Trademark Essentials

Episode Summary:

In this episode of Fiddling with Trademarks, Kevin Rosenquist and trademark attorney Travis Richins explore key trademark concepts, focusing on how to protect your brand through strong, legally defensible trademarks. They discuss the importance of selecting a distinctive name, conducting a federal trademark search, and avoiding common pitfalls. The episode also covers a notable legal case involving two "Whataburger" brands and how proper trademark registration could have saved both companies time and money.

 

Timestamps:

[00:23 - 00:39] What qualifies for a trademark: names, logos, and other brand identifiers.

[00:39 - 01:44] Key steps for trademark registration: Choosing a distinctive brand and logo.

[01:44 - 02:23] The importance of a federal trademark search for local businesses.

[02:23 - 03:16] Trademark issues when expanding nationally.

[03:16 - 03:31] Working with an attorney vs. DIY trademark registration.

[03:31 - 05:06] Benefits of hiring a trademark attorney to avoid common pitfalls.

[05:06 - 06:55] Common trademark issues: confusion and name distinctiveness.

[06:55 - 07:04] Example of a young entrepreneur’s trademark considerations.

[07:04 - 07:15] How an attorney can improve your trademark protection chances.

[07:15 - 08:39] Conducting a comprehensive trademark search and preparing your application.

[08:39 - 09:25] Trademark registration wait times and how early filing can help.

[09:25 - 10:23] Requirement to use a trademark before registration.

[10:23 - 11:23] Celebrity trademark conflicts and the importance of early protection.

[11:23 - 11:36] Final thoughts on securing trademark protection early.

[11:52 - 12:00] Kevin asks about the characteristics that make a trademark strong and memorable.

[12:03 - 12:28] Travis explains the five categories of trademark distinctiveness.

[12:28 - 12:48] Examples of strong and weak trademark names, including "Grub House."

[12:48 - 13:00] Importance of avoiding generic or descriptive names.

[13:00 - 13:25] How a creative name can help your business stand out.

[13:25 - 13:45] Travis discusses the difference between fanciful and arbitrary trademarks.

[13:45 - 14:10] Kevin asks about "Uber" and "Lyft" and their use of unique spellings.

[14:10 - 14:50] Branding and marketing benefits of using unique names and spellings.

[14:50 - 15:15] Travis explains the Whataburger legal case between Texas and Virginia.

[15:15 - 15:45] Details of the Whataburger trademark dispute and the outcomes.

[15:45 - 16:30] The importance of timely trademark registration to avoid legal conflicts.

[16:30 - 17:00] How the Virginia Whataburger lost its case due to insufficient evidence.

[17:00 - 17:30] Lessons learned: Register your trademark early and monitor for conflicts.

[17:30 - 18:00] Kevin reflects on the complications for the Virginia Whataburger.

[18:00 - 18:30] Travis talks about how both Whataburgers lost out on the opportunity for national franchise status due to the legal delays and lack of trademark registration.

[18:30 - 19:00] Kevin and Travis wrap up the episode, discussing the long-term benefits of trademark registration and proper legal strategy.

 

About The Show

Fiddling with Trademarks is a podcast where trademark attorney Travis Richins and LPN host Kevin Rosenquist dive deep into the world of trademark law. Each episode explores the key elements of trademark protection, from choosing a distinctive name and logo to navigating the registration process. They share valuable insights on how to avoid common pitfalls, the benefits of working with an attorney, and the importance of early trademark registration. Through real-world examples and case studies, the show offers listeners practical advice for safeguarding their brands an