do that,
you know, and give yourself a time limit 30 minutes.
Yeah, right, right.
A crappy first draft, you know, just spill it out as if you were sending it across
from your number one client or customer that you know really well,
that you can help them with something and send it and see how it does.
(33:14):
And we hope that you get the same results as our clients have been getting.
Yeah, and I love the tip about just keep it to 30 minutes.
Don't overthink it.
Yeah, just write it and see.
See what happens and you'll know from the results you see and the responses you get.
(33:35):
And if you don't get such a great response, then try again.
Don't give up.
Keep trying.
Because before you know, people will start to see your emails and really start to connect.
So this could take a little time, but you've got to try it.
You've got to try it.
Yeah, practice makes better, right?
And the only way that we get better is by doing it, you know.
(33:59):
We say this all of the time.
The only way to get better with sending emails is by sending more emails.
Yeah, one hundred.
Go send those emails.
Send it.
Okay, I've loved this conversation.
This is one of my favorite topics.
I'm so glad that we covered it.
(34:19):
If you have any more questions about, you know, how to be more authentic in your emails or how to
write more personalized emails, you know,
contact us email us DM us.
Let's talk about it.
This is such an exciting topic.
And yeah, I can't wait to see, you know, what it does for your business.
Thanks for listening.
(34:41):
Thank you and we'll see you on the next episode.
You've just listened to females across the pond and beyond podcasts with your hosts,
Clara and Angie.
If you like our content, don't forget to subscribe, rate and review us on the platform of your choice.
Is there something you want to hear about for our next episode?
(35:04):
Email us at females across the pond at gmail.com to let us know.
Until next time.
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